Outbrain Selects CHEQ for Global Ad Fraud Protection

Outbrain, the world's leading discovery and native advertising platform on the open web, recently selected CHEQ's cybersecurity-backed offering to secure its digital media from non-human, invalid and fraudulent traffic. This additional layer of ad-fraud protection now sits on top of Outbrain’s existing, rigorous defenses. “Ad fraud is a consistent problem plaguing the digital advertising industry,” said Yossi Amara, Chief Information Officer at Outbrain. “By partnering with CHEQ, we are taking the…

ClearSale Unveils Updated Shopify App to Give E-Commerce Merchants Cutting-Edge Fraud Protection

International fraud protection leader ClearSale announced updates to its integration with Shopify, now as a public app.  The public app ensures that the ClearSale app has been through the Shopify review process and provides e-commerce merchants protection from fraud, chargebacks and false positive declines. Marketing Technology News: Gap Inc. Taps DEG as Its Global Email Agency of Record The update to the application is timely, with reports suggesting that U.S. retailers have seen as much as a 68% year-over-year growth…

ClearSale Unveils Updated Shopify App to Give E-Commerce Merchants Cutting-Edge Fraud Protection

International fraud protection leader ClearSale announced updates to its integration with Shopify, now as a public app. The public app ensures that the ClearSale app has been through the Shopify review process and provides e-commerce merchants protection from fraud, chargebacks and false positive declines. The update to the application is timely, with reports suggesting that U.S. retailers have seen as much as a 68% year-over-year growth in online sales as a result of the COVID-19 pandemic protections. ClearSale’s service…

Kount’s Digital Account Fraud Protection Ties For the Highest Score in Current Offering Category

Independent Research Firm Names Kount as a “Strong Performer” in RBA report Kount, the leader in identity trust and digital fraud prevention, announced independent analyst firm Forrester Research has named Kount a “Strong Performer” in The Forrester Wave™: Risk Based Authentication (RBA), Q2 2020. Kount tied for the highest score in the Current Offering category. Kount is one of just seven companies to be included in the Forrester Wave™ for RBA. To be selected for the final report, vendors had to have a thought-leading,…

TrafficGuard Launches Free Advertising Fraud Protection

Advertising fraud prevention specialist introduces free solution to help businesses of all sizes protect their ad spend Leading ad fraud prevention specialist, TrafficGuard, announced the launch of its free pay-per-click (PPC) protection. With the launch of their free ad fraud protection, TrafficGuard is committed to helping businesses ensure their ad spend generates real advertising engagement. The free version of TrafficGuard’s award-winning fraud protection gives businesses the transparency they need to protect…

Dealer.com Maintains Commitment to Ad Fraud Protection with TAG Recertification Against Fraud

For the third consecutive year, Dealer.com has earned a TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Dealer.com is the only automotive-specific digital advertising company to carry this coveted designation. Since 2016, Dealer.com, a premiere automotive industry end-to-end marketing solution, has been devoted to combating fraudulent advertising activity to ensure…

Anzu.io Partners With Forensiq to Bring Advanced Fraud Protection to In-Game Advertising Across Platforms

In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile. Ad fraud continues to be a major concern for digital advertising as a whole, with a reported risk of a loss amounting to $23 billion globally. In-game advertising…

DoubleVerify Announces the First Programmatic Platform Certification Program for Comprehensive Connected TV Fraud Protection

Amobee, MediaMath, SpotX, the Trade Desk & Xandr Are First Platforms to Be Certified by DV DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s…

3dcart Partners with Clearsale to Deliver Comprehensive E-Commerce Fraud Protection for Customers

3dcart offers its merchants higher approval rates and virtually eliminates chargebacks through its partnership with leading fraud protection provider ClearSale International fraud protection leader ClearSale announced that it inked a partnership with leading eCommerce platform 3dcart. This featured partnership offers 3dcart customers advanced card-not-present fraud protection that combines machine learning with human expertise to deliver the industry's highest order approvals and lowest rates of false positives. Customers…

Headway Partners With Ad Fraud Protection Leader Pixalate

Partnership Will Provide Headway's Clients Ad Fraud Protection Headway, the leading data-driven media buying company for marketers worldwide, announced a partnership with Pixalate, the leader in ad fraud protection and data intelligence, to ensure its video inventory is free of ad fraud and fully viewable. This partnership will provide leading-edge analytics technology designed to protect Headway's clients against the newest and most difficult forms of ad fraud, helping brand marketers safely purchase high-quality…

