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DoubleVerify & Beeswax Partner to Maximize Digital Media Quality & Effectiveness for Advertisers

Beeswax Bidder-as-a-Service customers can now leverage DV pre-bid solutions to authenticate media quality & performance across campaigns DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Beeswax, the Bidder-as-a-Service (BaaS) platform. Beeswax customers can now authenticate the quality and performance of their campaigns using DoubleVerify's pre-bid solutions across fraud, viewability, brand safety, and standard contextual targeting..…

Vengo Launches Digital Media Platform for In-Store Advertising, Partners

Leading digital media company partners with the nation’s largest amusement vending operator, expanding Digital-Out-of-Home Media platform at point of sale to drive awareness for brands and new revenue streams for retailers Nearly 90% of Americans say they shop for groceries differently because of Covid-19, with 44% spending more money on each grocery store visit. That’s why Vengo, the leader in digital kiosk technology, announced the launch of its Digital-out-of-Home (DOOH) media platform for retail marketers and…

AdTech Leaders Come Together for the Future of Digital Media for Businesses & Consumers

Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding…

DoubleVerify Expands To India, Appoints Digital Media Vet to Head Business Operations

Company Taps Former LinkedIn Executive, Nachiket Deole, to Lead DV in India DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the India market. DV has appointed digital media veteran, Nachiket Deole, to lead business operations in the region. Deole will be based in DV’s Mumbai office. Deole is charged with setting up DV’s operations in India and driving adoption of DV’s best-in-class measurement and programmatic…

Digital Media and Document Cloud Services are Adobe’s Strong Revenue Generation Centers

Adobe has announced its Q2 2020 revenue results. In the second quarter of fiscal year 2020 ending 29 May, the world’s leading digital media and most respected customer experience management company, Adobe has earned a quarterly revenue of $3.13 billion, out of which digital media made up for a lion share ($2.23 billion). Creative and Document Cloud segment continued to play their part as Adobe’s most preferred solutions, even as Digital Experience and Advertising Cloud have a good run in a very competitive territory. At…

Digital Media Expert Greg Coleman Appointed To Meredith Board

The Meredith Corporation Board of Directors on May 12, 2020, appointed Greg Coleman to the Meredith Board as a Class I Director, effective at its next Board meeting in August 2020. Coleman will stand for election for a full three-year term expiring in November 2023 at Meredith's Annual Shareholders Meeting in November 2020. Coleman currently is a Board advisor for BuzzFeed and previously served as the digital media company's President. Most recently, Coleman was the President of advertising technology company Criteo. He…

Digital Media Solutions Holdings, LLC and Leo Holdings Corp. Announce Execution of Business Combination Agreement

Institutional Investors Have Committed $100 million Cash in Private Placement to Close Concurrently with Transaction Digital Media Solutions Holdings, LLCand Leo Holdings Corp., a publicly traded special purpose acquisition company, announced today that Leo and DMS have entered into a definitive business combination agreement (the “Business Combination Agreement”). DMS is a martech-enabled business capitalizing on the secular shift of advertising dollars from traditional offline channels to online digital channels by…

Levels Beyond Appoints Ralf Jacob, President, Verizon Digital Media Services to its Board of Directors

Levels Beyond announced that it has named media technology pioneer, innovator, and former President of Verizon Digital Media Services, Ralf Jacob, to its Board of Directors. This appointment is effective immediately and supports the continued growth of Levels Beyond by enhancing its visionary leadership facilities. Jacob further strengthens the marked expansion of the Levels Beyond Board, joining recent appointee Skarpi Hedinnson, formerly of Disney Digital and current CTO of SoFi Stadium and the Los Angeles Rams.…

Comscore Introduces Faster Reporting to Highlight Digital Media Consumption Trends

New daily and weekly options capture audience behavior in cross-media and gaming Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new series of weekly custom reporting options to better understand rapidly-changing consumer behaviors in our new social-distancing world. Marketing Technology News: Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO Built on the granular audience insights derived from Comscore's syndicated products, the new…

IAB Tech Lab Releases for Comment Common Ad Transport Standard (CATS) for Direct Buying and Selling of Digital Media

CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab released CATS (Common Ad Transport Standard) for public comment for a 30-day period until April 24. Designed to complement OpenRTB (Real-Time Bidding), CATS is a new standard to execute ad requests in non-biddable ad transactions, and aims to: Standardize server-to-server communications Solve for limitations in payload size in HTTP GET macro-based implementations, which…

