Act-On Software Debuts New Product Capabilities, Brand with Growth Marketing Focus

Company Reveals Enhanced Platform to Take Marketers Beyond Lead-Gen During Unprecedented Times Act-On Software, the leading growth marketing platform, introduced powerful new product enhancements to better serve modern marketers focused on growing their business, delivering exceptional brand experiences, and driving personalized product engagement. Marketing Technology News: Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market With these latest updates, Act-On is…

Growth Marketing Pro Debuts Intuitive SEO Research Tool for Google Chrome

GrowthBar for Google Chrome helps SEO beginners and pros gain competitive insights as they browse the Web Growth Marketing Pro (GMP) announced the launch of GrowthBar, an intuitive new SEO plugin for Google Chrome. GrowthBar is a Chrome extension that gives marketing professionals instant access to critical SEO data points about any website. The plugin also helps unlock the growth channels and keywords that are working for both competitors and allies alike. Marketing Technology News: IDC Publishes Future of Customers…

AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands

Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service…

Omniconvert is Giving Away €5 Million in Credits to Fund Survival of E-commerce Merchants by Providing Access Advanced Growth Marketing…

Omniconvert, a company specialized in developing marketing technologies for e-commerce companies, offers the possibility of all SMEs in the e-commerce sector to access technologies to improve their conversion rate. The total cumulative value of the financing is 5 million euros and is aimed to support small and medium-sized companies in nine sectors throughout the world. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America As the medical challenge…

Budding Perth Growth Marketing Agency Launches

The Bud Team Has Launched a New Growth Marketing Agency to Expand Capabilities Across SEO, Paid Search, Social and Content and Bring a New Customer Experience Approach to the Perth Digital Marketing Agency Landscape With digital evolving rapidly over the last couple of years, it’s been a lot for most business owners to stomach what the right solution is amongst a plethora of options and how to bring it back to what many fundamentally set out to achieve, business growth. The need for digital started with a revolution in…

MGS Product Jam to Focus on the Importance of Product in Mobile Growth Marketing

Mobile Growth Summit’s Product Jam focuses on best practices for app monetization, retention, engagement, and data from a product perspective The Mobile Growth Summit (MGS) is proud to announce MGS Product Jam, a one-day event being held at the Tabletop Tap House in San Francisco on October 24, 2019. Product Jam will focus on app monetization, retention, engagement, and data from a product perspective – and is the only free event for app publishers. Product is the new marketing. The best way to improve retention…

Announcing the Winners of the 2019 Iterable Growth Marketing Awards

Finalists to be Honored at Activate on April 23rd at The Palace Hotel in San Francisco   Iterable, the leading growth marketing platform for cross-channel customer engagement, announced the winners of its 2019 Growth Marketing Awards. Iterable also announced that it has named Ragnarok "Partner of the Year," highlighting Ragnarok's continued success with Iterable clients. These awards were open to submissions from all companies that leverage Iterable to power personalized communications at scale. "Businesses love…

Iterable Raises $50 Million to Accelerate Adoption of Disruptive Growth Marketing Platform

Iterable, the leading growth marketing platform for cross-channel customer engagement, announced that it has raised $50 million in Series C funding. Participants in the round included Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. The current round brings the company's total funding to $80 million to date. This Series C financing will build on the tremendous triple-digit year-over-year growth that Iterable has experienced. Iterable is poised to disrupt the $5.5 billion global marketing…

Here’s What You Need To Do To Jump-Start Your Growth Marketing Efforts

The Global Growth Marketing Conference 2018 Scheduled for 11 and 12 December 2018, at Fairmont Hotel, San Francisco, California Growth is everything for any business. However, the definition of growth is very different today than what it was at the start of the decade. Now, SaaS companies have a better understanding of their burn rate in the industry. They also know how fast they are losing their advantage over their competitors. If a traditional SaaS company loses 2-3% of its existing customers every month, the business…

Announcing the Winners of the 2018 Iterable Growth Marketing Awards

Finalists of the 2018 Growth Marketing Awards to be Honored at Activate on April 3 at the San Francisco St. Regis Iterable, the growth marketing platform that powers true omnichannel relevance at scale, recently announced the winners of its 2018 Growth Marketing Awards. These awards were open to submissions from all companies that leverage Iterable to power personalized communications at scale. Here are the winners of each category: Growth Marketing Team of the Year: Box As a cloud content management platform, Box…

Studio BLUP Promotes Laura Lane to Chief Marketing Officer as Part of Its Ongoing Growth Plans

Studio BLUP, part of the LAB Group of agencies, has promoted Laura Lane to Chief Marketing Officer as part of its ongoing growth plans. Laura has spent just over a year and a half freelancing at the agency to help manage client projects for the likes of Nerf and Reebok whilst also running her own personalised gift and visual storytelling business My Icon Story where she has created product ranges for global brands including Mr Men, Lovehearts, Transport for London and the Natural History Museum. Marketing Technology News:…

