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Why ‘Shopper Marketing’ is an Essential Part of IRL and Digital Campaigns

What comes to mind when you hear the phrase “Shopper Marketing”? Probably the usual tactics: In-store signage. Retailtainment activations like tasting events. Maybe even influencer meet-and-greets. But with our daily lives increasingly centered around the digital world, it’s time to think more holistically. E-commerce continues to grow exponentially, with consumers spending $601.75 billion online in the U.S. in 2019, roughly 16.0% of total retail sales for the year. And, while many savvy shopper marketers have long known…

Comscore and PlaceIQ Launch New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors

Offering expands Comscore's Marketing Impact Suite to include moviegoing behaviors and diversifies Comscore's relationship with PlaceIQ Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behavior with location data and insights – this solution helps media buyers and sellers better attribute the…

PUMA Selects Selligent Marketing Cloud to Power Personalized Digital Campaigns

Global B2C marketing automation company, Selligent Marketing Cloud, announced PUMA, one of the world’s leading sports brands, as a client. PUMA will leverage Selligent Marketing Cloud’s technology to automate its digital marketing campaigns, delivering personalized content to consumers in Europe. Selligent Marketing Cloud will enable PUMA to provide an enhanced consumer experience by ensuring that every interaction with the brand is unique and always relevant. With customers that span countries and languages, PUMA will use…

conDati Marketing Analytics Unveiled to Transform Digital Campaigns

Cloud-based Platform Combines Data Science and Machine Learning to Provide Predictive Analytics and Insights to Marketers and Improve Campaign Performance conDati has announced the first commercial release of conDati Marketing Analytics, a cloud-based platform that applies data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics integrates previously siloed data from multiple martech systems to deliver a single, unified data asset that…

BrandFIT Influencer Marketing Platform Simplifies Digital Campaign Delivery Across The Globe

BrandFIT 's Online Platforms to Revolutionize Advertising Industry BrandFIT has developed a unique online platform enabling brands to directly access and hire celebrities and influencers to endorse their products and services through any social media network. “Social media advertising is a multi-billion-dollar industry and accounts for one-third of all advertising expenditure. We have developed a platform that connects brands with the appropriate social media influencers to effectively and authentically execute…

Myntelligence Optimizes Digital Marketing Campaigns and Unlocks Real-Time Business Insights with TigerGraph

TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI TigerGraph, the only scalable graph database for the enterprise, announced that Myntelligence has chosen TigerGraph to power advanced analytics within the Myntelligence Media Automation platform to deliver integrated, real-time insights to marketers. Myntelligence, with TigerGraph, is addressing a key business challenge: Marketers often struggle to manage multiple campaigns across various digital channels…

Posterscope Launches Proprietary OOH Trading Platform ECOS NOW to Enable Real-Time Planning, Purchasing and Activation of Digital OOH…

ECOS NOW is the most significant enhancement to OOH trading since the introduction of digital Out-of-Home Posterscope has launched ECOS NOW, a proprietary OOH trading platform which enables the planning, purchase and activation of digital OOH in near real time, subject to defined operational and performance criteria. ECOS NOW will allow advertisers to purchase their optimal campaign solution but only when it is going to perform the most strongly, based on the specific data that will have most impact. For example, a…

Weyland Tech Expands New CreateApp Digital Marketing Campaign to Indonesia

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has expanded to Indonesia a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS). The launch in Indonesia follows a successful pilot marketing program recently completed in Taiwan that included new online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. Marketing Technology News: CCPA Is a Major Moment for Data Privacy in This Country The…

Weyland Tech Launches Digital Marketing Campaign for CreateApp in Taiwan Following High ROI Pilot Program

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has launched a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS) in Taiwan. The launch follows a successful pilot marketing program that has included online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. The seminars were attended by potential distributors and resellers interested in remarketing CreateApp as an ideal solution for any…

TA Digital Earns 7th & 8th Adobe Specializations with Campaign and Marketo Badges

Global digital transformation agency TA Digital announced that it is now an Adobe Campaign and Marketo Engage Specialized partner in the Americas region. This announcement marks TA Digital's eight Adobe product specializations as an Adobe Global Platinum Partner. Other specializations include Adobe Experience Manager, Analytics, Magento Commerce, Target and Run & Operate for Adobe Experience Manager. Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best…

Gabriel Marketing Group Wins 2020 Communicator Award of Excellence for Its User1st B2B Integrated Campaign for Digital Accessibility

