Covatic Launches A-Type, a Solution to the ID and Privacy Challenge Faced by the Digital Advertising Industry

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login. Covatic, the fast-growing Techstars backed technology company has launched a new product, Covatic A-Type— a new solution to the ID and privacy challenges currently faced by the digital advertising industry. The product enables publishers and apps to maintain and grow digital revenues while preserving…

Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize…

The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to successfully monetize web content and grow digital advertising revenue. This is one of the pillars of GNI's Digital Growth Program, which also includes audience development, reader revenue, data and product. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite The…

Kubient Nominates Digital Advertising Industry Experts Jon Bond and Larry Harris for Election to Board of Directors

Kubient, Inc., a cloud-based software platform for digital advertising, has announced that the Board of Directors has nominated Jonathan "Jon" Bond and Lawrence "Larry" Harris to be elected as directors at the Company's annual meeting of stockholders on June 30, 2021. Marketing Technology News: Oxford University and Oracle Partner to Speed Identification of COVID-19 Variants Bond brings over 35 years of experience within the advertising and marketing space and is considered to be one of the industry's most recognized…

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase In Digital Advertising, Despite COVID-19 Economic Impacts

As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  In fact, according to the newly released "IAB Internet Advertising Revenue Report," conducted by PwC, digital advertising revenues increased by 12.2% in 2020 compared to 2019. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint "The second half of 2020 made up for the rather abrupt drop in advertising revenue…

Duration Media’s Viewability as a Service™ is a Finalist in Two Categories of The Drum Awards for Digital Advertising

Fast Growing Ad Tech Solutions Company Recognized By Prestigious Media Jury for Best Overall Technology for Programmatic Trading and Best Sell Side Innovation Duration Media, a global ad tech software company that builds incremental revenue solutions for premium publishers announced today that they are a finalist in two categories, Best Overall Technology for Programmatic Trading and Best Sell Side Innovation, in The Drum Awards for Digital Advertising 2021. The winners of this prestigious worldwide competition will be…

Environics Analytics Partners with The Trade Desk for Enhanced Digital Advertising Campaigns

Industry-leading PRIZM segments now available to advertisers for advanced audience targeting Environics Analytics (EA) today announced that it has partnered with The Trade Desk to expand its offering of data-driven insights tools in the digital ecosystem. Recognizing that advertisers are seeking to leverage data for precise campaign execution, EA has made PRIZM—the country’s leading segmentation system—available for audience driven campaigns via the largest independent demand side platform, The Trade Desk. Additional…

Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse

Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising Integrity enables pre-bid protection of Smart’s inventory and ensures publishers’ and buyers’ safety from malicious and sophisticated fraud. Sophisticated invalid traffic poses a significant threat to the digital advertising…

Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a strategic partnership with The Trade Desk, a global demand-side technology platform for advertisers. Aurora Mobile and The Trade Desk will jointly provide advertisers with premium big data solutions leveraging Aurora Mobile’s powerful artificial intelligence (“AI”) and advanced analysis technology, helping advertisers improve the reach, scale and effectiveness of their advertising campaigns. Marketing…

China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety…

China Advertising Association (CAA) and the Trustworthy Accountability Group (TAG) - an advertising industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain - today launched TAG's international standards in the Chinese market. Building on the initial TAG-CAA collaboration from April 2020, the standards - in particular TAG's Certified Against Fraud certification – will provide companies in China with a robust certification and with it the…

Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering

Cardlytics , a digital advertising platform, announced today its planned acquisition of Dosh, a cash-back offers platform, for $275 million in cash and stock. Marketing Technology News: RTB House Wins 2021 Best Places To Work Award Founded in 2016, Dosh is best known for creating a consumer app that provides cash back for millions of consumers from thousands of merchants. The Dosh app delivers an individualized consumer experience, providing the right offer to the right person at the right time, which has resulted in…

CENTURY 21 TheOne Joins Forces with Adwerx to Power Digital Advertising for Every Agent

Brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns CENTURY 21 TheOne launches the Adwerx Enterprise Automated Advertising Platform to power digital advertising for all of its agents. The firm is now automating online ads for newly listed properties, plus custom retargeting campaigns for every agent. Agents also have the ability to run local, personalized streaming TV commercials. As a progressive real estate…

Advertising in Pharma Trends: Specialists Engage More With Digital Advertising Than Generalists

Advertising in Pharma trends has evolved significantly since the infantile days of Native and Programmatic technologies. Today, pharma companies are among the highest bidders of digital advertising inventories. In the pharma industry itself, specialists seem to engage more with Pharmaceutical brand messaging than General Physicians or Consulting Physician. This has been reported as per the latest "100-day Report" of Doceree, the first global network of Physician-only platforms for programmatic marketing. According to the…

AdTheorent Lauded by Frost & Sullivan for Driving the Next Generation of Digital Advertising Strategies

AdTheorent honored due to its advanced machine learning technology and solutions which drive business results for advertisers Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes AdTheorent, Inc. with the 2020 North American Growth Excellence Leadership Award. Notably, AdTheorent is the only company in Frost & Sullivan's 59-year history to become a five-time recipient of this prestigious recognition. AdTheorent's machine learning (ML) platform powers its…

ads4change, First Digital Advertising Platform for Social Enterprises and Non-Profits, Announces Official Launch

With More than $20M Committed in Digital Ads, ads4change Offers Affordable Access to the World’s Top Websites; Helps Cause-Related Organizations Change the World ads4change, the first cause-related digital advertising platform, announced its official launch. Offering access to ad space on the world’s top websites, the company helps social organizations harness the power of digital advertising to broaden their reach and help deliver on their long-term missions of driving change across the world. Created by Mark Levin, chief…

FordDirect Selects Dealer Inspire as a Preferred Digital Advertising Provider

Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales Dealer Inspire (DI), a Cars.com Inc. company that provides disruptive technology and digital advertising solutions to the automotive industry, announced a new OEM partnership agreement with FordDirect. The partnership marks DI's 30th certified OEM program to date. DI has been selected by FordDirect as a preferred digital advertising provider for its US-based Ford dealerships, who are…

edatanetworks Inc. Receives Additional Click2Sale Digital Advertising Patent from USTPO

edatanetworks Inc. announced the approval of a digital advertising patent from the United States Patent and Trademark Office (USPTO). edatanetworks' intellectual property rights and portfolio continue to expand with the allowance from the USPTO of patent 14/480,721. This key patent further protects the fundamental methods in measuring online to offline digital commerce and its effectiveness in the advertising space, utilizing connections already in place today with online and offline advertisers, financial institutions,…

Coinstar Announces In-Store Digital Advertising Platform, adPlanet

Coinstar announced adPlanet, a new flexible digital advertising platform that sits atop Coinstar kiosks in grocery stores. The Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. Coinstar also announced that Neptune Retail Solutions (NRS), formerly News America Marketing, will exclusively sell adPlanet media to consumer packaged goods (CPG) advertisers in the grocery channel. "Coinstar is excited to introduce the…

Kubient Optimizes The Associated Press Digital Advertising Supply Chain for Major Revenue and Audience Growth

The AP removed half of its vendors after Kubient audit revealed they were redundant Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the…

Heartland Properties Joins Forces with Adwerx to Power Digital Advertising for Every Agent

Midwest brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns Heartland Properties, a local real estate firm serving the Council Bluffs and Omaha areas since 1988, launches the Adwerx Enterprise Automation Platform. The firm is now automating online ads for newly listed properties within their office, plus custom retargeting campaigns for every agent, and agents have the ability to run local, personalized streaming TV…

DMS Launches New Digital Advertising Technology To Support Latest Consumer Shopping Trends

Digital Media Solutions (DMS) Inc., an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the "new normal" for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need.…