Gatsby and Contentstack Announce Partnership to Help Modern Enterprises Build Lightning Fast, MACH-Enabled Websites

Pre-built integrations and joint go-to-market initiatives will provide customers the performance, scalability and security needed to deliver today's content-heavy digital customer experiences Contentstack, the leading Content Experience Platform (CXP), and Gatsby, a modern web framework for creating high-performance websites and applications, announced a strategic partnership. This alliance will allow enterprises to accelerate digital experience innovation by creating modern high-performance websites that are optimized…

White Ops ‘Marketing Integrity’ Product Enables Marketing Leaders To Protect Brand Websites And Their Customer Acquisition Efforts

New offering detects and prevents sophisticated bots from negatively impacting the performance and ROI of digital marketing campaigns White Ops, the global leader in bot mitigation, announced Marketing Integrity, a new offering designed to protect marketers’ websites and customer acquisition efforts from sophisticated bot attacks. Marketing Integrity is the first product to protect marketers’ digital lead acquisition efforts, ensuring they are engaging with real humans—not sophisticated bots—maximizing the effectiveness…

Study Reveals the Industries with the Longest T&Cs

Dating websites’ terms of service take the longest to read at an average of 58 minutes - if read daily that’s nearly 15 days per year! In second place are fashion websites averaging 39 minutes (nearly ten days per year) to read TOS Social networking (37 minutes - nine days per year) and job sites (34 minutes - eight days per year) rank third and fourth respectively Both the USA’s and UK’s population have an average reading age of nine - a stark comparison to the average reading age of 12-14 years old on the…

ThingLink Partners With Canva Bringing New Design Power To Millions Of Visual Content Creators

ThingLink has today announced an integration with Canva, the global visual communications platform. An option to create base graphics with Canva is added directly to ThingLink's creation flow, allowing users to quickly create professional-looking interactive materials for online education, training, marketing, and communications. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint ThingLink has developed a patented image augmentation technology for easily…

Umbraco US Fest Streams Live on April 15

 Join the largest Umbraco conference in North America for development, technology and marketing tips around content management systems (CMS)   Web developers, marketers, and owners of agencies tasked with getting content in front of customers quickly and cost-effectively can learn the latest strategies in content management systems (CMS) at the virtual Umbraco US Festival on April 15. Organized this year by three leading US agencies—Marcel Digital, Marathon Consulting and Garrigan Lyman Group (GLG), the Umbraco US Festival…

Akamai Launches COVID-19 Vaccine Management Solution Built on Salesforce Vaccine Cloud

Vaccine Edge for Salesforce Vaccine Cloud enables systems to effectively and quickly scale, allowing a large number of users to simultaneously register for online appointments Akamai Technologies, Inc., a trusted solution for protecting and delivering digital experiences, today announced it has developed Akamai Vaccine Edge ("Vaccine Edge") for Salesforce Vaccine Cloud, to help government agencies, healthcare organizations, businesses, nonprofits and educational institutions scale their online distribution of COVID-19…

CallRevu Announced as a Winner of the 2021 AWA Award in the Category of Business Intelligence

Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announce CallRevu as a winner of the 2021 AWA Award in the category of Business Intelligence. For the first time in its thirteen-year history, the AWA awards were presented virtually. Over 1,000 dealers, vendors, and OEM representatives registered to attend the online award ceremony, held on February 23, 2021. The AWAs were created in 2008 to recognize the best…

MarTech Interview with Shalin Jain, CEO at HappyFox

The Covid-19 pandemic changed the kind of technologies support teams and customer facing teams needed to invest in, in order to drive business productivity. Shalin Jain, CEO at HappyFox weighs in with a few thoughts: ______ Tell us a little about yourself Shalin…we’d love to hear a little bit about your journey as a tech founder...and the story of HappyFox…. HappyFox began in 2012 as a cloud-based help desk offering. Today, a little over 9 years later, we offer a suite of products for support teams that includes…

Contentsquare Foundation Launches With Mission to Reduce Digital Accessibility Gap

Experience analytics leader Contentsquare announced today the launch of the Contentsquare Foundation — a nonprofit organization dedicated to promoting digital accessibility in the areas of education, technology and corporate social responsibility. In the context of a pandemic that has greatly increased our reliance on digital to navigate day-to-day life, it is unacceptable that the 15% of the population who live with a disability should have reduced or limited access to services we collectively rely on today. In fact, a…

Dialog Direct and Xerox Host Webinar On The State Of The Print And Direct Mail Industry

