According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation …
SRAX Acquires OpenDSP’s Demand-Side Platform
Technology Acquisition Complements And Strengthens SRAX Platform’s Capabilities For Digital Marketers And Content Owners To Reach Valuable Audiences SRAX announced the …
Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million
Tremor Video DSP will operate as an independent division of Taptica, and will be led by Lauren Wiener, who has …
MediaMath Tops Forrester Omnichannel Demand-Side Platform Report
MediaMath scores the highest according to the report in current offering and strategy MediaMath, a company that combines data, omnichannel, …
Mintegral’s Ad Platform now Available on ironSource’s Mediation Platform
The programmatic and interactive advertising platform Mintegral announced the integration of its SDK into ironSource’s ad mediation platform, with the aim of …
Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits
Consumer Insights Leader Expands Platform Capabilities for Better Segmentation, Intelligence and Engagement Resonate, the leading provider of consumer intelligence for …
Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s …
Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?
Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that …
NestReady Study Finds Lenders Not Using Audience Data, Cross-Channel Marketing Platforms as Much as They Could
NestReady, a technology firm that develops platforms to put lenders at the center of the homebuying process, released its 2019 …
Demandbase Expands ABM Platform with Cross-Campaign Analytics
First to Measure Account-Based Engagement Across Different Vendors and Channels Demandbase, the leader in Account-Based Marketing (ABM), launched Cross-Campaign Analytics …
Basis by Centro Dominates Demand Side Platforms by Securing No. 1 Ranking on G2 Crowd Winter 2019 Software Report
Users of Basis Propel Its Ascendance Among Top Programmatic Ad Platforms; Basis Offers Media Tech Convergence by Integrating Dsp with …
HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms
HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns …
‘Native Ad Platform of the Year’ my6sense Is the First Native Ad Platform to Offer Real-Time Malvertising Protection in OpenRTB
This Award from the Native Advertising Institute (NAI) Validates my6sense’s Innovating Strategy Through Internally Developed and 3rd Party Technology, like …
Centro Adds Real-Time Viewability Reporting from Pixalate in Programmatic Buying Platform
Pixalate Delivers Top-Grade Ad Protection Technology; Advertisers Can Optimize for Viewability Across Channels and Buying Tactics by Unifying Reports from Programmatic …
G2 Crowd’s Spring 2018 Software Report Names Centro as the Best Demand Side Platform
Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter Centro, a provider of enterprise-class …
SRAX Announces Alpha Release of Blockchain Technology BIG Platform
Limited, by Invitation Only, Alpha Users to Be the Original Participants in Building the First Consumer-Powered Data Marketplace Where People …
Dreamforce TechBytes with Scott Brinker, VP Platform Ecosystem, HubSpot
Scott Brinker VP Platform Ecosystem, HubSpot Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up …
MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum
"Machine Learning takes the heavy lifting out of optimization, increasing effectiveness and reducing manual labor costs." Tell us about your …
Mintegral Launches In-App Header Bidding Technology
Mintegral, a programmatic interactive advertising platform, has officially announced that it now supports in-app header bidding, making it the first …
ViralGains Odyssey Gives Customers a Voice in Advertising
New platform maximizes ad performance by tailoring journeys based on real-time sentiment and behavior ViralGains, the leader in intelligent ad …