AI-Powered Morphio Raises $1 Million to Remedy a Shortage of Skilled Digital Marketers

Seed Round Values Canadian Scale-up at $5 Million Morphio, the AI platform for digital marketers, has closed a $1 Million seed round. The funding will help accelerate customer acquisition of US-based marketing agencies and in-house teams alongside strategic enhancements of the two-year-old AI platform. Morphio is currently helping early adopters take control of their digital data and decision making with invaluable information and unparalleled insight. Morphio integrates all Google, Facebook, Microsoft, and LinkedIn…

Voice Technology: What It Means for Digital Marketers

As the field of Digital Marketing is constantly evolving, emerging technologies can have a powerful impact on the industry. Voice technology seems poised to become the next great disruptor, but there’s still a lot of discussion around how Voice technology will affect the various Digital Marketing platforms and to what extent. The State of Voice Technology Recently, Campaign Monitor surveyed more than 400 people on the ways they use Voice technology and found that the adoption of it is growing, with 78% of respondents…

Current Attribution Solutions ‘Verging on Useless’, Say Digital Marketers

Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that…

Fyusion Unveils New 3D Imaging Technology for Digital Marketers

At the ACM SIGGRAPH Conference Next Week, Fyusion Will Showcase Groundbreaking Advances in Light Field Technology That Make It Possible for Marketers to Quickly and Easily Create 3D Photo-Realistic Views of Complex Real-World Scenes and Products Fyusion, a worldwide leader in 3D computer vision and machine learning, will present and demonstrate new 3D imaging software next week at the ACM SIGGRAPH conference in Los Angeles. The software breaks new ground in the area of light field technology, allowing users to render…

Socialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers

Content Hub Helps Marketers Collaborate, Plan and Create Engaging Content for Their Target Audiences by Providing Centralized Content Insights and Analysis Across Digital Channels Socialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences.…

Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel Experiences

41% of Marketers Surveyed Find It Difficult to Launch Integrated Campaigns Across Channels Global B2C marketing automation company, Selligent Marketing Cloud, announced the findings of a study that polled marketers about the integration of their technology stack to deliver an immersive, consistent customer experience. The survey of 221 digital marketers reveal that the omnichannel excellence struggle is real – with almost half of respondents saying that they find it ‘difficult’ or ‘very difficult’ to launch integrated…

Introducing BizSwipe – An iOS & Android Networking App for Businesses, Social Influencers, Journalists and Digital Marketers

BizSwipe, LLC announced the release of the BizSwipe app for iOS and Android mobile devices. The app matches businesses and social influencers who want to form mutually beneficial business relationships, via an intuitive swiping interface with customizable filters. BizSwipe blends a business’s social media analytics with the Google search results analytics of its website into a single unified profile. Also Read: Killing ECMs: Gartner and the Rise of Content Services – Thoughts from Generis “It’s labor-intensive and…

New Survey Shows That 8 in 10 Digital Marketers Feel Under More Pressure to Meet Acquisition and Revenue Goals Than They Did One Year Ago

The Report from WBR Insights and SheerID Reveals Marketers' Top 2 Concerns Are Differentiating in a Noisy Marketplace and Rising Privacy Concerns. Report Also Details Marketers' Planned Investments for 2019 According to a new survey of 150 digital marketers across the US – with most employed by companies doing $1 Billion or more in annual revenue – 77% feel under greater pressure to meet acquisition and revenue goals than they did one year ago. Published today by SheerID and WBR Insights, the report surveyed digital…

Magnolia Launches New Capabilities for Digital Marketers to Measure and Optimize Customer Experience

Digital marketing teams can look forward to more concrete ways of enhancing the customer experience, with new capabilities from the Swiss CMS vendor Magnolia that optimize business goals along the customer journey. While launching these content capabilities at DMEXCO, Magnolia also announced partnerships with Siteimprove and Spryker aimed at reinforcing its abilities to deliver experience-driven commerce. “Digital marketing is becoming more data-driven and Magnolia’s new capabilities give businesses…

CAKE by Accelerize Joins Digital Marketers from More than 70 Countries Worldwide at Affiliate Summit East 2018

Enterprise SaaS Technology Provider Showcases Marketing Intelligence Solution that Optimizes Performance Marketing Success Accelerize  and its digital marketing software division CAKE announced the company will be taking part in the upcoming Affiliate Summit East 2018 (ASE) conference. Held July 29-31 at the New York Marriott Marquis in New York City, the annual event focuses on trends and innovations impacting the performance marketing industry. ASE attendees interested in learning more about the company’s entire range of…

