New features and platform updates facilitate more efficient email drafting, testing and personalization for marketers. Litmus, a leader in email optimization, collaboration, and personalization, has launched new product updates designed to…
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New solutions help create more compelling emails, impact revenue and drive conversions Litmus, a leader in email marketing, today announces new capabilities to help boost personalization and increase efficiencies in workflow and creation.…
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Pay-as-you-go customizable services enable small businesses to send real-time personalized content to their email subscribers. Alterable today announced the launch of its email marketing SaaS, which allows marketers to change emails even…
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Dynamic Email and Triggered Notifications Help Brands Increase Net Promoter Scores, Future Purchase and Satisfaction Liveclicker, a CM Group brand and global provider of real-time email personalization solutions for B2C marketers, today…
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There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar graph and says to another guy in a suit: “Most of our Marketing email isn’t reaching our recipients,” to which the other guy asks: “Did you…
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A flurry of economic reports confirm that shoppers are still spending, and brands have a bountiful supply of goods and services to sell them. So, where is the sweet spot where the two intersect? This is where machine learning, or AI, comes…
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Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual experience platform provider for digital marketing leaders, announced a…
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Carhartt, Invaluable and More Drive Improved Engagement and Results with 'Smarter,' Personalized Emails Evergage, The 1-to-1 Platform company, announced continued uptake and momentum for its award-winning, advanced email personalization …
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Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers…
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Our inboxes are constantly flooded with sales pitches. Attend a single conference and you find yourself weeding through a slug of generic mass emails, that are little more than weak attempts to grab more of your money. With the rise of…
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Study by Netcore analyses 100 billion marketing emails across 20+ major industries globally ~ Highlights the use of AI and other advanced technologies across audience selection, content optimization, channel preference, and email delivery…
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Global report analyzes 5 billion marketing emails for patterns of success, reveals a 24x increase in unique click-through rate when emails are dynamically personalized MoEngage, the insights-led customer engagement platform, today…
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With Real-Time and Predictive Content to Maximize Customer Loyalty and Revenue Dynamic Yield, the Experience Optimization platform, announced the launch of "Experience Email" – a unified personalization solution allowing marketers to…
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As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they interact with.  A brand’s ability to deliver personalization in the inbox has greatly improved over the years…
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Over fifty percent of consumers say they delete at least half of all brand marketing emails in their inboxes without ever opening them. Even if they don’t delete the email, there is no promise consumers will open it. Thus, low email open…
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New Retail Cloud Platform Transforms Email Marketing by Bringing the Scale of an ESP Together with Triggered and Fully Personalized Promotional Emails, All in a Single Modernized Workflow with the Industry’s First Performance-Based Pricing…
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Piano Launches First Hyper-Personalized AI Email Newsletter and Content Recommendation Platform Piano, the leading customer experience optimization company driving revenue for content marketers and media, announces the launch of Piano…
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The Ownership of Web Forms Within Websites Remains a Well-Acknowledged, yet Unsolved Issue Within Most Organizations, Finds a New Report on Email Marketing Intelligent personalization rules the roost in marketing automation campaigns,…
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Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and…
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Lob’s annual 2023 State of Direct Mail Marketers Insights finds investment in the channel is increasing in 2023 as consumers report regularly reading direct mail Lob, the leading direct mail automation platform, released its 2023…
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