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UConn Stamford and Synchrony Establish Digital Technology Center to Accelerate Innovation in Digital and Mobile

Public-Private Partnership Equips Students with Experiential Learning, Helps Grow Local Talent Pipeline Synchrony and the University of Connecticut (UConn) expanded their four-year partnership to help advance technology education and digital expertise for next generation leaders. The organizations celebrated the opening of the Digital Technology Center (DTC) at the UConn Stamford campus and also announced the first $1 million gift to UConn's Connecticut Commitment, an initiative that provides free tuition to…

Digital Technology, Automation and Sourcing for Contact Centers the Focus of ISG Smartalks Webinar

July 9 Event to Cover the Importance of All Three Facets to Maximize Contact Center Value The use of new technologies and approaches to meet evolving customer expectations for contact center experience will be the focus of an ISG Smartalks™ webinar on July 9, hosted by Information Services Group, a leading global technology research and advisory firm. Wayne Butterfield, director, ISG Automation, and Eleanor Winn, director, ISG Digital Sourcing, will host the live, one-hour session, "Contact Centers of the Future," at…

Report from Digital Technology Consortium Provides Window into Future Trends for Digital Marketing Budget, Staffing and Performance…

Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and consulting leader Best Practices, LLC, various reach and conversion metrics were frequently rated to be the most effective measures to assess digital performance. Pharmaceutical companies are increasingly using digital engagement channels to more effectively communicate with their…

How Digital Technology Can Make a Sales Manager Ridiculously Successful

Many Outbound Sales Teams Have yet to Realize the Greatly Untapped Potential of Digital Omnichannel Technology Jane, an inside sales director, was handed her new KPIs from executive management. Her sales reps were now expected to increase the conversions achieved each month from 2.46 percent to 3.26 percent. Jane’s surprise then turned into astonishment when she saw the accompanying budget for the next year was reduced by a third. The management was essentially asking her to achieve more with less! It did not take Jane…

How to Evoke ‘Analog’ Emotions Using Digital Technology

Like most things these days, marketing is both an art and a science. With the rise of modern technology, though, one could easily be fooled into thinking it was merely the latter. AI, advanced data analytics, programmatic marketplaces and other emerging digital technologies have taken over as marketers have searched for better ways to understand and target their customers. But this “science” alone only gets us so far. In marketing, emotion plays a fundamental role. In fact, research suggests that effective marketing can…

Rolls-Royce Signs Iotics to Power Its Digital Twin Technology

Rolls-Royce Power Systems adopts Iotics’ operating environment and toolset to expand its digital ecosystem and deliver Customer Service 4.0 Rolls-Royce business unit Power Systems, has selected Iotics’ technology to enable digital solutions with asset-focused digital twins. Iotics’ technology delivers Rolls-Royce the capability to unlock over 200 data sources, brokering interactions to create digital twins of their in-field assets, and receive real-time event insights across customer, supplier and partner boundaries. As a…

Digital Air Strike Virtual Retailing Technology Helps Businesses During COVID-19

Digital Air Strike, the leading consumer engagement technology company, announced a new Virtual Retailing Program that allows businesses to interact and transact with customers through video, AI, social media, and automation. The company is offering its video solution, Video Logix, which helps businesses showcase their services, inventory, and social distancing practices free of charge to businesses for 30 days. Digital Air Strike is also sponsoring a "Video of the Week" contest. Businesses can submit their best videos…

Kinemagic, the Software Company Creating Digital Twins, is Now Providing Free Access to Virtual Meeting Technology in Response to…

Stratus Software Provides Multi-User Virtual Meetings Inside Digital Twins. Kinemagic is Making it Free While Businesses Are Disrupted by Coronavirus Kinemagic, makers of Stratus, the software that provides AR and VR experiences for heavy industrial companies, has a solution for people working remotely due to coronavirus disruptions. Kinemagic is opening its proprietary software, Stratus, as a collaborative, multi-user tool that allows colleagues to meet virtually inside their own digital twins. With companies in the…

Twenty Over Ten Partners with Redtail Technology to Enhance Customer Relations and Digital Marketing Processes for Financial Advisors

CRM Integration Provides Two Way Sync Giving Advisors the Ability to Easily Send Personalized Marketing Communications Twenty Over Ten, an industry-leading SaaS company, today announced a partnership with Redtail Technology, the leader in web-based client relationship management (CRM) solutions for financial service firms. Through this new integration, Twenty Over Ten's Lead Pilot customers will be able to seamlessly connect with their Redtail account to easily sync and access their contacts. Unveiled at the T3 Advisor…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

R2integrated Elevates Digital Stack by Appointing Michael Paige as Chief Technology Officer

