Act-On Software Announces New Funding To Accelerate Success Of Growth Marketing Automation Platform

$20 million round of growth financing Act-On Software, the leading growth marketing automation platform, today announced $20 million of growth financing from existing investors U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voyager Capital, founder Raghu Raghavan and new investor, Beedie Capital. The funding, which is comprised of equity and debt, will drive customer and revenue growth through product innovations and expansion of the company’s go-to-market activities.…

Coveo Appoints Demand Gen Leader Barbara Dischner to SVP Growth Marketing

The former Blue Jeans Network and Pentaho executive will focus on global go-to-market strategies and demand growth. Coveo, a leader in Applied AI platforms for Relevance - spanning search, recommendations, and personalization - today announced Barbara Dischner as its new Senior Vice President of Growth Marketing. In this role, Dischner will play a crucial part in accelerating global demand generation, customer marketing, the marketing stack, and continuous optimization for how we engage customers across…

Act-On Software Debuts New Product Capabilities, Brand with Growth Marketing Focus

Company Reveals Enhanced Platform to Take Marketers Beyond Lead-Gen During Unprecedented Times Act-On Software, the leading growth marketing platform, introduced powerful new product enhancements to better serve modern marketers focused on growing their business, delivering exceptional brand experiences, and driving personalized product engagement. Marketing Technology News: Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market With these latest updates, Act-On is…

Growth Marketing Pro Debuts Intuitive SEO Research Tool for Google Chrome

GrowthBar for Google Chrome helps SEO beginners and pros gain competitive insights as they browse the Web Growth Marketing Pro (GMP) announced the launch of GrowthBar, an intuitive new SEO plugin for Google Chrome. GrowthBar is a Chrome extension that gives marketing professionals instant access to critical SEO data points about any website. The plugin also helps unlock the growth channels and keywords that are working for both competitors and allies alike. Marketing Technology News: IDC Publishes Future of Customers…

AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands

Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service…

Omniconvert is Giving Away €5 Million in Credits to Fund Survival of E-commerce Merchants by Providing Access Advanced Growth Marketing…

Omniconvert, a company specialized in developing marketing technologies for e-commerce companies, offers the possibility of all SMEs in the e-commerce sector to access technologies to improve their conversion rate. The total cumulative value of the financing is 5 million euros and is aimed to support small and medium-sized companies in nine sectors throughout the world. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America As the medical challenge…

Budding Perth Growth Marketing Agency Launches

The Bud Team Has Launched a New Growth Marketing Agency to Expand Capabilities Across SEO, Paid Search, Social and Content and Bring a New Customer Experience Approach to the Perth Digital Marketing Agency Landscape With digital evolving rapidly over the last couple of years, it’s been a lot for most business owners to stomach what the right solution is amongst a plethora of options and how to bring it back to what many fundamentally set out to achieve, business growth. The need for digital started with a revolution in…

MGS Product Jam to Focus on the Importance of Product in Mobile Growth Marketing

Mobile Growth Summit’s Product Jam focuses on best practices for app monetization, retention, engagement, and data from a product perspective The Mobile Growth Summit (MGS) is proud to announce MGS Product Jam, a one-day event being held at the Tabletop Tap House in San Francisco on October 24, 2019. Product Jam will focus on app monetization, retention, engagement, and data from a product perspective – and is the only free event for app publishers. Product is the new marketing. The best way to improve retention…

Announcing the Winners of the 2019 Iterable Growth Marketing Awards

Finalists to be Honored at Activate on April 23rd at The Palace Hotel in San Francisco   Iterable, the leading growth marketing platform for cross-channel customer engagement, announced the winners of its 2019 Growth Marketing Awards. Iterable also announced that it has named Ragnarok "Partner of the Year," highlighting Ragnarok's continued success with Iterable clients. These awards were open to submissions from all companies that leverage Iterable to power personalized communications at scale. "Businesses love…

Iterable Raises $50 Million to Accelerate Adoption of Disruptive Growth Marketing Platform

Iterable, the leading growth marketing platform for cross-channel customer engagement, announced that it has raised $50 million in Series C funding. Participants in the round included Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. The current round brings the company's total funding to $80 million to date. This Series C financing will build on the tremendous triple-digit year-over-year growth that Iterable has experienced. Iterable is poised to disrupt the $5.5 billion global marketing…

Here’s What You Need To Do To Jump-Start Your Growth Marketing Efforts

The Global Growth Marketing Conference 2018 Scheduled for 11 and 12 December 2018, at Fairmont Hotel, San Francisco, California Growth is everything for any business. However, the definition of growth is very different today than what it was at the start of the decade. Now, SaaS companies have a better understanding of their burn rate in the industry. They also know how fast they are losing their advantage over their competitors. If a traditional SaaS company loses 2-3% of its existing customers every month, the business…

