UConn Stamford and Synchrony Establish Digital Technology Center to Accelerate Innovation in Digital and Mobile

Public-Private Partnership Equips Students with Experiential Learning, Helps Grow Local Talent Pipeline Synchrony and the University of Connecticut (UConn) expanded their four-year partnership to help advance technology education and digital expertise for next generation leaders. The organizations celebrated the opening of the Digital Technology Center (DTC) at the UConn Stamford campus and also announced the first $1 million gift to UConn's Connecticut Commitment, an initiative that provides free tuition to…

Digital Technology, Automation and Sourcing for Contact Centers the Focus of ISG Smartalks Webinar

July 9 Event to Cover the Importance of All Three Facets to Maximize Contact Center Value The use of new technologies and approaches to meet evolving customer expectations for contact center experience will be the focus of an ISG Smartalks™ webinar on July 9, hosted by Information Services Group, a leading global technology research and advisory firm. Wayne Butterfield, director, ISG Automation, and Eleanor Winn, director, ISG Digital Sourcing, will host the live, one-hour session, "Contact Centers of the Future," at…

Report from Digital Technology Consortium Provides Window into Future Trends for Digital Marketing Budget, Staffing and Performance…

Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and consulting leader Best Practices, LLC, various reach and conversion metrics were frequently rated to be the most effective measures to assess digital performance. Pharmaceutical companies are increasingly using digital engagement channels to more effectively communicate with their…

How Digital Technology Can Make a Sales Manager Ridiculously Successful

Many Outbound Sales Teams Have yet to Realize the Greatly Untapped Potential of Digital Omnichannel Technology Jane, an inside sales director, was handed her new KPIs from executive management. Her sales reps were now expected to increase the conversions achieved each month from 2.46 percent to 3.26 percent. Jane’s surprise then turned into astonishment when she saw the accompanying budget for the next year was reduced by a third. The management was essentially asking her to achieve more with less! It did not take Jane…

How to Evoke ‘Analog’ Emotions Using Digital Technology

Like most things these days, marketing is both an art and a science. With the rise of modern technology, though, one could easily be fooled into thinking it was merely the latter. AI, advanced data analytics, programmatic marketplaces and other emerging digital technologies have taken over as marketers have searched for better ways to understand and target their customers. But this “science” alone only gets us so far. In marketing, emotion plays a fundamental role. In fact, research suggests that effective marketing can…

UK Digital Agency Kagool Acquires Digital Experience Agency Delete as Part of It’s Growth Strategy to Become the Leader in Marketing…

Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, announces its acquisition of Delete, a multi-award-winning digital experience agency, as part of Kagool’s growth strategy to become the leader in marketing technology and digital experience. Kagool is combining its strong engineering and technical heritage with Delete’s strategy, creative and UX expertise, in a deal that will strengthen both agencies’ offers while laying the foundations for scale and focused specialisms. The acquisition will…

DMS Launches New Digital Advertising Technology To Support Latest Consumer Shopping Trends

Digital Media Solutions (DMS) Inc., an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the "new normal" for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need.…

SDL Research: COVID-19 Forces More Than Half of Asset Management Firms to Accelerate Adoption of Digital Marketing Technology

Despite Ambitious Digital Strategies, a Third of Firms Struggle to Implement New Digital Technology, According to SDL Report A research report commissioned by SDL, the intelligent language and content company, reveals that more than half (52%) of European asset management firms have implemented client engagement, and digital marketing and communications technology, sooner than anticipated due to the COVID-19 pandemic. The pan-European research, conducted by WBR Insights, also discovered that almost a third (32%) of…

Sitel Group’s innso Technology Now Available on United Kingdom’s Digital Marketplace

The cloud-based software has achieved Supplier status on G-Cloud Sitel Group, a global leader in end-to-end customer experience (CX) products and solutions, announced Sitel Group is now a Cloud Software Supplier to the G-Cloud framework on the United Kingdom's Digital Marketplace through its innso technology. The United Kingdom (U.K.) Government's G-Cloud is an initiative designed to make it easier for any public-sector body operating within a U.K. government department to confidently and safely procure technology…

Super-Digitalization: UTAG and OCP TECH Join Forces to Maximize Their Services in the Technology and Digital Communication Markets

The tech giant acquired part of the agency in a move that will favor advanced integration in both the US and Latin American regions. The merger will spur innovation and allow for the development of first-rate digital marketing solutions Aimed at channeling the digital transformation phenomenon and maximizing its impact, UTAG – a specialized communications solutions agency with an emphasis on technology – and OCP TECH – a leader in the technological market – have announced their newly formed partnership, made possible by…

