ActiveCampaign vs Mailchimp (2020) Top Email Marketing Platforms Reviewed by Instructify

Email marketing specialists at Instructify compare ActiveCampaign and Mailchimp, two of the industry’s biggest platforms in 2020 Marketing advice website Instructify has published an article for those looking for a clear comparison of email marketing platforms in 2020. In this specific review, Instructify focuses on two trusted names in the market: ActiveCampaign and Mailchimp. The full ActiveCampaign vs Mailchimp article looked under the hood and compared the two services’ ease of use, list management capabilities,…

Pathwire Announces Acquisition of Email Optimization Platform Email on Acid

Email on Acid expands Pathwire's email offering with industry-leading pre-deployment tools, furthers company’s mission to become most comprehensive ESP on the market Pathwire, the leading provider of powerful email APIs and intuitive email marketing solutions, today announced that it has acquired Email on Acid as part of its mission to become the most comprehensive email service provider (ESP) on the market. With the acquisition of Email on Acid, Pathwire now controls the entire email lifecycle from…

Retarus Secure Email Platform Again Awarded Top Rating by Market Analysts

KuppingerCole's "Cloud-delivered Security" Market Compass ranks Retarus alongside Akamai, Cisco, and Broadcom/Symantec In the latest "Cloud-delivered Security" Market Compass issued by analyst firm KuppingerCole, Retarus is awarded the top rating "Strong Positive" in four out of six relevant categories. In the other two categories, the Munich-based enterprise cloud provider is rated "Positive." This places Retarus in the same league as sector giants Akamai, Cisco, and Broadcom/Symantec. Another distinction is that Retarus…

What are the Benefits of Relationship Marketing Platforms?

Relationship Marketing Platforms play a crucial part in marketing or sales as these platforms help maintain long-term customer relationships. Maintaining and creating relationships is a crucial aspect of every business, and Relationship Marketing Platforms provide an exceptionally good opportunity to do exactly that. Using the interests, needs, and information of every customer, these platforms can help build a great customer relationship with the business. These platforms work largely on increasing customer loyalty with the…

Email Marketing Tools to Drive your Email Marketing Goals

Email is one of the most effective channels for content marketing for both B2B marketers and B2C marketers alike. Many enterprises have reported considerable growth after the implementation of email marketing in their business marketing strategies.  Marketing Technology News: MarTech Interview with Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD Why Email Marketing? Emails have been one of the top channels of communication, and this has not changed in years. This is one of the reasons which has made email…

A Quick Dive into Top MarTech Acquisitions and Top Marketing Tech Platforms in the Limelight

Marketing technology, an amalgamation of marketing and technology, is used to assist marketing teams and it is also used to optimize offline marketing plans. Marketing technology has mostly been used in the sphere of digital marketing. Meaning, any individual who is virtually involved in marketing is dealing with marketing technology. In simple words, the term “MarTech” applies to major initiatives, efforts, and tools that incorporate technology to achieve the marketing goals. Marketing Technology News: Vericast Survey: How…

Narrative Data Streaming Platform First to Offer Access to Webbula’s Comprehensive Audience Data Solution for Hashed Email Campaigns

Partnership Gives Narrative Data Streaming Platform Users Access to Webbula's Age, Gender, Device, and ID Mapping Data in Strategic Data Segments To better assist businesses in targeting individuals and increasing advertisement relevancy in their multichannel email campaigns, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and Webbula,  the Data Solutions Experts, today announced that the Narrative Data Streaming Platform will be the first external data platform to offer access to the Webbula…

Mimecast recognized with 2021 Gartner Peer Insights Customers’ Choice Distinction in Two Markets: Email Security and Enterprise Information…

Based on Feedback by End-User Professionals Who Have Experience Implementing and Using Mimecast Solutions Mimecast Limited, a leading email security and cyber resilience company, has been named a Customers’ Choice in the 2021 Gartner Peer Insights ‘Voice of the Customer’: Email Security and the 2021 Gartner Peer Insights ‘Voice of the Customer’: Enterprise Information Archiving. “Threat actors are creating highly targeted, blended attacks that leverage digital deception tactics that use both technology and psychology,”…

17a-4 offers Free Twitter and YouTube Post Capture to Email Service for Regulated Institutions

