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FreeWheel Appoints Utpal Kalita as Chief Technology Officer for Blockgraph

Blockgraph Is an Industry Initiative Designed to Create a Secure Way to Use Data and Share Information FreeWheel, A Comcast Company, announced that it has appointed Utpal Kalita as chief technology officer and vice president, engineering, for Blockgraph, an industry initiative designed to create a secure way to use data and share information. “As we looked for a CTO to help us realize our transformative vision, it was critical to find a leader with a strong track record of leading and inspiring teams to pioneer and build…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from DX Marketing (People-based Marketing), UserReplay (Customer experience), Zoom (Unified Communication), Semcasting (Identity Management), and  Melrose Labs (Mobile Marketing). Vision Completes Acquisition of DX Marketing H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with over $41 billion of equity capital under management, announced that its portfolio…

Affle’s Mediasmart Platform Launches Its Proprietary Audience Targeting and Household Sync Technology on Connected TV (CTV)

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…

AlphaGraphics Kansas City Launches agMail+ Marketing Package, Integrating Direct Mail with Lead Tracking

AlphaGraphics Kansas City is working to help organizations boost the ROI of their direct mail campaigns by up to 46% with agMail+. Eight advanced technologies support direct mail and track response data across platforms in a single easy-to-use dashboard In today’s world of pandemics and political unrest, it is harder than ever to grab consumers’ attention. AlphaGraphics Kansas City is working to help organizations boost the ROI of their direct mail campaigns by up to 46% with agMail+. Eight advanced technologies support…

New Blis Report Pinpoints Geography, Mobility and Psychology as the Key Factors Impacting Behavior Change Leading up to the Holiday Season

Blis, the trusted leader in location-powered advertising and analytics has launched a new global report, 'Behaviour change is real: how brands can harness it', in advance of the upcoming holiday season. The report looks at three key indicators for behavior change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction. The analysis highlights how these three factors interact and impact consumer behavior, as seen both in our foot…

AlphaGraphics’ agBox Concept Offers Custom Business Experiences

New curated experiences for employees and customers can be built to fit any occasion, from virtual conferences to holidays AlphaGraphics, a leading provider of print and marketing solutions, is now offering agBox (Build Outstanding eXperiences), an innovative way for businesses to build and share unique branded experiences for virtually any occasion, from conferences and training to holidays, celebrations, and company milestones. The agBox concept allows companies to curate and deliver fully immersive experiences for…

Canon Leaves Influencers Mind-Blown with Innovative Mobile Ad; EOS M200 Mirrorless Camera campaign uses Sound Recognition Technology to…

Encouraging users to blow into the phone’s microphone to reveal the camera, the ad is engaging users with an innovative experience mCanvas, the experiential storytelling ad platform for small screens, in collaboration with Merkle Sokrati, a Dentsu Group agency and a leading performance-focused, technology-enabled data-driven customer experience management (CXM) company, created a rich-media mobile ad for Canon India’s Mirrorless Camera, EOS M200. Using cutting-edge technology like sound recognition, the ad is engaging…

Leading B2B Technology Intelligence Platform Expands to Central & Eastern Europe

NetFinder+, the online company, technology and contact intelligence platform from Rhetorik, now enables B2B technology marketers to target and engage decision-makers across 10 Central & Eastern European (CEE) countries. Rhetorik, the technology sales accelerator, announces the expansion to 10 countries in Central & Eastern Europe of NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 28 EMEA…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Broadbean Technology, Vistar Media, Anzu.io, and Integral Ad Science. Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by…

VentureBeat’s VB Transform Sets New Records for Virtual Event Audience, Powered by AnyClip’s Luminous Video Platform Technology

Holistic video distribution strategy with long-tail VOD hub increases viewership 24X vs VentureBeat's prior virtual event execution, raising value for attendees and sponsors alike AnyClip Inc., the video content data and technology company, announced the results of a successful technology partnership with VentureBeat, in which an innovative and multifaceted distribution strategy powered by AnyClip's Luminous Video Platform delivered strong outcomes, raising the value of the Transform 2020 event presentation for viewers…

Sitel Group’s innso Technology Now Available on United Kingdom’s Digital Marketplace

