DecisionLink Reimagines Value-Based Engagement with ValueCloud 5.0

Customer value management trailblazer DecisionLink unveiled the next generation of ValueCloud, a significant new release for the industry’s first and leading enterprise platform for customer value management (CVM). The platform’s new self-service features scale and automate the otherwise time-intensive and laborious business case development processes normally required to establish and communicate economic value to prospective buyers. As part of this evolution, DecisionLink also introduced a new ValueCloud for Marketers…

Effective Digital Customer Engagement is Mission Critical but also Challenging to Achieve, Concludes New Industry Report listing Evolving…

A newly released industry report, Technology , published by Loyalty360, concludes that, while vital to long-term success, customer engagement in the digital age remains an embryonic challenge for many companies in different verticals. The report lists Evolving Systems, Inc. , which specializes in real-time digital engagement solutions and services, among suppliers of solutions that tackle the challenge of creating effective digital customer engagement. Loyalty360’s analysis concludes that creating engaging experiences…

Braze Forms Third Annual Global Customer Advisory Board to Shape the Future of Customer Engagement

Leading Customer Engagement Platform Adds Asia-Pacific Customer Advisory Board to Better Serve the Region Braze, a comprehensive customer engagement platform, today announced its 2021 Global Customer Advisory Board (CAB). In its third year, the Braze CAB now spans the globe, with members representing North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC). The addition of the APAC CAB comes after Braze has made increased investments in the region, most recently opening an office in Tokyo, Japan, as the…

Brandcast Announces the Global Launch of Personal Engagement Analytics

Enterprise business teams now have fine-grained security control and detailed engagement data for everything they publish online. Brandcast, the first no-code content platform for enterprise, is proud to release Personal Engagement Analytics, a new platform feature that raises the standard for creating, delivering, and tracking personalized digital experiences. With Brandcast, enterprise business teams now have fine-grained security control and detailed engagement data for everything they publish online. Marketing…

Phoenix Suns Team Up With BlueJeans By Verizon To Drive New Era Of Fan And Partner Engagement

Verizon Business today announced the Phoenix Suns are using BlueJeans by Verizon to deliver a “Second Screen” experience that provides a new, safe, and interactive way for fans to watch and engage with their favorite team and brands across the NBA. Part of a larger, long-term strategic relationship with Verizon to drive sports innovation through the use of 5G, technology, and analytics, together, the Phoenix Suns and Verizon are bringing their combined expertise to set a new bar for professional sports. Marketing…

Higher Logic Introduces The Only Engagement Platform Built To Scale

Higher Logic announced the release of a set of community products aimed at companies who wish to build, retain, and grow a loyal base of happy, successful customers. At a time when companies must think virtual first, online communities have become a vital solution to keeping customers connected and engaged with their brand. Higher Logic's new community for customers products help companies improve the customer experience, tailor marketing efforts, build brand advocates, and scale support efforts. Whether a company is just…

Naviga Acquires RSG Media To Expand The Capabilities Of Its Innovative Content Engagement Platform

The addition of RSG Media adds content rights management, audience growth and advertising revenue optimization to Naviga’s digital solution set and further diversifies its global media portfolio Naviga Inc., a leading provider of software and services powering media-rich industries, today announced it has acquired RSG Media, a New York City headquartered media-tech supplier whose customers include industry-leading TV networks, studios, distributors, VOD & OTT services and brand licensors located in 170+ countries.…

Rebranded Loyalty And Engagement Company, Tenerity, Inc., launches With A focus On Driving Profitable Customer Loyalty

The former Global Customer Engagement division of cxLoyalty increases the value of loyalty programs with additional revenue-generating opportunities. Tenerity, Inc., a leader in driving profitable loyalty for companies around the world, is pleased to announce the launch of its new brand effective immediately. Marketing Technology News: Kimble Applications Welcomes New Members and New Roles to Executive Team The new brand, post-transaction, is based on the premise that loyalty starts with a spark – the spark of…

FeedPixel Launched New TikTok Calculator to Help Influencers Estimate Engagement and Earnings

The new TikTok calculator from FeedPixel estimates TikTok engagement rate, influencer earnings, and other key metrics in under 3 seconds This week, one of the most reputable social media marketing companies, FeedPixel, has announced the launch of its new TikTok calculator, a free tool for emerging influencers and bloggers. Marketing Technology News: Major Changes Await RPA Market in Europe in 2021 — Customers Will no Longer Have to Pay for… A few days prior, FeedPixel launched its new multilingual website available in…

PeopleScout’s UK-Based Talent Advisory Team, TMP Holdings Limited (“TMP”), Wins the Employee Engagement Award at the 2021…

Recognition awarded for the company's work with King's College Hospital NHS Foundation PeopleScout won the highly competitive Employee Engagement award at the 2021 RAD Awards for its work with King's College Hospital NHS Foundation Trust. The judges described the campaign as "topical, timely, brave and rewarding." The judges added that "everything was aligned for this project, and it's a very well-deserved winner." Marketing Technology News: SuiteCentric Ranks No. 62 on Inc. Magazine’s List of California’s…

