Kuwait-based OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social media campaigns in one app, today announced it has fully acquired Panda Media, a Kuwait-based online education company focused…
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Blockboard came on the scene as the video accountability company offering brands and companies an innovative, effective, and transparent branding messaging alternative that leverages the power and potential of CTV and blockchain technology.…
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Leading digital insights companies win in the Programmatic Category for their connected data solution that doesn't rely on third-party cookies for digital ad tracking Cint, a global software leader in digital insights gathering, and Zappi,…
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BT today launched a new digital advertising platform to make it easier for businesses to run their own digital marketing campaigns, helping them to better promote their goods and services online. BT's Digital Marketing Hub gives…
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2020 was a rough time for U.S. retailers, given the sweeping pandemic that forced closure of all but “essential services” for many months. Even after brick-and-mortar stores began opening again, capacity restrictions—not to mention…
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New report provides valuable insight into Black Consumers’ behaviors, interactions with and attitudes towards digital advertising, as brands reassess the power and influence of the Black community B Code, a digital media company focused on…
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Focused on artist acquisition and genre diversity, mobile technology and marketing company Friendable recently began testing campaigns on Facebook and other networks for their Fan Pass platform. These digital advertising and social media…
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Adshares is a web3 decentralized marketplace for advertising, also being the most advanced blockchain-based projects in the advertising market. Adshares offers CPM, CPA, popup and pop-under campaigns. In 2017, the Adshares Blockchain …
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Six Months After Initial Study: Consumers Want More Utility; Privacy Regs Loom; and the Ad Ecosystem Struggles to Retain Talent Six months after its first study, PwC and IAB, the digital media and marketing trade association, have…
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Campaigns began testing on Facebook and other networks that align with the Company’s target user demographics, designed to focus on artist acquisition and genre diversity Friendable Inc., a mobile technology and marketing company, is…
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Consumer expectations for video entertainment are undergoing an immense evolution. While the pandemic has certainly played a role in driving up consumer expectations, the rapid proliferation -- and deep penetration -- of Smart and Connected…
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Adds Level of Security Across Various Aspects of Omnichannel Advertising for Buyers and Sellers, including SSAI for CTV Ads Now Available for Public Comment until October 30th IAB Tech Lab, the digital advertising technical…
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Data from Userneeds and OMD Denmark shines a light on the importance of high impact formats when it comes to grabbing audience attention  Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays…
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Digital advertising solutions provider now offering advertisers and agencies the ability to reach, engage and influence growing streaming content audiences as part of their multichannel marketing strategies Atedra, a leading global…
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Throughout the first half of 2021, digital advertising trends continue to adapt and respond to the world — consumer behavior is still changing rapidly, timelines around third-party cookies regulations are shifting, and more. These changes…
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South Korean software development company to launch a video centric social media platform, Showprise, in partnership with Big Tech and support from the Korean Government Ahnsoft Co., Ltd, the South Korean software development group,…
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ICARO Ads Technologies Will Deliver Valuable, Trustworthy Ads to Millions of Customers ICARO™ Media Group, Inc.,, a global digital media and technology company, today announces that it has entered into an agreement to acquire R4You, a…
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Sojern, a leading provider of digital travel marketing solutions, published a new report titled, "How Travel Marketers Are Activating Digital Advertising in 2021." Worldwide Business Research (WBR) Insights surveyed senior decision makers…
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The largest Latin American e-commerce and fintech player, MercadoLibre, agrees to join Aleph Group as a shareholder, signaling the growth potential in the global digital advertising industry. Aleph operates in Latin America through IMS…
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Marketing software leader Ripl offers coaching and content Small businesses in the U.S. are increasingly integrating digital advertising into their marketing mix, but many of these companies aren’t yet reaping the full benefit of their…
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