Coronavirus has been like a buzz saw going through our lives and our livelihoods, with 100,000+ dead and the economy in tatters. According to the recent numbers released by the US Bureau of Labor Statistics, 38 Million people have filed for unemployment assistance in the past few weeks, and the unemployment rate that had hovered in the sub 4% range for a while is now a scary 14.7%. With limited access to cash and/or capital, such Black Swan events tend to disproportionately impact small & medium size businesses. In a…

Budgets Will Shift from Brand to Pipeline Big Uptick in Need for Local Content Creation and Management Remote Working Is Here to Stay BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include:…

 Budgets Will Shift from Brand to Pipeline BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include: Correlation Between Marketing Investments and Agility:   While half of respondents…

Stensul, the email creation platform for the enterprise, today announced it is working with Workfront, the leading work management platform, to support digital transformation across the enterprise by connecting and automating email workflows from creation through to campaign execution. "Stensul’s mission is to simplify content creation," said Noah Dinkin, founder and CEO of stensul. "Connecting Workfront to stensul represents the integration of modern email creation with modern work management, helping teams produce…

Google Cloud announces plans to launch a cloud region in Spain that will leverage Telefonica’s Madrid region infrastructure with the highest international security and data protection standards To meet the growing technology needs of Spanish businesses, Google Cloud and Telefónica are announcing a new partnership to foster the country’s digital transformation and advance 5G mobile edge computing. As part of this agreement Google Cloud announces its plans to open a new cloud region in Spain that will leverage Telefonica’s …

In the 2020 Digital Transformation research, a survey of more than 200 public company directors conducted by Corporate Board Member with PwC's Governance Insights Center, three directors out of five say their company is behind on the process of digital transformation, with 54 percent having embarked on this journey only within the past three years. The notion that directors believe their companies are lagging digital leaders reveals somewhat of a disconnect between the board and the senior executive team, with management…

Despite 94% of Organizations Pursuing IT Modernization, 1 in 2 Decision Makers Admit Their Company Isn’t Innovating at Competitive Rate Boomi, a Dell Technologies business, announced a new global survey, commissioned with Vanson Bourne that reveals although organizations are reaping the rewards of IT modernization, digital transformation and innovation, there’s still more work to do. Now more than ever, technology supports and drives every business, from banks to retailers, whether customer-facing or internally focused.…

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

Vonage, a global business cloud communications leader, announced today that Banca Transilvania has chosen Vonage to power its digital transformation of traditional banking. The first bank in Romania is leveraging the Vonage API Platform to offer customers an AI-powered virtual assistant through WhatsApp using the Vonage Messages API. Vonage offers communications APIs - including messaging, voice and video communication solutions - that enable agile enterprises to enhance their customer experience and realise new business…

Developers of all skill levels invited to participate and innovate with Pega low-code software  Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced Pega Community Hackathon 2020 – Pega's first global hackathon open to the entire Pega developer community. Pega invites developers of all skill levels to create new solutions with the potential to rapidly help organizations improve customer and employee experiences both during the COVID-19 pandemic and…

Award is latest recognition of Modus Create's expertise in accelerating digital transformation Modus Create, a disruptive consulting, product strategy and Agile development firm, announced today that it was named a ‘Top 10 Digital Transformation Solution Company’ by CIO Review for 2020. As digital transformation is becoming an imperative for many industries, this award singles out companies like Modus Create that help organizations start or accelerate their digital journey. Founded on digital transformation principles,…

Vari, formerly VariDesk, selected LiveArea, a global customer experience and commerce agency and business unit of PFSweb, Inc., to build and launch its new digital commerce infrastructure as the company responds to increasing global demand for its innovative workspace solutions. Pioneer of the standing desk, Vari teamed with LiveArea last year to lead its digital transformation efforts and also assist with a major rebranding initiative. LiveArea built and launched five new high-performance regional commerce sites on…

COVID-19 is driving digital transformation for enterprises in the Southeast Asia region (ASEAN) and will open up wider opportunities for carriers and service providers, says GlobalData, a leading data and analytics company. Alfie Amir, Senior Analyst at GlobalData, comments: “A large majority of ASEAN enterprises still rely on traditional information communication technology (ICT) such as captive data center and traditional network services, making it more challenging for them to adapt to the changes associated with…

As Chinese domestic businesses gradually begin resuming operations and production following the period of industrial standstill caused by COVID-19, the pandemic itself continues to spread and affect businesses overseas. During this period, growing online traffic and leveraging new opportunities and models for growth has become a key goal for businesses. WeChat launched WeChat Retail Growth Plan and announced during the online event that WeChat would introduce specific measures aimed at supporting and facilitating the…

Small footprint C20 Call Session Controller solution for business services and legacy device interworking lowers total cost of ownership and enables focus on revenue generation Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, announced that TWT, a leading Italian provider of Information and Communications Technologies (ICT)  services, has selected Ribbon's C20 Call Session Controller to enable…

Enterprise WeChat management platform Chatly has just published a whitepaper titled "WeChat for Financial Services: Digital Transformation Catered to the Chinese Consumer". In the 42-page report, Chatly outlines how financial services firms are reimagining the customer experience using a WeChat-centric model in order to meet the needs of digitally-savvy Chinese consumers. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up To 63% Faster Than Before COVID-19 Pandemic Learn how firms are…

Assessment includes workshops to identify operator’s 5G transformation and enablement challenges, opportunities and cultural considerations MATRIXX Software, a member of the Amazon Web Services (AWS) Partner Network (APN), announced it is working with AWS to offer a Digital Transformation Assessment. The assessment includes a jumpstart workshop designed to help Communications Service Providers (CSPs) accelerate their digital journey, including the monetization of 5G services and improved customer experience. Marketing…

Findings collected prior to COVID-19 shed light on cultural and workforce challenges companies are facing TEKsystems, a provider of IT services that address the pressing strategy, implementation and talent needs for more than 80% of the Fortune 500, released data compiled prior to the COVID-19 pandemic that sheds light on the cultural and workforce-related challenges companies face when implementing digital transformation initiatives. Marketing Technology News: WalkMe Ensures Business Continuity by Empowering…

New fixed-price offerings help enable businesses to deploy customer microjourneys, email bots, or workforce intelligence in just weeks Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced the launch of Pega Kickstart – a new family of fixed-price services that help businesses quickly deploy Pega software to help address critical customer and employee experience problems. Through a combination of Pega tools, best practices, and a dedicated services team,…

Business Unit will leverage Microsoft’s technologies to meet customers’ cloud needs Wipro Limited, a leading global information technology, consulting and business process services company,  announced the launch of its Microsoft Business Unit. The unit will focus on the development and evangelization of solutions leveraging Microsoft’s enterprise cloud services. This initiative is an outcome of Wipro’s expanded global alliance with Microsoft to accelerate cloud adoption and digital transformation for its customers across…