Salesforce Reveals 2020 was the Biggest Holiday Season Ever for Digital Sales

Digital sales grew around 58 percent during the five days leading up to Christmas, despite earlier shipping cutoffs $330 billion in online purchases are expected to be returned globally--about 30 percent of all purchases made Salesforce, the global leader in CRM, released its 2020 Holiday Shopping Report, highlighting data and trends that shaped the holiday season and will impact how consumers shop in 2021. Salesforce data shows a 50 percent increase in digital spend over the 2019 shopping season, making it one of the…

Amazon Offers Customers Free, Convenient and Easy Returns at More Locations This Holiday Season

New this year, customers can make returns until January 31 for items shipped between October 1 and December 31—giving customers more time to decide on whether to keep that gift or not Amazon is also making returns even easier at Whole Foods Market locations across the country with a new no-box, no-label return option Amazon announced that it’s here to help make buying – and returning – even more stress-free and convenient as possible this holiday season. New this year, customers have even more time to make a decision on…

Americans Rallying to Support Small Businesses This Holiday Season

Data reveals 84% of consumers mindful of the businesses they support; 46% more likely to shop at small businesses American consumers are rallying to support small businesses this holiday season according the new research from Comcast Business which explores U.S. consumers’ shopping trends and behaviors amid the COVID-19 pandemic. The national survey of more than 1,000 consumers found that 46% are more likely to patronize local/small businesses this holiday season compared to previous years, driven primarily by a desire to…

Study: Consumers Opt for Direct Site Search to Engage With the Brands This Holiday Season

Direct-to-consumer (D2C) retail is more important than ever before, according to the new Peak Holiday 2020 report from e-commerce experience specialist Bloomreach. The data reveals that direct site traffic makes up 80% of all desktop holiday commerce traffic in Europe and North America, with the remaining traffic made up of search engine traffic (15%) and advertising search traffic (5%). Social search accounts for less than 1% of all traffic, showing a clear consumer appetite for direct engagement with brands. Marketing…

Amazon PPC Strategy Company Shares Benefits of Promotions for Holiday Season

Sponsored Profit, an Amazon PPC strategy company, is sharing with online sellers the benefits to running Amazon promotions during the holiday season. The company says promotions can help improve brand awareness, boost conversion and increase sales Amazon PPC strategy company Sponsored Profit shares with online sellers the potential benefits to running Amazon promotions during the holiday season. The company also offers its top tips for running promotions in conjunction with Amazon PPC. The company is well known for its…

Santa Goes Virtual This Socially Distanced Holiday Season: Text Him Your Questions and Wish Lists on His Toll-Free Phone Number

This year families won’t be able to meet with Santa in person to share their wish lists or ask if they are on the naughty or nice list, but they can text him at 844-YO-SANTA (844-967-2682), his toll-free text line. Santa has been texting from this phone number for the past five years with the help of Zipwhip, the inventors of landline-and toll-free texting. Kids and their families are invited to text in to the phone number in nearly any language, and they’ll get a personalized response from Santa. Santa has received…

Small Unites Launches Social Media Campaign Inspiring Americans to Shop at and Promote Small Businesses this Holiday Season

The coronavirus affected different types of businesses in different ways. The whole economy alongside industries felt a disruption in the aftermath of the novel coronavirus. Large businesses and small, local businesses were affected by the pandemic just like normal people. As a result, perceiving the need to support the local and small businesses, Small Unites, a national advocacy program was formed to bring communities and customers together to support our local and small businesses. And now, the program is back with a…

Consumers Turn to Digital Gift Cards Ahead of 2020 Holiday Season

Fiserv survey shows digital gift cards have become the pandemic gift of choice for many consumers According to the October 2020 Gift Card Gauge released by Fiserv, Inc., 65% of U.S. consumers say they will purchase a digital gift card on Black Friday if a merchant offers an incentive, one of several key findings in the new survey. “Consumers are always looking for a deal, and this year, more than any other, they are looking for convenient ways to give touching gifts in a touchless manner,” said Dom Morea, senior vice…

Amazon Offers New Ways to Track, Receive and Pick Up Holiday Orders to Keep this Holiday Season “Spoiler Free”

New this year, customers nationwide can now deliver their gifts to Amazon physical retail stores including Amazon 4-star and Amazon Books Customers can also choose from several options to track and receive their holiday orders at-home to keep them a surprise Amazon.com -- The holidays are typically overwhelming—between shopping for gifts, preparing family meals, and getting the house ready for guests—but for many, this season may look a little different. Whether customers’ plans have changed or not, Amazon still wants to…

Spending on Gift Cards is Surging Ahead of an Unprecedented Holiday Season

InMarket, the leader in 360-degree consumer intelligence and real-time activation, released new research on gift card purchasing ahead of the holiday season. The report, COVID-19: Gift Cards During the Holidays 2020, indicates that shoppers are spending more on gift cards, more frequently, based on a combination of pandemic-related pressures and shifting consumer preference. Marketing Technology News: Criteo Integrates with Oracle Data Cloud Findings from the report are based on first- and third-party transactional…

