Kubient Announces Engagement with Lake Street Capital Markets, LLC to Provide Merger and Acquisition Services

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced that it has engaged Lake Street Capital Markets, LLC ("Lake Street"), a research-powered investment bank focused on growth companies, to provide Merger and Acquisition ("M&A") services within the advertising technology ("ad tech") ecosystem. More specifically, Lake Street will look for mergers, acquisitions, or strategic investments in complementary…

TeamViewer Acquires Customer Engagement Innovator Xaleon

TeamViewer, a leading global provider of secure remote connectivity solutions and workplace digitalization technology,  announced its acquisition of Xaleon, an Austrian start-up and leading provider of customer engagement software. Xaleon's core product is a co-browsing technology that enables an advanced form of GDPR-compliant screensharing in web sessions without installation and transfer of user data. Around co-browsing, Xaleon has built an entire software suite to enable a secure digital end-to-end customer engagement…

Medallia Integration to Slack Revolutionizes Employee Engagement & Collaboration

Fast sourcing of new employee ideas from Medallia’s seamless integration with widely used corporate messaging tool Medallia, Inc., the global leader in experience management, announced Medallia Crowdicity, the company’s crowdsourcing solution, now offers seamless integration with Slack, enabling organizations to capture breakthrough employee ideas from within the messaging and collaboration tool employees are using today. According to a 2019 survey, 91 percent of businesses use messaging apps for team collaboration and…

Merkle 2021 Customer Engagement Report Focuses on Data-Driven Conversations in the Cookieless World

Comprehensive survey explores how businesses are preparing for industry changes ahead Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its 2021 Customer Engagement Report (CER) of 2021. The report explores data-driven conversations that focus on how businesses are responding to changes in key aspects of customer engagement, including the death of third-party cookies, new strategies required for data and identity, and digital and offline experiences. Merkle surveyed…

Entercom, Alter Agents and Immersion Find That Audio Content Drives Unmatched Engagement and Trust

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

maaiiconnect Adds Whatsapp and Wechat Integration to Its Customer Engagement Platform

Making it easier than ever for businesses to communicate maaiiconnect, a leading customer engagement platform, now allows businesses to have conversations with customers over WhatsApp and WeChat directly from its dashboard. The integration of WhatsApp Business and WeChat Official Accounts represents a massive upgrade in maaiiconnect's omnichannel messaging capabilities, enabling users to tap into WhatsApp's unrivalled global reach and WeChat's Chinese social media dominance. Along with integration to Facebook Messenger,…

Verint Expands Customer Engagement Market Leadership in Asia Pacific

Frost & Sullivan Ranks Verint First in APAC Market Share for Cloud and On-Premises Workforce Management, Quality Monitoring, and Analytics; Firm Names Verint Contact Centre Optimization Solution of the Year Verint Systems Inc., The Customer Engagement Company, announced that it has once again been confirmed as the leading Contact Centre Workforce Management (WFM), Quality Monitoring (QM) and Analytics vendor in the APAC region, according to a recent APAC market share report from Frost & Sullivan. In addition, the…

Hootsuite Acquires Leading Digital Customer Engagement Platform, Sparkcentral

Sparkcentral brings advanced customer care conversations to the Hootsuite platform for a unified customer journey Hootsuite announced its acquisition of Sparkcentral, a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Based in Hasselt, Belgium, and New York City, Sparkcentral is a best-in-class social and digital customer care platform, with deep integrations into the…

Augeo Acquires Deluxe Rewards, Expanding Its Consumer Engagement Platform and Advancing Growth Initiatives

Augeo, a leader in consumer, member, and employee loyalty and engagement solutions, announced today that it has acquired Deluxe Rewards, formerly a business entity of Deluxe Trusted Business Technology™ company. The acquisition of Deluxe Rewards, primarily located in Boca Raton, Florida, is effective December 31, 2020, and brings to Augeo, a patented, dual-currency, loyalty and engagement technology powered by an expansive collection of premium retail goods and travel services. In addition, unique experiential rewards are…

Giift Launches Giift Engage – an Innovative Digital Engagement Platform

Giift, the only complete Rewards Management Platform, announced the launch of Giift Engage, a unique marketing tool to drive customer engagement through rewards-based offers. With a wide variety of programs available and adopted by customers, loyalty programs need to evolve from being simply passive and automated point granting systems to becoming tools that companies use to proactively engage with their customers. Giift Engage addresses this need with an innovative solution that leverages assets and expertise that Giift…

How D2C Brand Wakefit.co Transforms its MultiChannel Customer Engagement Strategy