SpinifexIT Appoints A.J. Whalen As Director of Marketing & Partner Engagement

SpinifexIT, a leading solutions provider for SAP Payroll and SAP SuccessFactors, announced the appointment of AJ Whalen as Director of Marketing and Partner Engagement. In this role, Mr. Whalen will be responsible for leading and scaling SpinifexIT’s partner and customer engagement efforts as well as managing its global marketing strategies. AJ Whalen has spent nearly 25 years working with SAP HCM and SAP SuccessFactors customers and partners as a consultant, practitioner, researcher, and marketer. He comes…

Seismic Spring 2021 Release Delivers Capabilities To Optimize AI-Guided Selling Experience for Next Era Of Digital Buyer Engagement

Seismic momentum continues to grow across its customers, partner ecosystem, and platform Seismic, the industry-leading sales enablement platform provider, announced new and enhanced capabilities designed to help organizations capture every revenue moment and drive effective, efficient buyer engagement across all digital channels. At Seismic Digital Shift this week, Seismic Chief Product Officer Krish Mantripragada will introduce Seismic’s new AI engine for sales content, Seismic Aura, and share more details of the…

Mediavine Launch Of Native Ads Generates More Than Four Times The User Engagement

Conversion from Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its native ad offering across its ±7,800 independent publisher websites. Whereas other ad tech companies offer a native-to-banner-style ad auction, Mediavine's solution is one hundred percent native, from the initial bid request to the final ad display. The process will operate on Mediavine's custom-built proprietary technology. Marketing Technology…

Pet Connect Launches New Client Engagement Platform for Pet Service Providers

Pet Connect, a developer of technology solutions for pet service providers, announces the launch of Pet Connect Business. Pet Connect Business is a client engagement software platform that easily allows pet service providers to interact with clients and share real-time content through branded websites and mobile apps. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilitie "We developed Pet Connect to bridge the communication gap between service providers and…

Questline Report Shows Utility Customer Engagement Accelerated by Pandemic

Energy utility customers are engaging with digital communications from their energy providers more than ever before. Questline’s 2021 Energy Utility Benchmarks Report, released today, showcases that digital adoption was accelerated by the coronavirus pandemic. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future In its seventh year, the Energy Utility Benchmarks Report evaluates digital marketing data for Questline’s 450 energy utility clients, looking at more than 356 million email…

Harry Rosen Chooses Qualtrics To Personalize Experiences And Boost Engagement For Customers And Employees

Iconic Canadian menswear brand will leverage the Qualtrics XM Platform™ to digitize and scale its retail model and deliver more targeted and personalized experiences to shoppers and employees across the business Qualtrics, the world's No. 1 Experience Management (XM) Platform and creator of the XM category, today announced that Harry Rosen, Canada's leading luxury menswear retailer, has selected Qualtrics CustomerXM™ and EmployeeXM™ to design and improve experiences across the business. The company's path toward digital…

IDG Launches Global ABM Solution Simplifying the Engagement to Sales Activation Process

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Popular Demand with Triblio, simplifying the ABM journey from engagement to sales activation for technology marketers. Built on IDG’s trusted 1st party data, targeting capabilities and Triblio’s sales activation platform, Popular Demand with Triblio solves marketers’ challenges, including: Finding and targeting relevant technology and security buyers at the right companies. Surrounding the full…

Survey: Digital Workplace Key To Engagement For Frontline Teams

Mobile devices boost productivity for deskless employees, YOOBIC study shows Frontline workers aren't being given the digital tools they need to succeed, leading to disengagement and reduced productivity, according to an international survey of frontline workers published today by digital workplace innovator YOOBIC. A smarter and more connected approach, using mobile devices and enterprise-grade apps, could be the key to achieving operational excellence, refocusing frontline employees on core revenue-driving activities,…

Siteimprove Releases New Study Guiding Manufacturers on Powerful Digital Engagement Strategies

Company partners with Adobe and Capgemini in the release of Achieving Success in the Age of the Digital Consumer Report Siteimprove, an award-winning global software-as-a-service company, today announces the release of a new study, Achieving Success in the Age of the Digital Consumer Report, a report aimed at helping manufacturers identify changing customer preferences in order to develop an agile web strategy that responds to ever-evolving customer needs. Marketing Technology News: Sappington Names Lisa…

Comm100 Releases Enhanced WordPress Integration To Provide Free Omnichannel Customer Engagement Solutions For Businesses

Latest plug-in updates offer expanded capabilities and improved user experience Comm100, a global provider of omnichannel customer engagement solutions that connect brands with their customers, today announced major updates to its WordPress plug-in. These updates make it easier for businesses using WordPress to connect quickly and easily with their customers through Comm100’s digital customer engagement platform for free by enabling customer interactions via live chat, email, social media and mobile text messaging, in…