As we approach the “visionary” year of 2020, we took a look at what the New Year has in store …
Digital Advertising Alliance Announces CCPA Tools for Ad Industry
Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information The Digital …
G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%
New Technology Uses Multi-Touch Attribution to Predict and Maximize Conversions G5, the leader in real estate marketing optimization, is launching …
Five Ways 5G Will Change Digital Advertising
Nine months ago, 5G was set to take the mobile and digital world by storm. Depending on who you ask, …
CloudCommerce Benefiting from Powerful Digital Advertising Trend
2019 Is the First Time Digital Advertising Spending in the Us Will Overtake Traditional Advertising CloudCommerce, Inc. (CLWD), a leading …
Brand Safety Alert: How Toxic is Today’s Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers?
Ad Tech startup tribeOS innovates digital advertising solutions to best combat brand safety risks Digital threats to brands represent a …
New Global Research from Accenture Interactive Urges CMOs to Put People Before Data Collection to Deliver a Better Digital Advertising Experience
Nearly 69% of Consumers Would Stop Doing Business with a Brand If Data Usage Became Too Invasive New global research …
MuteSix Announces The Facebook Ads Masterclass, An Advanced Digital Advertising Course to Scale your E-commerce Store
Launching September 26, the new course will empower participants to create paid social cash flow, find new profitable customers, and …
Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising
B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution LiveRamp, the trusted platform for accessible and meaningful …
The European Digital Advertising Market Continues on Its Growth Trajectory
This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the …
AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes
AdTheorent Becomes the First Company to Be Four-Time Recipient of Frost & Sullivan’s North American Growth Excellence Leadership Award Based …
Mi9 Retail and CitrusAd Form Strategic Partnership to Disrupt $120 Billion Digital Advertising Industry
Mi9 Retail, the leading provider of end-to-end software solutions for retailers, wholesalers and brands, announces a strategic partnership with CitrusAd, …
Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach’s Latest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Impact of CTV’s Surging Popularity Includes Highest-Ever Completion Rate and Longer Ad Length With impressions increasing nearly 60 percent year …
Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Impact of CTV’s surging popularity includes highest-ever completion rate and longer ad length With impressions increasing nearly 60 percent year …
European Digital Advertising Market Exceeds €55 Billion in 2018 Market Grows 13.9 Percent, Fastest Growth Since 2011 Out-Stream Video Surges 44.7 Percent Year-On-Year
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference in Warsaw …
AI Platform Pattern89 Plans Expansion Into Growing Digital Advertising Market
Pattern89, which offers an artificial intelligence platform to improve paid social advertising results, has announced that their platform is expanding …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
Unilever Japan & ADK Partner with EnvisionX to Trial First Functional and Operational Digital Advertising Campaign on the Blockchain
UK based adtech vendor EnvisionX and leading Japanese advertising agency ADK have announced their first successful blockchain campaign in conjunction …
Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International
Service Will Be Used to Market Many of the World’s Most Luxurious Homes Adwerx, the leading provider of automated digital …
Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report
Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme …