DSC is an opt-in based solution addressing third-party cookie deprecation, which puts publishers in control of their data and enables advertisers to reach desired audiences and measure attribution Next generation identity…
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Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management…
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Frankly Inc., a multiplatform engagement, monetization and data company, recently announced the expansion of its first party data network through a multi-year service agreement with Newsweek. In total, Frankly will now have access to over…
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Collaborative effort gives advertisers unmatched access to first-party data and comprehensive contextual targeting With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and…
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More than 18 months after announcing that Chrome would no longer support third party cookies, Google declared a year-plus delay in that plan, citing the need for more time to “get this right.” While the natural inclination for publishers…
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Eyeota, the leading data partner to global enterprises, announced that its long-standing interoperable and ID-agnostic approach to data has prompted significant global growth and deepened marketplace relevance over the past year. Among the…
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The collaboration enables brands, agencies, and publishers to access data that shows what customers love and care about for audience insights and activation in a privacy-safe way.  InfoSum, the world’s leading data collaboration…
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Amperity, the #1 enterprise Customer Data Platform (CDP) for consumer brands, today announced that it supports the Unified ID 2.0 (UID 2.0) initiative, a collaborative and soon-to-be open-source framework for cookieless media. Amperity has…
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Online tool provides ‘readiness scores’ based on data confidence, access, and utility, along with detailed steps for how companies can prepare to move away from third-party data The deprecation of third-party cookies and…
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Today G/O Media, a leading digital publisher, announced the launch of its new audience data product, G/O Veritas. Veritas was developed with over fifteen years of proprietary audience insights from across G/O Media's portfolio of sites, and…
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Integration aims to allow advertisers to target audiences across linear, connected, and addressable TV advertising in a privacy-conscious way Blockgraph, the only Identity Operating System (IDoS) purpose-built for the TV ecosystem and…
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Criteo innovates with new, first-of-its-kind contextual advertising solution that leverages deep-rooted connections to retailers, brands and publishers to go beyond keywords and environments, reaching consumers in a shopping mindset Criteo…
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Adobe (Nasdaq:ADBE) today announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe…
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Mediavine Publishers are Among the Select Group Passing Probabilistic and Deterministic Data Mediavine, the largest exclusive full-service ad management firm in the U.S., is pleased to partner with ID5, a leading identity solution for…
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B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform. Today, KickFire announced their latest data partnership with RollWorks, a division of NextRoll, Inc., to deliver…
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After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry's shift to transparent and ethical data practices Wyng, the leading provider of zero-party data…
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Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this…
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Mediavine Integrates with Slickstream to Create a Privacy-Safe Open Web Mediavine, the largest exclusive ad management company in the U.S., is pleased to roll out the second of two different first-party data solutions for its community of…
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New Solution Enables BlueConic Customers to Meet Their Goals for Transformational Growth While Mitigating the Effects of Ongoing Browser Privacy Changes BlueConic, the world’s leading pure-play customer data platform (CDP), today announced…
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Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced its AudienceDesigner (ADS) platform was named a key partner for first-party data onboarding by Adform, one of the world's leading…
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