GoExpedi Names Noel Connolly Senior Vice President of Digital Strategy

Experienced energy executive appointed to drive digital operations for industry-leading e-commerce platform GoExpedi, an innovative e-commerce, supply chain and analytics company that is reinventing procurement for industrial and energy MRO (maintenance, repair and operations), announced Noel Connolly as Senior Vice President of Digital Strategy. Connolly is a highly strategic and results-driven professional with 25 years of comprehensive domestic and global expertise with companies like National Oilwell Varco (NOV),…

Creating an Effective Digital Strategy to Bounce Back Post-Lockdown

During these uncertain times, many businesses are under pressure to reconsider entire digital marketing strategies. To stay on top, we must transform and find new ways to adapt to the current climate quickly and with maximum impact. By refocusing their digital marketing strategies, I believe that businesses can ensure they are in the best possible position to bounce back post-lockdown. So, what makes an effective strategy? With a new set of challenges and priorities, teams must work as one to create a single approach that…

UTAG Offers a Few-Step Plan to Adopt a Rapid Digital Strategy and Survive the Pandemic

UTAG Rocket Aid is an initiative that seeks to help brands go digital in a simple way and adapt their business in the COVID-19 era. The plan, which integrates communication and technological tools, aims for long-term, definitive transformation There is no "back to normal." Today, the extraordinary has become ordinary, and will be the way forward now and into the future. In the midst of a sharp plunge in sales and closures of businesses in many areas, the advance of COVID-19 and the extension of social isolating measures…

Savage Brands Expands Partnership with Refinery Lab to Strengthen Digital Strategy and Execution Capabilities

Savage Brands, a purpose-driven agency specializing in branding, marketing, leadership development and culture building with more than 40 years of experience, is expanding its digital marketing capabilities through an alliance with Refinery Lab. Refinery will act as an extension of the Savage team to offer clients proven, specialized expertise in digital strategy, execution and data analysis. Bethany Andell The Refinery Lab team has worked with Savage for the past year to deliver advisory services and…

Vanarama Appoints agenda21 to Support Digital Strategy

Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to its agency roster to support its paid digital media strategy. agenda21 will help implement Vanarama’s performance marketing to drive customer acquisition and support the continued growth of the brand throughout the UK, following a competitive pitch. agenda21 will deploy a data-driven, integrated media plan focused on audience insights and the online journey to drive vehicle lease leads and sales across search, social and programmatic media.…

Esprit Selects Salesforce to Enhance its Digital Strategy for Retailers and Consumers

International fashion brand to create connected, intelligent and personalized shopping experiences powered by Salesforce Salesforce, the global leader in CRM, announced that international fashion brand Esprit has selected Salesforce to enhance its digital strategy for retailers and consumers. The company is bringing its ecommerce and marketing on a single platform, powered by artificial intelligence (AI), to transform shopping journeys and deliver connected, intelligent and personalized shopping experiences. Marketing…

Voleo Doubles Registered User Base with Google’s Digital Strategy Program

Voleo Trading Systems Inc., provides a further update on user acquisition as it reaches the three month milestone with Google’s Digital Strategy program. Voleo has been advertising through Universal App Campaigns since mid-June and has more than doubled its registered user base over that period. Thomas Beattie, CEO of Voleo, commented, “Voleo has surpassed eight thousand registered users in the United States, which more than doubles the base we had just three months ago. Google’s paid traffic kicked off the biggest cycle of…

GeekHive Appoints a Director of Digital Strategy and Marketing Technology

GeekHive welcomes Gene De Libero to its executive leadership as Director of Digital Strategy and Marketing Technology. A recognized advisor in the digital marketing industry, De Libero brings over 20 years of professional knowledge and experience to the GeekHive strategy team. "Adding Gene to our team of GeekHive consultants demonstrates our company's commitment to providing digital strategy and marketing technology solutions for our clients," stated Peter Ladka, GeekHive…

Voleo Sees 1700% Increase in New User Registration in First Two Weeks of Google’s Digital Strategy Program

Voleo Trading Systems Inc. is pleased to share initial results in user acquisition since initiating Google’s Digital Strategy program. Over the course of two weeks, Voleo has executed a series of campaigns using Universal App Campaigns which include Ad Mob, Google Play, Search, Google Display Network and YouTube. Google’s use of algorithms and machine learning to optimize campaigns will drive down customer acquisition costs and in time identify valuable users. New user registration has increased by 1700% compared to prior…

