Banner Before Header

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…

Associations with No Place to Meet Are Turning to JUNO, A Live and On-Demand Digital Platform

JUNO is pleased to announce the only all-in-one, live, and on-demand learning platform utilizing four human motivators to engage users and maximize the value of their experience. Gone are the days of multiple platforms, contracts, and vendors to secure ongoing engagement and learning with members. JUNO was built for a post-COVID-19 reality. Greater strain and tighter budgets require a flexible solution to handle the New Normal and beyond. Marketing Technology News: Acoustic Recognized as a Multichannel Marketing Hubs…

RDA Launches Digital Platform Optimization Services

Optimization services designed to help enterprises conserve cash while building agility into their operations RDA, a 33-year proven leader in digital experience and intelligent automation platforms, has launched new optimization services to help enterprises quickly unlock the value of their digital investments. "As business leaders we know we need to evolve, and Covid-19 has made that evolution urgent. Now more than ever, enterprises must think digital with personalization when designing every interaction with their…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Meredith Corporation Acquires SwearBy, A Digital Platform For Recommendations

Meredith Corporation has announced its acquisition of SwearBy. SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences. Meredith is the leading media company for women reaching nearly 100 million American female consumers each month and nearly 90 percent of U.S. millennial women. Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll "At Meredith, we have a rich community of our own editors…

iFOLIO Announces Digital Platform for Sales Enablement that Delights Buyers and Sales Users with SMS & Reverse CRM

Sales Enablement Is Becoming an Imperative for Businesses of All Sizes According to Gartner Who Reports 74% of Organizations Increased Their Budget for Digital Sales Enablement Last Year iFOLIO, an Atlanta based tech firm, announces in Times Square, proprietary SMS sales tech & Leaderboard with new clients including Zoo Atlanta, The Atlanta Falcons NFL, and Now Corp. iFOLIO delivers a powerful proprietary digital portfolio platform that is Digital Marketing on Steroids. iFOLIO is effective because it is…

iFOLIO Announces Digital Platform for Sales Enablement that Delights Buyers and Sales Users with SMS and Reverse CRM

Sales enablement is becoming an imperative for businesses of all sizes according to Gartner who reports 74% of organizations increased their budget for digital sales enablement last year iFOLIO, an Atlanta based tech firm, announces today in Times Square, proprietary SMS sales tech & Leaderboard with new clients including Zoo Atlanta, The Atlanta Falcons NFL, and Now Corp. iFOLIO delivers a powerful proprietary digital portfolio platform that is Digital Marketing on Steroids. iFOLIO is effective because it is…

Accenture Helps Radisson Hotel Group Transform its Group Sales, Business Development, and Operations in the Americas with Integrated Digital…

Platform built on Salesforce improves effectiveness and efficiency of operations, enables growth Accenture has helped Radisson Hotel Group in the Americas develop and implement a new digital customer relationship management platform and mobile application, bringing them together in a single, scalable system that makes it easier for the company’s franchisees and owners to do business with the global hotel group. The new platform helps to effectively drive sales growth, while ensuring standardized and efficient operations.…

New Book from MIT Sloan Reveals the Principles That Have Helped Make Digital Platforms, Including Amazon, Google, and Apple, the…

Book Analyzes 20 Years of Data on the Performance of Platform Companies Digital platforms, which include the likes of Microsoft, Apple, Amazon, Alphabet (Google's parent company), Facebook, Uber, and Airbnb, have recently become dominant forces in many marketplaces. These companies are enormously valuable—several temporarily surpassed the trillion-dollar mark in value. They are also extraordinarily powerful. How did this happen in such a short amount of time? How have a small number of firms come to exert such influence…

How to Surf the AI Wave to Empower Digital Platforms

The more we dig into AI, the crazier it gets. The business value it brings remains unfathomable despite the convincing rate of its adoption across various industrial domains and social segments. Digital platforms are a classic example of how rampant AI-adoption in business could impact overall productivity. In 2018, marketers leveraging AI-powered platforms still search for an ROI calculator that could answer if the connected automation did indeed guarantee growth or success. However, most marketers would like to state…

Chief Marketers Call For More Digital Platform Transparency; Level Of Media Spend Will Be Linked To Reporting Accuracy

CMO Council Member Study Reveals Many Will Boost Spend on Online Video Advertising and Voice Willingness to Pay Premiums for Guaranteed Views and Deep Customer Insights In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely, and reliable reporting systems. According to a new study from the Chief Marketing Officer (CMO) Council, news…

