Leading health retailer sees 31 percent lift in revenue per email with dynamic ‘Mystery Sale’ Global B2C marketing automation company, Selligent Marketing Cloud, shared the results of a successful digital marketing campaign by client Vitacost.com, Inc., a leading online retailer of health and wellness products. Leveraging kinetic email, Vitacost.com drove revenue per email (RPE) up 31 percent, while simultaneously boosting customer engagement and lifetime value. Vitacost.com is known for offering healthy consumer…

Phrasee, the global leader in marketing language optimization, has launched a new dashboard to give marketers real-time insights into how global email campaigns are performing. Phrasee, which provides AI technology to supercharge marketing campaigns for leading global brands including Domino’s, Groupon, Gumtree and Virgin Atlantic, has developed the new dashboard to give users a real-time view of marketing campaign performance. The dashboard displays key insights including real-time uplift and revenue forecasting, as well…

According to the Latest Research Announced by Omnisend, Orders Coming from Email Campaigns Fell by 12.9% on Valentine's Day Compared to 2018, While Campaigns with Sms and Email Combined Enjoyed More Orders Around This Shopping Event Omnisend, omnichannel marketing automation platform for ecommerce, has released the latest data on Valentine's day campaigns sent during the week of the amorous shopping holiday. Key marketers studied during the week of Valentine's day sent twice as many campaigns than a normal business…

AI-Powered Next Best Actions and Real-Time Content Personalization Help Marketers Increase Consumer Engagement and Conversions Movable Ink, a leading intelligent content platform for digital marketers, announced a partnership with Pega. Pega is the leader in software for customer engagement. The two companies joined hands to enable brands to personalize email campaigns using AI-powered next best actions. Combining Pega’s ability to facilitate the right action for every customer in real time with Movable Ink’s…

Integration Syncs Yotpo Customer Ratings and Reviews to Product Catalogs to Improve Conversions by as Much as 166% Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC). Also Read: Oracle Partner Openprise…

Leverage Holidays to Make the Most Impact with Audiences Pick any day of the year and you're sure to land on a holiday, whether it's traditional or quirky. A recent analysis from Fishbowl, Inc., the leading data, marketing and analytics solution provider uniquely serving restaurants, shows that tying into people's desire to celebrate special events is a keen marketing strategy. They examined the successes of their customer's 2017 Valentine's Day promotions to gauge the impact of timing and messaging on email open rates…

 2018 Email Marketing Lookbook Report Analyzes 600,000 Commercial Emails to Reveal Performance Data for 10 Common Email Campaign Types, Plus Best in Class Examples for Each With an average ROI of $38 for every dollar spent, email is one of the top channels for marketers to connect with customers and build valuable relationships. This is according to the  2018 Email Marketing Lookbook, published by Return Path. In fact, 70 percent of consumers prefer email for brand communications. But it can be difficult for marketers to…

Email marketing specialists at Instructify compare ActiveCampaign and Mailchimp, two of the industry’s biggest platforms in 2020 Marketing advice website Instructify has published an article for those looking for a clear comparison of email marketing platforms in 2020. In this specific review, Instructify focuses on two trusted names in the market: ActiveCampaign and Mailchimp. The full ActiveCampaign vs Mailchimp article looked under the hood and compared the two services’ ease of use, list management capabilities,…

Marketers can now build emails with dynamic content from Campaign-Genius within the iPost email marketing platform iPost, an enterprise email marketing and automation provider, announced a technology integration with Campaign-Genius, a dynamic content and visual automation platform for email, CRM, messaging and web. iPost is the first email service provider (ESP) to offer user access to Campaign-Genius directly through its platform. iPost users now have dynamic-content tools and millions of visual resources to use when…

Annual global email benchmark report shows marketers how their results rank across 20 industries for email open, click-through, unsubscribe rates and more Campaign Monitor—a provider of powerful yet approachable email marketing software—today released its annual global email marketing benchmarks report providing marketers with insights into industry averages and empowering them to build a data-backed strategy. The report was developed after analyzing billions of emails sent globally using the Campaign Monitor platform.…

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it's imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase. To this end, fishbat discusses how mobile friendly email marketing campaigns can increase patient engagement rates. Marketing Technology News: Atento Wins the 2019 Customer Experience Banking Report Award in…

Predictive Content released in beta for all Professional and Enterprise ActiveCampaign Customers ActiveCampaign, the leader in Customer Experience Automation, announced Predictive Content, a new machine learning feature that predicts the most engaging message for each individual being emailed based on only a handful of user inputs. The product is now available in beta for ActiveCampaign’s Professional and Enterprise customers. This is ActiveCampaign’s second Predictive product powered by its machine learning…

Software Provider Acquires Popular Ecommerce Company Conversio to Help Retailers Accelerate Business by Easily Implementing Advanced Marketing Strategies Campaign Monitor—a provider of powerful yet approachable email marketing software and a part of the CM Group family of brands—today unveiled CM Commerce, a new product offering built from the popular ecommerce platform, Conversio. This new product offering is designed for retail businesses interested in accelerating their growth through the use of advanced email…

A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email Marketing strategy if you have a very high number of people unsubscribing from your list. If your unsubscribe rate has crossed 0.5% you will benefit from reading this. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow 1. Never Stop Beefing up Your Mailing List No matter how huge your list of subscribers list is, cherish an unending craving to make it even…

Convey Services announced the full release of Conduct Campaign, the email marketing solution that distributes drip campaigns created in a centralized portal and delivered to portals connected to the network. Previously released in beta, Conduct is integrated with every Convey portal platform and can deliver 4 outbound emails, a sign-up page or referral link. Contacts are added by each individual portal member and their lists are secured with Convey's proprietary ListLock technology. Campaigns are distributed to portal…

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns Email marketing has proved to bring on highest return on investments…

Family of Technology Companies United Under New Corporate Name, CM Group CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable…

Email validation service ZeroBounce helps companies increase the email deliverability of their holiday season campaigns. Committed to email bounce, email abuse and spam trap detection, ZeroBounce supports better sender reputation for businesses of all sizes. Global marketers using email as part of their digital marketing strategy face constant data decay. According to HubSpot, as of 2018, 30% of email data deteriorates within one year, putting email marketers at the risk of poor email deliverability. With 98%+ accuracy on…

Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies Campaign Monitor, an email marketing platform used by more than 250,000 customers worldwide, released its 2018 Email Marketing Industry Report. The second annual report looks at the latest technology in email marketing and provides an understanding of what strategies are working and what is on the horizon for technology in the space. To better understand this, Campaign Monitor surveyed more than 200 marketers and…

Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, announced enhancements to AureaCampaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance. Aurea Campaign Manager lets…