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GoDaddy Acquires Over to Help Everyday Entrepreneurs Easily Create Engaging Visual Content Online

Award-Winning Over App Has More Than One Million Monthly Active Users; Increases Online and Social Engagement with Stunning Branded Content Creation GoDaddy Inc., the company that empowers everyday entrepreneurs, announced it has entered into a definitive agreement to acquire Over, the company behind the popular Over app that helps entrepreneurs and small businesses grow their brands by easily creating impactful visual content for any platform online. Financial details of the transaction were not disclosed. The Over app…

ActiveCampaign Introduces Predictive Content, A Machine Learning Feature That Predicts The Most Engaging Email For Each Individual in an…

Predictive Content released in beta for all Professional and Enterprise ActiveCampaign Customers ActiveCampaign, the leader in Customer Experience Automation, announced Predictive Content, a new machine learning feature that predicts the most engaging message for each individual being emailed based on only a handful of user inputs. The product is now available in beta for ActiveCampaign’s Professional and Enterprise customers. This is ActiveCampaign’s second Predictive product powered by its machine learning…

Stackla Expands Partnership with Simpleview to Help Global Destination Marketers Deliver Engaging Travel Experiences with User-Generated…

Extended Partnership Brings Best-Of-Breed Digital Marketing Solution to DMOS in European Markets Stackla, the world’s smartest visual content marketing platform, announces the multi-year extension and global expansion of its partnership with Simpleview, the leading provider of CRM, CMS, website design, digital marketing, revenue generation and mobile technologies for the global destination marketing industry. The global expansion of Stackla's partnership with Simpleview brings best-of-breed digital marketing solution to…

SEOHost.Net COO: Interactivity in Content Marketing is a Must for Relevancy

SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing. “Ultimately, interactive content is about differentiating your marketing from that of your competitors,” said Terry Cane, COO of SEOHost.Net. “It’s common knowledge by this…

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…

Translations.com Announces Six New GlobalLink Partner Integrations, Including ServiceNow, Contentstack, and commercetools

TransPerfect's Technology Division Also Introduces New Partner-Built Custom Integrations for Bloomreach, CoreMedia, and Contentserv Translations.com, the technology division of TransPerfect, the world's leading provider of language and technology solutions for global business, today announced that it has built and launched three all-new integrations for GlobalLink, the company's industry-leading translation management system. Through the company's GlobalLink Connect technology, users of ServiceNow, Contentstack, and…

Arti is Offering a Free Coronavirus AR Graphics Package to Help Broadcasters Deliver Impressive Augmented Reality Content from Home

To help news media continue to deliver high-quality video programming as they broadcast from home or outside a traditional studio, Arti is offering a free package of COVID-19 augmented reality graphics that can be easily integrated into video content using the Arti platform. Arti is the first cloud-based, no-hardware augmented reality platform for broadcasters and video producers. It enables both professional and amateur content developers to deliver high-quality AR video anywhere. “We want to help broadcasters continue to…

IDG and Concured Launch World’s First AI-powered Content-as-a-Service Product for Tech Industry

 IDG UK, a part of the world's #1 tech media company, and Concured, the multi-award-winning AI-powered content intelligence platform, have today announced the launch of IDG Content Studio – a new and unique AI-powered Content-as-a-Service (CaaS) product for marketing professionals in the Technology industry. IDG Content Studio will see IDG's market-leading editorial and creative talents leverage Concured's content intelligence platform to provide best-in-class content marketing for IDG's B2B and B2C technology clients.…

MediaKind Delivers Enhanced Advertising Portfolio to Unlock Monetization Potential of Advertising and Alternate Content

Modular PRISMA Core and PRISMA Edge products deliver tailored and full standards-based capabilities in support of advertising and alternate content insertion/replacement use cases across broadcast & IP networks New enhancements include ad routing policy and ability to rewrite and modify received SCTE-35, enabling information to be leveraged by downstream components within system MediaKind’s Advertising portfolio addresses application and use cases such as (server-side) Dynamic Ad Insertion (DAI) across all ABR…

Ceros Offers Free Access to Experiential Content Creation Platform for Organizations Carrying Out Critical COVID-19 Relief Efforts

