Study: Brands and Agencies Turning to Digital Promotions Now More Than Ever

Realtime Media, a global leader in driving customer acquisition and engagement through creative applications of technology, announced the results of a national market research survey. The results show that amid the COVID-19 pandemic, more brands and agencies are leveraging digital promotions than ever before as a way to engage consumers, with a specific emphasis on purchase-based campaigns. The company-administered survey revealed that 73% of companies and 60% of agencies had executed a digital promotion within the last…

Social is the Unexplored Frontier of Digital Promotions

Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers spend $10-50 more than planned when they use a digital promotion. In short, digital promotions are big business. The biggest question for marketers is neither whether brands will continue to offer offers or if consumers will continue to use them. The real question is what digital…

Mobivity Launches Personalized Offers and Promotions Platform to Consumers across All Print and Digital Marketing Channels

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency. This allows brands to “turn and burn” codes that tie the consumer’s unique identity directly to redemptions. This brings the power that…

Digital Signage Enhances Advertising for Bluewater Promotions Inc.

The digital signage solution allowed Bluewater Promotions Inc. staff to better display promotions and advertisements for the Bluewater Medical Clinic offices Mvix, a leading provider of content-rich digital signage software and solutions, implemented a digital signage network of 15 media players within the Bluewater Medical Clinic in Sarnia, Ontario. Bluewater Promotions Inc. is a marketing and advertising program designed for businesses to reach consumers in high-traffic and high-volume waiting rooms through digital…

Namogoo recognized by Independent Research Firm in ‘Digital Experience Optimization’ category in Analyst Report

Namogoo, the world's first-of-its-kind Digital Journey Continuity Platform, announced that it was listed in The Forrester Tech Tide™: AI and Analytics For Retail, Q2 2021 report. Forrester is one of the leading research and advisory firms in the market. Namogoo was named as a vendor under the Digital Experience Optimization category, which includes solutions using "richer data integration and more sophisticated pages, outputs, and renderings" and offering high business value to their clients compared with older…

Coca-Cola Beverages Africa Collaborates With Flintfox and Microsoft to Streamline Pricing, Promotions, and Rebate Management

As part of an on-going programme of digital transformation at its bottling plants, Coca-Cola Beverages Africa (CCBA) is collaborating with pricing and rebate management experts Flintfox, and Microsoft to modernise how it uses technology. The collaboration will help the bottling giant retire legacy solutions, to better manage pricing and overcome existing challenges at all stages of the supply chain. Marketing Technology News: Loop Insights Rebrands As Fobi AI To Unify Messaging And Branding With Next Phase Of Enterprise……

Quotient Partners With Hy-Vee To Deliver Offsite Media And More Digital Savings To Retailer’s Customers

New network will drive brand awareness and sales for advertisers Quotient, the leading digital media and promotions technology company, announced today an expanded partnership with Hy-Vee, Inc. — the employee-owned, Midwest supermarket chain known for its quality, convenience and superior customer service — to deliver offsite media services and experiences, digital promotions, measurement and granular targeting through its new Hy-Vee Digital Media Network. Marketing Technology News: NAVEX Global And CDP…

HungerRush Acquires Online Omnichannel Ordering and Digital Marketing Software Company 9Fold

HungerRush™, a leading cloud-based software provider for the restaurant industry, announced the acquisition of 9Fold, a New York-based online omni-channel ordering and digital marketing software solutions company. HungerRush, an all-in-one Point-of-Sale (POS) platform, helps restaurants save money, improve guest experience and loyalty, and accelerate growth—all through a single SaaS platform. By adding 9Fold's digital marketing and omni-channel ordering solutions to the HungerRush platform, restaurants will be able…

flexEngage Partners With CitrusAd to Offer Dynamic Digital Receipts and ecommerce Messages With Relevant CPG Offers

flexEngage, a global leader in dynamic receipt and transactional communications, today announces a partnership with world leading retail media technology company, CitrusAd. Through this partnership, retailers will be able to leverage the CitrusAd network to monetize and personalize their digital receipts and transactional ecommerce messages. Marketing Technology News: MarTech Interview with Adam Cason, Vice President, Global and Strategic Alliances at Futurex “flexEngage offers a fresh new take to receipt…

Pinterest Launches New Overview of Its Advertising Process to Help Simplify Paid Promotions

Have you considered Promoted Pins in your digital marketing plan? This may be worth a little extra consideration – the platform has seen a huge increase in usage over the past year as the adoption of e-commerce has accelerated throughout the pandemic. Now until 478 million monthly active users, who all come to the platform with an attitude about shopping and discovery, there is clearly an opportunity in Pins for the right brands. And today, Pinterest shared a new overview of how to use Promoted Pins to maximize your Pin…

