Magisto Brings Mass-Scale Video Creation Capabilities To Marketing Platforms, E-Commerce Sites And Marketplaces Through the Launch of a…

Creating a New Standard for Online Marketplaces and Providing Simple, Scalable Video Creation to Millions of Small Businesses Magisto, the leading AI-powered video creation and marketing platform, announced the launch of their Strategic Partnership Program. Aimed at enterprise marketing and e-commerce players, the program provides large-scale, automatic video creation through a tool embedded in major e-commerce sites, listing sites, marketplaces, websites and more. “Through the Partnership Program, we’re aiming to…

Kahuna Launches First-Ever SaaS for Marketplaces to Service $2.8 Trillion E-Commerce Industry

Company's Proprietary AI-Based Marketplace Platform Drives Buyer-Seller Transactions, Increases Revenue for Marketplaces Kahuna, the award-winning AI-based marketing technology company, launched the first-ever suite of buyer and seller tools tailored exclusively for marketplace businesses. Kahuna's SaaS for Marketplaces leverages a proprietary AI-based engagement platform to drive marketplace vibrancy, seller optimization and buyer marketing. It is available as part of the broader open ecosystem with partners such as…

Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces

Acquisition will accelerate Criteo's Commerce Media Platform strategy and fast-growing Retail Media business, which grew 122% year-over-year in Q1 2021. Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetization for major ecommerce marketplaces globally. Marketing Technology News: MarTech Interview with Sean Creeley, CEO and…

Amber Engine and Junction AI Partner to Bring “Click-to-Deploy” Amazon Insights to E-Commerce Brands

Announces beta program for "Amber", an AI assistant that helps marketers create high-conversion product listings Amber Engine, the next generation product information management software for e-commerce, announced today that it has partnered with Junction AI to offer an AI-powered product data optimization tool for brands selling on Amazon. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a… More marketing data is available now than ever before, from SEO analysis to…

TrovaPage Launches First Complete E-Commerce Service for Creators to Build Thriving Online Businesses

TrovaPage, a global and open Internet marketplace to empower the success of creators and small businesses, announced the launch of the first complete solution for people who want to build a successful business based on their talents and creativity. The TrovaPage Marketplace solution, which is available immediately for no upfront cost, has already been used by thousands of entrepreneurs to build, market, and bill for services, ranging from yoga instruction to guitar lessons, to small restaurants, to personalized astrology…

VTEX Selected by Publicis Sapient as a Global Growth Partner for B2B and B2C Marketplaces

Global partnership will serve Fortune 500 companies looking to innovate their business models VTEX, the world’s first and only fully-integrated commerce platform with native marketplace and order management capabilities, announced it has been selected by Publicis Sapient, a global digital transformation consultancy, as a growth partner for marketplace opportunities. This global partnership will serve Fortune 500 companies that are looking to launch innovative business models, execute on marketplace strategies, and…

New Player in the E-Commerce Space Cart.com Completes Acquisitions of AmeriCommerce and Other Strategic Assets

Former Home Depot, Wayfair, Google, RTIC Outdoors and Facebook executives building e-commerce ecosystem to put brands first Cart.com announced the acquisition of AmeriCommerce, an enterprise e-commerce storefront software platform. With the acquisition of AmeriCommerce and three others, Cart.com will offer services across the e-commerce value chain—from ecommerce storefront software to fulfillment services to marketing services and automation—enabling brands of all sizes to move faster, grow larger and expand their…

Channable’s Cross-border E-commerce Powers U.S. Digital Marketing Agencies

Channable, a leading global e-commerce platform provider for digital marketers, brands, and online retailers, announced its North American expansion accelerating international e-commerce for U.S.-based clients and partners. A spike in international e-commerce fueled by the pandemic prompted Channable to focus on the U.S. market. Channable is already working with Philips, Maison MRKT, Upper Quadrant, Carbon and others internationally and in the U.S. Marketing Technology News: Stoneshot Offers Email Marketing Benchmarking…

ShipStation, Alibaba.com Launch Integration for B2B e-Commerce Merchants

Integration enables U.S.-based businesses to expand and streamline international operations ShipStation, the world’s leading e-commerce shipping solution, announced that it launched an integration with Alibaba.com, one of the world’s largest B2B e-commerce marketplaces and the original business unit of Alibaba Group. The launch of the integration makes ShipStation the first U.S. shipping solution to officially integrate with Alibaba.com to provide a seamless fulfillment process for U.S. merchants. Orders will sync between…

Sellercloud Launches Help Portal for E-Commerce Businesses

Sellercloud, a multi-channel e-commerce management platform with billions of dollars in ‘Gross Merchandise Volume’ (GMV) has launched Sellercloud Help - a free help resource with over 1,200 articles to assist businesses with e-commerce questions. With over 100 Knowledge Base Categories, Sellercloud Help provides in-depth technical information for e-commerce vendors on marketplaces, integration technologies, and workflow applications. According to Sellercloud proprietary data, the top 5 popular articles in Quarter 3, 2020…

