ClearOne Partners with ADI Global in the United States to Drive Sales Through Value-Added Distribution

ADI Global now offers the entire line of ClearOne professional audio, video, collaboration and AV Networking solutions Strengthening its commitment to make its entire line of award-winning professional audio, video, collaboration and AV Networking solutions available to the widest possible customer base, ClearOne a global provider of audio and visual communications solutions, announced the appointment of ADI Global Distribution to serve as a distribution partner in the United States. “The United States market for…

Chatly Webinars Teach Brands How to Drive Sales in a Post-COVID-19 China

Enterprise WeChat management platform Chatly is hosting two free webinars over the next few weeks in its continued effort to help brands learn how to adapt their China business strategies in response to COVID-19. "In March, we were focused on keeping brands up to date with the latest marketing and commerce trends during China's quarantine period. Now that offline retail in China has reopened, we're helping brands navigate the 'new normal'. How did consumer behavior change as a result of the quarantine? What are some of…

Oracle Introduces a New Approach to Digital Selling to Drive Sales Acceleration at Scale

Today’s digital buyers are more knowledgeable, self-sufficient and digitally-savvy than ever before. They are becoming increasingly immune to traditional, old-school sales pitches, and instead, expect engagements that are timely, relevant and highly personalized. Fortunately for buyers, today’s digitally-native sales professionals – most often millennials and Gen Z – have a very similar mentality. They are always on, always available, present across every channel, and they understand the types of sales engagements today’s…

Amazon Display Ads Shown To Drive Sales In Channels Other Than Amazon

Analysis from Analytic Partners shows omnichannel impact of marketing tactics 70% to 90% of the impact of Amazon display ads actually drives non-Amazon sales, with 10% to 60% of the impact of Amazon search ads doing the same. That's according to Analytic Partners, the leader in analytics, which today issued an analysis of the growing retail omnichannel impact of all media. Marketing Technology News: Lattice Engines Ranked a Leader in B2B Customer Data Platform Report by Independent Research Firm ROI Genome…

Box Maintains Aggressive Revenue Growth in Q1; Reveals Loyal Customers Continue to Drive Sales

Box, Inc., a leader in cloud content management, announced financial results for the first quarter of fiscal year 2020, which ended April 30, 2019. Box Reports Revenue of $163.0 Million for Fiscal First Quarter 2020, Up 16 Percent Year-Over-Year “In the first quarter, we drove record add-on product attach rates of more than 90% across our six-figure deals. Customers are increasingly adopting Box as a platform for secure content management, workflow, and collaboration,” said Aaron Levie, co-founder and CEO of Box. “While we…

3 Insights for Pinterest Advertising Campaigns that Drive Sales

Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking to make purchases, and they like to take action. Although the network is best known for food, fitness, and travel, it also offers an opportunity for information-rich businesses such as tech, finance, and architecture to simplify concepts and drive sales through Pinterest advertising. Insider tips on driving sales through Pinterest advertising. Find out how to brand, design, and inform…

Spectrio Equips QSRs With Top Marketing Technology To Drive Sales

Spectrio Provides One-Stop-Shop Solution to Improve Customer Satisfaction Spectrio, one of the leading end-to-end technology-enabled audio and video marketing company, has innovated top-tier marketing services aimed to increase customer satisfaction and drive sales in QSRs and restaurant concepts across the nation. Adding technology marketing tools such as Digital Signage, Overhead Radio, On Hold Music and Messaging, and Wifi Marketing is essential upgrades and improvements that QSRs must embrace to meet customer…

SeatGeek Partners With Project Admission To Drive Group Sales And Unique Distribution Channel Revenue For Partners

SeatGeek Is Already Rolling Out Project Admission's New Group Sales Tools For Their Primary Ticketing Partners To Drive More Revenue SeatGeek, the innovative ticketing platform, today announced a partnership integration with Project Admission to drive group sales and open up new revenue-generating distribution channels for rights holders. SeatGeek's primary ticketing partner, the New Orleans Pelicans, is the first team to leverage the new group sales tools. Through the partnership, SeatGeek will integrate Project…

PIM Drives The Future Of Data In Marketing And Sales

Businesses across the globe are on a precipice. According to an article, which appeared in The New York Times on April 9, 2021, “Huge swaths of the economy shut down last spring and are now being turned back on. But as roughly three million Americans are vaccinated per day and nearly $3 trillion in federal money courses through the economy, it is an open question how long it will take businesses to get up to speed.” Marketing Technology News: MarTech Interview With George Donovan, Chief Revenue Officer at Allego…