Leading industry executive and technology expert joins Baltimore-based digital marketing agency from Oracle R2integrated, a rapidly growing, digital marketing agency, announced today that it has hired former Oracle customer experience executive, Michael Paige, as Chief Technology Officer (CTO). An adept software development leader, Paige will apply his more than 25 years of client partnership experience toward further optimizing R2i's technology resources so its clients maximize the full potential of their marketing…

Digital Marketing Agency LocalFresh Creates a Unique Hybrid Model That Will Blend Marketing Services and Technology

Agency secures strategic investment to accelerate the development of their hybrid model that combines innovative technologies with top-tier creative agency services LocalFresh, a Portland-based digital marketing agency, announced that they have acquired strategic private investors as well as IT and software engineering resources through the partnership. The funding and resources will accelerate the development of their unique, hybrid model that combines innovative technologies with top-tier creative agency services.…

Dwise Improves Geotargeting With Digital Element’s Location-based Technology

Specialist Media Agency Selects Industry-Leading IP Geolocation Technology to Increase Accuracy of Ad Targeting Digital Element, the global IP geolocation data and services provider, announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise improves geotargeting with Digital Element’s location-based technology Dwise focuses primarily on programmatic media to help brands engage with their target audiences. By…

Scala Announces Marketing Technology and Digital Signage Hardware Solutions On Display at ISE 2020

Solutions featured in the booth include full range of Scala-branded hardware and preview of cloud-based Scala Designer digital signage software Scala will debut marketing technology that modernizes physical spaces and increases consumer engagement at "the largest AV and systems integration show in the world," Integrated Systems Europe (ISE) 2020. Solutions from Scala's full scope of marketing technology including software, hardware and sensor-based insights will be on display, highlighting how physical spaces can be…

Stream Companies Showcases Latest Technology to Guide Auto Dealerships Into the Digital Age of Car Buying

Agency will appear at NADA 2020 in Las Vegas, Feb. 14-17, to display latest advances to aid customers and dealerships in the car-buying and maintenance process Stream Companies, a marketing industry leader that has been successfully merging and integrating the worlds of traditional and digital advertising for more than two decades, will be sharing its latest technology and expertise at NADA 2020 from Feb. 14-17, 2020. In today's high-tech world of auto dealership marketing, Stream Companies is leading the way with its …

Jumio and CIMB Bank PH Team up to Provide Filipinos Unmatched Digital Onboarding Experience With AI-Powered Identity Verification Technology

Jumio helps CIMB Bank Philippines onboard new mobile banking customers while protecting against fraud and meeting strict compliance mandates Jumio, the leading provider of AI-powered end-to-end identity verification and authentication solutions, has partnered with CIMB Bank Philippines’ all-digital bank to provide a simple, hassle-free and convenient digital onboarding solution to Filipinos. In its first full year of formal operations, CIMB Bank Philippines signed in almost 2 million Filipinos via the CIMB Bank PH…

Platinum Equity Acquires Marketing Technology Platform Centerfield, Completes Add-on Acquisition of Digital Ventures

Centerfield's World-Class Customer Acquisition Technology Poised for Additional Growth and Expansion Platinum Equity announced the acquisition of Centerfield, a technology-driven marketing and customer acquisition company. The firm also announced that Centerfield has acquired Digital Ventures, which operates leading web sites in home security, residential services, senior services and other verticals. Financial terms of the transactions were not disclosed. "Centerfield has delivered millions of customers and sales to…

Sagara Technology: Providing an End-to-End Solution for US Company to Go-Digital

With a comprehensive understanding of the changes in the business landscape, Sagara Technology as a technology consulting company and digital product agency now provides an end-to-end solution to support companies in technology development. Sagara Technology engages in production and software development providing services in website development, e-commerce, Android and IOS application development, big data, and IT worker training. Sagara was established in 2014 by Adi Arriansyah. He graduated from Telkom University,…

Zixi Recognized For Industry Excellence By TV Technology And Digital Media World Publications

Zixi Named a Winner for its Software-Defined Video Platform and ZEN Master Control Plane Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, has been recognized with two industry awards: the Gold Award in the category of IP Broadcast Solutions – Distribution from Digital Media World, and a 2019 Product Innovation Award from TV Technology. The cutting edge Zixi Software-Defined Video Platform was named the Digital Media Awards' Gold Winner in the category of IP Broadcast Solutions –…

Super Hi-Fi Receives Patent For Technology That Bridges The ‘Space Between The Songs’ Across Digital Music Experience Providers

The U.S. Patent and Trademark Office has granted a patent to Super Hi-Fi for its A.I.-powered capability which dynamically creates rich, personalized audio segments based on listener or brand preferences and instantly inserts them between songs mid-stream on digital audio platforms. The capability allows Super Hi-Fi's digital audio streaming customers across a variety of industries - such as on demand music streaming, terrestrial and internet radio, business and retail music providers, and digital fitness music platforms -…