Experiential content marketing leader empowers key organizations to communicate their efforts effectively in a more human and engaging way Ceros, an experiential content creation platform, announced Ceros Gives, a new initiative to support organizations in the fight against COVID-19. Ceros Gives supports organizations carrying out critical COVID-19 relief efforts during this time through free access to the Ceros platform and ecosystem. Marketing Technology News: New Comscore and JW Player Partnership Delivers…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

Uberflip Launches Demandbase App to Dynamically Personalize Content Destinations for ABM Programs at Scale

The Demandbase app within Uberflip’s CEP will enable marketers to dynamically personalize content destinations for ABM programs at scale Uberflip, the leading cloud-based content experience platform (CEP), and Demandbase, the leader in Account-Based Marketing (ABM), announced a Demandbase app within Uberflip’s CEP that will enable marketers to dynamically personalize content destinations for ABM programs at scale. As successful ABM efforts rely on delivering a single, unified message to one account at a time, adopting…

Marketers Faced With A Content Conundrum Lose Sight Of ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

Singing Machine Unlocking Free Content on its Karaoke App Worldwide for 30 Days

Pass the time and lift your spirits during work and school shutdowns; choose from 50,000+ songs to sing The Singing Machine Company, Inc.- the North American leader in home karaoke consumer products - announced it will be giving away free access to its Singing Machine Mobile Karaoke App’s entire catalog of over 50,000 songs for 30 days. Gary Atkinson, Company CEO, commented, “At Singing Machine, we believe in the power of creating joy through music and bringing families together. With the global pandemic, our thoughts are…

Brightcove to Evolve the PLAY 2020 Event and Launch PLAY TV, an Innovative Streaming Experience Featuring the Most, Must-Watch Content…

A new over-the-top streaming experience will deliver engaging video programming around the world for people serious about video Brightcove Inc., the leading global provider of cloud services for video, announced that due to the global COVID-19 pandemic and to protect the health and safety of its customers, employees, and broader community, its PLAY 2020 event will not have a physical component in Boston this year. Instead, Brightcove will launch PLAY TV, an innovative, over-the-top streaming experience with the most,…

Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences

The Folloze Personalized Marketing Platform empowers modern B2B marketing teams to personalize the entire customer journey at infinite scale Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one…

Loop Media, Inc. Partners With Pac-12 as Its First Sports Content Partner, to Continue to Bring the Best Programming to Its Premium Business…

Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and a wholly-owned subsidiary of Interlink Plus, Inc., announced a partnership with Pac-12 Networks as a key new partner and its first sports content provider. The partnership gives viewers across Loop’s business content platform access to the Pac-12 Networks’ premium short-form content offerings as they become available, including game previews, highlights, recaps, postgame reports, interviews with student-athletes and…

MarTech Interview with Neha Sampat, CEO at Contentstack

"CMS products should be architected to take advantage of any and all AI as they become useful and emerge as best-in-class for a particular domain." What inspired your journey into technology? One of my life mantras is to “never be boring.” This is why I believe I didn’t find tech; tech found me. At university, I majored in French and Mass Communications. Outside of being a math and data nerd for most of my life, I didn’t really have any exposure to STEM and what STEM meant for me. I started my career in Public…

Akumina and BlueModus Partner to Eliminate Content Redundancy and Improve End User Experience

Akumina, the employee experience platform (EXP) powering personalized digital employee experiences, today announced a partnership with full-service technology agency, BlueModus. Together, Akumina and BlueModus provide customers with a platform-agnostic and content-centric approach to content management that is engaging and compelling to end users. BlueModus customers that want to align content management strategy with internal business processes can use the Akumina EXP to build a customizable front end experience that…

Caters News Agency Partners With Primis for Content Syndication

Primis, the video discovery platform, has reached an agreement with Caters News Agency, the UK's leading independent photo and news agency, to distribute their online archive and access to millions of images and digital assets across the Primis network. This will allow Caters News Agency to tap into new audiences, while Primis will add the trusted and established content provider to its extensive video content library. Caters is an international news, picture and video agency. They source and distribute exclusive news and…