2020 Communicator Awards select GMG’s integrated digital advertising, marketing and PR campaign for User1st about digital accessibility from more than 6,000 entries Gabriel Marketing Group (GMG), the industry’s leading digital marketing and public relations agency for high-growth technology companies, today announced it has won a 2020 Communicator Award of Excellence for best B2B integrated digital advertising, marketing and PR campaign. Selected from more than 6,000 entries, GMG’s award recognizes its strategic…

Out of Home Advertising Community is #SendingLove across the Globe in the World’s Largest User-Generated Digital Out of Home Campaign

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions at home Talon Outdoor and the Out of Home advertising community have launched "#SendingLove" a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The campaign runs on advertising space donated by over 70 media owners across 153 cities making it the…

ActiveCampaign Launches a Digital Customer Experience Automation (CXA) Education Series

After completing 185 in-person training sessions in 74 cities across 16 countries, ActiveCampaign is expanding its Study Halls to a digital format that will teach companies how to drive business growth through better customer experiences ActiveCampaign, the leader in Customer Experience Automation (CXA), today announces the launch of a digital version of their popular in-person CXA Study Hall series. The in-person series, which launched in 2018, has been attended by over 5000 businesses in 74 cities across 16 countries,…

Fishbat Discusses Top 5 Considerations for Building Digital Ad Campaigns for Clinical Trial Advertising

From real estate agencies to public relations firms to clinical trial patient recruitment companies, ad campaigns lead to long-term awareness and revenue. There are many companies that haven't considered digital media as a promotional tool. To this end, digital ads will be recommended. In their ongoing efforts to assist businesses with their marketing strategies, fishbat discusses top 5 considerations for building digital ad campaigns for clinical trial advertising. Marketing Technology News: AudioGO Ad Buying Platform…

VidMob Partners With Meredith Corporation’s REAL SIMPLE To Produce & Distribute Original Digital Video Campaign To Benefit NYC…

First-Ever Collaboration Between Creative Tech Platform & Iconic Publishing Brand Will Raise Awareness and Drive Donations for Nonprofit's Holiday Gift Drive VidMob, a first-of-its-kind full stack creative technology platform, announced its first-ever partnership between its non-profit arm VidMob Gives and Meredith Corporation's REAL SIMPLE, to launch a digital video campaign on behalf of Win, the largest provider of shelter and safe, supportive housing for families in New York City. The campaign—donated in full by…

Digital Advertiser Alert: All Display Ad Campaigns are Robbed by Ad Fraud. How Much Does an Advertiser Lose? Find Out in 7 Seconds

Ad Tech startup tribeOS co-founder Matt Gallant releases proprietary online tool that instantly reveals the damage ad fraud causes in real time Digital ad fraud is the second most profitable organized crime next to drug trafficking. The theft is invisible. Digital advertisers have no way of knowing which ads were feasted on by bots instead of being seen by live human beings. Research has shown that a whopping 77% of display ads are never seen and more than half (52%) of web traffic is not generated by humans.…

SDL and Bynder Partner to Help Enterprises Manage and Translate Digital Assets and Campaigns Enabling Content in 180+ Languages

Connector Now Available for SDL Tridion Sites 9.1 and Bynder Digital Asset Management SDL, a global leader in content creation, translation and delivery, announces a strategic partnership with Bynder, and the availability of a new SDL Tridion Sites 9.1 Connector for Bynder’s Digital Asset Management (DAM) platform. Developed by SDL’s partner, Trivident, the Connector allows customers to centrally manage, easily discover, directly access and deliver any type of digital asset to worldwide audiences. “While most companies…

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz’s…

Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven…

Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda's Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh from JCDecaux, PrimeSight UK, Orb & ECN. Channels targeted included digital outdoor spaces, restaurants, office buildings and shopping malls. The Sziget campaign featured cross-channel mobile…

NCMEC Launches Geo-Targeted Digital Out of Home Campaign to Help Find Missing Children

As Part of the Cross-Industry Initiative Created by M/H VCCP, the out of Home (OOH) Advertising Industry Has Donated AD Space Valued at More Than $3 Million to Feature Regionally Targeted Photos of Missing Children Across the US National Center for Missing & Exploited Children (NCMEC) and advertising agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative to reinvent the search for missing children in the US As part of the initiative more than 450 digital billboards and transit screens will…