Video is The Future of Content Marketing

In a chat with MarTech Series, Nuxeo's Uri Kogan Predicts that AI Is Going to Be Critical in Creating the Millions of Variants That a Global Content Strategy Demands In 2018,  what would failure sound like? Running a marketing strategy in 2018 without the mention of video campaigns!  Video now plays a central role in marketing outreach and campaign efforts across customer journeys. According to Hubspot, 54% of online customers prefer to see videos from their chosen brands in comparison to emails and social media-based…

The Future of SaaS and Content Marketing in the Subscription Economy

In a latest report highlighting the growth of subscription economy, SaaS and IoT have achieved the highest level of subscription revenue growth since Q2 2017. The report also marks entry of Manufacturing, Telecommunications and Publishing industries. No two subscribers are same. They have different levels of interest in a product, and are more than willing to pay for their choice. Recommended: How Well Does Amazon's MarTech Understand Its Customers? SaaS Organizations Selling in the Subscription Economy Bring…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AccuData (Behavioral Marketing), Terminus (Account-based Marketing), Twilio Segment (Customer Data Platform), Clinch (E-Commerce), and Sectigo (Identity Management). AccuData Launches NextGen Behavioral Targeting Solution AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution …

Twilio Segment Highlights Future of CDP Industry in New Report

Twilio Segment, the world’s leading customer data platform (CDP), published “The 2030 Today Report,” a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision-makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts. “Customer data is the new currency for any serious digital-first…

Terminus Names Daniel Incandela as Chief Marketing Officer

Terminus, the leading account-based marketing platform, announces the addition of enterprise software marketing veteran Daniel Incandela as its chief marketing officer (CMO). After a record-breaking year of momentum, including three acquisitions, significant product improvements and the addition of key executive team hires, Incandela is joining to help propel through its next stage of rapid growth. Marketing Technology News: Captiv8 & Nielsen Study Reveals the Positive Impact of Influencer Marketing Daniel…

Hyland and Alfresco Named a Leader in the Gartner Magic Quadrant for Content Services Platforms 2020

Report evaluates content services vendors' completeness of vision and ability to execute Hyland and its new acquisition, Alfresco were both named Leaders in the Gartner 2020 Magic Quadrant for Content Services Platforms*. This is the 11th consecutive year Gartner has recognized Hyland as a Leader within the evolved content services report, and the inaugural Leader positioning for Alfresco. Hyland completed its acquisition of Alfresco in October. Marketing Technology News: Vidyard’s Free Asynchronous Video Messaging…

M-Files Named a Visionary in 2020 Gartner Magic Quadrant for Content Services Platforms

M-Files Corporation, the intelligent information management company, announced that the company has been recognized as a Visionary in Gartner, Inc.’s 2020 Magic Quadrant for Content Services Platforms. In this year's evaluation of 18 vendors, Gartner named M-Files as a Visionary based on its completeness of vision and ability to execute. Facing a new business reality brought on by the 2020 COVID-19 pandemic, today's leading enterprises are driving the demand for content services platforms that ensure the productivity of…

Client Engagement Manager: Accelerating Marketing Software & Customer Responsiveness

2020 has been a year like no other. Businesses have been pushed to the brink and are fighting to survive. And the marketing industry has been no different. It was (and still is) what almost every brand, company and organization turned to when times were at its most uncertain. In fact, a recent CMO study found that the marketing budget of most of the firms surveyed increased during the COVID period. In February 2020, respondents' firms planned to spend 11.3% of their total budgets on marketing, by June 2020, this rose to…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Tech Leaders Come Together To Build Out The Future Of AI In Customer Support

Forethought, an AI enterprise company, unveiled its Customer Advisory Board. The group comprises industry leaders that advise on the future of AI in enterprise. Given each party’s breadth of experience, the collaboration seeks to expand market knowledge and the future of exceptional customer support when powered by AI. With COVID-19, people around the globe transitioned to a digital-first world, and customer support queues filled to the brim, with tickets piling up to 5x their usual numbers. Industry leaders, like…

AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping the Future Marketing Tech Stack; Opens New Office in Australia

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. As shifting privacy policies and regulations transform the…

How AI-Powered Content Generation Is Impacting and Advancing Four Industry Sectors

Artificial Intelligence (AI) is a powerful technology already playing a role in our daily lives. Online news sources and many within the business sphere frequently tout the merits of AI, but the reality is many people do not comprehend the many use cases of AI. While there is plenty of talk about future AI applications that are still years off or misconceptions based on science fiction, AI is already currently in use now for many common sense and practical business needs. The use of AI can be found in the things you…

TechBytes with Kevin Cochrane, SVP of Product Marketing, Acquia

Tell us about the Martech consolidation and compliance goals for 2021. More than ever, marketing and IT leaders need to navigate not only accelerating demands for digital transformation but also the ever-changing regulatory requirements around consumer data protection and privacy.  This is a further accelerant to the need to consolidate the number of vendors in a company’s martech stack, and there will be an unprecedented collaboration between the CISO and the CMO around the proper use of customer data. The CDP wars have…

Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

1WorldSync to Acquire CNET Content Solutions

1WorldSync, the leading provider of product content solutions, announced that it has entered into a definitive agreement to acquire CNET Content Solutions from Red Ventures. The transaction is expected to close in the fourth quarter of 2020. CNET Content Solutions (CCS) is a leading content-as-a-service provider. It creates product information, rich content, tools, services, and analytics to power global e-commerce sites, from small-and-medium businesses to large-scale enterprises. For more than 20 years, CCS has…

SendtoNews Adds Future plc Content to Industry-Leading Online Video Platform

SendtoNews will allow Future plc to extend their reach across over 1800 digital publishers and over 45 million unique viewers SendtoNews (STN), North America's largest independent Online Video Platform, has announced it has entered an agreement to add Future plc's digital video content from their leading brands, including TechRadar, GamesRadar, Space.com, and Tom's Guide. Future plc is a global multi-platform media company with successful brands in specialist consumer and B2B sectors, including technology, gaming &…

Adlib Rebrands to Signal its Evolution into a SaaS-Based AI-Driven Content Intelligence Company

Adlib announced a rebrand that represents its evolution into an AI-driven, SaaS-based Content Intelligence and Contract Analytics leader. The rebrand consists of an enhanced SaaS-based solution, a website with an improved user experience, and a new logo and brand colours that use bold, simple graphics to convey Adlib’s sophisticated solutions in a simple way. With the growing demand for data-driven insights, companies from all industries are now able to leverage AI to surface clean data from complex unstructured content…

Bobsled Marketing Selects Pacvue As Advertising Technology Partner

Bobsled Marketing, the leading agency provider for mid-sized brands selling on today’s major marketplaces, has selected Pacvue as its primary advertising technology partner. Pacvue is the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising. Both companies have been lauded by Business Insider as being part of the top 18 companies powering Amazon’s advertising and seller business. Bobsled selected Pacvue as its primary technology partner to automate and optimize bidding, and produce…

Studio BLUP Promotes Laura Lane to Chief Marketing Officer as Part of Its Ongoing Growth Plans

Studio BLUP, part of the LAB Group of agencies, has promoted Laura Lane to Chief Marketing Officer as part of its ongoing growth plans. Laura has spent just over a year and a half freelancing at the agency to help manage client projects for the likes of Nerf and Reebok whilst also running her own personalised gift and visual storytelling business My Icon Story where she has created product ranges for global brands including Mr Men, Lovehearts, Transport for London and the Natural History Museum. Marketing Technology News:…

MarTech Interview with Rashmi Vittal, Chief Marketing Officer at Conversica

"To truly embrace and prepare for an AI-centric world, marketers in financial services, manufacturing, and other B2B industries must be prepared to take automation to the next level of intelligence and augment their workforces."  Hi Rashmi, please tell us about your journey into marketing and how you started at Conversica. I’ve been in enterprise software for over 25 years. During that time, I’ve brought to market different AI-powered solutions from content and predictive analytics solutions to now Intelligent Virtual…