3 Ways Financial Marketers Can Boost Email Personalization and Process

There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar graph and says to another guy in a suit: “Most of our Marketing email isn’t reaching our recipients,” to which the other guy asks: “Did you forget stamps?” Slightly bad joke. Great point. Treating email like direct mail isn’t effective and doesn’t reach customers. In the past few years, large financial services companies have made unparalleled investments to elevate their tech stacks, personalization engines, and…

How Can AI Boost Your Email Personalization Performance?

A flurry of economic reports confirm that shoppers are still spending, and brands have a bountiful supply of goods and services to sell them. So, where is the sweet spot where the two intersect? This is where machine learning, or AI, comes into play; it can delve deep into the consumers’ intent. This interaction between the consumer and the machine allows brands to personally connect with customers and thus, redefine their shopping trends. Retailers that are incorporating AI into their email marketing efforts are…

Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data

Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with SmarterHQ, the leading multi-channel behavioral marketing platform, to enable deeper personalization in email based on a customer’s behavior and interests, as well as real-time contextual data such as location, device, weather, product price and inventory. The combination of…

Evergage’s Advanced Email Personalization Helps Companies Increase Email Relevancy and Conversions

Carhartt, Invaluable and More Drive Improved Engagement and Results with 'Smarter,' Personalized Emails Evergage, The 1-to-1 Platform company, announced continued uptake and momentum for its award-winning, advanced email personalization solutions. Evergage for Email customers have increased by 400% over the last year, as more leading organizations rely on Evergage to make their emails "smarter" and drive conversions. Email remains paramount among digital marketing channels – yet with more than 281 billion emails sent…

Mercanto Launches Email Personalization Platform to Help Retailers Win in the Amazon Era; Announces Integration With SendGrid

Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers everything, and therefore no retailers are safe. Amazon has launched fashion, pharma, and electronics categories, and has acquired its way into groceries. From today onward, retailers must innovate at the same pace as Amazon. However, many retailers are resource-constrained and find it…

Talk to People, Not Numbers: How Email Personalization Can Turn a Cold Lead Warm

Our inboxes are constantly flooded with sales pitches. Attend a single conference and you find yourself weeding through a slug of generic mass emails, that are little more than weak attempts to grab more of your money. With the rise of new sales and marketing enablement technologies, teams are now able to increase their communication cadence with prospects by staggering rates. What this means is that they no longer need to be drowning in the clutter of their inboxes. Rising from the clutter and staying afloat requires…

Interactions in Context: How to Increase Personalization in Email

As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they interact with.  A brand’s ability to deliver personalization in the inbox has greatly improved over the years due to increased customer data, machine learning and AI capabilities. Yet, many marketers still struggle to be relevant in the inbox – research shows that 63% of consumers feel “numbed” by the personalized email campaign experience. With the ROI of email marketing estimated to be $38:1…

Email Open Rates: Leveraging Personalization to Be Ever in Your Favor

Over fifty percent of consumers say they delete at least half of all brand marketing emails in their inboxes without ever opening them. Even if they don’t delete the email, there is no promise consumers will open it. Thus, low email open rates. I’ll bet most inboxes look something like this: The email that doesn’t go to the primary inbox is not SPAM. The vast majority of that is caught by ISPs, but the tremendous volumes of email looking to reach individual consumers are what is making marketers’ jobs infinitely more…

Bluecore Unveils Bluecore Communicate, Email Reimagined for Performance and Personalization at Scale in Retail

New Retail Cloud Platform Transforms Email Marketing by Bringing the Scale of an ESP Together with Triggered and Fully Personalized Promotional Emails, All in a Single Modernized Workflow with the Industry’s First Performance-Based Pricing Model Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Communicate. The launch makes Bluecore the first company ever to introduce full personalization to the…

A New Hawk in Marketing Technology: Piano Takes AI to the Core of Email Newsletter Personalization

Piano Launches First Hyper-Personalized AI Email Newsletter and Content Recommendation Platform Piano, the leading customer experience optimization company driving revenue for content marketers and media, announces the launch of Piano ESP, the first artificially intelligent email newsletter platform to automatically personalize and deliver multi-channel, audience intelligent content recommendations to every individual user. It uses machine learning to analyze user behavior across email, desktop and mobile, discovering…

Website Versus Email Marketing: Who Owns Personalization of Your Brand?

