Videos, images, and news stories can now be digitally signed by their creator, letting anyone know exactly what individual is responsible for the content, and further that not a single pixel or comma has been changed since that content was created and published. "Digital signing of images, stories, videos and other content has always been possible," says Wes Kussmaul, who manages Osmio's Professional Licensing Department, "but until now readers and viewers had no way of knowing exactly who did the signing. Now, with…

Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the internet, with legitimate-looking sites popping up to take advantage of programmatic buying automation while propagating misinformation. Naturally,…

In a charged political climate, purveyors of “fake” and “inflammatory” news thrive, combining clickbait headlines with social media to drive traffic. That was especially apparent this week, with Iowa’s first-in-the-nation caucuses on Monday. Fake news is a minefield for advertisers. A June 2019 study by DoubleVerify and Harris Poll found that nearly two-thirds (65%) of consumers would be likely to stop using a brand if they saw its advertising beside “fake news” or “inflammatory” content. In addition, nearly 90% reported…

Datametrex AI Limited is pleased to introduce its leading edge “Bot detector” and updates to its “Fake New Filter.” On November 19, 2018 the Company announced that it had developed a Fake News detection filter. Since then, the Company has been improving the technology to specifications outlined by its client. We are proud to announce that we are currently testing the product. Key development improvements include: Bot Detection – e.g. improvements on industry standards for detecting fake accounts on social media known as…

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy. The research indicates that the majority of consumers online: are…

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy. The research indicates that the majority of consumers online: are…

Chatbots are probably low on the list of weapons that we might think of when it comes to helping newsrooms, journalists and the general public combat fake news. Especially over the last couple of years, everything from political elections to debates on social issues has almost certainly been affected by countless AI-armed ‘bots’. It’s AI used for ill, spreading a blanket of disinformation that simply by weight of numbers has an effect on public consciousness. But now, the power of AI, in general, can and should be…

Datametrex AI Limited is pleased to announced that its wholly owned subsidiary, Nexalogy Environics Inc., has successfully identified multiple sources of Fake News on social media surrounding the recent federal government equalization plans utilizing its new Fake News Detection Filter. This news follows the recent press release, where the Company announced that it has updated its NexaIntelligence engine to include automated detection of suspicious news sources on social media. “Thanks to our propaganda detection technology,…

TruthGuard Is the Web's First Community-Driven Newspaper Rating System IronMonk Solutions, a New York-based digital agency, announced the launch of TruthGuard, a free web tool that allows users to rate newspapers and magazines for their credibility, quality standards and truthfulness. TruthGuard also allows users to report and flag fake news by using its free Chrome extension. TruthGuard is the web's first community driven newspaper rating system. It uses the Wiki model by allowing anyone to edit a publication's page,…

The Service Also Monitors Online Fact-Checking Services to Identify Stories That the Services Are Correcting Glean.info, a worldwide media monitoring and measurement service owned by CyberAlert LLC, introduced the first fake news monitoring service. The service collects content from more than 2,000 online news sources that are known to publish false, outlandish, extremist, extremely slanted or satiric information. The service also monitors online fact-checking services to identify stories that the services are correcting.…

To Fight Fakes News and Fake Reviews, Marketers Should Aim to Provide the Best Experience Possible that Helps Drive Customer Loyalty, and Prompts Customers to Generate Even More Reviews Customers and marketers are riddled with a common challenge -- how to identify fake news and fake reviews online. According to a recent article by MIT Technology Review, MIT Media Lab researchers found out that fake news about all kinds of topics spread faster than those that are accurate. Especially, false political news! Recently, BBC…

Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 could be the most challenging year for journalism and content marketing. Fighting against constant accusations of fake news on one hand and staying on top of media intelligence and analytics, journalists and content marketing professionals have an unprecedented battle ahead. Fake news has been prevalent for the entire lifetime of the internet, but it’s just how fast it can…

SpotX Strengthens Partnership with zvelo Preventing SpotX’s Advertising Partners from Running Ads Alongside Fake News and Problematic Content Related to Terrorism, Cryptocurrency Mining, and More SpotX, the global video advertising and monetization platform, has announced new capabilities to strengthen brand safety across their video ad ecosystem. SpotX is increasing brand safety vetting through identification and categorization of fake news sources by integrating new advances from zvelo – one of SpotX’s trusted brand…

Report Findings Focus on Key Challenges Impacting Journalists Today, including Accuracy, Credibility and Trust To uncover the biggest trends and challenges facing the media industry, Cision recently released its 2018 State of the Media Report, revealing that fake news continues to be a major concern for journalists around the world, emerging for the second year in a row. In fact, 56 percent of global respondents said fake news is making readers more skeptical about all the content they read. However, this…

zveloDB™ Extends Leadership of URL Database for OEM Partners zvelo, the leading provider of categorization and malicious detection data services for web content, traffic, and connected devices, announced significant and timely category additions to its comprehensive URL categorization database. zveloDB now offers OEM partners, network security vendors, and brands new and enhanced support for several emerging categories, including terrorism, cryptocurrency, blockchain, fake news, new malicious threat categories, and new…

The punches just keep on coming for programmatic advertising. It’s been blamed for the rise of ad fraud – including the unprecedented success of Russian botnet Methbot – as well as brand safety breaches where major brands have unknowingly financed extremists by advertising alongside their content. Now the upsurge in fake news – which was highlighted during the election cycle – is also being laid at the door of automated advertising. Programmatic provides the mechanism for generating revenue from fake news, and the more…

If YouTube can do it, why can't Facebook? Oh, wait! Facebook does request its users to take down copyrighted content "if" its software manages to pick any infringements. In 2017, things will change. World's most popular and most active social networking site is currently developing a cutting-edge content recognition system to effectively stem the issue of copyright infringements proactively. With its own in-house content recognition system, the social media giant is expected to curb the growing notoriety of “fake news” as…

Reuters, the world's largest multimedia news provider, announced the launch of an e-learning course to help newsrooms around the world spot deepfakes and manipulated media, produced in partnership with the Facebook Journalism Project. 'Identifying and Tackling Manipulated Media,' available, aims to help newsrooms fully equip themselves to identify and reject manipulated video, pictures and audio to help fight the spread of misinformation. The 'Identifying and Tackling Manipulated Media' course encompasses real world…

Converseon, a leading consumer intelligence technology and consulting firm that leverages human-centered machine learning to generate insights from unstructured social data released the Social Trust Index ("SoTI") for the automotive industry at the New York Automotive show. The index is the first to measure and rank expressed trust and distrust towards specific automotive brands in social media using advanced, accurate machine learning technology. The analysis, which ranked 18 brands on social data over the 18. Months…

If you are a Breaking-News Publisher, Google is taking noble steps to sustain your digital business. In a timely financial relief to global and local news publishing sites, Google Ad Manager is waiving off ad serving fees with an immediate effect. Google announced it is waiving off ad-serving fees globally on Ad Manager for five months. With the spread of coronavirus to every corner of the world, we are seeing a surge of people going out of employment, and businesses calling it a pause on their Marketing and…