Applause Product Excellence Platform Empowers Brands to Deliver Exceptional Digital Experiences

First-of-its-Kind Platform Includes New Codeless Automation SaaS Product to Mature Automation Practices Faster, and New In-Sprint Testing Solution to Shift Quality Testing Left Applause, the worldwide leader in enabling digital quality, launched its first-of-a-kind Product Excellence Platform (PEP). The PEP provides the comprehensive approach to quality that brands need to deliver exceptional digital experiences to their end users. “The Applause Codeless Automation product is something unique in the low-code/no-code…

Globys Announces B2B Digital Experience “State of the Telecom Industry” Research Results

Globys, a leader in digital customer experience for telecom carriers in the business-to-business (B2B) domain, announced its "State of the Telecom Industry" results today from its recent global research of telecom B2B customer portals. This research was undertaken in response to the accelerated investment in digital transformation by Communication Service Providers (CSPs) due to COVID-19 and the increasing reliance on digital self-service tools to transact business. The key finding was that most CSPs provide business…

Widen Named to Constellation ShortList Digital Asset Management (DAM) for Digital Experiences

Offerings for Digital Leaders Reinventing Operations and Transforming Business Models Widen, leading maker of digital asset management (DAM) and product information management (PIM) software, announced it was named to the Constellation ShortList™ Digital Asset Management (DAM) for Digital Experiences in Q1 2021. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopter and fast follower organizations. Widen’s DAM technology provides…

5 Critical AI Capabilities Organizations Need for Digital Experience Optimization

Data is arguably one of the biggest “make or break” factors for any organization seeking to optimize the digital experiences they’re providing to customers and prospects. But, to truly move the needle on improving website engagements and conversions, it takes more than simply collecting and analyzing data.The data must provide highly actionable insights to digital teams that leaves no stone unturned. However, there is concern amongst customer experience professionals that the analytics systems providing the crucial data…

Siteimprove Releases Upgraded Accessibility Product to Empower Organizations to Meet Increased Digital Experience Expectations

The Siteimprove Accessibility product was created based on the company’s close involvement with World Wide Web Consortium (W3C) and the European Commission Siteimprove, an award-winning global software-as-a-service company, announces the release of an upgrade to its industry leading accessibility product. “Legal requirements and customer expectations are rapidly evolving. Web accessibility is no longer a nice-to-have, but a must-have for any organization that wants to succeed in today’s digital marketplace.…

GNC Selects the FirstSpirit Digital Experience Platform to Power Content-Driven E-Commerce Experiences

e-Spirit has announced that GNC Holdings, Inc., a leading global specialty retailer of health and wellness products, has selected FirstSpirit to drive engaging customer experiences for its e-commerce business. Using FirstSpirit makes it fast and easy for marketers to personalize and publish content, including images and shoppable videos, to all customer touchpoints based on individual interests and preferences. Unlike other CMS offerings, FirstSpirit’s fast time to market, AI-driven personalization capabilities, limited need…

Episerver (Optimizely) Named a Leader in 2021 Gartner Magic Quadrant for Digital Experience Platforms

Recognized for the Second Consecutive Year in the Leaders Quadrant, Optimizely was Evaluated on its Ability to Execute the DXP Market Through its Completeness of Vision Optimizely (formerly Episerver), the leading provider of digital experience platform solutions, today announced it is positioned in the Leaders quadrant of the January 2021 Gartner Magic Quadrant for Digital Experience Platforms.1 This announcement comes on the heels of the company's recent move to rebrand as Optimizely, timed with the launch of…

Genesys and Limitless Launch New Digital Experience for Consumers

Global cloud contact center leader teams with the GigCX platform trailblazer to usher in the era of brand-advocate powered customer service Genesys, a global leader in cloud customer experience and contact center solutions, announced a partnership with Limitless, a pioneer in Gig Customer Experience (GigCX). Together, the companies are leading a new era of digital customer experiences to create more authentic, human connections between brands and consumers. Genesys and Limitless are helping businesses extend their contact…

Liferay Recognized as a Leader in the 2021 Gartner Magic Quadrant for Digital Experience Platforms

This year marks the eleventh time Liferay has been named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, announced that Gartner has recognized the company as a Leader in the Magic Quadrant for Digital Experience Platforms* for the eleventh year. “It is an honor to be recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for over a decade,” said…

Magnolia Placed in 2021 Gartner Magic Quadrant for Digital Experience Platforms

Recognized for ‘Completeness of Vision’ in Niche Players Quadrant Leading content management system provider, Magnolia today announced that the company has been positioned for the first time by Gartner in the January 2021 Magic Quadrant for Digital Experience Platforms.* The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of…

Digital Experience Platform Raydiant Raises $13 Million Series A Co-Led by 8VC and Atomic with Backing from Mark Wahlberg

