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Faithsocial Brings Together the Worldwide Christian Community With Creation of an Online Social Media Digital Platform

Multi-faceted, free social media platform embraces technology, enabling Christians across the world to communicate, connect, socialize, and enjoy entertainment FaithSocial is announcing the launch of its robust social media platform that features multimedia content to connect the world's Christian community. Christians across the world can come together digitally to share their faith, hope and messages of encouragement. With the uncertainty of traditional places of worship, especially during the coronavirus pandemic,…

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…

Associations with No Place to Meet Are Turning to JUNO, A Live and On-Demand Digital Platform

JUNO is pleased to announce the only all-in-one, live, and on-demand learning platform utilizing four human motivators to engage users and maximize the value of their experience. Gone are the days of multiple platforms, contracts, and vendors to secure ongoing engagement and learning with members. JUNO was built for a post-COVID-19 reality. Greater strain and tighter budgets require a flexible solution to handle the New Normal and beyond. Marketing Technology News: Acoustic Recognized as a Multichannel Marketing Hubs…

RDA Launches Digital Platform Optimization Services

Optimization services designed to help enterprises conserve cash while building agility into their operations RDA, a 33-year proven leader in digital experience and intelligent automation platforms, has launched new optimization services to help enterprises quickly unlock the value of their digital investments. "As business leaders we know we need to evolve, and Covid-19 has made that evolution urgent. Now more than ever, enterprises must think digital with personalization when designing every interaction with their…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Meredith Corporation Acquires SwearBy, A Digital Platform For Recommendations

Meredith Corporation has announced its acquisition of SwearBy. SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences. Meredith is the leading media company for women reaching nearly 100 million American female consumers each month and nearly 90 percent of U.S. millennial women. Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll "At Meredith, we have a rich community of our own editors…

iFOLIO Announces Digital Platform for Sales Enablement that Delights Buyers and Sales Users with SMS & Reverse CRM

Sales Enablement Is Becoming an Imperative for Businesses of All Sizes According to Gartner Who Reports 74% of Organizations Increased Their Budget for Digital Sales Enablement Last Year iFOLIO, an Atlanta based tech firm, announces in Times Square, proprietary SMS sales tech & Leaderboard with new clients including Zoo Atlanta, The Atlanta Falcons NFL, and Now Corp. iFOLIO delivers a powerful proprietary digital portfolio platform that is Digital Marketing on Steroids. iFOLIO is effective because it is…

iFOLIO Announces Digital Platform for Sales Enablement that Delights Buyers and Sales Users with SMS and Reverse CRM

Sales enablement is becoming an imperative for businesses of all sizes according to Gartner who reports 74% of organizations increased their budget for digital sales enablement last year iFOLIO, an Atlanta based tech firm, announces today in Times Square, proprietary SMS sales tech & Leaderboard with new clients including Zoo Atlanta, The Atlanta Falcons NFL, and Now Corp. iFOLIO delivers a powerful proprietary digital portfolio platform that is Digital Marketing on Steroids. iFOLIO is effective because it is…

Accenture Helps Radisson Hotel Group Transform its Group Sales, Business Development, and Operations in the Americas with Integrated Digital…

Platform built on Salesforce improves effectiveness and efficiency of operations, enables growth Accenture has helped Radisson Hotel Group in the Americas develop and implement a new digital customer relationship management platform and mobile application, bringing them together in a single, scalable system that makes it easier for the company’s franchisees and owners to do business with the global hotel group. The new platform helps to effectively drive sales growth, while ensuring standardized and efficient operations.…

New Book from MIT Sloan Reveals the Principles That Have Helped Make Digital Platforms, Including Amazon, Google, and Apple, the…

Book Analyzes 20 Years of Data on the Performance of Platform Companies Digital platforms, which include the likes of Microsoft, Apple, Amazon, Alphabet (Google's parent company), Facebook, Uber, and Airbnb, have recently become dominant forces in many marketplaces. These companies are enormously valuable—several temporarily surpassed the trillion-dollar mark in value. They are also extraordinarily powerful. How did this happen in such a short amount of time? How have a small number of firms come to exert such influence…

