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Comscore and PlaceIQ Launch New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors

Offering expands Comscore's Marketing Impact Suite to include moviegoing behaviors and diversifies Comscore's relationship with PlaceIQ Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behavior with location data and insights – this solution helps media buyers and sellers better attribute the…

PUMA Selects Selligent Marketing Cloud to Power Personalized Digital Campaigns

Global B2C marketing automation company, Selligent Marketing Cloud, announced PUMA, one of the world’s leading sports brands, as a client. PUMA will leverage Selligent Marketing Cloud’s technology to automate its digital marketing campaigns, delivering personalized content to consumers in Europe. Selligent Marketing Cloud will enable PUMA to provide an enhanced consumer experience by ensuring that every interaction with the brand is unique and always relevant. With customers that span countries and languages, PUMA will use…

conDati Marketing Analytics Unveiled to Transform Digital Campaigns

Cloud-based Platform Combines Data Science and Machine Learning to Provide Predictive Analytics and Insights to Marketers and Improve Campaign Performance conDati has announced the first commercial release of conDati Marketing Analytics, a cloud-based platform that applies data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics integrates previously siloed data from multiple martech systems to deliver a single, unified data asset that…

Fishbat Discusses Top 5 Considerations for Building Digital Ad Campaigns for Clinical Trial Advertising

From real estate agencies to public relations firms to clinical trial patient recruitment companies, ad campaigns lead to long-term awareness and revenue. There are many companies that haven't considered digital media as a promotional tool. To this end, digital ads will be recommended. In their ongoing efforts to assist businesses with their marketing strategies, fishbat discusses top 5 considerations for building digital ad campaigns for clinical trial advertising. Marketing Technology News: AudioGO Ad Buying Platform…

Digital Advertiser Alert: All Display Ad Campaigns are Robbed by Ad Fraud. How Much Does an Advertiser Lose? Find Out in 7 Seconds

Ad Tech startup tribeOS co-founder Matt Gallant releases proprietary online tool that instantly reveals the damage ad fraud causes in real time Digital ad fraud is the second most profitable organized crime next to drug trafficking. The theft is invisible. Digital advertisers have no way of knowing which ads were feasted on by bots instead of being seen by live human beings. Research has shown that a whopping 77% of display ads are never seen and more than half (52%) of web traffic is not generated by humans.…

SDL and Bynder Partner to Help Enterprises Manage and Translate Digital Assets and Campaigns Enabling Content in 180+ Languages

Connector Now Available for SDL Tridion Sites 9.1 and Bynder Digital Asset Management SDL, a global leader in content creation, translation and delivery, announces a strategic partnership with Bynder, and the availability of a new SDL Tridion Sites 9.1 Connector for Bynder’s Digital Asset Management (DAM) platform. Developed by SDL’s partner, Trivident, the Connector allows customers to centrally manage, easily discover, directly access and deliver any type of digital asset to worldwide audiences. “While most companies…

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz’s…

Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital Channels

New Product Follows More Than 400% Growth in Factual’s Current Measurement Offerings Factual, the location data company, announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access andunderstand campaign performance metrics and ROI using real-world visitation data through a self-service dashboard. Measurement Intelligence launches following a landmark year for the company, which raised $42 million in new funding and expanded its global presence, launching into the JAPAC…

How This Digital Agency Plans to Make Omnichannel Campaigns Quick, Easy, and Powerful

DirectMail.io is excited to announce the launch of the next iteration of its Omnichannel Marketing Platform, a unique tool designed for printers and agencies, to maximize marketing efforts more efficiently. The platform offers an extensive array of outbound and inbound capabilities all in one place, allowing users the ability to focus on the marketing concepts and strategies without jumping from vendor to vendor. Now it's easier than ever for printers and agencies to offer as much as a 300% better response rate, compared…

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

New Suite Leverages the Power of the Domo Platform to Deliver New Business Benefits and Rapid Time to Value Across all Industries Domo , provider of the leading cloud-based operating system for business, announced the new Domo Media Suite that includes solutions for media buyers and publishers to consolidate complex systems and data sets, allowing customers to easily analyze the digital media they are buying and selling, optimize and report on performance, and drive more value from their media campaigns. The Domo Media…

