Glassbox Acquires SessionCam and Accelerates Vision to Deliver Frictionless Digital Journeys

Acquisition supports rapid growth and demand for Glassbox as it delivers more than a trillion digital journeys online annually Glassbox, the leading Digital Experience analytics provider for web and mobile applications, announced it has acquired SessionCam, a digital customer experience provider. The combined company will deliver the industry’s most complete and actionable view of all web and mobile interactions, to a larger number of businesses across verticals and market segments, enabling them to generate even more value…

Adhesion Wealth Launches Customer-Centric Website Offering Digital Journeys for Advisors & Asset Managers

Redesigned Homepage Provides Information & Resources for RIAs Changing Platforms, RIAs Rethinking Outsourcing, Advisors Seeking Independence & Asset Managers Adhesion Wealth (Adhesion), a Vestmark company, has rolled out a new website designed to take customers on digital journeys showing how Adhesion's solutions and services can help them achieve goals and overcome challenges. The new Adhesion homepage enables registered investment advisors (RIAs) changing platforms, RIAs rethinking outsourcing, advisors…

PeP Picks W2 to Streamline its Digital Onboarding Journey

W2's Facial Comparison solution helps leading Payment Service Provider vet new digital clients W2, the leading provider of real-time digital solutions for global regulatory compliance, has partnered with PeP to help the Turkish payment services provider vet the identity of its new digital customers in the UK and to further automate its onboarding processes. PeP have recently become principal members of Visa and will be launching their UK wallet proposition in June 2020. Marketing Technology News: Facebook Apps Created…

EnterWorks Partners with Bounteous to Deliver Differentiated Commerce Experiences for Brands Embarking on Digital Transformation Journeys

Bounteous and EnterWorks Combine Strengths Across Data and Experience Management in Enabling Brands, Retailers, and Restaurants to Personalize Consumer Engagement EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, and Bounteous, a provider of big-picture digital solutions, announced a content and commerce partnership to deliver holistic digitally powered foundations for consumer-facing companies. EnterWorks brings its superior technology platform,…

Viewbix Partners with Doctorpedia to Enable Accelerated Patient Journey Through Digital Video

Trailblazer in Data-Driven Video Engagement Strategy Enhances Digital Video Content for Improved Business Performance for Leading Health Media Network Viewbix Inc., a leading provider of state-of-the-art video analytics and engagement platforms used by prominent brands, agencies and networks around the world, announced it has partnered with Doctorpedia, a health media network of condition-specific medical websites delivering credible and engaging video and written content powered by real doctors. Doctorpedia is working with…

HP Introduces New 3D Printing Subscriptions, Services, and Partnerships to Accelerate Customers’ Digital Manufacturing Journey

Significant Business Model, Ecosystem, Applications, and Materials Advancements; Continued Customer Momentum With More Than 18 Million Multi Jet Fusion Parts Produced in Last Year Alone Ahead of the formnext 2019 additive manufacturing conference, HP announced a series of innovative new subscriptions and services to help customers more easily integrate 3D printing into their digital manufacturing strategies.  To further enable customers to transform their manufacturing, HP also announced a series of expanded…

Suncor Accelerates Digital Transformation Journey Through Strategic Alliance with Microsoft

Suncor announced a multi-year strategic alliance with Microsoft Canada as a part of the company’s effort to further accelerate its digital transformation journey. Suncor has selected Microsoft as its strategic cloud provider, tapping into the full range of Microsoft’s cloud solutions to empower a connected and collaborative workforce, upgrade data centres, and increase analytics capabilities. Suncor will also collaborate with Microsoft on innovation projects, drawing on expertise and opportunities from both organizations.…

gA Digital Development Guides Clients on Their Innovation Journey

gA, a global leader in the digital business consulting services for 27 years, continues strengthening its Digital Development engine adding benefits to customer projects. Leveraging their digital technologies, gA has created a proprietary digital development methodology called ¨Sherpath¨ with strong focus on user experience, streamlining processes and software development tailored to the needs of customers. This capability is a defining difference for gA, adding value to their expertise and service offerings to ensure…

Fusionex Ties up With Google Cloud to Help SMEs on Their Digital Transformation Journey

Fusionex, a multi-award-winning, leading software solutions provider specializing in Big Data Analytics (BDA), Artificial Intelligence (AI), and Industrial Revolution (IR) 4.0 technologies announced that it is building its product and services offerings on Google Cloud Platform technologies to help small medium enterprises (SMEs) across Asia-Pacific in their digital transformation journey. “This collaboration will see joint investments from both companies, empowering SMEs to take up BDA, AI, and IR4.0 initiatives” Fusionex…

