Brandwatch Announces Partnership with Kinetiq to Integrate Real-time TV and Digital Analytics

Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq's data from over 2,600 TV stations across more than 85 countries into the Brandwatch Consumer Research platform alongside the world's largest social data archive and its suite of AI-powered analytics, alerting and reporting tools. This new integrated solution lets…

Claravine Taps Digital Analytics Leader Adam Greco As Formal Advisor

Claravine announced it has brought on digital analytics expert and industry thought leader Adam Greco as a formal advisor, where he will lend more than a decade of expertise to the digital experience data management company. The partnership not only validates Claravine as a category leader, but creates more opportunities for Greco and company leadership to create best practices for top brands around the globe. “Claravine is solving one of the most important challenges facing analytics and marketing teams, and the traction…

The Best Digital Analytics Software According to G2 Crowd Fall 2017 Rankings, Based on User Reviews

G2 Crowd Finds Google Analytics Tops Satisfaction Ratings And Earns Highest Overall Market Presence Score G2 Crowd, the world’s leading business software review platform, today released the Fall 2017 Digital Analytics Software Grid report to help businesses make the best Digital Analytics technology buying decision. Google Analytics, Google Analytics 360, and Google Tag Manager were named Leaders in the report, receiving a strong customer satisfaction score with a large market presence. Exponea, Heap, GoSquared,…

Dynamic Yield and FullStory Partner to Enhance Personalization Process with Rich Digital Experience Analytics

Dynamic Yield, the Experience Optimization platform, announced a technology partnership with FullStory, a global leader in digital experience insights and analytics, enabling brands to more deeply understand, measure, and improve the impact of their personalization efforts. Through the partnership, brands can now easily surface combined insights into what happened - and why - for ongoing or in-the-moment optimizations that empathize with individual customer needs, preferences, and struggles. Marketing Technology News:  …

Position2 launches Arena Calibrate, a No-Code Cross-Platform Dashboard for Digital Marketers to Enhance Their Analytics.

Arena Calibrate is a free analytics tool for digital marketers, with cross-platform data integration, interactive prebuilt reports & ML-driven analysis. Position2 announced the launch of Arena Calibrate today, a revolutionary ML-powered analytics platform for digital marketers. The platform provides a powerful free solution for cross-platform campaign data integration, automated data pipelines, dynamic reporting visualizations, and ML-based campaign performance insights. Marketing Technology News: MarTech Interview…

TIBCO Analytics Forum 2021 Offers a Fully Digital Experience

TIBCO Software Inc., a global leader in enterprise data, empowers its customers to connect, unify, and confidently predict business outcomes, solving the world’s most complex data-driven challenges. Today, TIBCO announced a packed agenda for TIBCO Analytics Forum (TAF) 2021, a two-day interactive and fully digital experience. The event takes place May 25-26, and will focus on the latest innovations in data management, visual analytics, data science, and streaming analytics in industries such as energy, healthcare,…

Kantar Launches New Digital Acceleration Offer: Dx Analytics

Solution will help brands gain deeper consumer insights from large datasets to maximize their digital marketing performance Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance. The announcement reflects a fundamental shift in the importance of digital engagement since the start of the coronavirus pandemic. Marketing…

R2integrated, Adobe Summit – The Digital Conference 2021 Platinum Sponsor, to Host Fireside Chat on Measuring & Influencing…

R2integrated, an award-winning digital experience agency, today announced that R2i Chief Technology Officer Michael Paige will host a fireside chat with Tony Martin, Director, Regional Marketing, W.R. Grace & Co., at the upcoming global Adobe Summit - Digital Experience Conference. R2i, a Platinum Partner in the Adobe Solution Partner Program, is also a Platinum Sponsor of the conference, which is a must-attend event. The free virtual event takes place April 27-29, 2021. Last year, R2i earned Adobe Accredited Solution…

Product Analytics Is The Number One Measurement Of Digital Success, New Report By Harvard Business Review Analytics Services Sponsored By…

Product Analytics has overtaken legacy marketing analytics to measure digital customer experiences Amplitude, the operating system for digital business, today unveiled sponsored research conducted by Harvard Business Review Analytic Services that reveals product analytics is the number one measurement for digital customer experiences. The survey and report, "Making the Leap to a Digital-First Enterprise," shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era, with…

Heap Announces Executive Leadership Team Changes To Further Accelerate Position as Digital Product Analytics Pioneer