Digital Platform Joomag Expands Operations into China

China's Booming Tech Sector Prompts Expansion of Award-Winning Digital Platform Joomag Joomag -- the all-in-one digital platform complete with integrated content marketing, digital publishing, corporate communications, and sales engagement solutions -- is expanding its operations into China, the company announced recently. Headquartered in Silicon Valley, Joomag features a unique, SaaS-based platform coupled with its flagship Crater Editor. The interactive content creation tool is used by more than 500,000 businesses…

Zendesk Lauded by Frost & Sullivan for Delivering Seamless Omnichannel Digital Customer Engagement across Platforms

Sunshine Conversations data platform introduces effective and consistent conversational interfaces across existing and emerging customer contact channels Based on its recent analysis of the North American omnichannel digital customer engagement market, Frost & Sullivan recognizes San Francisco-based Zendesk with the 2020 North American Competitive Strategy Innovation and Leadership award. One of the earliest providers of customer relationship management (CRM) tools, Zendesk has evolved into a premier provider of…

Getty Images Selects Digital Asset Management Platform Brandfolder to Power its Media Manager

Getty Images, a world leader in visual communications, and Brandfolder, the world's most intuitive digital asset management (DAM) platform, have  announced the launch of Getty Images Media Manager Powered by Brandfolder, providing customers with an industry-leading product to store, manage, and share digital assets. With roughly 375 million photographs, videos, vectors, and illustrations available across both gettyimages.com and istock.com, Getty Images' customers often need a centralized cloud-based solution that is…

Dany Garcia And Dwayne Johnson’s Athleticon Launches Free Trailblazing, Multi-Platform Digital Community Experience

The Brand Announces a First-of-its-Kind Movement Serving Audiences with a Hub to Connect, Engage and Encourage a Virtual Health-Forward, Community-Driven Experience; Live Event Shifted to October 2021 Today, Athleticon Co-Founders Dany Garcia and Dwayne Johnson announced the brand's strategic evolution and revolutionary launch of a free interactive, multi-platform digital community, which will feature accessible and exclusive content to ignite passion and spark curiosity through the power of the brand's athletics,…

Inhance Digital Announces Release of Virtual Exhibit and Event Platform to Elevate Virtual Sales and Marketing Engagement

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…

CoStar Announces Exclusive Partnership With the NBPA as the Digital Fan Engagement Platform for Fans and Players of the NBPA

CoStar launches exclusive multi-year partnership with NBPA giving fans unparalleled access to their favorite NBA idols via the fan engagement platform The National Basketball Players Association ("NBPA") and its for-profit subsidiary, THINK450, announced an exclusive multi-year partnership with PADLOKT Global Inc. ("PADLOKT"), making CoStar Experience the platform of choice to give fans unparalleled access to their favorite basketball idols of the NBPA through authentic, immersive LIVE video experiences and much more…

Catchpoint is First to Integrate User Sentiment into its Digital Experience Monitoring Platform

Also released, free user sentiment monitoring solution to provide vendor visibility and speed up outage recovery Catchpoint™, the leader in next-generation Digital Experience Monitoring (DEM), today announced it has added ‘user sentiment’ to its advanced monitoring platform, combining Synthetic, Network, Endpoint and Real User Monitoring capabilities, making it the most comprehensive digital experience monitoring (DEM) platform available. This new integrated capability provides enterprises with broader insights into the…

Experian Releases New Version of Its Integrated Digital Identity and Fraud Risk Platform to Help Businesses Quickly Respond to Today’s…

CrossCore® enables self-service orchestration and faster performance The ability to confidently recognize consumers and safeguard their digital transactions is becoming increasingly challenging for businesses. In addition, fraud threats continue to rise across the globe as fraudsters take advantage of the COVID-19 global health crisis and rapidly shifting economic conditions. Experian’s CrossCore® combines risk-based authentication, identity proofing and fraud detection into a single cloud platform, which means…

Incognito Extends Digital Experience Solution with User Services Platform Support

Incognito Software Systems Inc., a leading global provider of broadband service orchestration software solutions for digital service providers, today introduced Digital Experience Solution 2.0 to enable next-generation device management and services support for the connected home. The solution features Broadband Forum standards-based User Services Platform (USP) support that brings real-time device data telemetry for greater visibility into the digital experience for subscribers, IoT devices, and smart home services. The…