17a-4’s PostLog now supports Twitter and YouTube. Many regulated institutions have policies and requirements to capture social media communications posted by employees. Often, the institution pays a third party provider to capture these social media posts and retain them. 17a-4’s PostLog service provides a capture mechanism to format and forward the Twitter posts and YouTube videos into the archive that the institution is already using for email or other data. This not only saves money but allows for either FOIA or…

Stylitics Partners with Cordial to Integrate Personalized Outfit Recommendations in Triggered Email Campaigns

Stylitics , the leading AI-powered visual merchandising and outfit recommendation platform, and Cordial, the intelligent cross-channel marketing platform, announced a partnership that allows retail and brand marketers to increase the engagement rate and performance of triggered email campaigns with the use of editorial-quality merchandise bundles and style recommendations. The partnership integrates Stylitics’ AI-driven outfit recommendations with Cordial’s robust customer behavior profiles enabling brands to react to…

AI-Powered Martech Platforms that you May Need Today!

The blend of marketing and technology, where there are tools to achieve marketing objectives and goals, is known as Marketing Technology. In simple terms, any individual who is dealing with digital marketing is directly associated with marketing technology. With the development of technology, Artificial Intelligence is finding its way across all business domains, and the marketing sector is no exception. It has become a major part of the worming of the marketing firms. It helps provide a better customer experience, gives an…

3 Key Email Marketing Trends To Keep In Mind for The Rest Of 2021!

In 2020, marketers had to undergo rapid changes to their processes (and even choice of martech!). The pandemic which is still showing its effects in several parts of the world also led consumers to be pickier in the way they chose to interact with brands. Marketing Technology News: AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth In today’s always-on digital first business world where virtual meetings and multi digital channels are the go-to choice for marketing and sales teams, consistent (and creative)…

Dentsu and its CXM powerhouse Merkle, Share Key Insights on Identity, Adobe Campaign Standard Adoption, and Building D2C Platforms at Adobe…

Three sessions focus on pivotal trends shaping the digital landscape Dentsu (www.dentsu.com) and Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming virtual Adobe Summit—The Digital Experience Conference 2021 on April 27 and 28. With multiple specializations across Adobe Experience Cloud applications, dentsu and Merkle will impart their deep knowledge and expertise in audience and insights…

Infusing Customer Insights Into Your Business: A Look At Customer Relationship Management Systems (CRMs), Customer Data Platforms (CDPs),…

By James Bayhack, Sub-Saharan Africa Director at www.CM.com In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal? Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its…

A Quick Read on a Few Top AI Powered Ad Tech Platforms

Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Not to mention that most of the major ad platforms are powered by AI, and these platforms are capable of creating impactful advertisements without a lot of human involvement anymore. Artificial Intelligence has already disrupted marketing and advertising. It is normal to wonder  - what 2021 bring for AdTech? This makeshift from conventional to online has been a blessing to…

Ansira Hosts EiQ, An Event Focused on Email Marketing, Customer Experience and Loyalty

Ansira Partners, Inc., an independent global marketing technology and services firm, announced programming details for EiQ, a virtual experience taking place April 21-22, 2021. The annual event was founded in 2017 by BrightWave, a leading email and eCRM company which was acquired by Ansira in 2019. The email thought leadership and innovation focus from previous years has now expanded to include customer experience (CX) and loyalty. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen…

50 Years Of Email

But if the history of email tells us anything, it's that email isn't going away any time soon Celebrating 50 Years of Email, By cloudHQ The history of email goes all the way back to early mainframe systems that included the ability to communicate with similar computer systems. But in 1971, software engineer Ray Tomlinson introduced the "@" symbol to route electronic mail between different computers within the ARPANET system, a forerunner of the world wide web. Marketing Technology News: Nativex Earns Privacy…

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

A Few Good Marketing And Sales Automation Platforms To Consider For 2021

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of marketing automation because we have already had plenty of positive thoughts on this. The concern boils down to which kind of marketing automation platform is good for your organization and how do you pick the best marketing tool for your business. Marketing Technology News: MarTech…

Welcome, A NewsCred Brand, Named A Leader (Now 4-Years Running) in the 2021 Gartner Magic Quadrant For Content Marketing Platforms

Welcome positioned highest for 'Ability to Execute' for the fourth consecutive year Welcome, the world's leading marketing orchestration platform, announced it has once again been recognized as a "Leader" in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the fourth consecutive year that Welcome has received the "Leader" designation and been positioned highest of all vendors along the 'Ability to Execute' axis. Marketing Technology News: openSAP Celebrates 5 Million Course…