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Buzzoole Launches Fraud Detection Tool for Influencer Marketing Based on Opt-In First-Party Instagram Data

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee real audiences, real engagements and real robust results. According to the eConsultancy survey 'Influencer Marketing…

Codewise Launches the Industry’s First Ad Analytics Platform with Embedded Ad Fraud Detection

Digital Marketers Can Now Detect Ad Fraud and Measure, Manage and Optimize Ads Operations All in One Place, Achieving Unprecedented ROI Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced that it has enriched its Voluum ad tracking platform with an Anti-Fraud Kit, becoming the only advertising analytics platform that includes a comprehensive solution for…

RhythmOne Announces Its Early Partnership With Pixalate’s MRC-Accredited OTT Fraud Detection and Filtering Solution

RhythmOne Continues to Help Lead the Advanced TV and OTT Ad Market with Commitment to Providing Clients with Highest Quality Inventory RhythmOne plc, a global advertising technology company, announced that it has formed an early, collaborative partnership with Pixalate, Inc. regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution, a key component of Pixalate’s comprehensive ad fraud detection and prevention platform. RhythmOne’s…

Peer39 by Sizmek Unveils AI-driven Pre-bid and Post-buy Reporting, Advances Fraud Detection and Filtration

Brand safety solution provider now detects Sophisticated Invalid Traffic, providing marketers with protection for their brand's equity and investment across all inventory types/media channels Sizmek, the largest independent buy-side platform in the world, today announced the industry's first multichannel AI-driven fraud detection and filtration solution that uniquely identifies bots and other invalid traffic threats. Combined with Sizmek's existing data enablement, creative optimization and media execution capabilities,…

CAKE by Accelerize Announces Partnership with Leading Fraud Detection Provider Anura.io

Anura Partnership Delivers Cake Customers with Seamless Access to Innovative Technology for Identifying Bots and Fraudulent Traffic, Further Expands CAKE’s Digital Marketing Ecosystem Accelerize and its digital marketing software division CAKE announced a partnership with Anura's advertising fraud protection software. Providing CAKE customers seamless access to a solution for identifying advertising bots and suspicious activity, Anura is available now as an integration with CAKE’s entire suite of enterprise SaaS marketing…

Mavrck Releases New Fraud Detection Tools to Evaluate and Manage Influencer Marketing Risk

With influencer fraud becoming more and more prevalent, and as the industry continues to search for ways to address fraudulent activity, influencer marketing platform Mavrck is leading the charge and releasing new, automated tools to help combat influencer fraud. Mavrck’s methodology is designed to assess and indicate follower and engagement fraud to empower marketers to make informed decisions about influencers based on their risk tolerances. With beta testing now complete, Mavrck is rolling the capability out to select…

Thwarting Digital Ad Fraud at Scale: An Open Source Experiment with Anomaly Detection

Ad fraud continues to be a thorn in the side of digital advertisers, as bot traffic and fraudulent human activity falsely inflates ad statistics. Such activity forces unwitting brands to shell out for clicks or impressions that have no hope of reaching – let alone converting – potential customers. A recent study by White Ops and the Association of National Advertisers (ANA) finds that advertisers lost around $5.8 billion to ad fraud last year. On the brighter side, the study also found that efforts to defeat ad fraud – using…

YouAppi Granted Patent for App-Scanner, Enabling Quick and Effective Detection of Fraudulent Traffic

YouAppi announced that it has received a certificate of patent for its App-Scanner system (Patent No. 249979) under the title of invention: System and method for monitoring electronic content. Among other things, the App-Scanner enables YouAppi to monitor the flow of control messages during the ad serving process and detect, and then prevent, a wide range of fraud cases. YouAppi's App-Scanner system monitors and analyzes communications to and from a smartphone, enabling an automatic emulation of the user experience for…

The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools

Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy Accountability Group (TAG) developing focused programs. Many platforms rely on specialized third parties like Integral Ad Science (IAS), Forensiq, and others to keep the ecosystem safe. However, working predominantly with external partners carries risks and reduces control. One classic outsourcing rule states that business-critical processes shouldn’t be outsourced unless they’re a commodity.…

