Infrastructure provider to bring trusted digital asset data to specialized oracle solution Aquanow, a leading digital asset infrastructure company and crypto liquidity provider, today announced it will join the continuously expanding Pyth…
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Amberdata's institutional-grade data platform will provide comprehensive, high quality digital asset data on-chain through the Pyth Network Amberdata, the leading provider of digital asset data, today announced it has joined the Pyth…
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Capabilities open $800B in incremental revenue for innovative brands Persado, the AI content generation and decisioning platform that delivers outsized value at scale to Fortune 500 companies, announced major new enhancements to its…
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Emerges As Market Leader As Privacy Changes Further Accelerate Shift from Third Party Tracking Jebbit (“the company”), the world’s leading zero-party data platform, announced a record-breaking year in performance, doubling revenue with…
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Lovepop realizes up to 5% revenue per email send increase through integration with Shopify and Lytics Lytics, a leading customer data platform (CDP) that improves marketing outcomes using first-party data, today announces an integration…
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85 percent of publishers feel that 1P data will be significant to future revenue OpenX revealed the results of the company's latest survey, examining how publishers are currently viewing and utilizing first party data. The findings…
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DSC is an opt-in based solution addressing third-party cookie deprecation, which puts publishers in control of their data and enables advertisers to reach desired audiences and measure attribution Next generation identity…
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Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management…
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Frankly Inc., a multiplatform engagement, monetization and data company, recently announced the expansion of its first party data network through a multi-year service agreement with Newsweek. In total, Frankly will now have access to over…
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Customers have additional ways to enhance audience experiences and capture greater insights to drive sales and marketing ON24 announced the latest innovations across the ON24 platform. Customers can enhance prospect and customer…
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Bombas and other clients are seeing 7x+ ROI within days of implementation FullContact, the industry leader in identity resolution as a service, today announced a new partnership with Simon Data, a leading customer data platform (CDP). The…
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Advertisers and Agencies, including Omnicom, to activate audience-based campaigns directly from InfoSum data clean rooms using first-party data via Unified ID 2.0 InfoSum, the world’s leading data collaboration platform, announced a new…
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Illuma Technology, the contextual AI specialist, has appointed a Global Partnerships Director to meet growing demand for its first-party data solutions.  Retail media expert Nigel Ponder spearheads Illuma’s growth in audience modelling;…
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BDEX’s new self-service tool within its data exchange platform helps companies target the right people at the optimal time and place while protecting privacy BDEX, the first and largest consumer data exchange platform (DXP)…
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Brands, Retail Buyers & Investors Can Now Utilize First-Party Customer Analytics to Identify Growth and Optimization Opportunities SnackMagic, the 100% customizable snack and swag service, announced the launch of CPGpulse, a…
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New product Braze Catalogs help marketers build more personalized campaigns Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced a series…
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Combined company will help customers take control of their data and address audiences effectively in the absence of third-party cookies TripleLift, the advertising technology company reinventing ad placement at the intersection of…
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Groundbreaking intelligence report predicts how 75 themes will scale over the medium-term, offering investment and strategic guidance for business leaders. Conscious-led consumerism, the growing importance of first-party data, the…
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Hum, the only Customer Data Platform (CDP) purpose built for scholarly and professional publishing, launches AI-powered solutions that make unifying and activating first-party publisher data easier and more affordable than ever before.…
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Lytics CDP integrates with Amazon’s new advertising targeting API; Lytics customers can use hashed email and first-party cookies to retarget consumers on Amazon’s powerful DSP Lytics, a leading customer data platform (CDP) that improves…
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