Marketers With Successful Fraud Protection Solutions Have A Competitive Edge

Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper commissioned by AppsFlyer entitled Mobile Fraud: Marketers’ Massive Hidden Threat explores, only 1 in 5 enterprise marketers feel they are able to systematically monitor and prevent fraud. Marketers still rely heavily on legacy technologies and tools to combat mobile ad fraud and firms like an…

DoubleVerify Announces Exclusive Partnership with Yahoo! JAPAN To Power Their Standard Feature of Ad Fraud and Brand Safety Protection

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a leading media platform in the region, to power their standard feature of traffic policy management and compliance across the Yahoo! JAPAN Ads Display Ads platform. Beginning in Q1 2021, advertisers will be able to run advertising campaigns with this enhanced standard feature of Yahoo! JAPAN Ads Display Ads, leveraging DoubleVerify’s global…

AppsFlyer Launches Post-Attribution Protection to Address $2.3 Billion in Global App Install Fraud Exposed to Date in 2019

Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global leader in mobile attribution and marketing analytics, released the 2019 edition of the State of Mobile Fraud, which finds $2.3 billion in ad spend was exposed to app install fraud in the first half of 2019. In conjunction with the release of the report, which finds that a significant portion of fraud is not blocked as it occurs, AppsFlyer announced the rollout of a new feature and protection layer –…

Study Shows 90% Less Fraud in TAG Certified Channels in U.S.

New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, released its 2020 US fraud benchmark study, showed a dramatic 90% reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study found an IVT rate of just 1.05% across TAG Certified channels, compared to the industry…

ClearScore Selects Netacea for Bot Protection

Netacea, a provider of bot management solutions, announces that ClearScore, the UK’s leading free credit score and credit marketplace, has selected Netacea’s bot management solution to protect against credential stuffing attacks and account takeovers. Netacea’s Intent Analytics engine can quickly and accurately distinguish bots from humans, which allows ClearScore to give genuine users access and stop malicious bots. The partnership sees ClearScore advance its online security from web application firewalls, rate limiting,…

TechBytes with Marika Vilen, SVP Platform Commercialization, Global Identity & Fraud at Experian

Hi Marika, please tell us about your current role and the team / technology you currently handle at Experian. I’m the SVP of Platform Commercialization at Experian Global Identity & Fraud. My team looks after the global partner ecosystem for CrossCore, our flagship identity & fraud platform.  We also manage commercialization and go-to-market strategy for global identity and fraud solutions. With CrossCore, businesses benefit from a broad set of capabilities and expertise from Experian as well as from our…

Consumer Study Reveals Shocking Shift In Attitudes Towards Fraud Post-Lockdown

Warning for retailers to be vigilant after a huge rise in false consumer claims More than a third (36%) of consumers in the United Kingdom admitted to filing false claims in order to get ecommerce orders for free, according to a Signifyd consumer survey. 32% of respondents admitted to breaking discount or promotion rules in order to receive a price break they were not entitled to. Retailers expected to see record levels of fraudulent orders, as online orders soar ahead of Christmas and  number of false claims…

Signifyd Joins Shopify Plus Certified App Program to Protect Enterprise Shopify Retailers From Fraud and Abuse

The move expands liability-shift fraud and abuse protection to Shopify Plus enterprise retailers and brands selling around the world Signifyd is now a leading commerce solution provider offering liability-shift fraud protection through the Shopify Plus Certified App program expanding the integration options for enterprise brands and retailers looking to maximize conversions while shielding their businesses from fraud and consumer abuse. By completing Shopify’s rigorous certification process, which assesses vendors’…

Kount Launches New Podcast that Breaks Down the Latest Trends in Fraud, Digital Identity, eCommerce and Cybersecurity

The 5 Trends, 5 Minutes: Cyber & Fraud Podcast will feature industry leaders focused on fraud prevention, payments, eCommerce and more Kount, the leader in fraud prevention and identity trust, today announced a new podcast called 5 Trends, 5 Minutes: Cyber & Fraud. The weekly show features the top five headlines in cybersecurity, fraud prevention, eCommerce and payments, as well as an interview with industry experts breaking down key topics. The new podcast equips listeners with best practices and insights to…

Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns

Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers Ogury, the global leader in mobile advertising driven by user choice, announced the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to…