Chatly Webinars Teach Brands How to Drive Sales in a Post-COVID-19 China

Enterprise WeChat management platform Chatly is hosting two free webinars over the next few weeks in its continued effort to help brands learn how to adapt their China business strategies in response to COVID-19. "In March, we were focused on keeping brands up to date with the latest marketing and commerce trends during China's quarantine period. Now that offline retail in China has reopened, we're helping brands navigate the 'new normal'. How did consumer behavior change as a result of the quarantine? What are some of…

Oracle Introduces a New Approach to Digital Selling to Drive Sales Acceleration at Scale

Today’s digital buyers are more knowledgeable, self-sufficient and digitally-savvy than ever before. They are becoming increasingly immune to traditional, old-school sales pitches, and instead, expect engagements that are timely, relevant and highly personalized. Fortunately for buyers, today’s digitally-native sales professionals – most often millennials and Gen Z – have a very similar mentality. They are always on, always available, present across every channel, and they understand the types of sales engagements today’s…

Amazon Display Ads Shown To Drive Sales In Channels Other Than Amazon

Analysis from Analytic Partners shows omnichannel impact of marketing tactics 70% to 90% of the impact of Amazon display ads actually drives non-Amazon sales, with 10% to 60% of the impact of Amazon search ads doing the same. That's according to Analytic Partners, the leader in analytics, which today issued an analysis of the growing retail omnichannel impact of all media. Marketing Technology News: Lattice Engines Ranked a Leader in B2B Customer Data Platform Report by Independent Research Firm ROI Genome…

Box Maintains Aggressive Revenue Growth in Q1; Reveals Loyal Customers Continue to Drive Sales

Box, Inc., a leader in cloud content management, announced financial results for the first quarter of fiscal year 2020, which ended April 30, 2019. Box Reports Revenue of $163.0 Million for Fiscal First Quarter 2020, Up 16 Percent Year-Over-Year “In the first quarter, we drove record add-on product attach rates of more than 90% across our six-figure deals. Customers are increasingly adopting Box as a platform for secure content management, workflow, and collaboration,” said Aaron Levie, co-founder and CEO of Box. “While we…

3 Insights for Pinterest Advertising Campaigns that Drive Sales

Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking to make purchases, and they like to take action. Although the network is best known for food, fitness, and travel, it also offers an opportunity for information-rich businesses such as tech, finance, and architecture to simplify concepts and drive sales through Pinterest advertising. Insider tips on driving sales through Pinterest advertising. Find out how to brand, design, and inform…

Spectrio Equips QSRs With Top Marketing Technology To Drive Sales

Spectrio Provides One-Stop-Shop Solution to Improve Customer Satisfaction Spectrio, one of the leading end-to-end technology-enabled audio and video marketing company, has innovated top-tier marketing services aimed to increase customer satisfaction and drive sales in QSRs and restaurant concepts across the nation. Adding technology marketing tools such as Digital Signage, Overhead Radio, On Hold Music and Messaging, and Wifi Marketing is essential upgrades and improvements that QSRs must embrace to meet customer…

Captello Adds New Sales Director to Help Drive Continued Growth

Captello, a fast-growing software company that provides universal lead capture, virtual games, event management technology, and other sales and marketing automation solutions, is excited to announce the hiring of Andrew Swyers as Director of Sales. Swyers brings over 10 years of experience in marketing, martech, and the event industry. In his prior roles with Emerson Electric and Gateway Exhibits, he oversaw the execution of hundreds of events and trade shows, managed industry association partnerships, and spearheaded the…

Sales CRM Pipedrive Announces Majority Investment from Vista Equity Partners

Pipedrive, the leading CRM platform for sales and marketing teams, today announced it has signed an agreement to receive a majority investment from Vista Equity Partners, a leading global investment firm focused on enterprise software, data and technology-enabled businesses. Pipedrive's existing investors Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners, will continue as minority investors in the company and will partner with Vista and the Pipedrive team to accelerate the…

Zype Announces New SVP of Sales to Drive Company Growth

Zype, the infrastructure for digital video, named Andrew Leighton as the new Senior Vice President of Sales. Leighton joins Zype with over two decades of streaming sales experience in the enterprise media and entertainment industry and will focus on scaling Zype’s sales organization to meet the ever-increasing demand for its award-winning, API-first streaming video infrastructure software. Leighton previously held leading sales roles at a variety of successful streaming organizations including early and mid-stage startups.…

Bipath Launches All-In-One Business Call Center Solution Contact Cloud to Streamline Sales, Marketing and Support Processes and Drive…

