Widen to provide premium makeup and cosmetic brand with full digital asset management capabilities Digital asset management (DAM) technology provider Widen, has announced that premium makeup and cosmetic brand By Terry, has selected Widen for the provision of a DAM solution. The partnership will see By Terry implement Widen’s DAM software, the Widen Collective®, to accelerate and expand the digital reach of the cosmetic brand. By Terry’s strategic move to digitally transform its technology and processes is well-timed with…

Contentsquare, the global leader in experience analytics, is now partnering with Microsoft Azure’s powerful cloud computing platform to accelerate its growth, drive peak performance and underpin successful innovation. Beyond the strategic cloud adoption, both companies have also forged a partnership around the shared goal of improving customer journeys by driving innovation in the fields of artificial intelligence (AI) and predictive analytics. Marketing Technology News: ironSource acquires SOOMLA to Enrich its Platform…

New low-code, drag-and-drop application unleashes the power of the world’s first OS for AI for organizations to easily deploy and integrate AI workflows for unstructured data insight Veritone, Inc., the creator of the world’s first operating system for artificial intelligence (AI), aiWARE™, announced the public launch of Veritone Automate Studio, a low-code, web-based workflow designer tightly integrated with aiWARE. Automate Studio helps organizations embarking on intelligent process automation (IPA) and hyperautomation…

Digital asset management (DAM) and product information management (PIM) company Widen announced a collaboration with digital experience platform (DXP) company, Jahia. The integrated partnership will enable Widen and Jahia to better support brands and businesses to digitally transform their customer offerings on a global scale. With a brand’s perception and recognition built on how the brand is seen by the world, the value of its digital assets is rising. Today’s marketing teams need better accessibility, quicker…

Brink POS Integrates with Mobivity’s Recurrency to Deliver Actionable Insights and Power 1:1 Digital Engagement Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced its partnership with ParTech, Inc., a leading global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries. ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR). Mobivity is…

By failing to involve more general staff, company leaders hinder DX progress While businesses are doubling down on digital transformation (DX), new research from Futurum Research found that organizational leaders are leaving many of their employees behind in the process. The study revealed that 94% of all employees want to be more involved in DX, and almost half (44%) of the general staff say they simply don't know how to help. This not only disenfranchises some employees, it can also slow the pace of DX success. The …

Key Takeaways 93% of retailers making website top priority during Pandemic. 86% reported increase their ecommerce website budget during Pandemic   81% report personalization as key focus right now compared to 55% pre Pandemic.  71% of retailers report brand authenticity is a key driver in online success.  iAdvize, a leading conversational platform solutions provider serving more than 2,000 brands in 100+ countries, today announced the results of a study that surveyed more than 100 US retail…

Mimecast Limited, a leading email security and cyber resilience company, announced the appointment of Shahriar Rafimayeri as chief information officer (CIO). In this role, Shahriar will oversee all aspects of the company’s global IT organization, including infrastructure and internal application technology. He will accelerate Mimecast’s digital transformation efforts, with a focus on further elevating the customer and partner experience for companies of all sizes. Marketing Technology News: Seismic Acquires Grapevine6 to…

The Student Hotel has completed the first phase of its digital transformation programme, designed and implemented by digital experience agency, Rufus Leonard. The result is a new website that delivers a differentiated brand experience for a complex mix of hospitality products and an enriched booking journey for student guests.  Built on Episerver and React, the new site is intuitive to navigate, built on mobile-first principles, supports accessibility in all its forms, and performs efficiently and reliably.  It uses a…

Identity management serves as essential technology for global car manufacturer to streamline customer experience Auth0, the identity platform for application teams, announced that Subaru Corporation has chosen Auth0 to provide secure identity management for its newly launched online customer experience, “My Subaru.” Auth0’s secure and frictionless customer authentication experience serves as an essential element in Subaru’s leading approach to customer engagement and meeting the demands of shifting consumer behavior.…