Customer experience is key in the D2C industry, and for those that deliver a superior, seamless experience to their users, the rewards are clear. The D2C brands market could be worth $100 billion in the next 5-7 years, according to a report from investment banking firm Avendus Capital. Post-Covid outbreak, the D2C model, is seeing more takers and is being looked at as the future of Indian retail, especially when the consumer is getting more and more comfortable with shopping and exploring online. Wakefit.co, India's leading…

Genesys Launches the Future of Digital Customer Engagement

New Genesys Digital business unit led by Barry O'Sullivan builds on the company's leadership in customer experience and AI Genesys, a global leader in cloud customer experience and contact center solutions, announced the launch of Genesys Digital, a new business unit to help companies address the latest technology trends and consumers' ever-changing needs in the digital landscape. Consumers' lives are increasingly digital, blurring the lines between marketing, sales and service for brands. Businesses are recognizing the…

Five9 and Deloitte Digital Form Alliance to Transform Digital Engagement and Elevate the Human Experience

Five9, Inc an industry-leading provider of the intelligent cloud contact center, announced that the company has entered into an alliance agreement with Deloitte Digital, part of Deloitte Consulting LLP, one of the largest professional services organizations in the world. As part of the alliance, the organizations will work together to accelerate growth and critical Go To Market strategies in key regions and verticals. Five9 and Deloitte Digital have collaborated over the past several years to bring transformational Cloud…

Verint Unveils Engagement Data Management, the Latest Addition to its Open Cloud Platform

Industry’s First Offering Specifically Designed to Help Create an Enterprise-wide Interaction Data Hub Open Cloud Architecture and Usage-based Pricing Model Make the Solution Ideal for Enterprise IT Organizations and System Integrators Verint Systems Inc., The Customer Engagement Company, launched its Engagement Data Management (EDM) solution, part of the Verint Cloud Platform. Verint EDM™ is the first solution to enable organizations to gain a uniform and cohesive view of interaction data across the organization’s many…

Emirates NBD Boosts Digital User Engagement with Lemnisk

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalized customer experiences via its website. The company achieved this using Lemnisk, a real-time personalization solution built on an intelligent and secure Customer Data Platform (CDP). As customers make digital channels their primary mode of engagement with banks, Emirates NBD was looking to leverage customer data across all touchpoints, to…

Zito Media Selects CSG to Optimize Customer Engagement Efforts

CSG continues its strong forward momentum in deploying industry-leading customer engagement solutions across multiple verticals this year announcing it has been selected by Zito Media Group to support its efforts to deliver an exceptional experience for their customers. “From our products to our people, Zito Media is committed to delivering the best possible experience to our customers,” said James Rigas, president, Zito Media. “Finding the right partner to support our customer engagement transformation efforts is a…

Groove Launches the First Sales Engagement Platform for Salesforce Financial Services Cloud

New platform enables banks and wealth management advisors to strengthen customer relationships and accelerate sales productivity post COVID-19 Groove, the leading sales engagement platform for enterprises using Salesforce, announced general availability of their first industry-specific product, Groove for Salesforce Financial Services Cloud. The new sales engagement platform is currently in use at a major multi-national bank to help them accelerate sales productivity and build stronger relationships across their retail and…

Vibes Announces Record Mobile Engagement Data As Consumers Shop Throughout Thanksgiving Weekend

Mobile messaging from brands increased 14% compared to 2019; response rates jumped throughout the holiday weekend making Cyber Monday less crucial Vibes, the technology leader powering direct-to-consumer mobile engagement, delivered a record number of mobile messages on behalf of its customers during the Thanksgiving holiday weekend, including Cyber Monday. However, unlike recent years, brands found shoppers receptive to mobile marketing throughout the long weekend--including Thanksgiving Day--while engagement rates…

Seismic Wins 2020 Aragon Research Innovation Award for Sales Engagement

Vendors are selected for Innovation Awards based on the core innovation of their product or service Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, has been named a winner of the 2020 Aragon Research Innovation Award for Sales Engagement. Seismic provides the most comprehensive solution on the market and delivers value to its customers through product innovation and strategic acquisitions. Most recently, Seismic announced new content analytics capabilities…

Viant Expands Data Lake To Media Owners, Powering Deeper Customer Engagement

Viant, a people-based advertising software company, added Firefly, a street-level digital media network, as its first media owner for its cloud-based Data Lake, which provides brands, agencies, and now media owners a holistic view into all of their structured and unstructured data, within one single platform, to power intelligent action for deeper customer engagement. Viant’s Data Lake, established in 2014, is for the first time partnering with media owners – adding to its existing relationships with brands and agencies.…