British Technology Company Great Mountain Launches Digital Gold Token Economic System

Gold System Token (abbreviated as GST), which is a digital gold token economic system, initiated by a British company, Great Mountain Holding Group Limited (abbreviated as GM) has triggered industry discussions. GST is an open platform and digital financial system based on blockchain technology which will be used to serve and bring new liquidity and ownership opportunities to the gold upstream and downstream industries. The system uses blockchain technology to establish certainty in a new gold production-circulation…

RMG Networks Appoints Technology Veteran Ankur Ahlowalia as Chief Executive Officer to Accelerate Growth in Cloud Digital Signage Platform…

Accomplished technology leader brings 20 years of senior leadership experience and a strong track record of value creation RMG Networks, a cloud digital signage leader enhancing the digital workplace experience, announced the appointment of industry veteran Ankur Ahlowalia as chief executive officer. Ahlowalia is an accomplished executive with a track record in leading and accelerating revenue growth and profitability for enterprise software companies. Ahlowalia previously served as Chief Revenue Officer at SecureAuth,…

Adverty Completes Integration With US-Based Digital Advertising Technology Platform Smaato

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale. Marketing Technology News: NAB Show Launches NAB Amplify, Serving Global Media and Entertainment Community Adverty, the…

Contentful Announces New North American Hub in Denver, Colorado to Serve Growing Demand for Digital-First Technology

Contentful announced it will expand its North American presence with a new office hub in Denver, Colorado. The SaaS company currently has hubs in San Francisco and Berlin, and approximately 400 employees. It plans to hire 50-100 people in Denver over the next year, with further expansion in the future. Contentful, a pioneer and global leader in headless content management systems (CMS), is now leading the industry with its next-generation content platform, which enables builders — developers, designers and content creators…

Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology. Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based on their level of engagement. Applying the power of A.I. machine learning, Fixel automatically analyzes in…

Introducing Salesforce Anywhere: Technology Enabling the All-Digital, Work-From-Anywhere World

Now every organization can sell, service, market and collaborate from anywhere TRAILHEADX -- While companies, governments and organizations are slowly returning to their offices, the COVID-19 pandemic has changed the future of work forever. In fact, nearly 70 percent of people believe the pandemic will permanently change the nature of work and more than 50 percent say that flexible work locations are very important to them. An all-digital, work-from-anywhere world is becoming the new normal. That's why Salesforce, the…

Rolls-Royce Signs Iotics to Power Its Digital Twin Technology

Rolls-Royce Power Systems adopts Iotics’ operating environment and toolset to expand its digital ecosystem and deliver Customer Service 4.0 Rolls-Royce business unit Power Systems, has selected Iotics’ technology to enable digital solutions with asset-focused digital twins. Iotics’ technology delivers Rolls-Royce the capability to unlock over 200 data sources, brokering interactions to create digital twins of their in-field assets, and receive real-time event insights across customer, supplier and partner boundaries. As a…

Digital Air Strike Virtual Retailing Technology Helps Businesses During COVID-19

Digital Air Strike, the leading consumer engagement technology company, announced a new Virtual Retailing Program that allows businesses to interact and transact with customers through video, AI, social media, and automation. The company is offering its video solution, Video Logix, which helps businesses showcase their services, inventory, and social distancing practices free of charge to businesses for 30 days. Digital Air Strike is also sponsoring a "Video of the Week" contest. Businesses can submit their best videos…

Kinemagic, the Software Company Creating Digital Twins, is Now Providing Free Access to Virtual Meeting Technology in Response to…

Stratus Software Provides Multi-User Virtual Meetings Inside Digital Twins. Kinemagic is Making it Free While Businesses Are Disrupted by Coronavirus Kinemagic, makers of Stratus, the software that provides AR and VR experiences for heavy industrial companies, has a solution for people working remotely due to coronavirus disruptions. Kinemagic is opening its proprietary software, Stratus, as a collaborative, multi-user tool that allows colleagues to meet virtually inside their own digital twins. With companies in the…

Twenty Over Ten Partners with Redtail Technology to Enhance Customer Relations and Digital Marketing Processes for Financial Advisors

CRM Integration Provides Two Way Sync Giving Advisors the Ability to Easily Send Personalized Marketing Communications Twenty Over Ten, an industry-leading SaaS company, today announced a partnership with Redtail Technology, the leader in web-based client relationship management (CRM) solutions for financial service firms. Through this new integration, Twenty Over Ten's Lead Pilot customers will be able to seamlessly connect with their Redtail account to easily sync and access their contacts. Unveiled at the T3 Advisor…