Casepoint Expands Sales and Marketing Leadership as Growth Surge Continues

Casepoint expands team and accelerates market penetration with end-to-end cloud-based data discovery solution, despite ongoing pandemic Casepoint, a leader in cloud-based legal technology solutions, announced the appointment of three key positions in the Sales & Marketing department. Seasoned sales executive Tom Disantis joins Casepoint as vice president of sales, and product marketing executive Richa Dhanda joins as vice president of marketing. Additionally, Amit Dungarani, who has helped lead Casepoint's Sales &…

Thesis Accelerates Growth with Acquisition of Bonfire Marketing Assets

Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-based, Fortune 100 information technology company that has been leveraging Bonfire Marketing’s ABM services for several years, thus expanding Thesis’s client portfolio and full-service digital capabilities. "We’re excited about what…

UK Digital Agency Kagool Acquires Digital Experience Agency Delete as Part of It’s Growth Strategy to Become the Leader in Marketing…

Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, announces its acquisition of Delete, a multi-award-winning digital experience agency, as part of Kagool’s growth strategy to become the leader in marketing technology and digital experience. Kagool is combining its strong engineering and technical heritage with Delete’s strategy, creative and UX expertise, in a deal that will strengthen both agencies’ offers while laying the foundations for scale and focused specialisms. The acquisition will…

Adverttu Appoints Annamaria Hajas as Head of Growth & Marketing

Company accelerates performance marketing initiatives and closes in on 40,000 drivers Adverttu, the adtech company bringing out of home advertising into the digital age, has named Annamaria Hajas as its new Head of Growth & Marketing. Annamaria will lead Adverttu’s performance and brand marketing strategy and grow the company’s user base using its own on-car advertising and digital solutions. This includes Adverttu’s shadowfencing offering, which allows advertisers to send complementary digital messages to anyone a…

AdColony Announces Adrian Watkins as Marketing & Growth Director, APAC

AdColony, the in-app marketplace for brands with a focus on gaming, announced that industry veteran Adrian Watkins as its Director of Marketing and Growth, APAC. In his new role, Adrian will oversee and lead AdColony’s overall growth and best-in-class marketing for its Asia Pacific business. With 20 years of global experience leading growth and marketing for publishers, agencies, and their brands, Adrian was most recently Chief Strategy Officer for theAsianparent under which revenue, traffic and app installs increased…

CRM and Digital Marketing Platform Thanx Receives Strategic Investment from RHI Group, M33 Growth, and Ribbit Capital

Thanx, a leading provider of digital guest engagement and retention tools for restaurants, retailers, and malls, announced today that RHI Group, a retail marketing technology firm, has made a strategic investment in the company. RHI Group is financed by M33 Growth and Ribbit Capital. "The RHI team and this group of investors could not be a more perfect fit for the Thanx vision; we’re thrilled to have them as partners," said Zach Goldstein, Founder and CEO of Thanx. "Brick-and-mortar commerce in the US alone is a…

Octane AI Names Heather Adams As Its First VP of Marketing to Power Growth Within the Ecommerce Boom

After closing a $4.25M funding round, Octane AI looks to Adams to help build the brand and scale growth as it aims to empower ecommerce marketers with tools to differentiate and scale their stores Octane AI, an all-in-one platform for engaging quizzes, data collection, and personalized Facebook Messenger and SMS automation, announces the hiring of digital marketing leader Heather Adams as its new Vice President of Marketing. Following a successful tenure as cloud development platform DigitalOcean’s Head of Global B2B…

New SMS Marketing Platform Launched During COVID-19 Quarantine Is Already Seeing Massive Growth

In May of this year, Nurture Boss's Co-Founders, Jacob Carter and Aaron Pierson launched a new SMS marketing platform designed to service property managers & apartment owners in the multifamily space. NurtureBoss.io is a powerful marketing platform that delivers personalized landing pages through SMS delivery, a new innovative approach to lead nurturing. Their proprietary technology has already attracted two of the top five property management companies and one of the largest apartment owners in America, to use their…

GBC Digital Marketing Announces Nationwide Expansion and Its New Get Booked Leads System to Drive Client Growth and Success

GBC Digital Marketing is excited to announce that it's expanding its reach to clients nationwide and launching new product services to better serve its clients. GBC is a premier, results-driven team of web experts committed to increasing brand awareness through dedicated marketing efforts for each of its clients. Recently, the Houston SEO Company has unveiled a new website detailing an expansion of its digital marketing services. Cindy Pruitt, CEO and Founder of GBC Digital Marketing, said: "It had been 5 years since…