Codewise Presents the Next-Generation of Voluum Tracker, The Only All-In-One Ad Measurement and Optimization Platform for Digital Marketers

For the First Time, Digital Marketers Can Leverage at Once and in One Place Artificial Intelligence, Collaboration Management, SSL Certificates, and Direct Tracking Pixel Features, as Well as Customizable Usage Parameters and Services, to Optimize Online Ads ROI and to Cost-Efficiently Scale Ad Operations Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and…

Digital Marketers Will Devote More Resources to Online Reputation Management in 2018

New Survey by Clutch Finds That More Than Half of Businesses (54%) Believe Online Reputation Management Is "Very Necessary" Nearly 40% of businesses will increase their investment in online reputation management (ORM) this year, according to a new survey from Clutch, a B2B research, ratings, and reviews company. Businesses' plans to allot more time and money to ORM are a result of the popularity of social media and third-party reviews sites, which impact businesses' control over their online reputation. Clutch surveyed…

Survey: Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Opportunities

YouAppi Survey Finds That 60 Percent Of Businesses Prefer In-App Purchases For The Holidays While Only Five Percent Of Consumers Do YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the results of a comprehensive survey that evaluated US consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95…

ON24 Rapidly Accelerates Growth as It Becomes Marketers’ Go-to Digital Experience Platform

Company has best quarter ever as marketers transform their revenue growth strategies with ON24's data-rich digital experiences Marketing is evolving from transactional outbound tactics into holistic, audience-first experiences -- in fact, SiriusDecisions finds that audience-centricity is the number one factor for successful B2B marketing. That's why more and more businesses are turning to ON24 to transform their marketing strategy through data-rich webinars and content experiences that create engagement, deliver data, find…

Marvel Marketers Partners with Ulster University to Bring Cutting-Edge Digital Marketing Coursework to Students and Staff

Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing to expand its footprint in EMEA with a new strategic partnership with Ulster University. The agency will use the framework from its training arm, Professor M’s Academy, to bring hands-on marketing automation training to Ulster’s undergraduate and graduate marketing students and staff. With coursework in Marketo, Pardot, Eloqua, and HubSpot, along with the digital marketing best…

The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart TV Viewing Data from VIZIO’s Inscape

Linear and OTT Insights Enable Omnichannel Campaign Planning for the World's Leading Advertisers Advertising technology leader, The Trade Desk has partnered with Inscape, the largest single source provider of Smart TV viewing data in the U.S., to integrate Inscape’s data insights directly into The Trade Desk’s Planner, a cross-device advertising planning tool for digital and connected TV campaigns. The addition of Inscape’s smart TV viewing data provides marketers with valuable new insights to help maximize campaign reach…

Big Data, Machine Learning and APIs: Marketers Share the Digital Jargon They Don’t Understand

Despite 60% of Marketers Demanding Control of the ‘Digital Experience’, Many Do Not Understand Common Digital Terms Despite 60% of marketers wanting to ‘own’ the digital experience, many admit that they don’t fully understand digital terminology such as API, big data and machine learning. That’s according to a new study from leading content management system (CMS), Magnolia. The research, which surveyed over 200 IT professionals and 200 marketers, explores the growing disconnect between each group as they struggle to…

The Top 4 Challenges Plaguing B2B Marketers in the Digital Age

Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of their first-party data and leverage third-party data to power their Marketing initiatives. Furthermore, navigating B2B data and measurement is complex and comes with unique nuances, such as finding the right data at scale globally, creating custom audiences, and measuring impact at the account level. eMarketer forecasts B2B digital spend will top $6 billion in the U.S. alone in 2019. As B2B ad…

Principles Associated With Digital Accessibility Designed For The Modern Marketers Out There

Right now, web designers and the developers have the power in their hands to help the differently disabled users to navigate through websites by using the CSS for controlling visual page elements. There are multiple ways available, used for crafting some of the best accessible websites and making them all the more helpful for disabled people to browse and enjoy. The main intention of digital accessibility is to create pages, making it super accessible by as many people as possible. Designing for such pages will cover up…

Hoodoo Digital Provides Search for Marketers in Adobe Experience Manager Using the Cludo Connector for AEM

Hoodoo Digital, a premier provider of Adobe Experience Manager (AEM) products and solutions, has done it again, bringing more third-party marketing technology to Adobe Experience Manager. They have announced the release of the Cludo connector for AEM and its listing on the Adobe Exchange, a collection of third party marketing technology certified by Adobe to work with their various products. Hoodoo teamed up with Cludo, one of the world's leading site search and insights providers, to create this connector. Tyler Maynard,…