Announcing the Winners of the 2018 Iterable Growth Marketing Awards

Finalists of the 2018 Growth Marketing Awards to be Honored at Activate on April 3 at the San Francisco St. Regis Iterable, the growth marketing platform that powers true omnichannel relevance at scale, recently announced the winners of its 2018 Growth Marketing Awards. These awards were open to submissions from all companies that leverage Iterable to power personalized communications at scale. Here are the winners of each category: Growth Marketing Team of the Year: Box As a cloud content management platform, Box…

Growthland, The New Proposal From NTT Disruption To Accelerate Marketing Disruption Combining Technology And Creativity

In a complex environment where marketing needs scalable technology more than ever, Growthland arrives to fulfil that necessity. It is the new disruptive marketing initiative from NTT Disruption, a division of the Japanese technological giant NTT Inc. Growthland, arises from the fusion of data, creative talent, and technology. It offers two innovative solutions focusing on content and the experience generation: Smart Scalable Content (SSC) and Fourth Dimension Brand Experiences (4DBX). Marketing Technology News: Samba TV…

LivePerson Announces Executive Hires to Scale HR and Marketing for its Next Stage of Growth

Monica Pool Knox, SVP, Chief People Officer, and Amber Armstrong, SVP, Chief Marketing Officer, join executive team LivePerson, Inc., a global leader in conversational AI, today announced the hiring of Monica Pool Knox as SVP, Chief People Officer, to lead the company's global human resources strategy for attracting, developing, and enabling world-class talent, and Amber Armstrong as SVP, Chief Marketing Officer, to lead the company's global marketing strategy and accelerate its shift in focus to conversational experiences…

Validity Fuels Its Next Phase of Aggressive Growth with Senior Vice President of Marketing and Chief Revenue Officer Appointments

Validity’s focus on revenue generation and new business will propel the company forward for years to come, reinforcing its position as market leader Validity, the most trusted name in data quality, announced today it has two new positions on its leadership team – a Senior Vice President (SVP) of Marketing and a Chief Revenue Officer (CRO). As SVP of Marketing, Kate Adams brings almost 20 years of experience building and creating marketing and demand generation programs from scratch. With expertise in marketing to sales and…

CallRail Celebrates a Decade of Growth From Call Tracking to Integrated Marketing Platform

Fast-growing Atlanta-based marketing platform celebrates 10 years of helping small businesses improve their marketing and the diverse workplace community that made its growth possible. CallRail, an integrated marketing platform combining marketing analytics and communication tools for small businesses, today marks its tenth anniversary and a decade of remarkable business growth. Marketing Technology News: Taboola Gives $500,000 In Free Advertising To Women-owned Business As Part of International… Since its…

StarLeaf Video Collaboration Software Targets Global Growth With New Sales and Marketing Leadership Team

StarLeaf appoints new Chief Sales Officer Mike Tumalty, former Global VP of Sales at Decibel New Chief Marketing Officer David Gingell also joins from software firms including Seal Software, Adobe and NetApp Ex-Salesforce Europe co-founder Fergus Gloster has been appointed to the board StarLeaf will focus on product development this year while transitioning to a SaaS-based offering Video collaboration solutions provider StarLeaf is welcoming Mike Tumalty as its new Chief Sales Officer, David…

XCentium Announces New Vice President of Marketing and Sales, Accelerating Growth Plans

Digital industry veteran, Jake DiMare, joins XCentium to lead marketing and business development Award-winning digital consulting firm XCentium, welcomed industry veteran Jake DiMare, to their executive team this week. Jake's responsibilities will include marketing and sales leadership and accelerating XCentium's growth by developing new channels and capabilities while shaping its marketing and sales strategy. With over fifteen years of experience in the digital agency space and specializing in content, commerce, and…

ThoughtExchange Eyes Exponential Growth in Enterprise Discussion Management with Newly Appointed Chief Marketing Officer, Lauren Kelly

Marketing veteran Kelly tapped to lead company’s growth, brand, and product innovation High volume, honest, and diverse conversations give executive leaders the data to drive better business outcomes. This is the vision behind ThoughtExchange, the most advanced platform for scaling conversations. Today the company announced the appointment of Lauren Kelly as its Chief Marketing Officer. ThoughtExchange is seeing record growth as leaders face more urgency to converse with their teams in an increasingly distributed and…

Ushur Adds Kashif Mahbub to Its Senior Leadership to Drive Marketing and Growth

Veteran automation, product and marketing executive aims to rapidly scale Ushur’s global go-to-market functions and build a category-leading brand Ushur, the leading provider of intelligent automation for enterprise customer engagement, announced that Kashif Mahbub has joined the company as its Senior Vice President of Marketing. Kashif brings more than two decades of experience in building global technology brands and bringing category-defining platforms and products to the enterprise market worldwide. The move…