How to Surf the AI Wave to Empower Digital Platforms

The more we dig into AI, the crazier it gets. The business value it brings remains unfathomable despite the convincing rate of its adoption across various industrial domains and social segments. Digital platforms are a classic example of how rampant AI-adoption in business could impact overall productivity. In 2018, marketers leveraging AI-powered platforms still search for an ROI calculator that could answer if the connected automation did indeed guarantee growth or success. However, most marketers would like to state…

Chief Marketers Call For More Digital Platform Transparency; Level Of Media Spend Will Be Linked To Reporting Accuracy

CMO Council Member Study Reveals Many Will Boost Spend on Online Video Advertising and Voice Willingness to Pay Premiums for Guaranteed Views and Deep Customer Insights In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely, and reliable reporting systems. According to a new study from the Chief Marketing Officer (CMO) Council, news…

Digital Platform Joomag Expands Operations into China

China's Booming Tech Sector Prompts Expansion of Award-Winning Digital Platform Joomag Joomag -- the all-in-one digital platform complete with integrated content marketing, digital publishing, corporate communications, and sales engagement solutions -- is expanding its operations into China, the company announced recently. Headquartered in Silicon Valley, Joomag features a unique, SaaS-based platform coupled with its flagship Crater Editor. The interactive content creation tool is used by more than 500,000 businesses…

Sitecore Makes AI-Powered Auto Personalization a Standard Feature of Industry Leading Digital Experience Platform

Announces availability of award-winning Sitecore AI Auto Personalization and content delivery advancements during Sitecore Symposium Sitecore, the global leader in digital experience management software, announced Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform 10 (XP) for customers beginning in early 2021. This innovation expands the availability of Sitecore AI and brings the power of quick and simple personalization to customers, without…

Sojern Adds Metasearch to Multichannel Digital Marketing Platform

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

CXInfinity Launches AI-Driven Digital Omnichannel Platform

Today, 70% of banking takes place online. Customers prefer to engage with a brand via more than 3 or 5 channels. The shift of customer behavior towards digital engagement is evolving rapidly. The old school fundamentals of cold calling turn out to be one of the reasons for customers churning. Analyzing the drift in customers' preferences, CXInfinity – the digital omnichannel engagement platform, has designed an all-in-one engagement solution for the banking industry. Over 80% of customers expect a seamless…

At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy

Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), announced a suite of new platform updates designed to give enterprises the speed, flexibility, and agility needed to thrive as digital-first organizations and meet the real-time, hyper-personalized expectations of consumers. The announcement was made at CDP Week, a week-long event designed to help…

Loop Media, Inc. Acquires Audio Discovery Platform Spkr; Announces Formation of Loop Media Studios to be Run by Television, Radio, and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium short-form content by consumers and businesses, announced its acquisition of Spkr, the first audio platform centered on short-form content, featured as “one of the apps we love right now” by Apple when it debuted last year. The acquisition further expands Loop Media’s content offering as it continues to become a more diverse media company, expanding into audio as a complement to its extensive…

Concentrix Releases Cloud Platform for Digital Customer Experience Management

Concentrix, a leading global Customer Experience Solutions Company, announced Concentrix Experience Platform (XP), the CX industry's newest platform for next-generation customer experience management. The global shift to digital and remote work has accelerated the need to reduce contacts in a scalable and resilient fashion making it easier to digitally empower customers and agents alike. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide Streamlined Digital Identity Verification Concentrix…

Programmatic OOH Platform VIOOH Enters US Market as Report Confirms Critical Role in the Future of Digital Ad Strategy

Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, the programmatic OOH trading platform, which is released. The report found that US respondents forecast including programmatic OOH in 51% of all digital campaigns in 2021, up from 47% in 2019. VIOOH’s report, which surveyed 600 executives from media agencies and advertisers across the US, UK and Germany during August 2020, proved that the flexibility…