Sojern And FareHarbor Work Together To Help Attractions Drive Online Sales

Sojern, a leading provider of digital travel marketing solutions, and FareHarbor, online booking software, today announced a joint initiative to help drive online sales for global attractions, tour and activity operators. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown Together, Sojern and FareHarbor can drive high-quality web traffic to a tour and activity provider's website, and make it easier for travel marketers to directly reach travelers in…

Pipedrive Named to Constellation ShortList for Sales Force Automation

CRM Lauded for SMB Offering, Ideal for Digital Leaders Reinventing Operations and Transforming Business Models Pipedrive, the leading CRM for sales and marketing teams, announced it was named to the Constellation ShortList™ for Sales Force Automation in Q1 2021. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopter and fast follower organizations. “Our analysts have a pulse on what’s working, what’s not and are constantly in touch…

Email Signature Marketing: 10 Tips on How to Drive Leads, Increase Sales and Boost Your Social Following

Despite the rapid growth of social media and technologies, email remains one of the most effective marketing channels. According to a research conducted by the Direct Marketing Association and Demand Metric, email has a median ROI of 122% which is four times higher than other marketing formats such as paid search advertising or social media. The Power Of Email What makes an email such a powerful tool in the hands of marketers and sales reps? Email is one of the few marketing channels that do not depend on a third…

Salesforce Research: COVID-19 Accelerated Investment in Technology and Reskilling in Service-Driven Organizations

The global pandemic is rewriting the rules of customer service. It has also disrupted the way we are going to move forward. The global leader in CRM, Salesforce has released India insights from the fourth edition of its State of Service Report. The report surveyed over 7,000 global decision-makers, agents, mobile workers, and dispatchers across 33 countries, including 300 in India and illustrates the changes in the customer service journey alongside the strategies embraced by the business as they move forward past COVID-19.…

Salesforce Introduces Loyalty Management to Help Drive More Meaningful Customer Loyalty Experiences

New Loyalty Management product gives companies a 360-degree view of every member to increase customer satisfaction and create revenue-generating loyalty programs Salesforce, the global leader in CRM, announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement. Built on the Salesforce Customer 360 Platform, Loyalty Management allows companies to build intelligent loyalty programs for both B2B…

Deliveroo Partners With Button to Drive Incremental Sales

Button is dynamically targeting holdout groups across publishers on its Personalization API to measure the incrementality of new and existing Deliveroo orders at scale Button, the leading mobile commerce technology company, announced that Deliveroo, the leading online food delivery company in Europe and Asia, has launched with Evolution™, Button's product suite that provides industry-first personalization and intelligence products. These products are designed to give marketers the opportunity to spend smarter across their…

Captello Adds New Sales Director to Help Drive Continued Growth

Captello, a fast-growing software company that provides universal lead capture, virtual games, event management technology, and other sales and marketing automation solutions, is excited to announce the hiring of Andrew Swyers as Director of Sales. Swyers brings over 10 years of experience in marketing, martech, and the event industry. In his prior roles with Emerson Electric and Gateway Exhibits, he oversaw the execution of hundreds of events and trade shows, managed industry association partnerships, and spearheaded the…

Sales CRM Pipedrive Announces Majority Investment from Vista Equity Partners

Pipedrive, the leading CRM platform for sales and marketing teams, today announced it has signed an agreement to receive a majority investment from Vista Equity Partners, a leading global investment firm focused on enterprise software, data and technology-enabled businesses. Pipedrive's existing investors Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners, will continue as minority investors in the company and will partner with Vista and the Pipedrive team to accelerate the…

Zype Announces New SVP of Sales to Drive Company Growth

Zype, the infrastructure for digital video, named Andrew Leighton as the new Senior Vice President of Sales. Leighton joins Zype with over two decades of streaming sales experience in the enterprise media and entertainment industry and will focus on scaling Zype’s sales organization to meet the ever-increasing demand for its award-winning, API-first streaming video infrastructure software. Leighton previously held leading sales roles at a variety of successful streaming organizations including early and mid-stage startups.…

Bipath Launches All-In-One Business Call Center Solution Contact Cloud to Streamline Sales, Marketing and Support Processes and Drive…

Businesses struggle to identify their most effective marketing campaigns, especially with the variety of marketing tools available in the market. Software company Bipath understands this business challenge. To bridge the gap between businesses and technologies, the firm recently launched Contact Cloud – a software solution that helps businesses leverage the latest in Unified Communications as a Service technology while eliminating redundant business applications. Through Contact Cloud, businesses increase their effectiveness…