Businesses struggle to identify their most effective marketing campaigns, especially with the variety of marketing tools available in the market. Software company Bipath understands this business challenge. To bridge the gap between businesses and technologies, the firm recently launched Contact Cloud – a software solution that helps businesses leverage the latest in Unified Communications as a Service technology while eliminating redundant business applications. Through Contact Cloud, businesses increase their effectiveness…

Farmmi Expands Use of Online and Cloud-based Sales & Marketing Platforms to Drive Growth

Farmmi, Inc., an agriculture products supplier in China, announced it has been expanding the use of online and cloud-based sales and marketing platforms to drive growth in sales of its Shiitake mushrooms, Mu Er mushrooms, other edible fungi and agricultural products. The Company has attended various online fairs and sales events, such as the Cloud Canton Fair (the Canton Fair held online), the Cloud Live Sales Event held by the Economic and Commercial Bureau of Liandu District, Liandu District Fusion Media Center, and Liandu…

RollWorks Launches Sales Insights to Drive Marketing and Sales Alignment for Account Prioritization of Sales Outreach

New Capabilities Powered by Machine Learning Highlight Accounts With Spiking Engagement Activity Delivered to Sellers Inside Their Salesforce CRM RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A…

Xactly Paves the Way For the Next Generation of Data-Driven Sales

Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, today hosted its first-ever global Unleashed Virtual Summit, stimulating a series of dynamic discussions around how organizations can adapt to the changing seller experience in a virtual world. In his keynote delivered at today’s conference, Xactly founder and CEO Chris Cabrera detailed the strategic imperatives that companies must apply in order to succeed in the future of sales, emphasizing why now, more than ever, they need to…

P&G and Shopee Drive Record Sales at First-Ever Experiential Online Initiative, Show Me My Home

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Procter & Gamble, a leading fast-moving consumer goods company, achieved strong performance for their first-ever experiential online initiative, Show Me My Home. The initiative recorded more than 15x increase in orders at peak day, and it is a key activation under the recently signed regional Joint Business Plan (JBP) between Shopee and P&G. The JBP marks a joint commitment between Shopee and P&G to improve the online shopping experience…

How to Use Marketing Technology to Drive Remote Sales

Even in the age of Amazon, a lot of business sales processes still rely on in-person visits, consultations, and demos. Or at least, they did up until a worldwide pandemic brought business travel to a screeching halt last month and left most sales teams working from home. So what does this mean for brands whose customers still want and need their products? It’s time to embrace technology that enables remote sales and the kind of work-from-anywhere collaboration that makes remote selling possible. Here, we’ll highlight…

Sales CRM Pipedrive to Strengthen Its Position in South Korea

Pipedrive, the #1 user-rated CRM software, aims to significantly expand its customer base among South Korean small and medium-sized enterprises in the coming months. As part of its growth strategy, Pipedrive has been included in the South Korean government-run 2020 Cloud Acceleration Program, which enhances Pipedrive's competitiveness in the country. Marketing Technology News: Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook” According to Arho Anttila, Pipedrive's General…

ClearTax Drives Strong Customer Engagement by Deploying Salesforce Service Cloud

ClearTax, India’s leading fintech SaaS company, which offers GST compliance and tax & investing related products, today announced that they have implemented Salesforce Service Cloud, to help cater to their growing customer base and bolster sales efforts. This implementation will help improve inside sales team collaboration and efforts, customer onboarding and streamline customer service cycle. Marketing Technology News: Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook”…

Buy Now, Pay Later Options Drive Increase in E-commerce Sales of Travel Services and Event Tickets as Some States Begin to Lift Stay-At-Home…

Data Also Reveal Household Appliances Up 45% and Women's Accessories Up 12% in Terms of Average Daily Sales Volumes Klarna, a leading global payments and shopping provider, today released new data from its app in the US, indicating that travel services and event ticket sales are beginning to recover. While still significantly lower compared to an average pre-COVID week, the Airlines category saw a 26% week-over-week rise in average daily transactions, while one event ticket seller saw Klarna-enabled transactions increase…

Sales Leaders Turn to Artificial Intelligence to Drive Resiliency Amid Volatility

The outbreak of the novel coronavirus has left businesses scrambling to manage cashflows and drive continuity amid rapid and radical disruption. With liquidity top of mind, finance leaders are re-evaluating cash positions and making real-time adjustments to revenue and profit models in order to mitigate their organization’s exposure. This landscape has put added pressure on sales leaders who must steer business forward by delivering revenue commitments in the face of evolving market conditions and customer needs. Reinvent…