Epsilon Named A Leader In Latest Loyalty Solutions Report By Independent Research Firm

Epsilon Top Ranked in Current Offering Category with Highest Scores Possible in 17 of 28 Criteria Epsilon® today announced it has been named a Leader in "The Forrester Wave™: Loyalty Solutions, Q2 2021" by Forrester Research, Inc. Epsilon was the top ranked company in the Current Offering category with the highest scores possible in 17 criteria including privacy practices and compliance, emotion measurement, campaign design and orchestration, personalization, and execution and innovation roadmap. Epsilon was evaluated on…

Insider is Firmly Positioned as the #1 Leader on G2’s Mobile Marketing and Personalization Reports for Spring’21 – 17th…

Insider helps leading global brands, including UNIQLO, Vodafone, Samsung, Madeira Madeira, Marks & Spencer, Virgin, Allianz, Santander, Toyota, Singapore Airlines, Domino's and Estée Lauder accelerate digital growth through AI-led, individualized, and cross-channel customer experiences. G2.com, a leading P2P product review and rating platform released its Spring'21 Report naming Insider a top leader in Mobile Marketing and Personalization grids. With this report, Insider ranks #1 Leader for the 17th consecutive…

Comcast Technology Solutions Gives Advertisers Greater Campaign Visibility and Control Across Complete Video Landscape With New Video Ad…

Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new technology integration with Flashtalking, the leading global independent primary ad server specializing in creative personalization. The integration with the CTS Ad Management Platform centralizes linear and online video creative management – streamlining workflows through automation. The joint solution unifies video activation to drive greater…

Liveclicker Awards NASCAR, Rover and BrandsMart USA as Email Innovators

Brands Make the Most of Email To Keep Customers Engaged Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that clients, NASCAR, Rover and BrandsMart USA, were awarded as Email Innovators. These brands won for their ability to find creative new ways to engage subscribers and make their teams more efficient. Being named an Email Innovator is particularly meaningful in the midst of the pandemic, which drove millions of people online, where email was a key communication…

Top 5 Email Marketing Challenges of 2021

Communication apps like Slack and Microsoft Teams and chatbots have been cited to be the email killers. However, they aren't even close enough to take over the email. Email still works to date and Email Marketing remains one of the best ways of connecting with customers. In fact, the number of active email users is forecasted to reach 4.3 billion in 2023. This large number provides marketers an excellent Return on Investment. Reports also suggest that almost nine out of every ten marketers use email marketing to distribute…

Fall Update: Mapp Cloud introduces a Multitude of New Features – Interactive Emails, Unified Customer Profiles, Cookieless Tracking,…

Mapp, the international provider of insight-led customer engagement, is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and its consequences means that it is more…

LiveXLive To Acquire Custom Personalization Solutions

LiveXLive Media, Inc., a global platform for livestream and on-demand audio, video, and podcast content in music, comedy, and pop culture, and owner of PodcastOne announced that it has signed a binding Letter of Intent to acquire 100% of the membership interests of Custom Personalization Solutions, LLC ("CPS") in an all-stock deal. The transaction is valued up to $6 million, subject to a working capital adjustment. The proposed acquisition is expected to close by December 31, 2020, subject to customary and other closing…

Boldon James And INFODAS Partner to Deliver an End-to-End Solution for Email Messages

Boldon James Ltd, a leading technology company providing integration with powerful data security and governance ecosystems to enable customers to effectively classify data, enforce controls and manage data distribution, announced it has partnered with Germany’s leading cross-domain solutions company INFODAS to provide NATO nations, military and defense organizations with the ability to email securely across different security domains. The two organizations have been working together to develop a trusted labeling solution…

Sailthru Named “Best Overall Email Marketing Company” in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that it has been selected as the winner of the “Best Overall Email Marketing Company” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

Content Guru Commended by Frost & Sullivan for Offering Superior Customer Engagement with its Advanced CCaaS Solutions

