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Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with…

Tappx to disrupt the global OTT/CTV advertising industry Tappx - a leading AdTech company that delivers global digital advertising solutions for mobile and OTT/CTV - has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution. The Tappx EU Horizon 2020 project known as Tappx PSSAI is poised to disrupt the global digital TV advertising industry, because it can simultaneously manage and…

Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends

TV Advertising is no longer what it used to be a few years ago. Today, it's a dynamic ecosystem bubbling with hot new Digital TV Advertising and Analytics innovations. Next-gen TV advertising companies are completely revolutionizing the whole AdTech landscape. In our recent chats and events, we witnessed TV analytics market climbing new heights and setting unprecedented benchmarks in building a clear, real-time view of the viewer's journey. Continuing our mission to put the latest trends in AdTech and…

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

José Manuel González Pacheco Appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director Tappx, the global AdTech company specializing in advertising solutions for advanced digital platforms -- has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as  ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising…

Neustar and iSpot.tv Partner to Unify TV and Digital Attribution

Companies integrate technologies to deliver holistic measurement for enterprise B2C brands Neustar, Inc., a global information services and technology company and leader in identity resolution and iSpot.tv, the leader in real-time TV ad measurement and attribution, announced a partnership to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing a granular and complete view of the full customer journey…

Triton Digital Integrates DBSgroep’s RTVPLAN Media Sales Solution With Its Renowned Advertising Server

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated with DBSgroep’s media sales solution, RTVPLAN, with Triton’s Advertising Server to further optimize and streamline the order management process for audio publishers. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer This integration enables publishers that use Triton’s Ad Server to streamline the management of their advertising orders and…

Mola.tv Takes Digital Rights Management into the Verimatrix Secure Cloud

Multi-DRM Software-as-a-Service from Verimatrix Protects One of Indonesia’s Largest OTT Services Verimatrix, formerly known as Inside Secure, a global provider of innovative, customer-friendly cybersecurity solutions that protect video content, endpoint devices, software and applications, announced that Mola.tv, one of Indonesia’s largest OTT services, is secured by the Verimatrix Multi-DRM solution. Hosted via the Verimatrix Secure Cloud and leveraging a Software-as-a-Service (SaaS) model, Verimatrix Multi-DRM protects…

TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear & Digital

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV TVSquared, the global leader in TV attribution, has launched an industry-first platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. The combination of the most robust coverage of streaming publishers and media owners, along with household-level data, enables TVSquared…

Comscore and REVOLT Media and TV Announce a Multi-Year Renewal for its Partnership for Digital Measurement

Partnership Will Advance Innovation Across Digital Measurement Platforms Comscore, a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean "Diddy" Combs, announced a multi-year renewal for the use of Comscore's Digital audience measurement for REVOLT's audience across desktop and mobile. The agreement continues a longstanding partnership between the two companies. REVOLT utilizes Comscore digital data to understand the size…

YuppTV Bags the Digital Broadcast Rights for BCCI Home Season

YuppTV users in Continental Europe, Central Asia, SAARC Countries & MENA Regions Can Catch All the Action Live YuppTV, the world's leading OTT platform for South-Asian content, has bagged the digital broadcast rights for the BCCI Home Season. Following the development, YuppTV users in major countries across the globe will be able to catch their favourite sporting action live on the platform. The BCCI Home Season features spirited action between Sri Lanka, Australia, South Africa, and India. YuppTV is…

Zixi Recognized For Industry Excellence By TV Technology And Digital Media World Publications

Zixi Named a Winner for its Software-Defined Video Platform and ZEN Master Control Plane Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, has been recognized with two industry awards: the Gold Award in the category of IP Broadcast Solutions – Distribution from Digital Media World, and a 2019 Product Innovation Award from TV Technology. The cutting edge Zixi Software-Defined Video Platform was named the Digital Media Awards' Gold Winner in the category of IP Broadcast Solutions –…

Viamedia, EMX and Advertisers from CTV Media Announce Successful Live Market Trial Delivering Digital Programmatic Ads into Live Cable TV on…

Innovative Step Taken in Bridging Linear TV with the Digital Programmatic Advertising Landscape EMX,  a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company, announced the successful trial of QTT™, Viamedia's cloud-based patent pending advanced television advertising product which is the first to use digital standards to programmatically request and receive ads from a digital ad exchange to enable live linear cable television ad insertion…

Undertone and TVadSync Join Forces to Unify Digital and TV Experiences, Creating an Unequalled, Cross-Platform Targeting Engine

Exclusive Partnership Delivers Media Convergence and Synchronized Retargeting with More Scale Than Ever Possible Before Perion Network Ltd. announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, and TVadSync, a leading TV data and analytics company that is relied upon by marketers, agencies and broadcasters, will be partnering together. “Our brand and advertiser clients are hungry for the precision and real-time retargeting that the combination of…

Synamedia and Triveni Digital Join Forces to Transform TV Viewing Experience

Major global broadcasters and content owners tap Synamedia and Triveni Digital for video compression and delivery expertise Global independent video software provider backed by Permira funds and Sky, Synamedia, has partnered with Triveni Digital to enable customers to seamlessly transition to ATSC 3.0. Triveni Digital is the leading provider of program guide and metadata management, data broadcasting and service quality assurance solutions for broadcasters and service providers. In addition, the pair also announced their…

The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart TV Viewing Data from VIZIO’s Inscape

Linear and OTT Insights Enable Omnichannel Campaign Planning for the World's Leading Advertisers Advertising technology leader, The Trade Desk has partnered with Inscape, the largest single source provider of Smart TV viewing data in the U.S., to integrate Inscape’s data insights directly into The Trade Desk’s Planner, a cross-device advertising planning tool for digital and connected TV campaigns. The addition of Inscape’s smart TV viewing data provides marketers with valuable new insights to help maximize campaign reach…

TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms

 Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising TVSquared, the global leader in TV attribution, announced its partnership with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track performance at scale across all digital TV content.…

Comscore and PlaceIQ Launch New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors

Offering expands Comscore's Marketing Impact Suite to include moviegoing behaviors and diversifies Comscore's relationship with PlaceIQ Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behavior with location data and insights – this solution helps media buyers and sellers better attribute the…

New Research Reveals Digital Streaming Services on Track to Overtake Traditional TV in Singapore

New research shows that whilst traditional television is still the current top choice for Singaporeans to watch their favourite shows, digital streaming services are set to rapidly take over. The research conducted by dataxu, the leading global software provider for marketing professionals, also uncovers the perceptions by Singaporeans around the current and future state of TV advertising and viewing habits. The prevalence of online streaming giants in everyday conversations seems to suggest consumers have replaced…

Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach’s Latest Video Benchmarks Report Shows 49% of Video Ad…

Impact of CTV's Surging Popularity Includes Highest-Ever Completion Rate and Longer Ad Length With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company's platform, AdBridge, and specifically its proprietary video ad server, the report highlights the…

Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going…

Impact of CTV's surging popularity includes highest-ever completion rate and longer ad length With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company's platform, AdBridgeTM, and specifically its proprietary video ad server, the report highlights the…

Evolution Digital and Vast Broadband Announce Agreement for Full App-Based TV Offering with eMERGE User Experience

Evolution Digital announces an agreement with Vast Broadband ("Vast") to be its full end-to-end IP video platform provider for its application-based video offering. As Vast migrates to IP video delivery with Evolution Digital's eVUE-TV content delivery platform, the app will feature 300+ linear channels, Video on Demand, network DVR, pay-per-view and catch-up/start-over content on the operator-customizable, feature-rich eMERGE user experience. The streaming service will be available to more than 57,000 residential and…