Integrated communications provider Adare SEC has joined customer experience technology specialist Quadient’s pioneering Digital NOW programme to accelerate its clients’ digital transformation journeys. The partnership between the two organisations represents the latest phase of Adare SEC’s three-year multi-million pound digital investment programme to further enhance its capabilities in delivering market leading digital customer communications for clients. Digital NOW will see Adare SEC continually improve the digital…

Acuant®GO Provides the Fastest Go-To-Market Option with Proven, Secure Technology Acuant, a leading global provider of identity verification solutions, announced the launch of Acuant®GO, a suite of no code solutions. Acuant®GO delivers the power of the Acuant’s Trusted Identity Platform at lightning speed. It is the fastest way to go-to-market and deploy mobile and web identity verification and KYC/AML that meet regulatory, business and customer needs. Marketing Technology News: xTuple Launches ERP-E-Commerce…

Landmark deal by global, cloud commerce leader grows Lightspeed's U.S. footprint by more than 20,000 customer locations following listing on the New York Stock Exchange Lightspeed POS Inc., a leading provider of cloud-based, omnichannel commerce platforms, announced it has entered into a definitive agreement to acquire ShopKeep Inc. (ShopKeep), a leading cloud commerce platform provider based in New York City. This acquisition reinforces Lightspeed's status as a clear category leader for complex retailers and restaurateurs…

Transformation is a key concept these days, especially in light of the current global pandemic. All businesses will have to transform one way or another if they are to stay afloat in the present landscape. As people around the world stay at home, work at home, and rely heavily on deliveries and online stores, you might need to consider your digital channels and e-commerce tools. These online tools might be what stands between a surviving business and financial ruin. Bringing or introducing new products to the market is a…

Marketing investments yield ROI, while changing consumer behaviors during the COVID-19 pandemic reinforce digital shift A new global research study of 8,000 consumers and 800 marketers examines how COVID-19 has forced brands and customers to rapidly adapt to a digital-first reality. The report, conducted by digital experience leader Acquia, looks at trends across three dimensions: technology, talent, and personalized use of touchpoints to optimize the customer experience (CX). It also examines changing consumer…

Collaborative Work Management Leader Introduces Game-Changing Intelligent Capabilities, Fresh User Experience, and New Vertical Solutions and Features Designed To Help Organizations Achieve Their Best Wrike, the most intelligent and versatile collaborative work management platform, announced at Wrike Collaborate 2020 an extensive assortment of platform updates and solutions intended to accelerate digital transformation and help teams do the best work of their lives. With the introduction of Work Intelligence, Wrike for…

At its annual customer conference, Sage highlighted several product enhancements to support Sage Intacct customers along three key areas: Continuous Accounting – new front- to back-office integration via the new Salesforce Advanced CRM Integration for Nonprofits Continuous Trust – new AI-powered functionality to ensure accuracy for journal entries with Outlier Detection for General Ledger Continuous Insight – expanded reporting and analytics capabilities with the Sage Intacct Interactive Visual Explorer Sage,…

Software intelligence company Dynatrace, announced the findings of an independent global survey of 700 CIOs revealing IT leaders are increasingly concerned accelerated digital transformation, combined with the complexity of modern multicloud environments, is putting already stretched digital teams under too much pressure. This leaves little time for innovation, and limits teams’ ability to prioritize tasks that drive greater value and better outcomes for the business and its customers. According to the research: 89%…

Twilio Build Partner Program expands to bring enterprise customers to market faster with customer engagement solutions built for the new normal Twilio, the leading cloud communications platform, announced that Deloitte Digital has joined the Twilio Build partner program as a premier Global Systems Integrator (GSI). Deloitte Digital, part of Deloitte Consulting LLP, joins a growing global ecosystem of systems integrators with technology practices dedicated to building customer engagement solutions using Twilio's cloud…

As the next step in its growth strategy, Narrative, the enterprise data streaming company, announced the appointment of Steven Schwartz in the new position of Chief Operating Officer (COO). Schwartz will report directly to Founder and CEO Nick Jordan. As COO, Schwartz will oversee Narrative's business operations, including the execution of partner strategy, finance, sales, and day-to-day operations, and will work directly with senior management to help drive a repeatable, predictable high-growth business. In addition,…