New solution delivers an open source infrastructure for cross-channel addressability, personalization, and measurement in a post-cookie environment Merkle, a leading data-driven customer experience management (CXM) company,…
Read More...

Study reveals that brands with more mature identity programs were significantly more likely to be successful in achieving their key objectives Tapad, a global leader in cross-device digital identity resolution and a part of Experian, has…
Read More...

New Solution Enables B2B Businesses to Create Actionable Customer Profiles to Improve Customer Experience and Drive Revenue ActionIQ, the leading Enterprise Customer Data Platform (CDP) and Data Axle, the leading provider of data,…
Read More...

Consumer Identity Data Boosts Prospect Profiles for Financial Advisor Clients’ Marketing Initiatives Consumer identity management expert Infutor today announced that financial services marketing firm White Glove has…
Read More...

Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform…
Read More...

OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of the OpenIDSM, a unique identifier that enables the resolution of both linear viewership and…
Read More...

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in…
Read More...

Placekey, the free universal identifier for places, launched with the backing of 500+ organizations. Today, Placekey announced a new partnership with FullContact, the industry leader in consumer Identity Resolution as a service. As part of…
Read More...

AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced it has integrated several identity…
Read More...

Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, today announced their new partnership. The collaboration will enable marketers and brands…
Read More...

Allowing advertisers to seamlessly activate audiences through Semcasting AudienceDesigner on Stirista’s DSP AdStir Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced a strategic new…
Read More...

Latest Award Further Distinguishes Amperity as the Only CDP With Patented Innovations for Driving Customer Centricity Amperity, the #1 enterprise customer data platform for consumer companies, announced that it has been awarded U.S.…
Read More...

Compliance with SOC 2 Type 2 and ISO 27001 security requirements asserts dedication to building a privacy-first platform for the digital marketing ecosystem Tapad, the global leader in privacy-safe, cross-device digital identity…
Read More...

Experian, the global information services company, announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United…
Read More...

New Partnership Brings Scalable Identity-Based Matching Capabilities Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity based partnership with …
Read More...

In preparation for the cookieless future, Eyeota rolls out data diversity initiative Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its global integration with ID5’s Universal ID to further…
Read More...

Consumer identity management expert Infutor announced that it has been selected by Logiq, a leading AI-powered customer acquisition platform, as Infutor’s ID Max solution will help Logiq boost its inbound web form and call conversion rates,…
Read More...

LiveIntent, the people-based marketing platform powered by the email address, announced a partnership with FullContact, the industry leader in consumer Identity Resolution as a Service. The partnership delivers the ability to map offline…
Read More...

Robust, Privacy-Compliant Data from Infutor’s Total Mobile Ad ID Solution Will Help Narrative Marketplace Clients Extend their Digital Reach Narrative, the enterprise data streaming company today announced it has partnered with Infutor,…
Read More...

Acquires 4Cite Marketing to double down on first-party identity technology Merkle, a leading technology-enabled, data-driven performance marketing company, announced the launch of Merkury, Merkle’s identity resolution and data platform…
Read More...