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HomeServe USA Acquires Vincodo, A Leading Digital Advertising Agency

Acquisition Will Significantly Enhance HomeServe Digital Marketing Capabilities HomeServe USA, a leading provider of home repair solutions serving more than 4.4 million customers across the US and Canada, today announced the acquisition of Vincodo, a Langhorne, Pennsylvania-based digital advertising agency. Vincodo will enhance HomeServe’s in-house digital marketing and Search Engine Marketing (SEM) capabilities to better reach potential customers. Vincodo was founded in 2010 by Internet marketing industry veterans with…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

MediaCrossing Inc. Launches Innovative Digital Advertising Solution to Help Marketers Reach Consumers in Uncertain Economic Environment

MXEdge Will Ensure Small & Medium-Sized Businesses Survive in 2020 and Beyond MediaCrossing Inc., founded in 2012, is a leading digital media firm dedicated to bringing tools and solutions normally reserved for the world's largest brands to emerging growth companies. The firm works with companies nationwide to plan and execute strategic digital advertising strategies that distinguish brands from competitors. MXEdge, the company's newest offering, ensures small and mid-sized firms have access to the same, effective…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

JSA’s Clients Leverage Digital Advertising for Lead Generation Amid COVID-Related Conference Cancellations and Postponements

Companies Increase Emphasis on LinkedIn Ads, Google Ads and Retargeting to Expand Virtual Brand Reach and Online Lead Generation Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads as face-to-face meetings are postponed, conferences are cancelled and direct sales campaigns are frozen. JSA is…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

MediaJel Partners with Tapad to Enable Digital Advertising Efficiencies and Scale Across Devices

Tapad's integration with MediaJel's current advertising solutions will enable U.S. brands to benefit from improved cross-device reach and targeting capabilities Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions for regulated markets. The partnership will enhance MediaJel's current offering, enabling brands to further improve their digital marketing campaigns, and thereby, return on investment. Marketing Technology News:…

SRAX Launches Stock for Ads Program, Offering Digital Advertising Solutions in Exchange for Publicly Traded Stock

SRAX, Inc., a digital marketing and consumer data management technology company, announces the Stock for Ads Program, offering media solutions for stock payments as a way to help businesses engage with their customers or clients and preserve cash during this critical time. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp The current environment is forcing public companies to conserve cash while they assess the opportunities and risks associated with their business strategies. At the same time,…

Smartly.io Powers Digital Advertising Innovation and Automation on Pinterest

Smartly.io advances its Pinterest solution, enabling brands to innovate and diversify their marketing mix across social channels Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways. Pinterest is increasingly becoming an attractive platform for…

China’s Strong Internet Use Spurs New Opportunities in Enterprise SaaS, Digital Advertising

FN Media Group Presents NetworkNewsWire Editorial Coverage As China's population nears 1.5 billion and internet use is rising at an explosive rate, the prospects for SaaS Enterprise Solutions and online marketing look brighter than ever. With a record number of people in China spending time online reading new, playing games, shopping and participating in social media, Software as a Service (SaaS) and digital marketing may be more effective than ever. iClick Interactive Asia Group is among the leading providers of…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

Genesis Selects Dealer.com as New Website Digital Advertising Provider

Dealer.com, a Cox Automotive brand, announced it has been selected as a Genesis' website, digital retailing and digital advertising provider. Today, through Dealer.com's Website Choice program, Genesis dealers gain access to a more innovative and personalized digital storefront experience that delivers the technology and expertise for dealers to exceed consumer expectations. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company "Connecting a dealer's solutions is more important…

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising. Since then, we’ve seen digital ads and the technologies that power them continue to mature, as consumers become ever more conscious of not only being bombarded by flurries of irrelevant content, but also of…

Malvertising: How It Ruins a User’s Day, and Destroys Their Trust in Digital Advertising

It’s Saturday morning. You have just brewed your first (or second, or even third, no judgments here) cup of coffee, and now you’re lounging on the sofa, checking the local news on your phone. You encounter an ad on the page and suddenly, through no action of your own, you are forcefully redirected through a series of websites at rapid-fire speed, finally landing on a page offering you a $1,000 Amazon gift voucher, as long as you provide them some details, of course. Alternatively, you may have just arrived at your…

Doing the Work from the Outside In: Rewriting the Rules for Digital Advertising

Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for Digital Advertising. The industry simply must come together around an end-to-end rules-based platform for Marketing that connects brands and agencies through tech to media and consumers with accountability and transparency at each point across the media supply chain. What does it mean to be a “rules-based” platform? In basic terms, the goal is to adopt high standards…

GoZone WiFi Enhances Digital Advertising for Retail, Large Public Venues, and Smart Cities

GoZone WiFi (GoZone), the leading US-based venue intelligence and guest engagement company, has released an advanced WiFi advertising solution which allows venues to further monetize guest WiFi networks. The company’s newest feature release includes interactive campaigns on captive portal and landing pages that enables venues to increase revenue from third-party sponsorships, drive app downloads, and promote branded content. GoZone’s WiFi advertising solution allows enterprise retailers, large public venues, and smart…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

Digital Advertising Alliance Announces CCPA Tools for Ad Industry

Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information The Digital Advertising Alliance (DAA) announced cross-industry tools for publishers, brands, agencies and adtech in the digital advertising supply chain to provide consumers a clear and recognizable mechanism to opt out under the California Consumer Privacy Act (CCPA). The DAA guidance calls for web and app publishers to display a CCPA-mandated text link and a unique icon to California…

G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%

New Technology Uses Multi-Touch Attribution to Predict and Maximize Conversions G5, the leader in real estate marketing optimization, is launching Cross-Channel Spend Optimizer that improves digital advertising performance up to 25% and reduces cost-per-click by as much as 15%. An integral part of G5 Smart Digital Advertising, Cross-Channel Spend Optimizer uses advanced multi-touch attribution (MTA) to predict best advertising outcomes and automatically allocate daily ad investments across the campaigns, networks and…

Five Ways 5G Will Change Digital Advertising

Nine months ago, 5G was set to take the mobile and digital world by storm. Depending on who you ask, 5G could be a major boon for digital media, or the latest in a long line of tech developments hyped up way too soon (VR anybody?). 5G, the network that mobile data passes through, doesn’t have a set definition nor standards and tech specifications. But it’s generally agreed that 5G will make data uploads and downloads on mobile devices a whole lot faster. We’re talking about downloading a 3-hour movie via your wireless…