Blendwing Takes Digital Strategy and Marketing Automation to the Next Level

In the new year, Blendwing is paving the way in unique digital marketing solutions for growing businesses. Their approach, which places an extra focus on customization, builds connected digital solutions designed for accelerated business growth. Blendwing's expertise includes high-impact marketing automation, graphic design, and digital strategy. "It starts with an in-depth understanding of an organization's brand identity and target markets. From there, we design a tailored marketing campaign that can auto-adapt to…

BrainJocks Welcomes Jill Grozalsky as Director of Digital Strategy

Grozalsky Brings Almost 10 Years of Experience In The Digital Marketing Field And Has Expertise In Personalization, Testing, Customer Data And Helping Clients Maximize Their Investments In Marketing Technology BrainJocks, a leader in marketing technology and enterprise CMS solutions, makes another strategic hire with the addition of Jill Grozalsky to its rapidly growing consulting team. Grozalsky brings almost 10 years of experience in the digital marketing field and has expertise in personalization, testing,…

Study: COVID-19 Shakes Up Digital Marketing; Influencers Remain a Go-To Strategy

SocialPubli, the leading global micro-influencer marketing platform, announced the release of the 2020 Influencer Marketing Report: A Marketer's Perspective. The report highlights the trends, goals, and attitudes of marketers working with influencers to enhance brand visibility. In this study, SocialPubli polled 200 marketing professionals from 15 countries worldwide to gain insights on: Influencer communication strategies, platforms and ROI The effects of the COVID-19 pandemic on their influencer partnerships…

Entravision Announces the Appointment of Juan Saldívar as Chief Digital, Strategy and Accountability Officer

Entravision Communications Corporation, a leading global media and marketing technology company, announced the appointment of Juan Saldívar as its new Chief Digital, Strategy and Accountability Officer. In his new role, Mr. Saldívar will be responsible for overseeing Entravision’s digital business units, corporate strategy and business development and overall business unit reporting and accountability. A current consultant to Entravision, and a member of its Board of Directors since May of 2014, Mr. Saldívar has been an…

UK Digital Agency Kagool Acquires Digital Experience Agency Delete as Part of It’s Growth Strategy to Become the Leader in Marketing…

Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, announces its acquisition of Delete, a multi-award-winning digital experience agency, as part of Kagool’s growth strategy to become the leader in marketing technology and digital experience. Kagool is combining its strong engineering and technical heritage with Delete’s strategy, creative and UX expertise, in a deal that will strengthen both agencies’ offers while laying the foundations for scale and focused specialisms. The acquisition will…

Programmatic OOH Platform VIOOH Enters US Market as Report Confirms Critical Role in the Future of Digital Ad Strategy

Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, the programmatic OOH trading platform, which is released. The report found that US respondents forecast including programmatic OOH in 51% of all digital campaigns in 2021, up from 47% in 2019. VIOOH’s report, which surveyed 600 executives from media agencies and advertisers across the US, UK and Germany during August 2020, proved that the flexibility…

Minute Media Selects Triton Digital to Power Its Podcast Monetization Strategy

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Minute Media, a leading global technology and digital publishing platform, announced that Minute Media has selected Triton’s powerful suite of podcast technology to power the delivery, monetization, and measurement of its podcast content. Through this partnership, Minute Media will utilize Triton’s enterprise podcast platform, Omny Studio, to unify the hosting of their 90+ global sports podcasts, including The Players’…

CXInfinity To Take A Leap In Redesigning Businesses Digital Customer Service Strategy

In 2020, customer service is drifting from calls to digital engagement. CXInfinity is here with its customer engagement solution targeting digital transformation. Their powerful solution is designed for businesses to engage with customers when and where it matters Digital customer service creates highly engaged customers who are likely to buy 90% more frequently and spend 60% more on every purchase. There’s more to it. Digital customer service helps in creating an emotional connection with customers, removing chances of…

Twilio Study Finds COVID-19 Accelerated Companies’ Digital Communications Strategy by Six Years

Twilio, the leading cloud communications platform, announced the results of a global survey measuring the impact and outlook of the COVID-19 pandemic on businesses’ digital engagement strategies. To better understand the magnitude of COVID-19 and the lasting effect it will have on business and customer engagement, Twilio surveyed over 2,500 enterprise decision makers globally to gauge the effect on their company’s digital transformation and communication roadmap. The COVID-19 Digital Engagement Report is a snapshot of how…

Source Digital Partners With LiveXLive to Create the “Brand Safe” Marketing Strategy Businesses Need to Thrive

The immersive commerce and advanced advertising platform joins with the industry's first "live social music network" to offer interactive content experiences that go beyond what social media platforms can currently offer The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no…