Syte Launches Hyper-Personalization Solution

Syte, the world's first product discovery platform, announced the official launch of its hyper-personalization solution to increase average order value and conversion rate for eCommerce brands and retailers globally. The proprietary technology combines visual AI with two powerful neural networks to identify and recommend the products most likely to convert in real-time. Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships "Retailers have always known that…

Achieve Greater Hyper-Personalization with ZineOne’s Flexible Connectors

Brands Can Now Easily Connect to Unlimited Data Sources For Greater Efficiencies at Multiple Customer Touchpoints ZineOne, whose Intelligent Customer Engagement (ICE) platform provides enterprise brands the power to offer consumers superior online shopping experiences, announced the availability of Flexible Connectors. The announcement further underscores the company's commitment to creating hyper-personalized online shopping experiences for consumers that foster customer loyalty and protect margins for brands.…

Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales

In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage's CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog on his company website. Why Salesforce Bought Evergage? Last year, Evergage's competitor Monetate was acquired by Kibo. At that time, we had predicted that companies that make Content Personalization engines, CDPs and Mobile Marketing tools would cause a…

How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing

While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by AI, is critical to B2B Marketing - it enables deeper engagement, stronger relationships, and better ROI. AI in a vacuum, however, is not effective - it must be aligned to a Business problem or Marketing challenge. There are two keys to activating AI. First, make data actionable - by creating hyper-personalized experiences across the entire customer journey of Marketing and Sales touchpoints. Second,…

The Connected Car Is Poised for Acceleration and Hyper-Personalization

Like a New York City subway train at rush hour, new technologies advance in fits and stops. A breakthrough occurs, and then the next few years are spent perfecting it, until the next major upheaval. That’s the state of the current in-vogue concept, the “connected home.” Every imaginable product from toothbrushes to coffee makers is now being connected to the internet, whether that makes sense or not. Perhaps I’m unique, but I really don’t see a need to have my dentist receive a record of my brushing habits. One product…

RichRelevance Winter ’19 Delivers on Hyper-Personalization to Individualize Shopping Experiences at Scale

Xen AI Auto-Discovers Meaningful Customer Segments and Affinities to Rapidly Identify Under-Performing and Hidden Segments and Detect Opportunities for Increased Revenue RichRelevance, the leader in Experience Personalization, announced innovations that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create the industry’s most memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry…

Online Auction Platform Catawiki Drives Hyper-Personalization with Selligent Marketing Cloud

Catawiki, the Dutch online auction platform for rare objects, recently chose Selligent Marketing Cloud, as vendor of choice, to power their personalized customer experience and offers. Using Selligent Marketing Cloud, Catawiki will be able to promote its weekly 50,000 new products to the most relevant customers, on the right channel, to drive engagement and conversion. Catawiki chose Selligent Marketing Cloud because they were seeking a partner with a flexible data architecture that was extensible and could consolidate…

RichRelevance Introduces Hyper-Personalization for Digital Marketing: The Pinnacle of AI-Driven Personalization with Deep Learning

Basic Personalization Gives Way to Individual Experiences at Scale; Enhances Both Marketing and Commerce Investments for Digital Leaders RichRelevance, the global leader in Experience Personalization, unveiled Hyper-Personalization with Deep Learning, the next tier of AI technology to drive digital growth, engagement, and revenue by staging compelling customer experiences across the commerce lifecycle. Hyper-Personalization helps define how digital business leaders will bridge marketing and commerce clouds to engage every…

How Personal Is Too Personal? New Study from LoopMe Has Marketers Weighing in on Hyper-Personalization

A recent survey by LoopMe revealed new insights around data usage in marketing. According to the research, one third of marketers believe the use of a customers' own pictures tops the "most important to avoid" list when personalizing ad creatives. The findings form part of LoopMe's wider research into personalization, data usage and the value of data. Stephen Upstone, CEO of LoopMe, said: "Personalization can benefit consumers if done correctly – through a sensible combination of personalized creative and delivery. For…

LMS Embraces Hyper-Personalization And Doubles Business

Data-Driven Consulting Firm Expands Revenue and Adds 11 New Employees in Past Year LMS Inc., a leading data-driven consumer experience consulting firm, has evolved in their approach to courting customers, and they've boosted business by 200 percent as a result. In the past, marketing companies were reactive, using client lists to reach potential customers through electronic and paper mail. However, advances in data collection presented a new opportunity, one LMS has strategically embraced to offer a more personal…

RESEARCH: Data Crisis Impeding Customer Experience (CX) at Leading Global Organizations