The Ownership of Web Forms Within Websites Remains a Well-Acknowledged, yet Unsolved Issue Within Most Organizations, Finds a New Report on Email Marketing Intelligent personalization rules the roost in marketing automation campaigns, especially when you are dealing with emails. The email-blast era is nearing its logical end. To take its place, email marketers are exploring and adopting new-age personalization technologies with data-driven email marketing strategies. Web forms, most marketing teams would agree, are key to…

Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns

Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email. Marketing teams had always wished for…

Movable Ink Partners With Xtremepush To Deliver Dynamic Email And Mobile App Experiences

Movable Ink, the personalized content platform provider for digital marketing leaders, has announced its partnership with Xtremepush, the world's leading customer engagement, personalization, and data platform. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk The integration will allow shared clients to seamlessly utilize Movable Ink to activate any data into real-time, personalized content across all customer touchpoints. Movable Ink content easily…

Demandbase Personalization Ups the Account-Based Experience (ABX) Factor

New features promise increased conversion rates and improved buyer experience Demandbase, the pioneer and leader in account-based go-to-market, today announces new powerful feature enhancements to its Personalization product. After introducing Account-Based Experience (ABX) as the future of Account-Based Marketing (ABM) earlier this month, Demandbase is doubling down on its commitment to help organizations create the right experiences at the right stage for their target accounts. The new and expanded features being released…

Insider is Firmly Positioned as the #1 Leader on G2’s Mobile Marketing and Personalization Reports for Spring’21 – 17th…

Insider helps leading global brands, including UNIQLO, Vodafone, Samsung, Madeira Madeira, Marks & Spencer, Virgin, Allianz, Santander, Toyota, Singapore Airlines, Domino's and Estée Lauder accelerate digital growth through AI-led, individualized, and cross-channel customer experiences. G2.com, a leading P2P product review and rating platform released its Spring'21 Report naming Insider a top leader in Mobile Marketing and Personalization grids. With this report, Insider ranks #1 Leader for the 17th consecutive…

Sailthru’s Fourth Annual Retail Personalization Index Highlights Thriving Retail Brands

Sephora Takes the Top Spot and Thrive Market Jumps to Second, While eBay and Fabletics Prove to be Additional Big Movers Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, today announced the fourth annual Retail Personalization Index, which provides a complete analysis of the omnichannel and personalization capabilities of today's top retailers. This year’s report highlights how some retailers have thrived in a new era of commerce brought on by the…

Email Marketing vs Social Media Marketing: Which One’s Best for You?

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the B2B space, around 86% of business professionals prefer to use email when communicating for business purposes (via HubSpot), 59% count email as their most effective channel in terms of revenue generation (Myemma), and nearly nine out of every ten marketers use email marketing to distribute…

Liveclicker Awards NASCAR, Rover and BrandsMart USA as Email Innovators

Brands Make the Most of Email To Keep Customers Engaged Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that clients, NASCAR, Rover and BrandsMart USA, were awarded as Email Innovators. These brands won for their ability to find creative new ways to engage subscribers and make their teams more efficient. Being named an Email Innovator is particularly meaningful in the midst of the pandemic, which drove millions of people online, where email was a key communication…

Dynamic Yield Expands Multilingual Support for Global Personalization

Leading experience optimization platform enables enterprise brands to launch localized campaigns quicker and with fewer resources Dynamic Yield, the Experience Optimization platform, announced the expansion of its Multilingual Support with the launch of Multilanguage Campaigns, allowing global brands to seamlessly tailor experiences according to different site languages. This feature comes in addition to the company’s support of multiple currencies for conversion events as well as the ability to render localized product…

Email Marketing versus Marketing Automation: Understanding the Difference

Ray Tomlinson was the first human ever to email. It’s been 42 years since and a lot has changed for email, especially for email marketing. From just having the ability to send a message, it has evolved to be the most cost-effective way of direct marketing. At present around 81% of SMEs rely on email as their primary customer acquisition channel, while 80% use it for retention. And in the digital era, the influx of data through social media and mobile devices paved the way for data collection and data management. Such…