Broadsign and MobPro Form Partnership to Enable Programmatic Digital Out-Of-Home and Mobile Campaigns

Brands and Agencies Can Now Run Hyper-Targeted Location-Based Multichannel Campaigns via Broadsign’s Global Network of Screens and MobPro’s Mobile Expertise Broadsign, the leading digital out-of-home (DOOH) marketing platform, and MobPro, innovative mobile-first media agency, have integrated the Broadsign Reach supply-side platform (SSP) with MobPro’s demand-side platform (DSP) to enable integrated mobile and digital out-of-home campaigns to be purchased programmatically. In the partnership’s inaugural campaign, XITE,…

Branded Content Powered by Playbuzz Performs in Top 10% of All Nielsen Global Digital Brand Effect Campaigns

The Latest Nielsen Study Asserts That the Platform Is “More Successful at Providing Increased Engagement, Shifting Brand Perceptions and Ultimately Driving Preference Than Other Global Digital Content" A study conducted by global information & measurement company, Nielsen, on behalf of Disney-backed storytelling platform, Playbuzz, showcases the power of interactive content and its positive impact on branded content campaigns compared to more traditional digital content. The results support previous studies which link…

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…

Survey: Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Opportunities

YouAppi Survey Finds That 60 Percent Of Businesses Prefer In-App Purchases For The Holidays While Only Five Percent Of Consumers Do YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the results of a comprehensive survey that evaluated US consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95…

KERV Showcases Best Practices for Interactive Video Campaigns

Bridging the Gap Between Performance & User Connection KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, partnered with AdWeek on Wednesday, May 27 to host a dynamic webinar in an effort to help viewers better understand how to utilize and strategize for interactive video campaigns. COO, Marika Roque, along with VP of Media & Client Strategy Bill Roberson, started by walking attendees through new data compiled on…

Jacob Tyler Brand + Digital Agency Appoints Jeshua Stevens as Art Director

Jacob Tyler Brand + Digital Agency, an award-winning San Diego-based branding and digital agency, has announced the appointment of Jeshua Stevens as art director. In his new role, Stevens is situated at the center of the agency’s visual design team and is responsible for crafting authentic and iconic campaigns that disrupt and change the way people think.   Marketing Technology News: erwin and Snowflake Partner to Accelerate Cloud Migration and Effectively Govern Cloud Data Stores A passionate storyteller and industry…

HomeServe USA Acquires Vincodo, A Leading Digital Advertising Agency

Acquisition Will Significantly Enhance HomeServe Digital Marketing Capabilities HomeServe USA, a leading provider of home repair solutions serving more than 4.4 million customers across the US and Canada, today announced the acquisition of Vincodo, a Langhorne, Pennsylvania-based digital advertising agency. Vincodo will enhance HomeServe’s in-house digital marketing and Search Engine Marketing (SEM) capabilities to better reach potential customers. Vincodo was founded in 2010 by Internet marketing industry veterans with…

LeadSift Partners with MetaData.io to Help B2B Marketers Run ABM Campaigns Without IP Matching

Marketers learn how to prioritize their target audiences by reaching them using MetaData’s autonomous demand gen platform without using IP address matching LeadSift, a B2B Intent Data company announces a strategic partnership with MetaData.io, the AI-powered marketing operations platform to help B2B Marketers run digital campaigns without relying on IP Matching. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber Resiliency With less than 5% of your total market actively…

Marketing Automation Among Top Four Investment Priorities for Digital Solutions

Rising importance of chatbots and increasing use of virtual and online channels to result in 15.7% growth of the MAS market, finds Frost & Sullivan Frost & Sullivan's Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market forecasts how the marketing automation solutions (MAS)market is expected to perform from 2020 to 2025 under two likely scenarios. The aspirational forecast is under the assumption that the COVID-19 virus will be contained by August 2020 and the global markets will…

iFOLIO and Twilio Partner to Power Digital Storytelling by Text Message

iFOLIO announced their partnership with Twilio to radically enhance the sales story on mobile. Live, Twilio technology powers iFOLIO's digital sales and marketing platform to engage prospects & clients like never before. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast Sales is currently challenged with a time where you can't be face-to-face. iFOLIO modernizes sales and marketing campaigns that scale to millions of buyers with Twilio's leading cloud communications…