Heap, the pioneer in digital product analytics used by more than 6,000 companies, today announced a number of changes to its executive leadership team, further cementing the company’s position as the industry’s leading provider of digital product analytics solutions. Effective April 2, Ken Fine assumes the position of Chief Executive Officer as CEO and Co-founder Matin Movassate transitions into a full-time role as Chairman of the Board. Heap has expanded its product and engineering leadership bench as well, adding…

Environics Analytics Partners with The Trade Desk for Enhanced Digital Advertising Campaigns

Industry-leading PRIZM segments now available to advertisers for advanced audience targeting Environics Analytics (EA) today announced that it has partnered with The Trade Desk to expand its offering of data-driven insights tools in the digital ecosystem. Recognizing that advertisers are seeking to leverage data for precise campaign execution, EA has made PRIZM—the country’s leading segmentation system—available for audience driven campaigns via the largest independent demand side platform, The Trade Desk. Additional…

Medallia To Acquire Decibel, Leader in Digital Experience Analytics

Delivers Powerful Unsolicited Experience Signals Across Digital Channels Medallia Inc., the global leader in customer and employee experience and engagement, today announced it has entered into a definitive agreement to acquire Decibel, a leader in digital experience analytics. With this acquisition, Medallia’s leading customer experience and engagement platform will seamlessly include always-on, unsolicited digital feedback, providing a single view of all customers and prospective customers at every point…

MeritDirect Rebrands To MeritB2B, Offering Comprehensive Data, Digital and Analytics Solutions With A Singular Focus In B2B

MeritDirect, the leading provider of B2B data and performance marketing solutions, today announced that the company is rebranding to MeritB2B. The new name provides the company with the platform for their specialized analytics, advanced technology, customized demand generation and digital solutions that enable growth for the B2B marketer. The announcement is part of a series of strategic company growth initiatives including the recent acquisition of 180bytwo, as well as a variety of key hires and partnerships. Marketing…

Microsoft and Experience Analytics Leader Contentsquare Join Forces to Accelerate Digital Transformation

Contentsquare, the global leader in experience analytics, is now partnering with Microsoft Azure’s powerful cloud computing platform to accelerate its growth, drive peak performance and underpin successful innovation. Beyond the strategic cloud adoption, both companies have also forged a partnership around the shared goal of improving customer journeys by driving innovation in the fields of artificial intelligence (AI) and predictive analytics. Marketing Technology News: ironSource acquires SOOMLA to Enrich its Platform…

Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

Accelerating Analytics and AI to Improve B2B Digital Experience

B2B Digital experience has changed in the last 6-7 months. Long before Covid-19, most companies saw the opportunity to engage their B2B customers more effectively online. Since the Covid-19 crisis began, to be more digital and data-driven have become top priorities. B2B sales leaders have moved from being “forced” to adopt digital in reaction to the widespread shutdowns in the early stages of COVID-19 to a growing conviction that digital is the way to go, according to a survey of B2B businesses conducted by McKinsey. Here…

Verint Introduces Digital Behavior Analytics to Understand How Customers Navigate Digital Properties and to Enhance the Quality of Customer…

Organizations Gain Newfound Visibility into Customer Journeys to Speed Issue Resolution and Improve Business Outcomes Verint Systems Inc., The Customer Engagement Company, announced the addition of Digital Behavior Analytics to its Experience Cloud solution, creating a deep, insightful, and comprehensive view of digital customer interactions. The new solution captures and tracks millions of clicks, gestures, taps, and other actions so organizations can see and analyze how customers navigate digital properties, automate how…

Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage

Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital out-of-home deployments. Systems integrators and any business hosting staff and/or visitors would use Intuiface's digital experience platform to create interactive digital content for physical locations and connect those experiences to a real-time stream of AI-powered face analysis data produced by Sightcorp's DeepSight Toolkit. Intuiface…

eGain Modernizes IVR Engagement with AI, Digital, and Analytics

eGain, a leading customer engagement platform provider, announced eGain Smart IVR, an all-in-one solution to modernize IVR-based customer engagement. The IVR“Headache” in the Smartphone Age According to a recent Accenture survey, 84% of consumers hate the IVR experience. Not surprising because most IVR systems are full of frustrating interaction loops, offer limited answers, and lack digital options. All this in a world where more than 80% of calls into IVR come from smartphones! Marketing Technology News: Adobe to…

LatentView Analytics Announces ‘Analytics on Demand’ to Support Businesses through Digital Acceleration

Offering fills a critical gap for companies and analytics teams that need enterprise-level business insights delivered quickly in a project-based engagement LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, announced the availability of Analytics on Demand, a service that provides any organization with access to quick, customized enterprise analytics projects with flexible budgets and no minimum engagement. LatentView Analytics executes these projects per a company’s specific business…