OpenX Technologies, Inc., a leading global omnichannel advertising exchange, announced the appointment of broadcast and advertising industry veteran Geoff Wolinetz as senior vice president of demand platforms. In this role, Wolinetz will…
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New platform proudly delivers added transparency through its managed service; will release Nero’s self-serve solution later in 2022 LifeStreet, a mobile-first programmatic marketing platform for performance advertisers, has…
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New capabilities focus on maximizing return on ad spend (ROAS) and a new campaign experience Moloco, a leader in machine learning (ML) and growth solutions for performance marketers, today announced updates to its…
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Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of…
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Samsung Ads, the advanced TV advertising unit of the TV set manufacturer, is launching Samsung DSP, a self-serve demand-side platform. The Samsung DSP (a demand-side platform) will give programmatic buyers access to exclusive CTV…
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CANOPY Management announced it was selected as one of Amazon's preferred Demand-Side Platform (DSP) agencies. CANOPY was one of the few independent agencies approved to use the service. This allows CANOPY Partners to sidestep the…
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As a Leading Independent Ad Monetization Platform, Smart AdServer aims to Align Supply and Demand to Deliver Financial and Operational Efficiency to Advertisers and Digital Publishers Smart AdServer, the leading independent ad monetization…
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According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation has been tarnished by the accidental placement of ads alongside controversial content.…
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Technology Acquisition Complements And Strengthens SRAX Platform's Capabilities For Digital Marketers And Content Owners To Reach Valuable Audiences SRAX announced the acquisition of Demand Side Platform (DSP) technology from …
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Tremor Video DSP will operate as an independent division of Taptica, and will be led by Lauren Wiener, who has served as Tremor Video’s president of buyer platforms for nearly five years. Taptica, a global end-to-end mobile advertising…
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MediaMath scores the highest according to the report in current offering and strategy MediaMath, a company that combines data, omnichannel, media and machine learning on a single unified programmatic platform for marketers said that it…
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Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that it has recently launched a mobile ad mediation platform to help developers improve monetization efficiency.…
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iMedia Brands, Inc. announces today that its wholly owned business unit, iMedia Digital Services (“iMDS”), has completed an optimization release of its programmatic advertising platform, Retail Media Exchange™, a proprietary advertising…
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Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising…
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Company Recognized in 2021 Gartner® Report titled, “Emerging Technologies: Tech Innovators in AI in Attack Detection — Demand Side” LogicHub today announced it has been named a Demand-Side Innovator in the 2021 Gartner…
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Move Empowers Advertisers to Harness Power of First-Party Data The Trade Desk, the leading independent demand-side advertising platform (DSP), announced a new integration with the Adobe Real-Time Customer Data Platform (CDP), enabling…
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Accelerated Adoption of CTV Advertising Fuels Momentum for 2022 Growth Beachfront, the industry’s only convergent TV advertising platform today announced it has continued record performance in 2021, with 25% year-over-year new customer…
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Advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today…
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Creates RevOS, a Comprehensive Operating System for Revenue Teams, to Help Businesses Achieve Greater Growth ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, announced the launch of MarketingOS, a new…
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ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers…
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