New global study commissioned by Teradata and Celebrus finds that the COVID-19 pandemic highlighted the inadequate data analytics tools for creating superior customer experiences A new global study, “Invest In Customer Insights To Drive Business Growth,” commissioned by Teradata (NYSE: TDC) and Celebrus and conducted by Forrester Consulting, finds that while organizations have ramped up investments in creating high-impact, personalized digital experiences to better win, serve and retain customers, they are…

New Partnership Between Amperity CDP and Persado Signals Acceleration of the Next Era of Personalization for Data-Driven Brands

Integration combines first-party data with scalable AI-content and decisioning to help marketers make every customer interaction count Amperity, the #1 enterprise Customer Data Platform for consumer brands, today announced that it is partnering with Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, to enable hyper-personalization at scale for brands and marketers. This partnership empowers marketers to better identify their ideal…

Algonomy Announces Inaugural Personalization Summit 2021 for Retailers and Consumer Brands

- All-star speaker lineup from leading brands that are using Hyper-Personalization algorithms to drive double digit growth in digital revenues  - When: April 28th (Americas & Europe) and May 5th (APAC & ME) Algonomy, the leading Algorithmic Customer Engagement solutions company, today announced that they are hosting the first Personalization Summit 2021 as a joint company, formed by the merger of RichRelevance and Manthan Software. Marketing Technology News: AdsWizz Surpasses 1 Billion Monthly Podcast Downloads…

Algonomy Enables ZALORA to Deliver Hyper-Personalized Experiences

- Asia's largest online fashion store will leverage AI-driven decisioning to personalize all customer touchpoints in real-time Algonomy, the leader in Algorithmic Customer Engagement (ACE) Solutions, today announced that ZALORA, Asia's largest online fashion and lifestyle store is deploying the Algonomy Hyper-Personalization Suite to drive 1:1 personalized interactions across the customer's digital buying journey. ZALORA will leverage the personalization suite to create consistent experiences across all digital…

4 Marketing Mistakes To Avoid Through 2021

Despite all the 2020 marketing budget cuts, every marketer knows how crucial it is to leverage the right marketing technologies to cut through the noise and achieve marketing ROI within a shorter timeframe. The Covid-19 pandemic has had a negative impact on not just marketing budgets but martech investments as well, a recent survey by Gartner signified that 58% of the reviewed marketers had decreased their martech budget in 2020. While on the one hand, every business leader including marketing, sales, operations and other…

Customizing the Customer Experience in the Recovery Era

Even as we continue to endure the tragic effects of the global pandemic, businesses are looking forward to a future recovery and how to address changing customer needs. Certainly, more customers are moving online as demonstrated by the 2020 Black Friday through Cyber Monday retail period during which independent businesses racked up $4.8 billion in sales through Amazon, a 60 percent increase over last year. Yet, no one can predict what exactly a post-pandemic recovery period will look like. As a result, retail and ecommerce…

CRM for Automobile Industry: Advantages, Features, Challenges, Trends, and Top Players

Just like any other industry, the automobile industry too has evolved rapidly. From inventory to sales, finance, compliance, service departments, every facet has witnessed a change in the last decade. The developments in the areas of electric, autonomous vehicles, and connected car experience are driving an unprecedented change. Such digital technologies continue to disrupt the automobile industry from customer purchases, end-to-end self-service processes to the entire customer journey experience. In addition, with the…

Demandbase Accelerates Revenue Growth and Achieves Profitability for 2020

ABM leader grateful for big wins and client success despite a globally tumultuous year Demandbase, the largest and most complete Account-Based Marketing (ABM) platform, announces outstanding results from last year while looking forward to a promising year ahead. The ABM pioneer was proud to achieve both accelerated revenue growth and profitability in 2020, which is highly unusual for a company to achieve in tandem — even in normal times. But in a year marked by the global pandemic and unparalleled financial uncertainty,…

Top 5 Email Marketing Challenges of 2021

Communication apps like Slack and Microsoft Teams and chatbots have been cited to be the email killers. However, they aren't even close enough to take over the email. Email still works to date and Email Marketing remains one of the best ways of connecting with customers. In fact, the number of active email users is forecasted to reach 4.3 billion in 2023. This large number provides marketers an excellent Return on Investment. Reports also suggest that almost nine out of every ten marketers use email marketing to distribute…

Top Digital Marketing Trends that Prevailed in 2020

In the modern digital world, every business whether big or small needs digital marketing. Without it, there would be no growth, no customers, and no brand image. However, having adequate knowledge of digital marketing is not enough. Marketers need to re-evaluate and recalibrate the perfectness of their strategies regularly. That is why they need to stay abreast of the latest trends and happenings in digital marketing to set up their ‘A’ game and stay ahead of the competition. And for 2020, the main focus of marketers went on…