Incognia Fights Mobile Fraud and Protects Privacy with Location Behavioral Biometrics

Incognia offers first private identity solution based on location behavior Private identity company, Incognia, announced the launch of its location-based behavioral biometrics solution developed to combat rising rates of mobile fraud. Incognia's Anti-fraud SDK and APIs enhance identity verification and authentication for banks, fintech and retailers with mobile applications. Working in the background, Incognia builds a unique location fingerprint for each mobile user, without capturing or storing any PII, to create a…

Barclaycard Payments Partners With Kount to Deliver Industry-Leading Fraud Prevention and Prepare Businesses for Strong Customer…

Kount’s advanced fraud prevention uses adaptive AI and machine learning combined with the Identity Trust Global Network to protect businesses from chargebacks and false positives The real-time fraud screening and risk analysis also helps businesses better prepare for SCA by allowing them to take advantage of ‘TRA’ exemptions Barclaycard Payments, which processes almost 40 per cent of card transactions in the UK, has announced a new partnership with leading fraud prevention provider Kount to give Barclays Transact…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

Experian Releases New Version of Its Integrated Digital Identity and Fraud Risk Platform to Help Businesses Quickly Respond to Today’s…

CrossCore® enables self-service orchestration and faster performance The ability to confidently recognize consumers and safeguard their digital transactions is becoming increasingly challenging for businesses. In addition, fraud threats continue to rise across the globe as fraudsters take advantage of the COVID-19 global health crisis and rapidly shifting economic conditions. Experian’s CrossCore® combines risk-based authentication, identity proofing and fraud detection into a single cloud platform, which means…

AdMaven Launches New Security Features to Combat Ad Fraud

AdMaven, one of the world's leading advertising networks, is unveiling its advanced security capabilities that will help its growing network of advertisers use the self-service platform with confidence and reassurance. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record According to research commissioned by the Association of National Advertisers (ANA), in the US alone, advertisers lost $7.2bn to bot fraud in 2019, up from $6.3bn in 2015. Security,…

Fraudlogix Offers Free Ad Fraud Solution to Programmatic Businesses Affected by COVID-19

In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has committed to providing the Lite version of their ad fraud, viewability and brand safety service for free until Oct. 1, 2020 to all companies that may benefit In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has…

Report: Online Payment Fraud Surged More Than 70 Percent in 2019 as Cybercriminals Exploit New Payment and Business Types

New Digital Trust & Safety Index shows fraudsters are now mostly using mobile devices to commit payment fraud Online payment fraud attempts increased by 73 percent in 2019, according to a new report from Sift. The research, the Digital Trust & Safety Index, details the different ways fraudsters target online businesses, the platforms and payment types they use, the times of year they most frequently strike, and many other patterns discovered through Sift’s global data network of more than 400 billion events per…

Castle Unveils Industry’s First Identity-Aware Bot Detection

New Product Protects Organizations from Advanced Bot Attacks without Compromising the Customer Experience Castle, the consumer identity protection company, announced Identity-Aware Bot Detection, an industry-first product for protecting organizations against advanced bot attacks while maintaining the optimal customer experience. Technology advancements have made it easier for organizations to identify conventional botnet attacks that use large-scale denial of service (DDoS). As a result, bot attacks have grown…

Anzu.io Partners With Forensiq to Bring Advanced Fraud Protection to In-Game Advertising Across Platforms

In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile. Ad fraud continues to be a major concern for digital advertising as a whole, with a reported risk of a loss amounting to $23 billion globally. In-game advertising…

Bot Fraud: Financial Services Count the Cost

The tech world moves fast. As new platforms are developed and users migrate, one troubling constant has emerged: fraudsters keep following the money. No surprise then, that financial services apps are firmly in those criminal crosshairs. The sector is booming, with 115.6 million people banking on mobile at least once a month across the US. As usage rates grow, so too do the risks for the sector, and apps coming under increasing threat from automated bots. A report from ThreatMetrix reveals that companies fell victim to 3…

DoubleVerify Announces the First Programmatic Platform Certification Program for Comprehensive Connected TV Fraud Protection

Amobee, MediaMath, SpotX, the Trade Desk & Xandr Are First Platforms to Be Certified by DV DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s…