The post-pandemic world requires businesses to engage with customers and distributed workforces in new ways Raydiant, the leading digital signage and experience platform provider, announced that it has closed $13 Million in Series A financing co-led by 8VC and Atomic. The new capital, which brings the company's total funding to $20M, will be used to invest in product development and expand Raydiant's go-to-market team. New service offerings will focus on bridging the gap between offline and online experiences and increasing…

FullStory Drives Record Success as Enterprises Prioritize Digital Experience

Large retail brand achieves 411% ROI with pay back in under 3 months by improving its digital experience based on diagnostic insights from FullStory FullStory, a global leader in digital experience analytics, achieved remarkable growth and client value in 2020 as companies accelerated digital transformation in response to rapidly changing consumer behaviors and preferences during the COVID-19 pandemic. Fueled by innovative new capabilities that merge artificial intelligence and algorithmic analysis with user-friendly…

Episerver Reintroduces Itself as Optimizely with Strategic Rebrand Focused on Optimizing Every Digital Experience

Leading digital experience platform provider launches Optimization-as-a-Service, empowering brands to unlock their digital potential Episerver, announced it has rebranded to Optimizely, following its acquisition of the business last year. Rooted in a proud heritage as a customer-centric digital experience platform (DXP) and experimentation leader, the new brand reflects the endless innovation potential of digital experiences. It takes a data-driven, digital-first approach to drive forward the company's mission: to empower…

What Netflix Teaches B2B Marketers About Creating Binge-Worthy Digital Experiences

Most of us have succumbed to the “Netflix effect”—the company’s ability to draw us in with personalized, binge-worthy movies and shows. The business of filling our evening and weekend hours is a lucrative one: Netflix reported more than $20 billion in revenue in 2019. And in recent months, the company’s power has only intensified as other entertainment options fell by the wayside. When lockdowns first hit this spring, Netflix touted 16 million new sign-ups. I’ve always been fascinated by Netflix’s unique, and highly…

Astek Strengthens Its Position in the E-Commerce and Digital Experience Sector With the Acquisition of INEAT

Astek strengthens its position in the e-commerce and digital experience sector with the acquisition of INEAT The Astek Group announces the acquisition of the French group INEAT, a specialist in digital experience and e-commerce. With 300 employees in France, China and Canada, INEAT achieves a turnover of 22 million euros. Thanks to this acquisition, Astek is strengthening its geographical footprint in several key regions of the world. In France, the Group gathers now more than 200 employees in Lille area, and is…

Cerule Partners With Penny AI to Elevate the Field’s Digital Experience

Penny AI, a global leader in data-driven sales enablement solutions for direct sales, is excited to announce a partnership with Cerule, a biotech company building extraordinary lives through science-based health and wellness products, to create a digital experience to transform the way Cerule’s Independent Business Owners work. Demand for an intuitive social selling solution to streamline sales processes and elevate customer experience that connected with Exigo’s back office led Cerule to Penny, the AI-powered virtual…

Accelerating Analytics and AI to Improve B2B Digital Experience

B2B Digital experience has changed in the last 6-7 months. Long before Covid-19, most companies saw the opportunity to engage their B2B customers more effectively online. Since the Covid-19 crisis began, to be more digital and data-driven have become top priorities. B2B sales leaders have moved from being “forced” to adopt digital in reaction to the widespread shutdowns in the early stages of COVID-19 to a growing conviction that digital is the way to go, according to a survey of B2B businesses conducted by McKinsey. Here…

Vodafone Romania and Amdocs have Jointly Developed the Digital Experience Platform

Amdocs, a leading provider of software and services to communications and media companies, announced that Vodafone Romania and Amdocs partnered to jointly develop the Digital Experience platform for digitalizing the retail experience. This will give Vodafone Romania a 360-degree view of its customers across a number of touch-points while integrating fixed and mobile communication products into a converged retail product. The project included moving several key components and capabilities into the AWS cloud. Marketing…

New Industry Research: “97% of Businesses Say Improving Digital Experience for Users Is a Priority, but 71% Doesn’t Know Where…

Amplitude, the leader in Product Intelligence, announced the results of a global survey that measures businesses' attitudes and approaches for building digital products and experiences. In this study, conducted by Adience, C-level executives, VPs, directors, and managers overseeing business and product teams were surveyed to understand how businesses are adapting to their digital-first reality. The report finds companies that haven't embraced Product Intelligence as a business growth strategy are leaving revenue on the…

Smartling Integrates with Episerver to Localize Digital Experiences

Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with the digital experience leader (DXP), Episerver. The Episerver integration, which includes translation automation, localization, and visual context solutions to simplify the complexities of supporting global websites, gives marketers and website developers a turnkey solution to offer digital experiences in any language faster than ever before. Smartling’s language translation services are also available to…