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IAB Tech Lab Releases for Comment Common Ad Transport Standard (CATS) for Direct Buying and Selling of Digital Media

CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab released CATS (Common Ad Transport Standard) for public comment for a 30-day period until April 24. Designed to complement OpenRTB (Real-Time Bidding), CATS is a new standard to execute ad requests in non-biddable ad transactions, and aims to: Standardize server-to-server communications Solve for limitations in payload size in HTTP GET macro-based implementations, which…

3BG Digital Expands and Rebrands as Tempus Digital Media Group, TempusDMG

Combining Its Core Enterprise Strategy and Global Media Business with New Services, Real-Time Production, Streaming OTT Distribution Platforms, and the Expansion of Atlanta North Studios, Tempus to Launch February 5, 2020, under the New TempusDMG Brand. 3BG Digital announces the rebranding of its global enterprise research, strategy, and international strategic special projects business as Tempus Digital Media Group. The newly rebranded entity will encompass all of the comprehensive global services 3BG currently offers with…

Suzy Secures $12 Million in Series C Funding Led by Bertelsmann Digital Media Investments

Suzy, a leading on-demand consumer insights platform, announced the closing of $12 million in Series C funding. Bertelsmann Digital Media Investments (BDMI) led the round, with participation from Foundry Group and Triangle Peak Partners. Existing investors also include Tribeca Venture Partners and Kevin Durant’s 35 Ventures. “We are thrilled to be partnering with BDMI for this critical round of funding,” said Matt Britton, Chief Executive Officer of Suzy. “The global reach of Bertelsmann, including their publishing, music,…

Rise of Streaming and Death of the Cookie Top of Mind for Digital Media

New IAS Report Checks Pulse of Ad Industry Privacy concerns, the impending death of the cookie and the explosion in streaming TV are at the top of marketers' agendas this year, according to a new report from Integral Ad Science (IAS), the global market leader in digital ad verification. The company’s annual Industry Pulse Report homes in on the issues and challenges that US digital media professionals are focused on for 2020. Based on a survey of over 400 industry insiders, IAS found that hot topics such as Connected TV,…

Intrado Digital Media Introduces Podcast Monitoring and Reporting Through its Notified Platform

Newest Notified Feature Lets PR and Marketing Professionals Effectively Search, Monitor and Measure Podcasts for Brand Mentions and Media Exposure Intrado, a global leader in technology-enabled services, announced the addition of podcast monitoring to Notified, the first end-to-end communications workflow automation platform. Together with print, online news and social media, Notified’s listening, measurement and alert capabilities now include the ability to monitor podcasts from around the world. Public relations and…

Zixi Recognized For Industry Excellence By TV Technology And Digital Media World Publications

Zixi Named a Winner for its Software-Defined Video Platform and ZEN Master Control Plane Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, has been recognized with two industry awards: the Gold Award in the category of IP Broadcast Solutions – Distribution from Digital Media World, and a 2019 Product Innovation Award from TV Technology. The cutting edge Zixi Software-Defined Video Platform was named the Digital Media Awards' Gold Winner in the category of IP Broadcast Solutions –…

Rise Digital Media Now Offering Digital Marketing Services in Melbourne and throughout Victoria

Rise Digital Media a Full-Service Digital Marketing Company Announced That They Are Now Expanding Their Digital Marketing Services in Melbourne and throughout Victoria Rise Digital Media, a full-service digital marketing company serving Adelaide since 2016, announced that they are now expanding their digital marketing services in Melbourne and throughout Victoria. Currently, Rise Digital Media specializes in web design, Google AdWords, Search Engine Optimization,…

Digital Media Solutions Acquires Insurtech Company UE.co

Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's…

Digital Media Solutions Acquires Insurtech Company UE.co Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance…

Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools.Insurance is a leading advertising vertical in the…

Centro and FreeWheel Release Two-Way API Integration for End-to-End Digital Media Automation

Linking Basis by Centro with FreeWheel’s Strata Platform for Finance Management  Centro, a global provider of advertising technology, announced the availability of a two-way API integration with FreeWheel, A Comcast Company, to deliver end-to-end digital media automation. The pairing of Basis by Centro, a comprehensive digital media activation and management platform, with FreeWheel’s Strata platform for finance management empowers agencies to maintain strong cash flow by streamlining the reconciliation, billing and…

The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart TV Viewing Data from VIZIO’s Inscape