E-Commerce Witnessed 17% Growth Post COVID-19; 65% Growth in Brands Establishing Own Website: E-Commerce Trends Report by Unicommerce

Unicommerce, India‘s leading e-commerce focused SaaS platform, released an impact report on the e-commerce industry which throws light on the performance across verticals and key trends shaping the sector. The report extensively covers trends related to e-commerce growth, region-wise consumer demand, return orders, and D2C trends and how it affects the industry in the post-COVID-19 world. The report titled - ‘E-commerce Trends Report 2020’ focuses on the growth of e-commerce in India along with detailing out changing…

ChannelAdvisor Acquires Analytics Firm BlueBoard to Enhance E-Commerce Intelligence

ChannelAdvisor Introduces Brand Analytics to Provide Brands Access to E-Commerce Monitoring and Digital Optimization Tools ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced that it has acquired BlueBoard, a leading e-commerce analytics company. Headquartered in Paris, France, BlueBoard helps leading global brands such as L'Oreal, Clarins, and Logitech gain a competitive advantage on their e-commerce channels with…

Creative Ways to Foster Brand Loyalty in E-commerce

While some brands may have a dedicated brand loyalty team, you must find unique ways to rethink the initiative and bring back customers again and again. Consumers today have an abundance of choices. New opportunities to purchase from brands for which consumers have an affinity, such as their commitment to sustainability, or how to purchase, like 2-hour delivery or recurring subscriptions, are reshaping the modern buying process. While consumers may enjoy the variety, e-commerce companies must compete for brand loyalty in…

Consumers Shift Buy Now, Pay Later E-Commerce Spending Away From Apparel and Footwear and Toward Health & Beauty and Leisure Categories

As Coronavirus Outbreak Continues, New Data From Klarna Also Reveal Gen Zers, Millennials and Gen Xers Are Turning to Marketplaces When Shopping Online Klarna, a leading global payments and shopping provider, released new data that indicate consumers in the US are shifting their e-commerce spending away from apparel, footwear and accessories and toward health and beauty and leisure items as the COVID-19 outbreak continues. The company analyzed all transactions made through the Klarna app, which allows consumers to shop…

Omniconvert is Giving Away €5 Million in Credits to Fund Survival of E-commerce Merchants by Providing Access Advanced Growth Marketing…

Omniconvert, a company specialized in developing marketing technologies for e-commerce companies, offers the possibility of all SMEs in the e-commerce sector to access technologies to improve their conversion rate. The total cumulative value of the financing is 5 million euros and is aimed to support small and medium-sized companies in nine sectors throughout the world. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America As the medical challenge…

Best PPC Strategies for Your E-commerce Website

For the past decade, the proportion of people spending most of their time on the internet has continued to grow. Whether its working, studying, purchasing, and interacting, the internet has become an integral part of our daily lives. To complicate things further, today’s convenience-oriented society means customers no longer want to venture to the brick and mortar businesses to simply buy items. On the contrary, they are looking for businesses that allow them to shop at the convenience of their homes, which makes e-commerce…

Online Marketplaces Have Wallet Share but Retailers Are Not Far Behind: Salesforce Report

As against the popular belief, online marketplaces like Amazon or eBay do not have an overwhelming advantage when it comes to the purchases made online. The Connected Shoppers Report by Salesforce shows that the buyers’ choices are complex. While Online Marketplaces top in Share of wallet (SOW), the retailers who have a presence in online space are not far behind. The Salesforce study covering 10,000 global shoppers reveals. What is Wallet Share (SOW)? Firstly, Share of wallet (SOW) is a Marketing metric used to identify…

Dubai-based ASA Ventures to Launch ZON – The Region’s Largest Decentralized e-commerce Network

Mobile Application Based E-Commerce Platform to Focus on Large Number of Retail Smes Currently Unserved by Online Marketplaces ASA Ventures, a venture capital firm based in the UAE, is set to disrupt traditional e-commerce in emerging markets with the launch of ZON, the region's first fully decentralized mobile based e-commerce network. The mobile-first e-commerce venture has completed its pilot test successfully and will launch in the UAE at the start of 2020. "For the past 4 years, we have been using proprietary…

ChannelAdvisor Named Among Capterra’s Top 20 Most Popular E-Commerce Software Providers

Rankings Based on User Reviews and Online Search Activity ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced that it has been named among Capterra's Top 20 Most Popular E-Commerce Software providers. Capterra is a free online service that helps organizations identify the best e-commerce platform for their business needs. Marketing Technology News: iAmLife Launches “Social Selling” Platform, Blending the Best of Social…

Walmart and Etsy Integrations Receive Major Upgrades in SureDone’s Multichannel E-Commerce Platform

Updated Integrations Embrace New Marketplace Features SureDone, a leading multichannel e-commerce listing and order management platform that increases the efficiency and overall online sales of brands, enterprises and growing e-commerce sellers, has updated its integration with the popular Walmart and Etsy marketplaces. "Our platform is unique in that we not only connect our own customers to marketplaces, but through our Marketplace-as-a-Service offering we connect our partner's customers to…