edatanetworks Inc. Enhances Patent Portfolio With USPTO in Broadcast Advertising, Voice For Community, And Automated Cause Marketing

edatanetworks Inc. announced today the approval of three key patents from the United States Patent and Trademark Office (USPTO). These patents further enhance edatanetworks' patent protection in the areas of broadcast advertising, connecting voice with loyalty, and cause marketing. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications The approved broadcast advertising patent 16/051,797 relates to micro-targeting digital advertising and broadcast…

edatanetworks Inc. Receives Additional Click2Sale Digital Advertising Patent from USTPO

edatanetworks Inc. announced the approval of a digital advertising patent from the United States Patent and Trademark Office (USPTO). edatanetworks' intellectual property rights and portfolio continue to expand with the allowance from the USPTO of patent 14/480,721. This key patent further protects the fundamental methods in measuring online to offline digital commerce and its effectiveness in the advertising space, utilizing connections already in place today with online and offline advertisers, financial institutions,…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Outbrain, Amazon, Horizon Media, edatanetworks, and Amazon Ads. Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers Outbrain, the world’s leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to…