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AdPushup Launches Header Bidding as a Service for Digital Publishers

The Solution Will Equip Publishers with the Technology, Ad Ops Support, and Premium Demand Needed to Run an Optimized Header Bidding Stack AdPushup, an ad revenue optimization platform for publishers, recently released a new dashboard for publishers. As part of the overhaul, the company has announced the latest addition to its range of solutions: Header Bidding as a Service. Managing a header bidding stack is a complex undertaking. The most common implementations happen via Google Ad…

Rubicon Project Acquires RTK.io, A Leader in Open Source Header Bidding Solutions

Acquisition Extends Company’s Managed Prebid Strategy and Client Base Rubicon Project, the global exchange for advertising, announced the acquisition of RTK.io, a leading provider of tools and services that bring simplicity and control to header bidding for publishers. RTK’s solution is built on Prebid, the same open source framework as Demand Manager, the header bidding solution Rubicon Project launched in May 2019. RTK’s technology and team enable Rubicon Project to extend its Demand Manager product portfolio and client…

Mintegral Launches In-App Header Bidding Technology

Mintegral, a programmatic interactive advertising platform, has officially announced that it now supports in-app header bidding, making it the first Chinese ad-tech company to support this technology. Thanks to this new technology, mobile app publishers will have a better way to find the best buyer for each impression and increase their ad revenues. Mintegral Launches In-App Header Bidding Technology Header bidding is an advanced programmatic bidding technology that provides multiple…

Index Exchange Introduces Adaptive Timeout, Incorporating Machine Learning into Header Bidding

New Product Makes Publisher Page Speeds Smarter by Adapting to Each User, Creating More Opportunities for Bidders and Revenue for Publishers Index Exchange, the world’s largest independent ad exchange, introduced Adaptive Timeout, an innovative product that will boost publisher revenue through advanced machine learning, while optimizing page speed. By measuring device and network conditions, the Adaptive Timeout feature leverages an algorithm that determines a custom, intelligent timeout for each individual user on each…

Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018

Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly Mobile Index (QMI) reveals that the mobile advertising ecosystem is carving a smoother path forward and brands and publishers are seeing the benefits of continued investment and the maturing of the channel.  In-App Header Bidding Continued to Experience Growth Across Devices  The inefficiencies of the waterfall and current ad network mediation saw publishers embracing the efficiency…

33Across Announces Launch of Impact Header Bidding Solution

New Header Bidding Innovation Moves Beyond Standard Iab Formats to Boost Time-In-View for Advertisers and Deliver an Average 60% Ecpm Increase for Publishers 33Across announced the launch of Impact Header Bidding. This latest addition to its AttentionX exchange platform makes even more unique, high-viewability supply accessible to buyers and creates a powerful new monetization opportunity for 33Across publishers. “As marketers increasingly demand quality audience attention for their programmatic advertising…

Adtelligent Launches Fully Self-serve Header Bidding Platform for Publishers

Adtelligent Inc. an award-winning global publisher monetization solution provider, announces the launch of a Self-Serve Header Bidding Platform for publishers. Fueled by increased publisher adoption of the Adtelligent's header bidding technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, self-serve technology solution. Adtelligent new Header Bidding Platform provides partners with direct access to the company's premium Display and Video ad exchange within the free…

New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain

Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of mobile in-app,…

New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as the Technology Extends to In-app Environments

Pubmatic Releases Q3 2018 QMI Report, Highlighting Key Trends That Impact Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy…

AppLovin Agrees to Acquire In-App Header Bidding Solution MAX

MAX Chairman and Mobile Veteran Jim Payne, Who Co-Founded MoPub and Led It Through Its Acquisition by Twitter, Becomes Strategic Advisor at AppLovin AppLovin, a comprehensive mobile gaming platform, announced it has agreed to acquire MAX Inc., a leading in-app header bidding solution, for an undisclosed amount. The acquisition will further accelerate AppLovin’s mission to give game developers a complete platform to grow and scale their businesses. “Their goal of facilitating an unbiased auction helps increase developer…

OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization

Prebid Video Solution Advances OpenX’s Position as Leading Global Partner for Video Monetization OpenX, the world’s leading independent advertising technology provider, announced the general availability of the company’s video header bidding solution built for Prebid technology. The announcement marks another key milestone in the company’s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high quality marketplace. OpenX’s new video header bidding solution…

MediaAlpha Brings Header Bidding Benefits to Publishers Selling Performance Marketing

Open Bidding Empowers These Publishers to Create a Unified, Real-Time Auction Between All Current (And Future) Demand Partners MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational yield and operational benefits of header bidding to publishers of vertically-targeted, comparison search media. The first solution of its kind, Open Bidding empowers these publishers of valuable, cost-per-click based performance inventory to create…

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology 

The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology company creating solutions for smarter ad monetization, announced that Facebook Audience Network is partnering with Fyber FairBid, Fyber's new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage the right audiences, in an efficient, and…

Criteo Direct Bidder Reaches Widespread Adoption as Publishers Embrace Header Bidding Technology to Maximize Revenues

Commerce Marketing Leader Further Enhances Publisher Integrations by Joining Prebid.org. Criteo S.A., the leading commerce marketing technology company, announced that Criteo Direct Bidder has been adopted by 2,000 premium publishers in less than one year in-market. The solution directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 18,000 retail and brand clients globally.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? The widespread…

IDM Group Adds New Online Advertising and Header Bidding Management Tools

IDM Group continues to expand its advertising and header bidding technology and services, with new integrated real-time reporting and anonymous audience profiling. Working with many leading publishers, IDM is not only tasked with providing editorial and content delivery solutions but also maximizing revenue. It is this unique insight which drives IDM's understanding of the challenges publishers face. The result is an ad strategy designed around the strengths of both your content and audience. Part of…

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid. FairBid is the world's first and exclusive mechanism to achieve a true state of header bidding for the in-app environment. For this, Fyber has partnered with AdColony and Tapjoy, two of the world's leading mobile advertising platforms, to launch FairBid's beta. FairBid is the first…

Roxot Report Names AppNexus, Rubicon, and Index Exchange As Top Header Bidding Partners

Roxot Report Names AppNexus, Rubicon, and Index Exchange As Top Header Bidding Partners In collaboration with publishers using Prebid Analytics, Roxot conducted a header bidding partners research based on the real publishers' client-side data. With the rapid development of header bidding, publishers are often overwhelmed with a variety of header bidding wrappers, demand partners, and ways to implement the tech on their sites - there are more than 60 bidder adapters available only for prebid.js. Almost 4 billion ad…

Feature Forward Releases Its Header Bidding Solution for Publishers

RTB Video Advertising Platform Feature Forward Continues Pursuit Of Technological Advancement For Publishers Feature Forward, one of the largest players in the programmatic space, announced the launch of their header bidding technology code, pushing the advancement of ad technology by releasing its Header bidding adaptor to all publishers. The code, already singular in its unique targeting and yield optimization abilities is now available for publishers worldwide for implementation. Partners can freely download and use…

AOL Launches Smart Yield for In-App Header Bidding

Smart Yield Solves Mobile Revenue Challenges for Publishers and App Developers with unified in-app header bidding auction across first and third-party demand AOL launched the beta version of Smart Yield, a mobile-first solution that brings the benefits of desktop-based header bidding in-app, allowing mobile publishers and app developers globally to get the full value of an app’s audience. In addition, Smart Yield offers the first server-to-server and client-side hybrid mobile header bidding solution. It seeks to…

JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships

The Company Has Added EMX, PubMatic, and Telaria, Building on Its Existing SpotX Partnership, to Bring Even More Advertising Demand to Its Clients JW Player, an independent video technology company, announced it has expanded its proprietary Video Player Bidding solution, adding three new advertising partners: EMX, PubMatic, and Telaria. JW Player’s Video Player Bidding provides media companies with a one-click solution to connect with high-quality advertisers and brands from across the globe. The addition of these…