Marketing investments yield ROI, while changing consumer behaviors during the COVID-19 pandemic reinforce digital shift A new global research study of 8,000 consumers and 800 marketers examines how COVID-19 has forced brands and customers to rapidly adapt to a digital-first reality. The report, conducted by digital experience leader Acquia, looks at trends across three dimensions: technology, talent, and personalized use of touchpoints to optimize the customer experience (CX). It also examines changing consumer…

Collaborative Work Management Leader Introduces Game-Changing Intelligent Capabilities, Fresh User Experience, and New Vertical Solutions and Features Designed To Help Organizations Achieve Their Best Wrike, the most intelligent and versatile collaborative work management platform, announced at Wrike Collaborate 2020 an extensive assortment of platform updates and solutions intended to accelerate digital transformation and help teams do the best work of their lives. With the introduction of Work Intelligence, Wrike for…

At its annual customer conference, Sage highlighted several product enhancements to support Sage Intacct customers along three key areas: Continuous Accounting – new front- to back-office integration via the new Salesforce Advanced CRM Integration for Nonprofits Continuous Trust – new AI-powered functionality to ensure accuracy for journal entries with Outlier Detection for General Ledger Continuous Insight – expanded reporting and analytics capabilities with the Sage Intacct Interactive Visual Explorer Sage,…

Software intelligence company Dynatrace, announced the findings of an independent global survey of 700 CIOs revealing IT leaders are increasingly concerned accelerated digital transformation, combined with the complexity of modern multicloud environments, is putting already stretched digital teams under too much pressure. This leaves little time for innovation, and limits teams’ ability to prioritize tasks that drive greater value and better outcomes for the business and its customers. According to the research: 89%…

Twilio Build Partner Program expands to bring enterprise customers to market faster with customer engagement solutions built for the new normal Twilio, the leading cloud communications platform, announced that Deloitte Digital has joined the Twilio Build partner program as a premier Global Systems Integrator (GSI). Deloitte Digital, part of Deloitte Consulting LLP, joins a growing global ecosystem of systems integrators with technology practices dedicated to building customer engagement solutions using Twilio's cloud…

As the next step in its growth strategy, Narrative, the enterprise data streaming company, announced the appointment of Steven Schwartz in the new position of Chief Operating Officer (COO). Schwartz will report directly to Founder and CEO Nick Jordan. As COO, Schwartz will oversee Narrative's business operations, including the execution of partner strategy, finance, sales, and day-to-day operations, and will work directly with senior management to help drive a repeatable, predictable high-growth business. In addition,…

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that Salesforce consulting partner Xede Consulting Group has chosen Vonage as its preferred partner for contact center opportunities. Leveraging Vonage Contact Center for Salesforce, Xede now has new capabilities to help their clients transform the way they connect and engage with their own customers. Marketing Technology News: Similarweb Adds New Chief Marketing and Technology Officers Xede specializes…

Twilio Build Partner Program expands to bring enterprise customers to market faster with customer engagement solutions built for the new normal Twilio, the leading cloud communications platform, announced that Deloitte Digital has joined the Twilio Build partner program as a premier Global Systems Integrator (GSI). Deloitte Digital, part of Deloitte Consulting LLP, joins a growing global ecosystem of systems integrators with technology practices dedicated to building customer engagement solutions using Twilio’s cloud…

Ethics (29 percent) ranks higher than innovation (27 percent) among desired vendor traits 37 percent say poor vendor advice main reason why digital transformation projects fail Industry expertise (32 percent) and long-term solutions (30 percent) most important traits when evaluating vendors As digital transformation spend is increasing around the world, businesses look for technology vendors whose ethics (29 percent) and culture (23 percent) align with their own. Interestingly, these considerations trump innovation…

Bright Pattern partners with Visual Contact to deliver a modern, cloud-based contact center solution that is powerful yet easy to use and customize to meet unique business needs Bright Pattern, the leading innovator in enterprise contact center software, today announces its partnership with Visual Contact, a leading technology integrator, to deliver strategic CX solutions that drive revenue. Bright Pattern Contact Center software combined with Visual Contact professional services provides the most innovative and…

