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Buzzoole Launches Fraud Detection Tool for Influencer Marketing Based on Opt-In First-Party Instagram Data

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee real audiences, real engagements and real robust results. According to the eConsultancy survey 'Influencer Marketing…

Codewise Launches the Industry’s First Ad Analytics Platform with Embedded Ad Fraud Detection

Digital Marketers Can Now Detect Ad Fraud and Measure, Manage and Optimize Ads Operations All in One Place, Achieving Unprecedented ROI Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced that it has enriched its Voluum ad tracking platform with an Anti-Fraud Kit, becoming the only advertising analytics platform that includes a comprehensive solution for…

RhythmOne Announces Its Early Partnership With Pixalate’s MRC-Accredited OTT Fraud Detection and Filtering Solution

RhythmOne Continues to Help Lead the Advanced TV and OTT Ad Market with Commitment to Providing Clients with Highest Quality Inventory RhythmOne plc, a global advertising technology company, announced that it has formed an early, collaborative partnership with Pixalate, Inc. regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution, a key component of Pixalate’s comprehensive ad fraud detection and prevention platform. RhythmOne’s…

Peer39 by Sizmek Unveils AI-driven Pre-bid and Post-buy Reporting, Advances Fraud Detection and Filtration

Brand safety solution provider now detects Sophisticated Invalid Traffic, providing marketers with protection for their brand's equity and investment across all inventory types/media channels Sizmek, the largest independent buy-side platform in the world, today announced the industry's first multichannel AI-driven fraud detection and filtration solution that uniquely identifies bots and other invalid traffic threats. Combined with Sizmek's existing data enablement, creative optimization and media execution capabilities,…

CAKE by Accelerize Announces Partnership with Leading Fraud Detection Provider Anura.io

Anura Partnership Delivers Cake Customers with Seamless Access to Innovative Technology for Identifying Bots and Fraudulent Traffic, Further Expands CAKE’s Digital Marketing Ecosystem Accelerize and its digital marketing software division CAKE announced a partnership with Anura's advertising fraud protection software. Providing CAKE customers seamless access to a solution for identifying advertising bots and suspicious activity, Anura is available now as an integration with CAKE’s entire suite of enterprise SaaS marketing…

Mavrck Releases New Fraud Detection Tools to Evaluate and Manage Influencer Marketing Risk

With influencer fraud becoming more and more prevalent, and as the industry continues to search for ways to address fraudulent activity, influencer marketing platform Mavrck is leading the charge and releasing new, automated tools to help combat influencer fraud. Mavrck’s methodology is designed to assess and indicate follower and engagement fraud to empower marketers to make informed decisions about influencers based on their risk tolerances. With beta testing now complete, Mavrck is rolling the capability out to select…

Thwarting Digital Ad Fraud at Scale: An Open Source Experiment with Anomaly Detection

Ad fraud continues to be a thorn in the side of digital advertisers, as bot traffic and fraudulent human activity falsely inflates ad statistics. Such activity forces unwitting brands to shell out for clicks or impressions that have no hope of reaching – let alone converting – potential customers. A recent study by White Ops and the Association of National Advertisers (ANA) finds that advertisers lost around $5.8 billion to ad fraud last year. On the brighter side, the study also found that efforts to defeat ad fraud – using…

YouAppi Granted Patent for App-Scanner, Enabling Quick and Effective Detection of Fraudulent Traffic

YouAppi announced that it has received a certificate of patent for its App-Scanner system (Patent No. 249979) under the title of invention: System and method for monitoring electronic content. Among other things, the App-Scanner enables YouAppi to monitor the flow of control messages during the ad serving process and detect, and then prevent, a wide range of fraud cases. YouAppi's App-Scanner system monitors and analyzes communications to and from a smartphone, enabling an automatic emulation of the user experience for…

The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools

Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy Accountability Group (TAG) developing focused programs. Many platforms rely on specialized third parties like Integral Ad Science (IAS), Forensiq, and others to keep the ecosystem safe. However, working predominantly with external partners carries risks and reduces control. One classic outsourcing rule states that business-critical processes shouldn’t be outsourced unless they’re a commodity.…

Kount Named #1 in Quadrant Evaluation of eCommerce Fraud Prevention Vendors

In a new industry analyst report, Kount’s AI-driven fraud protection platform is recognized as the top solution for both Technology Excellence and Customer Impact analysis of SPARK Matrix Kount, the leader in digital fraud protection and identity trust, announced that a recent independent eCommerce fraud prevention vendor evaluation from an industry analyst has ranked Kount as the top overall solution. Analysts assessed dozens of vendors and chose 10 to highlight in the SPARK Matrix™, where Kount ranked highest overall…

