Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader …
The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019
New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on …
Philadelphia Media Network Improves Digital Advertising Campaign Reporting by Partnering with Tru Measure
Tru Measure Saves Time and Demonstrates the ROI of Advertising Spend Philadelphia Media Network (PMN), owner of Philly.com, The Inquirer …
Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix
Digital Media Drives Biggest Sales Impact with a 46 Percent Contribution to Box Office Revenue Neustar, Inc., the leading trusted, …
Can AI Save Digital Advertising?
Advanced AI may prove to be the thing that saves digital advertising. Right now, brands don’t trust publishers and consumers …
Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment
Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a …
ciValue Raises $6 Million to Expand Its Precision Marketing and Supplier Digital Advertising Platform for Retailers
The New Series a Funding Led by Nielsen and Sonae Im, Will Allow Civalue to Further Accelerate Its Rapid Growth …
CallRail & SalesX recognized as Finalist for Best-In-Class Call Analytics and Digital Advertising ROI
Digital marketing agency SalesX and its partner CallRail, the world’s most popular call tracking and analytics provider were named finalist …
Quotient Technology Earns TAG ‘Certified Against Fraud’ Seal, Validating the Company’s Commitment to Delivering Quality Digital Advertising
Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest …
The Trouble with Digital Advertising Agencies
A month or so ago, a very prominent digital advertising agency ran an advertisement in the printed version of the …
DAD Aiming at Redefining Digital Advertising Through Distributed Trust Advertising Ecosystem
The word “advertisement” came from the Latin word “advertere,” which means “attention, inducement and transmission,” and the word evolved later …
Choozle 2018 Digital Advertising Trend Survey Reveals Consumer Sentiment Opposes Predicted Trends for Ad Blockers, Channels, and Privacy
Mid-Year Trend Update Shows Negative Sentiment Towards Online Advertisement Is on the Rise Choozle, self-service programmatic advertising platform, released the …
Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector
Latest Connector Supports Creation of Custom Audiences in Google or Facebook The latest version of the Celebrus Customer Data Platform …
Exploring the Role of Choozle Universal Data Catalog in Digital Advertising
Choozle Universal Data Catalog Helps in Determining a Custom Audience Within a Digital Advertising Campaign Leading digital advertising software maker, …
The Trade Desk Ushers in the Next Wave of Digital Advertising featuring Koa, Artificial Intelligence (AI) for Advertisers
Data-Driven Insights and Game-Changing Features Deliver Better Planning, Smarter Buying and Stronger Performance for Brands and Agencies The Trade Desk, …
Verasity And XCHNG Partner To Enhance Digital Advertising
Verasity’s Proof of View (PoV)™ technology tackles digital advertising inefficiencies for XCHNG participants Verasity, a disruptive next-generation video platform has …
Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic; Test Blockchain-Powered Digital Advertising
Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic into a Revenue-Generating Venture and Test If Blockchain-Powered Digital Advertising Works Brave …
How ‘More of the Same’ Threatens the Future of Digital Advertising
Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly …
The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising
Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is …
district m go Unveiled to Scale Digital Advertising and Search Marketing
district m go Is Able to Provide a Complete Platform to Help SMBs Leverage the Full Power of Digital Advertising …