3BG Digital Expands and Rebrands as Tempus Digital Media Group, TempusDMG

Combining Its Core Enterprise Strategy and Global Media Business with New Services, Real-Time Production, Streaming OTT Distribution Platforms, and the Expansion of Atlanta North Studios, Tempus to Launch February 5, 2020, under the New TempusDMG Brand. 3BG Digital announces the rebranding of its global enterprise research, strategy, and international strategic special projects business as Tempus Digital Media Group. The newly rebranded entity will encompass all of the comprehensive global services 3BG currently offers with…

Suzy Secures $12 Million in Series C Funding Led by Bertelsmann Digital Media Investments

Suzy, a leading on-demand consumer insights platform, announced the closing of $12 million in Series C funding. Bertelsmann Digital Media Investments (BDMI) led the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures. “We are thrilled to be partnering with BDMI for this critical round of funding,” said Matt Britton, Chief Executive Officer of Suzy. “The global reach of Bertelsmann, including their publishing, music,…

Rise of Streaming and Death of the Cookie Top of Mind for Digital Media

New IAS Report Checks Pulse of Ad Industry Privacy concerns, the impending death of the cookie and the explosion in streaming TV are at the top of marketers' agendas this year, according to a new report from Integral Ad Science (IAS), the global market leader in digital ad verification. The company’s annual Industry Pulse Report homes in on the issues and challenges that US digital media professionals are focused on for 2020. Based on a survey of over 400 industry insiders, IAS found that hot topics such as Connected TV,…

Intrado Digital Media Introduces Podcast Monitoring and Reporting Through its Notified Platform

Newest Notified Feature Lets PR and Marketing Professionals Effectively Search, Monitor and Measure Podcasts for Brand Mentions and Media Exposure Intrado, a global leader in technology-enabled services, announced the addition of podcast monitoring to Notified, the first end-to-end communications workflow automation platform. Together with print, online news and social media, Notified’s listening, measurement and alert capabilities now include the ability to monitor podcasts from around the world. Public relations and…

Zixi Recognized For Industry Excellence By TV Technology And Digital Media World Publications

Zixi Named a Winner for its Software-Defined Video Platform and ZEN Master Control Plane Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, has been recognized with two industry awards: the Gold Award in the category of IP Broadcast Solutions – Distribution from Digital Media World, and a 2019 Product Innovation Award from TV Technology. The cutting edge Zixi Software-Defined Video Platform was named the Digital Media Awards' Gold Winner in the category of IP Broadcast Solutions –…

Rise Digital Media Now Offering Digital Marketing Services in Melbourne and throughout Victoria

Rise Digital Media a Full-Service Digital Marketing Company Announced That They Are Now Expanding Their Digital Marketing Services in Melbourne and throughout Victoria Rise Digital Media, a full-service digital marketing company serving Adelaide since 2016, announced that they are now expanding their digital marketing services in Melbourne and throughout Victoria. Currently, Rise Digital Media specializes in web design, Google AdWords, Search Engine Optimization,…

Digital Media Solutions Acquires Insurtech Company UE.co

Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's…

Digital Media Solutions Acquires Insurtech Company UE.co Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance…

Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools.Insurance is a leading advertising vertical in the…

Centro and FreeWheel Release Two-Way API Integration for End-to-End Digital Media Automation

Linking Basis by Centro with FreeWheel’s Strata Platform for Finance Management  Centro, a global provider of advertising technology, announced the availability of a two-way API integration with FreeWheel, A Comcast Company, to deliver end-to-end digital media automation. The pairing of Basis by Centro, a comprehensive digital media activation and management platform, with FreeWheel’s Strata platform for finance management empowers agencies to maintain strong cash flow by streamlining the reconciliation, billing and…

The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart TV Viewing Data from VIZIO’s Inscape

Linear and OTT Insights Enable Omnichannel Campaign Planning for the World's Leading Advertisers Advertising technology leader, The Trade Desk has partnered with Inscape, the largest single source provider of Smart TV viewing data in the U.S., to integrate Inscape’s data insights directly into The Trade Desk’s Planner, a cross-device advertising planning tool for digital and connected TV campaigns. The addition of Inscape’s smart TV viewing data provides marketers with valuable new insights to help maximize campaign reach…