The cloud-based software has achieved Supplier status on G-Cloud Sitel Group, a global leader in end-to-end customer experience (CX) products and solutions, announced Sitel Group is now a Cloud Software Supplier to the G-Cloud framework on the United Kingdom's Digital Marketplace through its innso technology. The United Kingdom (U.K.) Government's G-Cloud is an initiative designed to make it easier for any public-sector body operating within a U.K. government department to confidently and safely procure technology…

65% of SAP Customers Use Automation Technology, According to New Study

SAP customers leverage RPA to empower employees to focus on higher-value activities and optimize processes The leading Robotic Process Automation (RPA) company, UiPath, released results of a commissioned study conducted by SAPinsider on behalf of UiPath: Integrating Process Automation and SAP S/4HANA. The study—which surveyed more than 200 SAP customers between May and June—reveals that SAP customers are increasingly deploying automation technologies to fully embrace digital transformation, maximize process efficiency, and…

TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution

TVSquared, a global leader in TV measurement and attribution, and Blockgraph, privacy-focused audience connectivity, collaboration, and authentication platform for media companies, have partnered to provide omnichannel TV measurement and audience activation. As the cookie crumbles alongside the convergence of linear and digital video channels, understanding audiences and securely connecting data is critical. By combining TVSquared’s measurement of reach and frequency across all linear and OTT services, and Blockgraph’s…

Adlucent’s Lift Mentality Technology Measures Advertising ROI

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e-commerce marketplace to answer their most pressing question, "How effective is my advertising?" to better understand channel…

yellowHEAD Launches SaaS Version of Its Creative Insight Technology Alison, Adds New Competitive Intelligence Feature

Advertisers now have full access to the AI-based technology that yellowHEAD’s team uses to analyze, ideate and optimize client creatives yellowHEAD, the AI-powered performance marketing company, announced the launch of its proprietary creative insights platform, Alison, as a SaaS solution now available for all brands and performance marketers. Utilized by yellowHEAD’s expert design team and campaign managers internally since 2017, Alison provides AI-driven insights to help analyze, ideate and optimize ad creative for…

MarTech Interview with Jared Alessandroni, Chief Technology Officer at sparks & honey

"AI solves a real problem – scale. Now I’d like to say that AI is not taking jobs away any time soon, but the reality is more complicated and certainly less rosy." Hi Jared, tell us about your role/team at sparks & honey. What inspired you to join the company? Thanks for the chance to shout about how much I love my team! They're diverse, brilliant and a great deal of fun. I lead a bifurcated team - with half focused on data science and half building out the product frontend. Q™ is in a sense a major AI play, so we…

Valassis Launches Illumis, Integrating Technology & Media Proven to Accelerate Commerce

Forrester Report Showcases 110% Revenue Increase for Marketers Using Illumis Valassis, a Vericast business and the leader in marketing technology and consumer engagement, introduces Illumis, a transformative marketing platform that combines best-in-class technologies, innovative media and robust intelligence, to enable marketers with the ability to directly tie insights-led strategies to high-performing consumer engagement. Consumers are continuously adapting to today’s realities and developing new interests while…

Neo4j Delivers First and Only Integrated Graph Database Service on Google Cloud Platform

Neo4j Aura for GCP Enables Rapid Development of High-Performance, Graph-Powered Applications in the Cloud Neo4j, the leader in graph technology, announced that Neo4j Aura for Google Cloud Platform is now available as a fully integrated graph database service on the Google Cloud Marketplace. Cloud-native and built specifically for data relationships, Neo4j Aura™ is the simplest way to deploy, manage and scale a graph database. Since its launch, Neo4j Aura customers have built over one thousand powerful applications,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Poly (Unified Communications), TransUnion (People-based Marketing), Zoom (Video Communications), LiveIntent (Identity Management), and Prospur.io (Sales engagement). Poly Appoints Dave Shull President and Chief Executive Officer Plantronics, Inc. (“Poly“), a global communications company that powers meaningful human connection and collaboration, announced the appointment of Dave…

Myntelligence Optimizes Digital Marketing Campaigns and Unlocks Real-Time Business Insights with TigerGraph

TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI TigerGraph, the only scalable graph database for the enterprise, announced that Myntelligence has chosen TigerGraph to power advanced analytics within the Myntelligence Media Automation platform to deliver integrated, real-time insights to marketers. Myntelligence, with TigerGraph, is addressing a key business challenge: Marketers often struggle to manage multiple campaigns across various digital channels…