Air Malta’s Digital Transformation Journey Takes Off With MuleSoft

Anypoint Platform Enables Air Malta to Tap Into the API Economy to Extend its Digital Presence and Improve Operational Efficiency MuleSoft, provider of the leading platform for building application networks, announced that Air Malta, which carries two million passengers annually, is using MuleSoft's Anypoint Platform to broaden its reach in a highly competitive market and to improve operational efficiency through APIs. Anypoint Platform enables Air Malta to build an application network, so the airline can quickly connect…

Decibel Adds New Platform Features That Enhance Digital Customer Experience by Revealing Exactly How Customers Progress Through the Online…

With Journeys, Brands Can Visualize Data to Better Understand the Complicated Customer Journey on Websites and Apps Decibel, the leading global digital experience intelligence provider, announced the details of its latest release, Journeys, which provides a robust view of exactly how website and app users experience every step of the online journey. Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and…

In the Era of the Digital Customer Journey, Consistency is Key

The birth of online shopping occurred in 1994 when one customer made history by purchasing a CD via the Internet. Just one year later, Amazon debuted. Today, as online shopping’s popularity grows, so do the ways in which consumers communicate with companies. As a result, digital channels have become a natural part of the customer journey. In fact, digital channel interactions are expected to overtake voice interactions for the first time this year. Between web, email, chat and social media, the customer journey is much more…

TechBytes with Steven Shapiro, VP, Digital and Customer Journey, Informatica

Steven Shapiro VP of Digital and Customer Journey at Informatica "Intent data" is any information that suggests a person (or persons in a company) may have the "intent" to buy. We spoke to Steven Shapiro, VP of Digital and Customer Journey at Informatica, to understand if they connect intent data with other insights and use it across departments.How does intent data work? “Intent data” is any information that suggests a person (or persons in a company) may have the "intent" to buy. In Bombora’s case, the data comes…

Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

Rakuten Launches ‘Rakuten DX’ to Drive Creativity and Innovation in Digital Experiences Ahead of Expected App Boom

With half a billion new digital applications predicted by 2023*, Rakuten gives sales and marketing the “DX factor” – transforming today’s business challenges into tomorrow’s digital experiences Rakuten, Inc. announced the rebranding of Rakuten Aquafadas as Rakuten DX, expanding its area of expertise to deliver premium digital experience services that transform the way businesses engage audiences. As the industry gears up for a predicted 500 million new digital applications over the next few years, Rakuten DX is perfectly…

Post-Pandemic, Prioritizing B2B Digital Experience Is No Longer an Option

The pandemic has accelerated a long overdue shift to the digitization of B2B sales. In this environment, seamless digital experiences and a renewed focus on the brand are vital to engage buyers and maintain customer relationships. For too long, B2B digital customer experience has lagged behind that of their consumer counterparts. The perceived wisdom on this matter suggests that complex products, and the importance of personal relationships, make shifting to a digital sales experience unattainable, which is simply not the…

Global Programmatic Digital Out-Of-Home Leader Hivestack Expands to Latin America

Hivestack drives strategic expansion in Latin America with multiple partners on the supply side, as demand for programmatic digital out-of-home is set for explosive growth Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company announced that they are expanding sales and operations to several countries in Latin America including, Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico. Even in the midst of a global pandemic, programmatic advertising has been on a…

Nine Tactics to Nurture Your Digital Marketing Customers

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

ON24 Launches RevNEXT Marketplace for B2B Marketers to Digitally Discover Technologies to Accelerate the Funnel

Drift, Integrate, 6sense and others join ON24 in a virtual, always-on trade show aimed to support next-gen revenue marketers as they build resilient growth strategies Marketers are increasingly responsible for not just generating leads, but driving true business impact. But, according to Deloitte, while 95% of marketers say revenue is the top growth metric defined by their organization, only 70% feel confident that they’re prepared to impact revenue. That’s why ON24, a digital experience platform that enables businesses…

FordDirect Selects Dealer Inspire as a Preferred Digital Advertising Provider

Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales Dealer Inspire (DI), a Cars.com Inc. company that provides disruptive technology and digital advertising solutions to the automotive industry, announced a new OEM partnership agreement with FordDirect. The partnership marks DI's 30th certified OEM program to date. DI has been selected by FordDirect as a preferred digital advertising provider for its US-based Ford dealerships, who are…