5 Digital Marketing Strategies to Drive Your D2C Business’s Growth

The direct-to-consumer (D2C) model has grown exponentially in recent years, thanks in part to savvy marketers that use the strategy to connect directly with their customers. With disruptor D2C brands such as Warby Parker, Dollar Shave Club, Harry’s and others all valued at or close to $1 billion, D2C marketing has proven that it is here to stay. And now more traditional brands want in on the action too, as evidenced by companies such Pepsi, Verizon, and Disney deploying their own D2C strategies. As the D2C industry…

Catalina’s New Digital Collaboration With Walgreens To Deliver Deeper Value And A More Seamless, Personalized Shopping Experience For…

After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out in more than 9,000 retail locations, shopper intelligence leader Catalina is extending its collaboration with Walgreens into the digital channel. Together, Catalina and Walgreens will increase awareness of Account-Specific marketing programs that deliver incremental value to Walgreens shoppers on the brands and products they love, particularly in the retailer's fastest-growing categories, including…

Eagle Eye And Neptune Retail Solutions Enable A Better Digital Coupon Experience For Southeastern Grocers’ Shoppers

CPG offers sourced by Neptune Retail Solutions are packaged into personalized digital coupons and delivered to consumers through the Eagle Eye AIR platform Eagle Eye Solutions, a global digital marketing technology company that helps brands and retailers create strong digital connections with their customers, has partnered with Neptune Retail Solutions (formerly News America Marketing) in building a connected omnichannel ecosystem for Southeastern Grocers, one of the largest conventional supermarket companies in the U.S.…

First Tube Media Partners With Imagine AR to Bring Augmented Reality to Livestream Digital Experiences

First Tube Media, a branded live content innovation platform that delivers a continuous flow of premium video content resulting in clear ROI, announced today that it has selected to partner with Imagine AR to bring augmented reality to its exclusive livestream programs. The new AR capabilities will premiere at Grubhub Sound Bites next episode, featuring three-time Grammy winner Megan Thee Stallion, King Princess, and Noah Cyrus on March 26 to celebrate Women's History Month. "As we push the limits of…

Hypersonix and Relationshop Partner to Personalize Digital Shopper Journeys

Hypersonix Inc. and Relationshop, Inc. announced today that the two companies are partnering to provide a best-in-class platform that enables retailers to provide personalized and highly engaging digital shopper journeys. The partnership combines the Hypersonix Artificial Intelligence based shopper analytics with the Relationshop Digital Experience Platform Hypersonix Inc. and Relationshop, Inc. announced that the two companies are partnering to provide a best-in-class platform that enables retailers to provide personalized…

Top Marketers Say SMS Performs Better Than Any Other Channel, SMS For Promotions or Offers Drive Revenue Growth For Most, New Survey Finds

Mitto research shows B2C marketers plan to prioritize customer experience through contactless customer engagement and SMS digital communications Digital communications deliverability is the biggest perceived barrier to implementation Mitto, a leading provider of global omnichannel communications solutions, today revealed the results of its State of Customer Engagement in B2C Marketing survey, issued in conjunction with global research firm Demand Metric. Designed to take a pulse check of how B2C enterprise marketers in the…

Digital Experience Platform Raydiant Raises $13 Million Series A Co-Led by 8VC and Atomic with Backing from Mark Wahlberg

The post-pandemic world requires businesses to engage with customers and distributed workforces in new ways Raydiant, the leading digital signage and experience platform provider, announced that it has closed $13 Million in Series A financing co-led by 8VC and Atomic. The new capital, which brings the company's total funding to $20M, will be used to invest in product development and expand Raydiant's go-to-market team. New service offerings will focus on bridging the gap between offline and online experiences and increasing…

Acquia Digital Commerce Unifies Data, Content, Commerce, and Digital Merchandising

Acquia joins with commercetools and Lucidworks to create industry’s only best-of-breed, open, composable commerce solution At NRF2021, Acquia announced Acquia Digital Commerce, a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every…

Salesforce Reveals 2020 was the Biggest Holiday Season Ever for Digital Sales

Digital sales grew around 58 percent during the five days leading up to Christmas, despite earlier shipping cutoffs $330 billion in online purchases are expected to be returned globally--about 30 percent of all purchases made Salesforce, the global leader in CRM, released its 2020 Holiday Shopping Report, highlighting data and trends that shaped the holiday season and will impact how consumers shop in 2021. Salesforce data shows a 50 percent increase in digital spend over the 2019 shopping season, making it one of the…

Giift Launches Giift Engage – an Innovative Digital Engagement Platform

Giift, the only complete Rewards Management Platform, announced the launch of Giift Engage, a unique marketing tool to drive customer engagement through rewards-based offers. With a wide variety of programs available and adopted by customers, loyalty programs need to evolve from being simply passive and automated point granting systems to becoming tools that companies use to proactively engage with their customers. Giift Engage addresses this need with an innovative solution that leverages assets and expertise that Giift…