IAS Launches First Industry-Wide Digital Ad Verification Training Program

Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry's first globally accredited training program for digital ad verification. Marketing Technology News: CIO Honors Technology Achievement With 2021 CIO 100 & Hall of Fame Awards "IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions about the verification of digital ad quality," said Tony Marlow, CMO, IAS. "In a fast-paced environment where technology…

Acuant and IdentityMind Union Creates a Global Leader in Digital Identity Proofing and Verification

AI Powered Identity Platform offers Broadest Global Coverage with API Integration for Omnichannel Transactions Acuant, a leading global provider of identity verification solutions, today announced it has finalized the acquisition of former strategic partner IdentityMind, creator of Trusted Digital Identities. Expanding its reach across the digital identity lifecycle, Acuant will combine its award-winning Trusted Identity Platform for identity proofing and verification with IdentityMind's top-performing Digital Identity…

CHEQ and RiskIQ Partner to Combine Autonomous Ad Verification with Digital-Threat Prevention for End-To-End Solution

Military-grade ad-verification company CHEQ, and RiskIQ, the global leader in attack-surface management, announced a partnership providing both companies’ clients access to an end-to-end suite of digital advertising-security solutions. The combination of CHEQ’s autonomous brand safety, viewability, and ad-fraud prevention, and RiskIQ’s ad-scanning for malware, hijacking, and ad injection creates visibility and protection across the entire digital advertising supply chain. The move is part of a shared vision to afford…

[24]7.ai Engagement Cloud Extends Omnichannel CX Leadership with Expanded AI Capabilities and Healthcare focus

7.ai, Inc., a recognized leader in conversational AI for both voice and digital customer engagement, announced several major enhancements to 7.ai Engagement Cloud, the industry's first integrated suite of conversational AI services designed to power both voice and digital interactions. With the April 2021 release, 7.ai has extending its leadership in Omnichannel customer experience solutions with powerful new applications, features, tools, and integrations designed to make it even easier to build and deploy world-class…

Oracle Launches World’s First Ad Measurement Technology for 3D In-game Environments

New Oracle Advertising capabilities enable advertisers to measure ad impressions and invalid traffic across 3D surfaces within gaming environments To help marketers better understand advertising performance in video games, Oracle today announced the world's first ad measurement technology for 3D in-game environments. The latest updates to Oracle Advertising and Customer Experience (CX) include impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat…

Veriff Unveils Verification Tooling Software, Enables In-House Integration Capabilities

New offering enables external use of AI-powered identity verification technology for developers and users Veriff, a global identity verification provider, launched a private beta program for the Verification Tool, a version of its identity verification software tailored for external use. Prospective users interested in Veriff’s cloud-based SaaS system that enables businesses to integrate its premier identity verification technology directly into their own digital solutions and end-user workflows can now sign up via waitlist…

Joget Marketplace Opens up to Partners with the Launch of AI-powered EMAS™ Identity Verification Applications by Innov8tif

Joget Accredited Partner, Innov8tif Solutions Sdn. Bhd. ("Innov8tif") has launched new applications on the Joget Marketplace to offer real-time and automated identity verification capabilities on the Joget open source no-code/low-code application platform. Operated by Joget, Inc., the Joget Marketplace enables customers, partners and third-party innovators to easily leverage new applications, plugins and solutions to address their digital transformation needs. The two new applications published by Innov8tif are EMAS™…

Veridium Partners with Jumio to Deliver Groundbreaking Biometric Identity Verification to Fight Fraud and Streamline Electronic Know Your…

Veridium’s vision of enabling security Trusted Digital Identities was further enhanced after signing a strategic partnership agreement with Jumio, a leading provider of AI-powered end-to-end identity verification and eKYC solutions. This powerful partnership brings flexibility of choice and stronger security for eKYC (Know Your Customer) use cases, allowing organizations to apply industry-leading capabilities for facial, document and fingerprint biometric recognition for identity verification. Marketing Technology News:  …

DoubleVerify Expands into MENAT Region To Meet Increased Advertiser Demand for Media Quality Verification

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the Middle East, North Africa and Turkey (MENAT) region. To support its operations, DV has appointed two new business directors – Johara Abdelmoumen and Wassim Mneimneh – both of whom join with extensive experience of the region. Based in DV's Dubai office, they will be tasked with addressing the needs and requirements of local brands and agencies regarding media quality and…

Swiss Digital Banking Alternative, Crescofin, Partners With Veriff To Reduce Identity Fraud Online

Veriff, a global identity verification provider is partnering with Swiss digital banking alternative, CrescoFin, to provide a solution that reduces the risk of identity fraud for their global customer base. As new users sign up to CrescoFin’s app, Veriff’s AI-driven software will check their identity, meeting KYC and AML requirements, while also preventing identity fraud attempts. As with all online banking, a rapidly growing digital sector, online identity fraud has become a more serious and prevalent concern. Simply…

