Dentsu International Launches Everbridge Critical Event Management (CEM) System To Protect Its People And Global Operations

Leading Global Advertising and Digital Marketing Organization Deploys Everbridge to Protect its 46,000 Employees from Impacts of COVID-19, Leveraging Risk Intelligence and Internal Collaboration Tools to Automate and Streamline Incident Response Everbridge, Inc, the global leader in critical event management (CEM), today announced dentsu international, a leading global advertising and digital marketing organization and a member of the RE100, with over 46,000 dedicated specialists delivering services across 145…

dentsu International Taps Keith Lippiatt as Global Chief Operating Officer for Its CXM Line of Business

dentsu International has appointed Keith Lippiatt as global chief operating officer for its customer experience management (CXM) line of business (LoB). Lippiatt’s role is essential to the execution of business processes across all of dentsu’s CXM functions, working with the leaders across the business to support the implementation of integrated business life cycle activities. Dual reporting to Neil Gissler, global chief operating officer, dentsu International, and Craig Dempster, global chief executive officer, dentsu…

Dentsu Aegis Network Acquires B2B International

B2B International Will Join gyro to Create the World's Largest Specialist B2B Agency Network Dentsu Aegis Network announces the acquisition of B2B International, the world's leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world's first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for its…

Dentsu Launches Global Health Solution

Dentsu International announced the launch of dentsu health, a global solution. Drawing upon the expertise of dentsu's global network of 2,000 health marketing experts across 85 markets in EMEA, APAC and the Americas, dentsu health is poised to become one of the top global healthcare agencies. By aggregating and mobilizing dentsu’s health marketing expertise powered by its market-leading capabilities, dentsu health will provide a single point of contact now required by many of the top brands across pharma, payer,…

Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities

As part of dentsu’s move to strengthen its Customer Experience Management (CXM) offering, the network announced the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle's expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, social, and cultural diversity. Under the simplified model, brands gain easy access to solutions spanning CX transformation,…

dentsu Media Launches Unique People Based In-House Buying Solution

dentsu International’s media service offering, dentsu Media announced today the launch of its new in-house buying solution – Data Enabled Linear TV Activation, also known as DELTA. DELTA reimagines the way our teams have been executing programmatic TV to enhance data-driven, people-based linear TV for clients. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… “Clients want a more accountable and holistic people-based approach when it comes to…

MediaMath Appoints Former Dentsu Global President, Ashwini Karandikar, to Board of Directors

Further Strengthens Leadership Team with Formation of Board Committees; Activates Members' Expertise Across Key Workstreams MediaMath, acclaimed independent advertising technology company for brands and agencies, announced the election of internationally recognized executive Ashwini Karandikar to its Board of Directors. In conjunction with Ashwini's appointment, MediaMath has formalized the membership and 2021 agenda for the strategic committees of its Board of Directors. Marketing Technology News: aMVG and Anzu Announce…

2021 Visual Trends Report From Depositphotos With Insights from International Creative Agencies

Depositphotos, one of the world's leading visual content marketplaces with a library of over 190 million files, has just released their annual visual trends report. The project "Visual Trends 2021: Living a New Reality" explores how visual communication has changed in light of the past year to uncover a roadmap for brands and content creators working with visuals in 2021. Symbols of optimism, our physical and digital wellbeing, inspiration in nature, and earthy tones are some hints at the main features and themes in…

Dentsu Taps VidMob To Launch Global ‘Attention Economy’ Ad Lab Initiative

As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention, dentsu international announced that it has partnered with VidMob to offer new depths of creative intelligence and performance to marketers. VidMob’s Agile Creative Studio will now power dentsu’s Attention Ads Lab, the arm of the program focusing on identifying which ads capture consumer attention. This expanded partnership will support brand campaigns across the entire digital ads…

Dentsu Partners with Adobe to Transform Customer Experiences Through Digital Innovation

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

Merkle B2B Unveiled: Dentsu Aegis Network’s New B2B Powerhouse

Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation and activation on a global scale, making it easier for marketers to enable end-to-end business marketing solutions. Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy B2B represents a large ($120 billion)…