Contentstack, the leading Content Experience Platform (CXP), announced the launch of the Catalysts partner program as a major boost to its ecosystem of industry-leading technology and service providers to accelerate digital experience innovation. Catalysts advance the use of a microservices-based, API-first, cloud-native SaaS, headless (MACH) architecture, bringing award-winning technology, best practices, and a proven methodology for delivering exceptional digital omnichannel engagement. According to a recent Deloitte…

InMoment, the leading provider of Experience Intelligence (XI), announced the immediate availability of the XI Digital Transformation solution, an offering ideally suited to help brands successfully navigate the complicated digital transformation landscape. With the urgency to adopt a modern and comprehensive digital stance, business leaders are being pressed by customers, investors, and their boards to offer a more digitally friendly and cohesive customer and employee experience. InMoment’s XI Digital Transformation…

New strategic partnership and technology integration enables organizations to simplify end-to-end automation for faster, transformative business outcomes Alteryx, Inc., a leader in analytic process automation (APA™), and UiPath, the leading enterprise Robotic Process Automation (RPA) software company, announced a strategic partnership to speed end-to-end automation across data-driven business processes. Together, UiPath and Alteryx offer a solution that empowers business leaders, analysts, data scientists and data engineers…

Financial institutions with a marketing mindset were better equipped to serve customers in response to COVID-19 Research conducted by Metia Group shows that the most successful digital transformation initiatives can be found in banks and credit unions that apply a marketing mindset to determine and shape their digital futures. The study also noted that organizations that applied a marketing mindset to the changes forced by COVID-19 were better equipped to serve their customers. Metia’s specialist research and insight unit,…

Our Clients Can Unlock Greater Business Intelligence Than Ever Before Qwinix announced that it has joined the Looker Partner Network ecosystem. This collaboration between Looker and Qwinix enables customers to transcend traditional business intelligence by seamlessly integrating data experiences into the way people already work. As a member of the Looker Partner Network, Qwinix plays a critical role in the program’s mission to empower individuals and companies by offering data analytics and business insights to every…

Global commerce company announces roll-out of Mobile Tap, Digital Wallet and Analytics Core as merchants rapidly adapt to new digital economy As SMBs navigate a new retail landscape permanently altered by COVID-19, technology adoption is pivotal to business success. Lightspeed announces new features to help its customers with the continued digital transformation of their businesses. The new tools offer increased mobility when processing transactions, more options for viewing business insights, and will better support SMBs…

Prodapt, a leading consulting, technology & managed services provider to the Digital Service Provider (DSP) industry, announced a partnership with LivePersn, a global leader in Conversational AI. The Prodapt-LivePerson partnership brings together complementary capabilities in delivering transformational business outcomes to DSPs' digital-first self-service and messaging capabilities. By opening messaging channels - including SMS, Facebook Messenger, WhatsApp, Apple Business Chat, and more - DSPs can empower customers…

Corporate boards know how important digital technology is to their companies. But they’re struggling to start conversations around digitally transforming their boards. A recent Deloitte study found only 32% of corporate board conversations about technology dealt with technology-enabled digital transformation, a critical component of modernizing board operations. And yet, busy board members stand to gain a lot from digital transformation. This is especially true for the board meeting itself. It can be a powerful time…

Leading digital automotive marketplace embraces the power of data with Looker Auto Trader, the UK's largest automotive marketplace, has implemented Looker as part of its wider digital transformation initiative. Looker's analytics platform provides Auto Trader with access to vital insights to deliver data-driven improvements across its business for the benefit of its employees and customers. "A fundamental shift in the process of buying and selling cars driven by technology, means the volume and the variety of data that…

CIC  launched the international version of its 'CIC Data Pro' and 'Leads Generation Service', partnering with SBF (Singapore Business Federation) to offer the new packages to eligible members under the SBF Rising in Support of Enterprises (RISE) Programme Commodities Intelligence Centre (CIC) announced a launch of the international version of its web-based business intelligence suite, CIC Data Pro, and Leads Generation Service. CIC will offer the new packages in partnership with the Singapore Business Federation (SBF) to…