This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the …
AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes
AdTheorent Becomes the First Company to Be Four-Time Recipient of Frost & Sullivan’s North American Growth Excellence Leadership Award Based …
Mi9 Retail and CitrusAd Form Strategic Partnership to Disrupt $120 Billion Digital Advertising Industry
Mi9 Retail, the leading provider of end-to-end software solutions for retailers, wholesalers and brands, announces a strategic partnership with CitrusAd, …
Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach’s Latest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Impact of CTV’s Surging Popularity Includes Highest-Ever Completion Rate and Longer Ad Length With impressions increasing nearly 60 percent year …
Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Impact of CTV’s surging popularity includes highest-ever completion rate and longer ad length With impressions increasing nearly 60 percent year …
European Digital Advertising Market Exceeds €55 Billion in 2018 Market Grows 13.9 Percent, Fastest Growth Since 2011 Out-Stream Video Surges 44.7 Percent Year-On-Year
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference in Warsaw …
AI Platform Pattern89 Plans Expansion Into Growing Digital Advertising Market
Pattern89, which offers an artificial intelligence platform to improve paid social advertising results, has announced that their platform is expanding …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
Unilever Japan & ADK Partner with EnvisionX to Trial First Functional and Operational Digital Advertising Campaign on the Blockchain
UK based adtech vendor EnvisionX and leading Japanese advertising agency ADK have announced their first successful blockchain campaign in conjunction …
Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International
Service Will Be Used to Market Many of the World’s Most Luxurious Homes Adwerx, the leading provider of automated digital …
Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report
Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme …
Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey
Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader …
The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019
New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on …
Philadelphia Media Network Improves Digital Advertising Campaign Reporting by Partnering with Tru Measure
Tru Measure Saves Time and Demonstrates the ROI of Advertising Spend Philadelphia Media Network (PMN), owner of Philly.com, The Inquirer …
Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix
Digital Media Drives Biggest Sales Impact with a 46 Percent Contribution to Box Office Revenue Neustar, Inc., the leading trusted, …
Can AI Save Digital Advertising?
Advanced AI may prove to be the thing that saves digital advertising. Right now, brands don’t trust publishers and consumers …
Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment
Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a …
ciValue Raises $6 Million to Expand Its Precision Marketing and Supplier Digital Advertising Platform for Retailers
The New Series a Funding Led by Nielsen and Sonae Im, Will Allow Civalue to Further Accelerate Its Rapid Growth …
CallRail & SalesX recognized as Finalist for Best-In-Class Call Analytics and Digital Advertising ROI
Digital marketing agency SalesX and its partner CallRail, the world’s most popular call tracking and analytics provider were named finalist …
Quotient Technology Earns TAG ‘Certified Against Fraud’ Seal, Validating the Company’s Commitment to Delivering Quality Digital Advertising
Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest …