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Mirakl Named a Sample Vendor in Gartner Hype Cycle for Digital Commerce, 2020

Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale, announced its recognition in Gartner’s Hype Cycle for Digital Commerce, 2020 as a Sample Vendor within the Enterprise Marketplace category. McKinsey & Company has predicted that digital ecosystems could account for more than $60 trillion in revenues by 2025, or more than 30% of global corporate revenues. By enabling businesses to create digital ecosystems of their own, enterprise…

Srikanth Swaminathan Joins Investis Digital as Managing Director of its Baroda, India Office

New Appointment Further Bolsters the Company's Commitment to Digital Transformation Investis Digital, a leading global digital communications company has strengthened its service and delivery practice with the appointment of Srikanth Swaminathan as the Managing Director of its Baroda, India office. Mr. Swaminathan's brings over two decades of extensive experience in technology leadership, delivery and digital transformation, program management, business development, practice management and customer relationship…

Boss TV Selects Claro Enterprise Solutions to Provide Connectivity Backbone for Digital Content Distribution Network

Interactive Live and On-Demand TV Streaming Platform Will Provide Access to Over 100 Channels of Spanish, English and Italian Programming Claro Enterprise Solutions, a leading global technology services company, announced that it is providing the network connectivity infrastructure to support Boss TV, an innovative new TV streaming platform and content distribution model. Based in Shelby, North Carolina, the Boss TV platform will launch on September 1st, 2020. U.S. customers will have access to over 100 channels of…

Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology. Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based on their level of engagement. Applying the power of A.I. machine learning, Fixel automatically analyzes in…

MoneyGram Reports Record 207% July Year-Over-Year Cross-Border Transaction Growth in its Direct-to-Consumer Digital Business MoneyGram…

The Company reported 17% total year-over-year money transfer transaction growth in July, driven by its digital business which accelerated to 124% transaction growth and 109% revenue growth MoneyGram International, Inc., a global leader in cross-border P2P payments and money transfers, reported record 207% July year-over-year cross-border digital transaction growth for MoneyGram Online, its direct-to-consumer digital business. This channel was the key driver of overall digital transaction growth of 124% that enabled 17%…

New Enhancements for Commercial Agility and Digital Commerce Added to Vendavo CPQ Cloud

Join the Sept 2 webcast and demo to learn how to maximize sales efficiency while growing the bottom line through digital commerce channels To help organizations adapt to a disrupted business environment and support their sales team with digital commerce capabilities at a time when quick, convenient transactions are optimal, Vendavo, the market leader in commercial excellence solutions, announced Enhancements for Commercial Agility in Vendavo CPQ Cloud. Marketing Technology News: AI Startup Silverbullet Picks AZK Media to…

Myntelligence Optimizes Digital Marketing Campaigns and Unlocks Real-Time Business Insights with TigerGraph

TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI TigerGraph, the only scalable graph database for the enterprise, announced that Myntelligence has chosen TigerGraph to power advanced analytics within the Myntelligence Media Automation platform to deliver integrated, real-time insights to marketers. Myntelligence, with TigerGraph, is addressing a key business challenge: Marketers often struggle to manage multiple campaigns across various digital channels…

Alteryx and UiPath Partner to Accelerate Digital Transformation with Hyperautomation

New strategic partnership and technology integration enables organizations to simplify end-to-end automation for faster, transformative business outcomes Alteryx, Inc., a leader in analytic process automation (APA™), and UiPath, the leading enterprise Robotic Process Automation (RPA) software company, announced a strategic partnership to speed end-to-end automation across data-driven business processes. Together, UiPath and Alteryx offer a solution that empowers business leaders, analysts, data scientists and data engineers…

Catalina And Samba TV To Provide Unprecedented TV And Digital Measurement Services To Georgia-Pacific

Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft® , Dixie®, and Sparkle®. Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, and Samba TV, the leading provider of global TV data and audience analytics, announced in June 2019 that they were partnering to integrate shopper…

ESSENTIAL Accessibility And PixelMEDIA Partner To Improve Web Accessibility For Digital Commerce

eSSENTIAL Accessibility, the pioneering Accessibility-as-a-Service provider that empowers organizations to offer fully accessible and compliant digital experiences, announced a strategic partnership with PixelMEDIA, a digital commerce agency dedicated to helping lifestyle brands launch, manage, and grow their ecommerce business on Salesforce. This partnership will allow Pixel to add eSSENTIAL Accessibility’s comprehensive accessibility solution to their suite of digital services, enabling leading lifestyle brands to…

Retail Systems Research eCommerce Report Warns Brands Must Optimize Digital or Face “Serious Consequences”

Due To COVID-19 A Precise Online Shopping Experience Is Now Imperative With 90% Of Shoppers Stating They Won’t Wait For A Slow Web Page To Load Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, announced the publication of a new research report titled, "2020 Retailer Website Performance Evaluation - The Digital Experience: Retailers Who Neglect It Face Serious Consequences." The research, which is now in its 4th year of publication, was conducted by Retail Systems Research (RSR) and evaluates 80 major…

Posterscope Launches Proprietary OOH Trading Platform ECOS NOW to Enable Real-Time Planning, Purchasing and Activation of Digital OOH…

ECOS NOW is the most significant enhancement to OOH trading since the introduction of digital Out-of-Home Posterscope has launched ECOS NOW, a proprietary OOH trading platform which enables the planning, purchase and activation of digital OOH in near real time, subject to defined operational and performance criteria. ECOS NOW will allow advertisers to purchase their optimal campaign solution but only when it is going to perform the most strongly, based on the specific data that will have most impact. For example, a…

Digital Ad Spend Continues to Grow Despite Global Economic Hardships According to Tinuiti’s Triopoly Series: Benchmark Reports for…

Valuable trends surrounding the impact of the pandemic and social injustice are examined in these reports based on over $1.5 billion in ad spend managed by Tinuiti Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, released their Q2 Google Ads Benchmark Report and Q2 Facebook Ads Benchmark Report to round out Tinuiti’s Triopoly Series. Every quarter, these benchmark reports from Tinuiti will focus on digital ad spend managed by Tinuiti across three primary…

DoubleVerify & Beeswax Partner to Maximize Digital Media Quality & Effectiveness for Advertisers

Beeswax Bidder-as-a-Service customers can now leverage DV pre-bid solutions to authenticate media quality & performance across campaigns DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Beeswax, the Bidder-as-a-Service (BaaS) platform. Beeswax customers can now authenticate the quality and performance of their campaigns using DoubleVerify's pre-bid solutions across fraud, viewability, brand safety, and standard contextual targeting..…

Claravine Integrates with Adobe Experience Manager to Provide a Seamless Digital Experience Metadata Management Solution

Integration will allow marketers to take full advantage of digital metadata to enhance optimization of search, social, AI/ML, personalization, analytics and more Claravine announced its integration with Adobe Experience Manager, providing a smarter way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations are failing; due to an inability to standardize content and marketing metadata across a fragmented…

Talon Redefines the OOH Programmatic Market by Launching Atlas, Its Intelligent Digital Planning and Buying Platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market. The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market. Atlas, which progressed from…

Why ‘Shopper Marketing’ is an Essential Part of IRL and Digital Campaigns

What comes to mind when you hear the phrase “Shopper Marketing”? Probably the usual tactics: In-store signage. Retailtainment activations like tasting events. Maybe even influencer meet-and-greets. But with our daily lives increasingly centered around the digital world, it’s time to think more holistically. E-commerce continues to grow exponentially, with consumers spending $601.75 billion online in the U.S. in 2019, roughly 16.0% of total retail sales for the year. And, while many savvy shopper marketers have long known…

SailPoint And Proofpoint Team Up To Fight Security Threats Facing Today’s Digital Workforce

With more than 90% of today’s threats starting with a seemingly innocuous email, SailPoint Technologies Holdings, Inc., the leader in identity management, and Proofpoint, Inc., a leading cybersecurity and compliance company, have partnered to protect people’s data and inbox. As part of this partnership, joint customers can now further safeguard high-risk users by identifying and applying appropriate levels of access to critical systems and data. Secure access to sensitive applications and data is under threat now more than…

LiveXLive’s Exclusive PPV Digital Concert Series Total Ticket Sales Surpass $850,000 And Over 32,000 Tickets

Delivers an ‘Arena Style’ LiveXLive Performance to Fans Worldwide at Home During COVID-19 LiveXLive Media, Inc., a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture, announced that since launching its livestream Pay-Per-View (PPV) and digital touring platform in May 2020, LiveXLive has sold over 32,000 PPV tickets in over 96 countries at an average price of $27, generating over $850,000 in ticket sales. LiveXLive PPV initiative was created as a revenue-share…

globaledit Launches New Digital Asset Management Platform to Help Creative & Marketing Team

Customers can now streamline collaboration, workflow and asset management tasks related to creative production directly from globaledit globaledit, the leader in Creative Asset Management solutions, is introducing the next generation of its Digital Asset Management platform, a new iteration aimed to solve the challenges in producing high-quality visual assets at scale all from the cloud. The launch of globaledit's new software includes new capabilities added to the platform that further enable creative teams to…