ucfunnel and NetRange Partner to Enable Dynamic Ads Across the Smart TV ecosystem

ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with NetRange MMH GmbH ('NetRange'), an ACCESS CO., LTD. company and the leading global provider of white-label certified Smart TV ecosystems, to deliver value-added advertisements on NetRange's portal for Premium Streaming VoD Content. Marketing Technology News: New Report from Brooks Bell Reveals Secret to Better C-suite Decision-Making in 2021 and Beyond ucfunnel and NetRange's exclusive industry-leading partnership…

Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access

New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen inventory programmatically…

RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads

Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x higher click-through rates vs. static banners  RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the general availability of new highly effective, dynamic ad banner creatives called Snippet Ad. They were developed and tested by its AI Marketing Lab and Creatives Lab, separate units focused on leading innovation for martech solutions. The…

OpenSlate Introduces Dynamic Brand Safety Solution for Facebook, Helping Marketers Confidently Buy In-stream Video Ads at Scale

OpenSlate Extends Content Ratings and Planning Tools into Facebook’s High-Growth Video Environment OpenSlate, the leading provider of video content ratings across the world’s largest digital platforms, announced their brand safety solution for in-stream video advertising on Facebook. OpenSlate for Facebook enables marketers to visualize, optimize and automate content targeting decisions. OpenSlate has been certified as one of the first Facebook Marketing Partners for Brand Safety and will provide advertisers with greater…

Purely CRM Announces the “Purely Web Lead Connector” – a Connector Joining Your Website Generated Leads Directly Into Dynamics 365

Purely CRM, a software consulting firm focusing solely on Dynamics 365, is excited to launch their first product, the “Purely Web Lead Connector” – an add-on to your website to capture web generated leads directly into Dynamics 365. Purely CRM has launched a new product, the "Purely Web Lead Connector" to connect your website generated leads directly into Dynamics 365. As one of a small number of companies in North America that focuses solely on Dynamics 365, Purely CRM has observed and identified areas where…

Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads

First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds Pandora is innovating audio advertising by adding new technological aspects to this domain. How Is Pandora Changing Audio Advertising? Claire Fanning, Vice President of Ad Innovation Strategy for Pandora said, "these new formats are the company’s first major innovation in audio ads. Pandora is releasing the units now because audio is going through a bit of a renaissance and it has over the past several years, and…

AdsWizz Surpasses 1 Billion Monthly Podcast Downloads

Innovative Publishing and Brand-Safe Sponsorship Solutions Empower Podcast Publishers to Meet Fast Growing Market Demand AdsWizz, the global leader in digital audio and podcast technology solutions, has reached the milestone of over 1 billion monthly downloads from its audio platform. The platform, which is used by leading media companies and podcast publishers including NPR, The New York Times, NBCUniversal News Group, American Public Media, Stitcher, PodcastOne, WNYC Studios, and Rogers Sports & Media in Canada,…

Pattison Media Ltd. Introduces Dynamic Ad Insertion – DAI – Enhancing Value to Advertisers

Pattison Media, is excited to announce the Western Canadian rollout of Dynamic Ad Insertion capability through the Audio Velocity platform of National Sales Partner, Canadian Broadcast Sales. All 48 PML radio stations will have this functionality fully deployed by the end of this week. Dynamic Ad Insertion (DAI) is a value-added feature for advertisers in real-time, on live and on-demand audio streams. On enabled devices, DAI allows for each message to be uniquely targeted to each listener. DAI delivers the right…

Veritone Extends Agreement With Audacy, Bringing In-Depth, AI-Powered Analytics to Dynamic Audio Content

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced that it has extended its agreement with Audacy , a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… Formerly known as…

SourceScrub Announces Integration With Microsoft Dynamics CRM

SourceScrub LLC, a leading provider of private company intelligence for the financial services industry, has launched a new CRM integration with Microsoft Dynamics. Through this integration, users can automatically enrich millions of company data points directly into their Microsoft Dynamics instance, eliminating the need for manual lead management processes, duplicative work, and lost deals. Marketing Technology News: Kimble Applications Welcomes New Members and New Roles to Executive Team We’re excited to take this…

BoardEx Launches Dynamics 365 CRM Solution to Boost Customer and Business Value

BoardEx, the leading provider of people and relationship intelligence on senior decision-makers, announced its latest customer relationship management (CRM) offering – BoardEx for Dynamics. The application embeds into workflows and tech stacks to power connected employee experiences and enables BoardEx clients to create value from their relationship capital strategy. It is designed to help enterprises centralize CRM workflows from B2B lead segmentation and targeting, client relationship management to data…

Medallia for Microsoft Dynamics 365 Now Available on Microsoft AppSource

 Brings the voice of the customer directly into Microsoft Dynamics to deliver more meaningful sales and service engagements Medallia, Inc. (MDLA) a market leader in customer and employee experience, and a Microsoft partner, announced today the availability of Medallia for Microsoft Dynamics 365 on the Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Marketing Technology News: Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best…

Cloudentity and Okta Partner to Deliver Dynamic Zero Trust Authorization for Open Banking

Cloudentity, a cloud-based provider of dynamic fine-grained authorization and governance solutions, and Okta, the leading provider of identity for the enterprises and Consumer Identity and Access Management (CIAM), are delivering on the promise of Zero Trust authorization for Open Banking services. Marketing Technology News: Microsoft Releases Findings And Considerations From One Year Of Remote Work In Work Trend Index Open Banking is a hot topic in development today, driven by digital transformation and the…

Facebook Messenger, Microsoft Dynamics 365, Twilio SMS and Zendesk Sell join ActiveCampaign’s App Integration Ecosystem

100,000 of ActiveCampaign's 130,000 customers now use integrations to create amazing customer experiences at scale  ActiveCampaign, the leader in Customer Experience Automation (CXA), welcomed several new integrations to its app marketplace, including tech giants Facebook, Microsoft, Twilio and Zendesk. By having these tools in one place, businesses of all sizes can sync their customer data and make more strategic decisions, ultimately enabling businesses to create a better, more personalized experience for their own…

GRID Launches No-Code Spreadsheet-to-Web Tool, Enabling Everyday Spreadsheet Users to Build Smart, Interactive Web Documents

GRID, the Iceland-based SaaS startup on a mission to revolutionize the way people work with data and numbers, today announced the official launch of its no-code productivity tool that will enable spreadsheet users around the world to build interactive, smart documents from their spreadsheets and share them easily on the web. With an estimated 1 billion spreadsheet users worldwide, there are a huge number of business professionals who encounter the same challenges when it comes to sharing and presenting data from…

Validity Announces GridBuddy Cloud for Microsoft Dynamics 365, Unifying CRM Data to Help Improve Productivity

Platform aggregates data from multiple tables and Dynamics 365 environments into one easily editable grid view Validity, a leading provider of customer data quality and marketing analytics software, announced its new GridBuddy Cloud for Microsoft Dynamics 365. GridBuddy Cloud makes it faster and more intuitive for users to update and navigate data in Dynamics 365 by placing fields from multiple tables, and even multiple CRM environments, into one editable Excel-style workspace. Marketing Technology News:…

A Million Ads Signs Up to Google’s Display & Video 360 To Access More Audio Inventory Globally

The personalization expert for digital audio and video advertising, A Million Ads, today announces that its dynamic audio ads are now available via Google's Display & Video 360 DSP. Display & Video 360 is an integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns. By utilizing Display & Video 360, A Million Ads’ clients will now be able to serve personalized audio creative, at scale, across the available digital audio inventory on the platform. Marketing…