The company's native, flexible product portfolio presents a full set of integration capabilities to empower clients to offer consistent customer experiences Based on its recent analysis of the European Contact-Center-as-a-Service (CCaaS) market, Frost & Sullivan recognizes Content Guru Ltd. with the 2020 European Technology Innovation Leadership Award. Its storm® ecosystem brings together intelligent automation, a wide array of third-party systems integrations, omnichannel engagement capabilities, and unique…

MarTech Interview with Kalpit Jain, Group CEO at Netcore Solutions

"Both Martech and Adtech are rapidly growing fields. AI & Personalization are certainly the hot trends in the Martech space.." Tell us about your journey into tech. How did you start at Netcore? I’m an engineer and so I’ve always had close relations with the Tech side of things. I completed my graduation in BE from Mumbai University and started off as an HTML Programmer in Netcore which was then a part of IndiaWorld Communications, India’s largest portal of websites. In 1998, IndiaWorld Communications was acquired…

ClickDimensions Partners with InsideView to Offer Data Cleansing and Enrichment Solutions

The leader in marketing technology and services for Microsoft Dynamics adds leading data management and intelligence solutions for customers, partners ClickDimensions and InsideView announced a partnership that will enable Microsoft Dynamics users to build a larger, higher-quality pipeline of potential customers and engage existing customers with more relevant content. The partnership brings together the leading marketing automation and data management and intelligence providers for Microsoft Dynamics to improve marketing…

Former Sparkpost Exec, Barry Abel, Joins Netcore Solutions Inc. as CRO to Expand US Operations

Netcore Solutions Inc., industry's leading marketing technology company, announced the appointment of Barry Abel as its Chief Revenue Officer. In this role, Abel will direct Netcore's North American go-to-market strategy and execution. In addition, he will be responsible for guiding sales, customer success and other customer facing operations to meet and exceed growth objectives. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast Abel is a seasoned business executive with…

Havas Media, Releases ‘the Impact of Missing Third Party Cookies on Digital Marketing and Future Plan of Solutions’

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

Four Marketing Automation Solutions Every SMB Should Have in 2020

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

Terminus Expands Account-Based Platform with New Web Personalization Capabilities and Enhancements to Account Data Management

Terminus launches product capabilities that enable marketers to manage full-funnel ABM in a single solution Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and…

Bidgely Brings AI Solutions for Decarbonization and Customer Retention to European Energy Retailers

AI-powered personalization supports energy transition to zero carbon and mass electrification Bidgely announced it has deployed its UtilityAI Platform with energy retailers in Europe to directly support them on their journey through the zero carbon energy transition. IDC Energy Insights defines this energy transition as the process of decarbonizing energy production while electrifying energy consumption, with key drivers coming from consumers through distributed energy resources, like solar PV and batteries, as well as…

BlueVenn Launches a New CDP-powered Email Channel Within its Omnichannel Marketing Hub

BlueVenn, the award-winning Customer Data Platform (CDP), has launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach. BlueVenn already integrates with the majority of the world's email marketing platforms through bi-directional connectors and API integrations that allow the…

LendingPoint Chooses Vonage’s Unified Communications and Contact Center Solutions to Drive Growth and Transform Customer Experiences

Deal to lower costs and power connections for LendingPoint's global workforce Vonage, a global business cloud communications leader, today announced that LendingPoint, a data and technology platform provider for financial institutions, has chosen Vonage for its unified communications and contact center solutions to power all of LendingPoint's communication channels. "We're delighted to be working with an award-winning, technology company like LendingPoint. We've been watching their growth journey and are excited to see…

Liveclicker Introduces Geo-Prediction for Email

New Feature Dramatically Increases Personalization Reach and Performance for Brand Clients Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, today announced that their platform offers geo-prediction for email. Brands will now have the predictive power of machine learning to increase the number of emails that can include personalized content. Geo-prediction improves the accuracy of limited-time offers, weather based messaging, and other time-sensitive content. Hot Topic, the…