IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference in Warsaw …
AI Platform Pattern89 Plans Expansion Into Growing Digital Advertising Market
Pattern89, which offers an artificial intelligence platform to improve paid social advertising results, has announced that their platform is expanding …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
Unilever Japan & ADK Partner with EnvisionX to Trial First Functional and Operational Digital Advertising Campaign on the Blockchain
UK based adtech vendor EnvisionX and leading Japanese advertising agency ADK have announced their first successful blockchain campaign in conjunction …
Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International
Service Will Be Used to Market Many of the World’s Most Luxurious Homes Adwerx, the leading provider of automated digital …
Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report
Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme …
Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey
Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader …
The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019
New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on …
Philadelphia Media Network Improves Digital Advertising Campaign Reporting by Partnering with Tru Measure
Tru Measure Saves Time and Demonstrates the ROI of Advertising Spend Philadelphia Media Network (PMN), owner of Philly.com, The Inquirer …
Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix
Digital Media Drives Biggest Sales Impact with a 46 Percent Contribution to Box Office Revenue Neustar, Inc., the leading trusted, …
Can AI Save Digital Advertising?
Advanced AI may prove to be the thing that saves digital advertising. Right now, brands don’t trust publishers and consumers …
Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment
Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a …
ciValue Raises $6 Million to Expand Its Precision Marketing and Supplier Digital Advertising Platform for Retailers
The New Series a Funding Led by Nielsen and Sonae Im, Will Allow Civalue to Further Accelerate Its Rapid Growth …
CallRail & SalesX recognized as Finalist for Best-In-Class Call Analytics and Digital Advertising ROI
Digital marketing agency SalesX and its partner CallRail, the world’s most popular call tracking and analytics provider were named finalist …
Quotient Technology Earns TAG ‘Certified Against Fraud’ Seal, Validating the Company’s Commitment to Delivering Quality Digital Advertising
Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest …
The Trouble with Digital Advertising Agencies
A month or so ago, a very prominent digital advertising agency ran an advertisement in the printed version of the …
DAD Aiming at Redefining Digital Advertising Through Distributed Trust Advertising Ecosystem
The word “advertisement” came from the Latin word “advertere,” which means “attention, inducement and transmission,” and the word evolved later …
Choozle 2018 Digital Advertising Trend Survey Reveals Consumer Sentiment Opposes Predicted Trends for Ad Blockers, Channels, and Privacy
Mid-Year Trend Update Shows Negative Sentiment Towards Online Advertisement Is on the Rise Choozle, self-service programmatic advertising platform, released the …
Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector
Latest Connector Supports Creation of Custom Audiences in Google or Facebook The latest version of the Celebrus Customer Data Platform …
Exploring the Role of Choozle Universal Data Catalog in Digital Advertising
Choozle Universal Data Catalog Helps in Determining a Custom Audience Within a Digital Advertising Campaign Leading digital advertising software maker, …