Dialog Direct, an end-to-end marketing and customer engagement solutions provider, is hosting an educational webinar on emerging trends in the print and direct mail industry. Dialog Direct, a Qualfon company, has partnered with print leader Xerox, to co-host the event on Wednesday, March 17 from 1 p.m. to 1:45 p.m. EST. Dialog Direct, an end-to-end marketing and customer engagement solutions provider, is hosting an educational webinar on emerging trends in the print and direct mail industry. Dialog Direct, a Qualfon…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Clever (Identity Management), Canela.TV (TV Advertising), Haptik (E-Commerce and Mobile Commerce), Mvix (Content Management), to Semcasting (DaaS). Clever Launches New Identity Management Solution For K-12 School Districts Clever, the most widely used digital learning platform in U.S. K-12 schools, announced a partnership with Identity Automation, the leader in identity management …

Our Hangover from 2020 has Created New Buyer Disconnects

Have you ever watched one of those newlywed shows, where the wife writes down answers to questions and then the husband guesses what she answered? Some of the fun is when they get it wrong, especially when the guessing spouse is extra confident they’re right. Let’s say the wife wrote that her favorite food is a ribeye steak, but the husband nearly jumps out of his chair yelling that she loves his ramen soup, pumping his fist in the air because he just knows that he nailed it. Except, of course, that he didn’t. He was so far…

Flipkart Launches Commerce-Focused Self-Serve DSP in Partnership With Mediamath

Partnership Will Support Advertising Goals for Brands Through a Self-Serve Platform With End-to-End Campaign Management Flipkart, India’s homegrown e-commerce marketplace, is strengthening its advertising and monetisation portfolio, and has announced the launch of a custom-built demand-side platform (DSP). This latest Ad Tech offering will help brands make data-driven decisions to purchase online ad inventory and design high-impact marketing campaigns. Built in partnership with MediaMath, an acclaimed independent…

CRM for Automobile Industry: Advantages, Features, Challenges, Trends, and Top Players

Just like any other industry, the automobile industry too has evolved rapidly. From inventory to sales, finance, compliance, service departments, every facet has witnessed a change in the last decade. The developments in the areas of electric, autonomous vehicles, and connected car experience are driving an unprecedented change. Such digital technologies continue to disrupt the automobile industry from customer purchases, end-to-end self-service processes to the entire customer journey experience. In addition, with the…

AudioEye Announced AI-Powered Technology Platform Eliminating Barriers to Accessing Digital Content

Company Achieved Record Growth in 2020 as it Grew its Leadership Team, Invested in its Technology, Expanded Reach with New Partnerships and Hit New Customer Milestones AudioEye, the developer of the industry-leading digital accessibility platform, announced the next generation of its technology platform and service plans, designed to help organizations of any size achieve and maintain accessibility compliance. The new platform provides advanced artificial intelligence supported by certified experts to help companies…

Moz Launches New Technical SEO Certification

Five-part series from Moz Academy introduces comprehensive technical curriculum Moz, Inc., the leader in search engine optimization technology, announced a new Technical SEO Certification Series from Moz Academy, an in-depth approach to learning technical SEO rooted in a five-part curriculum with three hours of content. Best suited for those with familiarity of the SEO fundamentals, this certification is ideal for marketers seeking to grow their technical expertise. Once completed, SEOs and digital marketers will receive a…

WireWheel Offers New Free CCPA Compliance Training

Free training course focuses on California Consumer Privacy Act (CCPA) data privacy requirements and responsibilities for employees WireWheel, a leading data privacy management software provider, announced the release of a free course focused on the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) and is geared toward employees at any size organization who are responsible for complying with privacy legislation. It is a 30-min online video course that covers the general compliance…

LimeLight Marketing Acquires Web and Mobile App Development Firm DevSquared

LimeLight Marketing announced the acquisition of DevSquared, a Pittsburg-based web and mobile app development firm that specializes in website, mobile app and software development. DevSquared brings specialization in website, mobile app and software development and a history of working with small businesses, larger corporations and educational systems. The strategic move will complement LimeLight’s current roster of clients and help scale the agency’s development capabilities in brand management, digital marketing and…

Zenreach Hires Megan Wintersteen as New VP of Marketing

The former Bowlero executive will focus on leveling up ‘customer-centric’ branding and messaging Zenreach, the leader in WIFI powered walk-through marketing and customer engagement for brick-and-mortar businesses, announced that Megan Wintersteen has joined the team as the new Vice President of Marketing. Wintersteen joins Zenreach with more than 12+ years experience, most recently as the VP of Marketing at Bowlero Corporation where she led all marketing initiatives as well as their ecommerce platforms with a focus on…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…