Hybrid Events are the New Normal for Marketing and Sales

With the vaccine in production and ready to release, “Hybrid” has seen an upward trend in the market. An influencer once said, “In-person events will be back soon and they’ll be back with vengeance.” This statement stands true and holds a strong value within the events industry. How? People have been craving to get back to a normal life. Although after the pandemic really ends, only then the new definition of normal would be more understandable to us. The quick adaptation of virtual events was a smart and bold move in the…

Banzai Launches New Partner Marketing Solution for Webinars and Events

Banzai Reach for Partners helps companies like Adobe, Facebook, and ServiceNow generate more partner leads through webinars and events Banzai, a leading SaaS marketing automation provider, today released Banzai Reach for Partners. This product enables partner marketing teams to support their partners in creating more successful webinars and events. Marketing Technology News: CSG Extends Relationship With Mediacom Communications Through 2025 Banzai Reach for Partners introduces a range of partner marketing tools to…

John Shea Named Global President, Marketing And Events, Octagon Worldwide

Four Agency Executives Promoted to Senior Leadership Positions on Shea's Team Octagon, the preeminent integrated marketing and talent management agency in global sports and entertainment, announced the elevation of John Shea to Global President, Marketing and Events, Octagon Worldwide. In the role, Shea will oversee all U.S. and international marketing specialty groups for the agency, which include Brand Marketing, Property Consulting, Experiential Activation, Creative, Content, Production, as well as Digital…

Rakuten Marketing Data Breaks down Consumer Habits During the First Holiday Shopping Events of the Season

Larger Purchases Made on Single’s Day and a Higher Frequency of Orders During Click Frenzy Rakuten Marketing have released findings from data collected on Single’s Day and Click Frenzy which for the first time ever, fell over three consecutive days (Nov 11 - 13). Pulled from Rakuten Marketing’s award-winning affiliate network, the data reveals that the new back-to-back shopping format did not stop consumers from spending, with record breaking sales recorded by both Alibaba and Click Frenzy. Within the Rakuten Marketing…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season

Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers and partners in addition to opening new avenues to build a great brand-customer relationship, loyalty and networking with Marketing and Sales competing in the same space. Well, in the MarTech landscape, events and conferences have become the epitome of a new era of cooperative competition, “Coopetition." If you are yet to sign up for any events this year, look no further. Here…

Virtually Alive: How Augmented Reality at Live Events Changes the Marketing Game

Go to a sporting event today, and you'll often see a competition involving one or two people while ten thousand others only watch. At some point, a simple shell game will appear on the video board, and fans can follow the action but not influence the outcome. With all the downtime in sports today, teams try harder than ever to engage fans through traditional means, but instead, fans often retreat into their own phones. But advances in Augmented Reality can change all of that, focusing fans' attention back on their friends,…

Informa Engage Experts Share Modern Marketing Thought Leadership at Upcoming Industry Events

Informa Engage thought leaders have been invited to share their expertise on data, marketing automation, sales enablement and audience monetization at events hosted by Chief Marketer, Folio and the Software & Information Industry Association. "At the center of our business is understanding the needs of our audiences as well as the needs of the marketer's that want to reach these business decision makers. Our mission is to bring those two groups together in meaningful ways and to help marketers expand their market…

Kaon Interactive Revolutionizes Digital Sales and Marketing in 2020

Kaon's platform powered millions of digital sales and marketing engagements for global B2B enterprises in 2020; fueling a 30% growth in personnel to meet future and current demand Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, delivered an unprecedented number of mission-critical solutions in 2020 for leading B2B innovators who are committed to accelerating their sales and marketing digital transformation in the "next normal." With customer attention spans in…

Merkle Appoints Simon Esland as VP Practice Lead, Marketing Decisioning to Oversee Partnership With Pegasystems

Merkle, a leading technology-enabled, data-driven customer experience management company and part of dentsu international, has appointed Simon Esland to the newly created role of VP practice lead, marketing decisioning for Merkle’s partnership with Pegasystems Inc., the software company that crushes business complexity. Previously group head of marketing technology strategy at Vodafone, Esland will lead the largest decisioning practice in Europe and support Merkle’s expansion across all 14 markets in EMEA. As a leading…

Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications Officer. In this role, Hutchinson will focus on driving growth for dentsu’s Customer Experience Management (CXM) service line through the alignment of regional marketing and communications teams. A 19-year Merkle veteran, Hutchinson has held various marketing leadership roles within the organization, most recently CMO of Merkle Americas.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from GBK (Behavioral Marketing), Emerald (B2B Commerce), McColl’s Retail Group (Customer Experience Management), Hopin (Video Marketing), Confirmit (Customer Experience Management). GBK Collective Further Bolsters Advertising Effectiveness Expertise GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall…

6 Tips to Make Virtual Events a Success in the New Year and Beyond

Regardless of the industry or business size, every company was forced to make some sort of pivot in 2020 to address the challenges that COVID-19 presented. This was especially true for marketers with corporate event strategies. While 2020 started with the sudden cancellation of several industry events and the hope for some sort of normalcy by mid-year, even those who pushed their events back six months quickly recognized that in-person events weren’t going to happen. This was the exact scenario that my team was faced…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Lessons Learned: Taking Retail Marketing into 2021 and Beyond

As 2020 comes to a close, there are glimmers of hope for the retail industry that better days are ahead in 2021. First, the National Retail Federation reports a V-shaped recovery, with September marking the fourth straight month of year-over-year gains. Second, the U.S. Census Bureau, which monitors COVID-19 impact, announced that overall retail sales in September were up 1.9% seasonally adjusted from the previous month and up 5.4% year-over-year, more than triple and double the increases of August, respectively. While…

Hopin Acquires Topi to Pioneer Hybrid Events

Hopin is a place for people to make better connections for a better planet. In the pursuit of this mission, Hopin is announcing its acquisition of Topi, the event tech company I started almost 10 years ago with my co-founder Eric Sellin. We both have joined the Hopin team to lead the development of Hopin’s hybrid and mobile products. While working at Google, I attended countless conferences and always found the networking experience lacking my desired outcome. I kept meeting the same people, but the ability to meet new…

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales teams, in addition to the thousands of business analysts and researchers who mine data to keep their marketing and sales efforts "well oiled". This year, mostly due to the COVID-19 crisis, and economic slowdown due to the tense geopolitical reasons has been a challenging one -- not just for…

Sparks Announces Acquisition of Group Delphi’s Trade Show and Events Business

Sparks, a global brand experience agency, announced the acquisition of Group Delphi's trade show and event business. As part of the transaction, Sparks acquires Group Delphi's trade show and event services, assets, and facilities in Fort Wayne, Indiana and Paris, France, and welcomes the staff associated with these various functions and locations. By combining the trade show and events business of Group Delphi with Sparks, the company expands its full-service experiential offering and manufacturing footprint—strengthening…

Jifflenow Reports 400% QoQ Increase in Customer Meetings Scheduled at Virtual Events

Enterprises are boosting sales success by booking thousands of inbound and outbound virtual B2B customer meetings alongside all-digital events and conferences; this proven technique increases attendee engagement, boosts ROI, and expands sales pipelines Jifflenow, innovator of the world’s #1 Meeting Automation Platform (MAP), is on track to achieve a 400% increase in the current quarter over the previous quarter in the number of virtual customer meetings that are being scheduled at virtual events. Jifflenow’s marketing…

Predictions Series 2021: 6 AdTech Leaders and their Powerful Performance Marketing Insights for 2021

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…