NetElixir Forecasts 30% Increase in Ecommerce Sales for the 2020 Holiday Season

Company predicts consumer behavior shifts that will spur earlier-than-normal shopping surges Digital marketing agency NetElixir released its 13th annual holiday ecommerce sales predictions with an accompanying Holiday ECommerce Sales  Calendar to help retailers and brands plan their digital campaigns around key shopping moments. The common theme throughout the data suggests that retailers and brands need to plan for earlier-than-normal shopping surges and be prepared to tackle an uncertain holiday season. Marketing…

Study: Consumers Expect Control, Omnichannel Experiences and Personalized Customer Service this Holiday Season

More than two-thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE sponsored survey by online market research firm Dynata. Consumers Want the Freedom to Control Their Own Brand Experiences With the rise of digital channels and self-service options, shopping has become more complex, and consumers have increasingly taken charge of their experiences with brands.…

Pandemic Accelerates the Erosion of Brick-and-Mortar Providing New Opportunities this Holiday Season for eCommerce

Morrison Consulting, LLC, a Scottsdale-based e-consultancy firm and Mode Effect, LLC, a Phoenix-based WordPress and WooCommerce development firm, both established Arizona companies recently merged to create a full-service ecommerce consulting, development and management agency. "Something we've been talking about a lot since merger of our teams and talent is how the pandemic has affected our eCommerce clients – and, especially, how the pandemic will impact the holiday shopping season," said John Morrison, CEO.…

Quick-Win Marketing Strategies for the COVID Holiday Season

It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Not only are we in the middle of a pandemic that has people struggling, we’re also in the midst of an election, a postal crisis, and a fire-storm-hurricane season. Hitting your audience over the head with mass emails about discounts might not be the best strategy and could even end up looking tone-deaf. But that’s not to say discounts are not the way to go. This year, more than ever, marketers need to be…

Skimlinks Launches New Solutions to Give Publishers Total Control Over Optimizing Commerce Revenue Ahead of Holiday Season

Skimlinks, a Connexity company, has unveiled its latest product - Dynamic Link Optimization - which offers publishers full control over which affiliate links they optimize as the crucial holiday season approaches. The product resolves the longstanding affiliate industry-wide problems of Out of Stock, 404 Pages and Inactive Merchants. "At any given time an average of 10% of a publishers links are broken and that adds up to a lot of lost revenue," says Skimlinks CEO Sebastien Blanc, "Publishers can increase their revenue by…

KFC Is Ready To Ignite Your Holiday Season With The Return Of Its Fried Chicken-Scented Firelogs

Forget chestnuts roasting over an open fire, because KFC's famous fried chicken-scented 11 Herbs & Spices Firelog is back for its third consecutive holiday season. Created once again in partnership with Enviro-Log, the famous fried chicken-scented firelog is available while supplies last exclusively in the U.S. at select Walmart stores and on Walmart.com. The KFC 11 Herbs & Spices Firelog, from Enviro-Log is designed to make your home smell like fried chicken and feel as warm as an Extra Crispy drumstick in a KFC …

DMS Identifies Ecommerce Growth Trends for Advertisers Ahead of Holiday Season

2020 Holiday Season: Consumer Mindsets & The Growth Of Ecommerce Ebook Highlights How Brands and Retailers Can Capitalize on the Unique Opportunities to Drive Sales in 2020 Digital Media Solutions, Inc., an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, unveils key promotional strategies to drive ecommerce growth this holiday season. As advertisers finalize their efforts to drive engagement and sales in…

New Blis Report Pinpoints Geography, Mobility and Psychology as the Key Factors Impacting Behavior Change Leading up to the Holiday Season

Blis, the trusted leader in location-powered advertising and analytics has launched a new global report, 'Behaviour change is real: how brands can harness it', in advance of the upcoming holiday season. The report looks at three key indicators for behavior change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction. The analysis highlights how these three factors interact and impact consumer behavior, as seen both in our foot…

Unruly and Tremor Video Study Reveals Consumer Expectations Ahead of the 2020 Holiday Season

Video advertising platforms Unruly and Tremor Video released the results of a joint study that explores consumer attitudes, expectations, and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that COVID-19 has had on consumers’ lifestyles over the past several months, US consumers are still looking forward to the holiday season – with 64% reporting that they are just as or more…

How to Make Consumers’ “Nice List” This Holiday Season

During the holiday season, shoppers often find themselves overwhelmed with brand marketing messages. The retail industry is undergoing transformational change in 2020. An increasingly digital-first customer journey became accelerated when retail outlets were forced to close their doors – at least temporarily, and several iconic retail brands filed for bankruptcy protection, with J. Crew, Brooks Brothers, Neiman Marcus, JC Penney and Pier 1 Imports among them. Approaching the tail end of 2020, many retailers are pinning…