Linear and OTT Insights Enable Omnichannel Campaign Planning for the World's Leading Advertisers Advertising technology leader, The Trade Desk has partnered with Inscape, the largest single source provider of Smart TV viewing data in the U.S., to integrate Inscape’s data insights directly into The Trade Desk’s Planner, a cross-device advertising planning tool for digital and connected TV campaigns. The addition of Inscape’s smart TV viewing data provides marketers with valuable new insights to help maximize campaign reach…

MediaMath Commits To 100 Percent Accountable & Addressable Digital Media Supply Chain By End Of 2020

Anchor Ecosystem Partner Rubicon Project joined by Video & CTV/OTT Leader Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100 percent accountable and addressable supply chain by the end of 2020, righting the wrongs of a…

Centerline Digital Expands Agency with New EVP of Digital Media, Jerry Tomaiolo

Centerline Digital, the B2B customer experience marketing agency, announced the appointment of its executive vice president of Digital Media, Jerry Tomaiolo. Joining the team in their Raleigh headquarters, Tomaiolo will be charged with optimizing the company’s digital media strategies at scale by incorporating machine learning and analytics into the creative process. Charles Long, founder & CEO of Centerline Digital, stated, “With a strong track record of achieving growth in both B2B and B2C, combined with his expertise…

Eurofins Digital Testing to Provide IMF Analysis Solutions for the Digital Media Industry

Eurofins Signs Exclusive, Global Licensing Agreement with the Institut für Rundfunktechnik (IRT) to Develop new IMF Solutions Built on IRT's Proven Technology Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, announced it will offer software solutions to help studios, post-production companies, broadcasters and distributors adopt the Interoperable Mastering Format (IMF), aimed at streamlining associated workflows and reducing costs. IMF is a Society of Motion Picture…

Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board

Appointment follows the company's $227 million funding announcement last month Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust's leadership in the strategic direction of the company as it continues to unify brands' marketing efforts, making marketing simpler, smarter and more secure.…

Amazon Tops Q1 2019 Industry Report Ranking Digital Media Partner Performance

The Report Showed a Significant Decrease in Fraudulent Install Volume and Click-To-Install Ratio, as Media Partners Actively Work to Improve Their Anti-Fraud Strategies Kochava Inc., the trusted platform for secure data solutions, measurement and attribution across connected devices, has released the Q1 results for their industry ranking report, the Kochava Traffic Index. The list highlights the top-performing media partners, including Amazon in the number-one position and earning the highest grades overall. The report…

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

 Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize  A new study by Advertiser Perceptions and Origami Logic has found that the majority of advertisers report that the difficulty of measuring and optimizing cross-channel digital advertising campaigns presents a significant barrier to creating efficient media plans. The survey, which collected responses from 156 US-based advertising decision makers, also found that the…

Verizon Digital Media Services Cements Partnerships with THEO Technologies and IRIS.TV

THEOplayer Universal Video Player, and Iris.TV Video Personalization Platform now Integrated into the VDMS’Award Winning Platform Verizon Digital Media Services (VDMS) has announced partnerships with THEO Technologies and Iris.TV to integrate their technologies with the VDMS platform, one of the world’s largest streaming networks. The addition of the THEOplayer Universal Video Player and IRIS.TV’s Video Personalization Platform continue to expand VDMS’ capabilities to deliver high-quality personalized experiences with a…

Deluxe Partners with AWS to Modernize Digital Media Content Supply Chain Functions

By Leveraging Its Expertise and Services, Deluxe Is Providing Content Creators and Distributors with Innovative, Cloud-Based Solutions on AWS That Meet Their Content Management Needs from Creation to Distribution Deluxe Entertainment Services Group Inc. (Deluxe)  announced a multi-year, strategic collaboration with Amazon Web Services (AWS) to offer faster and at-scale solutions for content creators and distributors. Additionally, Deluxe selected AWS as the company’s primary cloud provider, fully integrating AWS services…

Verizon Digital Media Services to Deliver Global Streaming Platform Powered by Microsoft Azure

Verizon Digital Media Services Platform to Optimize Global Content Workflows and Drive the Future of Media Through Integration with Microsoft Azure Verizon Digital Media Services (VDMS) announced that it is working with Microsoft to deliver a simpler way for broadcasters, content owners or streaming services to deliver high-quality, ultra-personalized viewing experiences on Microsoft Azure. Soon customers will be able to use the full implementation of the VDMS’ enterprise-grade streaming product, on Azure, in combination…