IAB Tech Lab Launches New International Digital Measurement Compliance Program

Japan’s Cyber Communications Inc Is First to Complete Audit & Secure Verification The IAB Technology Laboratory officially launched the new IAB Tech Lab Measurement Compliance program, providing a new option for assessing companies’ implementations of critical industry measurement standards. The new measurement compliance offering will focus on companies based outside the U.S., supporting 43 national IAB markets. IAB Tech Lab introduced a range of technology compliance programs last year to verify accurate…

Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico

Last month, Acxiom expanded their global footprint with the launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. The new launch would enable Acxiom clients and partners to improve reach and engagement among the rapidly growing LATAM audiences. The expansion involved collaboration with 4INFO to meet the increased global demands for safe and ethical people-based marketing solutions. Acxiom will tap 4INFO’s proprietary, patented device matching technology to deterministically map people to their…

Wavemaker Expands North American Leadership To Drive Next Chapter Of Growth

Following an outstanding 2020, Adweek’s U.S. Media Agency of the Year, Wavemaker, is pleased to announce that it has expanded its North American leadership team. To accelerate growth and its transformation agenda, the agency has hired Delphine Fabre-Hernoux and Alex Norman, effective immediately. These two high profile hires follow the recent appointment of Vinny Rinaldi to lead investment and activation. The three executives will sit on Wavemaker’s Executive Committee (EXCO) and report to Louisa Wong, who leads Wavemaker’s…

FirmDecisions Appoints Christine Moore as Managing Director North America

FirmDecisions has appointed Christine Moore to the role of Managing Director for its North America region. She will report to Federica Bowman, global CEO of FirmDecisions. Moore joins FirmDecisions with over 20 years’ of agency and in-house experience in commercially driven roles. Her global knowledge is complemented by an in-depth understanding of the US market and an extensive marketing procurement background. Moore has held roles at the likes of PepsiCo Inc., Interpublic, Dentsu International, MDC Partners and WPP…

Merkle Appoints Simon Esland as VP Practice Lead, Marketing Decisioning to Oversee Partnership With Pegasystems

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu international, has appointed Simon Esland to the newly created role of VP practice lead, marketing decisioning for Merkle’s partnership with Pegasystems Inc., the software company that crushes business complexity. Previously group head of marketing technology strategy at Vodafone, Esland will lead the largest decisioning practice in Europe and support Merkle’s expansion across all 14 markets in EMEA. As a leading…

Ubersuggest Announces New CEO Max Cheprasov

Veteran Technology Visionary Will Lead Ubersuggest in Next Stage of Growth Ubersuggest, a global SEO and content platform part of NP Digital, announced today that Max Cheprasov has joined as its CEO. Cheprasov’s proven operational and technology leadership will help scale and grow the company through the next wave of innovations. Marketing Technology News: Point B Announces Commitment to be Carbon Negative by 2030 Cheprasov has 25 years of experience within the Digital Economy as a leader, trailblazer, and futurist,…

Merkle Appointed by University of London to Performance Media Brief

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu, has been appointed by University of London to deliver and manage its customer communications and engagement strategy for its online programmes. The brief also includes courses delivered through the University of London Institute in Paris, alongside promotion of the institution’s venues and accommodation services. Merkle’s role focuses on the University’s global paid social and paid search activity, with the aim to…

Admix Expands Into US And EMEA With Major Hires from Google and Spotify

Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of the Admix 2021 expansion plan that will see the company double in size from 40 to 80 staff, following a $8.5 million Series A round in 2020. Michael Silberberg, based in New York, is joining as VP Global Agency Partnerships after 14 years with Google across three continents, notably in London, where he spent five years as the head of global…

Pedro Muñoz joins Vidoomy as VP-Europe Sales in Madrid

Due to his extensive experience in the commercial field and the digital marketing sector, Pedro Muñoz will lead Vidoomy's commercial strategy and European sales teams from its headquarters in Madrid, strengthening the company's position in and outside its borders. Vidoomy, digital platform specialized in video advertising, offers to its clients access to premium audiences in digital media that the company manages. In this way, it makes it easier for advertisers and prestigious brands campaigns to impact their target…