Outbrain Selects CHEQ for Global Ad Fraud Protection

Outbrain, the world's leading discovery and native advertising platform on the open web, recently selected CHEQ's cybersecurity-backed offering to secure its digital media from non-human, invalid and fraudulent traffic. This additional layer of ad-fraud protection now sits on top of Outbrain’s existing, rigorous defenses. “Ad fraud is a consistent problem plaguing the digital advertising industry,” said Yossi Amara, Chief Information Officer at Outbrain. “By partnering with CHEQ, we are taking the…

Ekata Launches New Identity Verification Tool to Fight Digital Fraud

Network Score Improves Risk Analysis for Digital Interactions Ekata today announced the release of the latest innovation to its global identity verification dataset, Network Score. Network Score is a machine learning prediction that enables businesses to better identify good and bad customers based on a series of insights. The new dataset flags potentially risky digital transactions and fraudulent customers by analyzing the activity patterns of the identity information being used. Network Score leverages the power of the…

1ST CENTRAL Selects Shift Technology to Spot Potential Fraud in the Claims and Application Process

UK Motor Insurer Views Fraud Mitigation as Benefiting Honest Policyholders Shift Technology, a provider of AI-native fraud detection and claims automation solutions for the global insurance industry, announced that 1ST CENTRAL, a leading UK-based motor insurance provider has selected the company to support its fraud detection initiatives. As a result, 1ST CENTRAL will deploy Force, Shift's fraud detection solution, to uncover and identify suspicious behaviors in both the insurer's application and claims processes.…

Kount’s Digital Account Fraud Protection Ties For the Highest Score in Current Offering Category

Independent Research Firm Names Kount as a “Strong Performer” in RBA report Kount, the leader in identity trust and digital fraud prevention, announced independent analyst firm Forrester Research has named Kount a “Strong Performer” in The Forrester Wave™: Risk Based Authentication (RBA), Q2 2020. Kount tied for the highest score in the Current Offering category. Kount is one of just seven companies to be included in the Forrester Wave™ for RBA. To be selected for the final report, vendors had to have a thought-leading,…

Incognia Fights Mobile Fraud and Protects Privacy with Location Behavioral Biometrics

Incognia offers first private identity solution based on location behavior Private identity company, Incognia, announced the launch of its location-based behavioral biometrics solution developed to combat rising rates of mobile fraud. Incognia's Anti-fraud SDK and APIs enhance identity verification and authentication for banks, fintech and retailers with mobile applications. Working in the background, Incognia builds a unique location fingerprint for each mobile user, without capturing or storing any PII, to create a…

Barclaycard Payments Partners With Kount to Deliver Industry-Leading Fraud Prevention and Prepare Businesses for Strong Customer…

Kount’s advanced fraud prevention uses adaptive AI and machine learning combined with the Identity Trust Global Network to protect businesses from chargebacks and false positives The real-time fraud screening and risk analysis also helps businesses better prepare for SCA by allowing them to take advantage of ‘TRA’ exemptions Barclaycard Payments, which processes almost 40 per cent of card transactions in the UK, has announced a new partnership with leading fraud prevention provider Kount to give Barclays Transact…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

Experian Releases New Version of Its Integrated Digital Identity and Fraud Risk Platform to Help Businesses Quickly Respond to Today’s…

CrossCore® enables self-service orchestration and faster performance The ability to confidently recognize consumers and safeguard their digital transactions is becoming increasingly challenging for businesses. In addition, fraud threats continue to rise across the globe as fraudsters take advantage of the COVID-19 global health crisis and rapidly shifting economic conditions. Experian’s CrossCore® combines risk-based authentication, identity proofing and fraud detection into a single cloud platform, which means…

AdMaven Launches New Security Features to Combat Ad Fraud

AdMaven, one of the world's leading advertising networks, is unveiling its advanced security capabilities that will help its growing network of advertisers use the self-service platform with confidence and reassurance. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record According to research commissioned by the Association of National Advertisers (ANA), in the US alone, advertisers lost $7.2bn to bot fraud in 2019, up from $6.3bn in 2015. Security,…

Fraudlogix Offers Free Ad Fraud Solution to Programmatic Businesses Affected by COVID-19

In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has committed to providing the Lite version of their ad fraud, viewability and brand safety service for free until Oct. 1, 2020 to all companies that may benefit In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has…