Acuant Announces the Acquisition of Hello Soda to Strengthen Its Trusted Identity Platform and Global Position in Digital Identity

The acquisition follows the company’s best quarter in history with record revenue Acuant, the global trusted identity platform for fraud prevention and AML compliance, today announced the completion of the acquisition of Hello Soda as part of their continued investment and commitment to innovative technology. Hello Soda is a global provider of identity verification and KYC solutions headquartered in the UK with focus on the European and Asian markets. Along with the company’s deep expertise in eMoney and gaming, with…

Admix In-Play Advertising Verified for the First Time by IAS

Viewability of In-Play inventory now independently measured by IAS Enables brands and agencies to invest in mobile gaming with confidence Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. Marketing…

Best Practices to Avoid Advertising on Fake News

Spoiler Alert: The ability to truly avoid advertising on “fake news” remains largely unsolved. However, brands can still take steps to reduce the chances of inadvertently support such content. No responsible brand likes the idea of supporting fake news or misinformation—in theory. The real-life damage caused by untruths in media is obvious. From COVID conspiracies that worsened the pandemic worldwide to election disinformation that left our democracy on the brink on January 6th, it is clear our society has an “infodemic”…

Rapport Leading the Way by Offering U.S. Clients Automated Reporting Transparency for Digital Out-Of-Home Campaigns

Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, announced the launch of their newest offering for U.S. clients: Rapportal LIVE. Rapport U.S. has teamed up with UniLED to offer North American clients standardized accountability and transparency in digital out-of-home (DOOH) via the Rapportal LIVE platform. Marketing Technology News: Wipro Achieves Google Cloud Partner Specialization in Application Development Created in partnership with UniLED, Rapportal LIVE is a…

Copper River IT and Jumio Form Strategic Alliance to Deliver AI-Powered Identity Verification to Federal, State and Local Governments

Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, announced a partnership with Copper River IT, a leading provider of program-focused advanced network/systems engineering solutions and enterprise support services serving the public and education sectors. Together, they will deliver online identity verification services that help government agencies and the public sector optimize online conversions, deter fraud and meet KYC, AML and data privacy requirements within an intuitive…

Leigh Dow, Identiv VP Of Global Marketing, Honored With Top 25 Women Leaders In Cybersecurity Award

Dow recognized for her contributions as a leader and mentor in the security industry Identiv, a global leader in digital identification and security, today announced Leigh Dow, VP of Global Marketing, was honored by The Software Report with a 2021 Top 25 Women Leaders in Cybersecurity award. Marketing Technology News: AUDIENCEX Ranks #80 On Financial Times List Of Fastest-Growing Companies In The Americas Leigh Dow, Identiv VP of Global Marketing, recognized for contributions as a leader and mentor in the security…

MarTech Interview with Ben Brenner, VP of Business Development and Strategy at Digital Remedy

Advertising trends and investments in adtech took a shift during the pandemic as more and more marketers saw the need to change the outlets they used to reach customers in 2020. How will adtech and marketing trends shift through 2021 as pre-pandemic days still seem a long way off? Ben Brenner, VP of Business Development and Strategy at Digital Remedy shares a few thoughts in this chat with MarTech Series: ________ Tell us a little about yourself Ben, we’d love to hear about your role, a typical day at work, biggest…

Advertima and Posterscope Partner to Create a New Data- and Audience-Driven Advertising Channel at the Point of Sale

 Posterscope, the world's leading out-of-home and location-based marketing specialist, and Advertima, the market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets' customers and verifies the performance of in-store advertising campaigns. This partnership sets a new standard in OOH media planning and buying, closing a long-existing gap in its ability to target large audiences at…

iProov Face Verification Selected by itsme® To Support Global Expansion

British company iProov has today announced that European digital identity leader, itsme®, has selected iProov’s Genuine Presence Assurance® technology to support its global expansion. Marketing Technology News: Phoenix Suns Team Up With BlueJeans By Verizon To Drive New Era Of Fan And Partner Engagement Launched in 2017 by qualified trust service provider, Belgian Mobile ID, itsme® is Belgium's digital identity app. It is currently used by more than 35% of the Belgian population and is relied on by more than 150…

Zefr, Leader In Brand Suitability For Video, Appoints Kelsey Garigan As Executive Vice President, Head Of North American Sales

Kelsey Garigan becomes Zefr's Executive Vice President, Head of North American Sales, further accelerating Zefr's momentum and cementing its position as the leader in brand suitability across video on YouTube and Facebook.  Zefr, the leading data company for brand suitability in video, has announced the appointment of Kelsey Garigan as Executive Vice President, Head of North American Sales. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk Kelsey…