Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…

GameStop Partners With Klarna to Offer Gaming Community a More Innovative and Flexible Shopping Experience Online and in Store

GameStop will also participate in `Playing for Keeps,' Klarna's interactive, live-streamed gaming events featuring world-renowned gamers and celebrities Klarna, the leading global payments provider and shopping service, announced that it has entered into an agreement with GameStop to provide the world's largest retailer of video games and pop culture collectibles merchandise access to its flexible, secure and interest-free buy now, pay later payment service. GameStop will also be featured in Playing for Keeps, Klarna's…

Boyd Gaming Chooses Qualtrics EmployeeXM — Empowering Companies to Actively Close Experience Gaps Across an Entire Organization

Qualtrics, the leader in employee experience and creator of the experience management category, announced that Boyd Gaming, one of the largest and most successful gaming and hospitality companies in the United States, has selected Qualtrics EmployeeXM™. Marketing Technology News: Vision Completes Acquisition of DX Marketing "Now, more than ever, organizations like Boyd Gaming are leading out and investing more to understand what their people need and take quick action to address employee experience gaps in real-time…

InterDigital And Blacknut Announce Joint Research To Drive Cloud Gaming Innovation

Companies expand collaborative research in cloud gaming infrastructure into developing cutting-edge game streaming technologies InterDigital, Inc., a mobile and video technology research and development company, announced a new initiative with a cloud-gaming specialist Blacknut dedicated to developing technologies that improve and enhance the performance of existing gaming technology, including new features that will augment and expand the cloud gaming experience in the future. The new collaboration will leverage…

Playspace By Connatix Emerges As Key Technology For Publishers

Connatix, the next-generation video technology company for publishers, announced that multiple publishing partners have successfully integrated with the Playspace platform including AccuWeather, Gray TV, and The Washington Times. In June, Connatix launched Playspace as the first video monetization technology that creates relevant, editor-friendly formats with built-in revenue. Playspace makes it easy for publishers to boost their video revenue while enhancing the editorial experience by generating swipeable story units…

Hyland Appoints Technology Executives To Drive Technology Innovation

Hyland, a leading content services provider, promoted two technology leaders Sam Babic, Senior Vice President, and Chief Innovation Officer, and Derek Walker, Senior Vice President of Engineering. The new roles were announced by Executive Vice President and Chief Product Officer, John Phelan, during his keynote address at CommunityLIVE, annual user conference. Throughout his career at Hyland, Babic has focused on implementing the most modern and innovative development strategies to remain in lock step with customers'…

Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa

With the subscription-based service, JumiaPay consumers will have full access to Jumia Games with thousands of high quality games Mondia, a leading technology company which specialises in the marketing and distribution of digital content and Jumia, Africa’s largest e-commerce platform, announced the launch of Jumia Games, a competitively priced entertainment category on the JumiaPay App. In its first phase, the fully branded gaming portal is available in five African countries including Egypt, Nigeria, Morocco, Kenya…

Adverty Completes Integration With US-Based Digital Advertising Technology Platform Smaato

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale. Marketing Technology News: NAB Show Launches NAB Amplify, Serving Global Media and Entertainment Community Adverty, the…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from iClick, Tru Optik, Adverty, etailz, and Aqfer. iClick Announces Upgrade Of Advertising Campaign Management Tool -IActivate iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched an upgrade of its ultimate advertising campaign management tool, iActivate. Tru Optik Launches Self-Service Data Marketplace to Power…

VENN Launches New Age Gaming TV Network with Amagi

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, announced that VENN has launched a sophisticated free-to-view new age gaming TV network built on Amagi’s platform. The new 24X7 live network is now available on major social media platforms including Twitch, Twitter, YouTube, Facebook, as well as its owned and operated App. It will soon be available on key Free Ad Supported TV (FAST) platforms as well as cable networks. Launched on August 5, 2020, VENN is designed for the streaming generation…

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Playwire, Venatus, Anzu.io, Rakuten Advertising, and Mediavine. Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google …

Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization

The online conference, put on by Playwire and supported by Google, will give website owners and creators unparalleled information into website vitals and how it relates to advertising online Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google supporting this event as part of the Google Certified Publishing Program (GCPP). Virtual attendees of the event will gain comprehensive…

New Survey: US Cloud And Online Gaming Market Stands To Generate Nearly $3 Billion

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

US Cloud Gaming Market Stands to Generate Nearly $3 Billion in Annual Subscription Revenue

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

Vonage To Safeguard Gaming Firm PUBG Corporation’s Global Gamers

The Vonage Verify API uses two-factor authentication to validate PUBG users, build trust, and increase conversions across SMS and voice channels Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is helping Korea-based online game developer PUBG Corporation to safeguard its worldwide gamers with its Verify API. With multiple operational offices globally across North America, Europe, Japan and China, PUBG Corporation is the publisher and developer of the 2017…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Fiksu, Viamedia, AudioMob, Adwerx, and Baidu. Fiksu DSP Launches BidMind, a CTV Advertising Platform Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry’s largest proprietary datasets with powerful optimization and segmentation tools helping…

Caesars Entertainment and Scientific Games Extend Sports Betting and iGaming Partnership

Partners Extend Agreement as They Launch Digital Sports Betting and iGaming in Pennsylvania and the Launch of Sports Betting in Indiana Scientific Games Corporation and world-class gaming operator Caesars Entertainment, have extended their existing digital sports betting partnership in preparation for the relaunch of the 2020/21 major league sports seasons. The move comes following recent mobile sports wagering launches in Pennsylvania and Indiana and the launch of online casino gaming in Pennsylvania. "We're delighted…

IGN Installs the Yappa Video Commenting Tool Ahead of its Digital “Summer of Gaming” Event

Marking the First Time Attendees of a Major Global Gaming Event Have Been Able to Connect by Leaving Audio and Video Comments Yappa World Inc. is proud to announce that IGN, a world leader in games and entertainment media, installed the Yappa commenting tool across all English-language editions of IGN.com globally ahead of its first-ever global "Summer of Gaming" digital event, which kicks off today. IGN's content-rich "Summer of Gaming" experience safely brings the games community together throughout June 2020 as this…

How to Use Marketing Technology to Drive Remote Sales

Even in the age of Amazon, a lot of business sales processes still rely on in-person visits, consultations, and demos. Or at least, they did up until a worldwide pandemic brought business travel to a screeching halt last month and left most sales teams working from home. So what does this mean for brands whose customers still want and need their products? It’s time to embrace technology that enables remote sales and the kind of work-from-anywhere collaboration that makes remote selling possible. Here, we’ll highlight…