Higher Logic Launches Groundbreaking In-App Engagement Benchmark Score

The leading, human-focused engagement platform is offering an innovative way to track community performance with a new feature release Higher Logic, the industry-leading engagement platform, announced today the release of a new proprietary product feature, the Engagement Benchmark Score (EBS). The EBS gives customers a way to measure their engagement through data-driven insight into their community's performance and provide them with a roadmap to increase future success. Higher Logic has over a decade of experience in…

In-App Versus Open Web: Adopting Strategies for Optimal Customer Engagement

Optimizing mobile engagement requires an understanding of what both avenues offer and how they can be used effectively for customer engagement. The mobile app market is booming — expected to drive revenues of $189 billion next year — but a new crop of advertising options is set to send growth into overdrive. Google has opened up Discover inventory, Spotify sponsored playlists are now available to international brands, and Instagram is paving the way for instant purchase ads. So, is the writing on the wall for open web…

Brandcast Announces the Global Launch of Personal Engagement Analytics

Enterprise business teams now have fine-grained security control and detailed engagement data for everything they publish online. Brandcast, the first no-code content platform for enterprise, is proud to release Personal Engagement Analytics, a new platform feature that raises the standard for creating, delivering, and tracking personalized digital experiences. With Brandcast, enterprise business teams now have fine-grained security control and detailed engagement data for everything they publish online. Marketing…

CallFinder Rolls Out New Release Poised To Optimize Customer Engagement

CallFinder, the market-leading provider of SaaS speech analytics technology and automated quality monitoring solutions, announced a new release that provides businesses with greater insights into customer interactions to improve CX and reduce customer churn. This release marks the official launch of Insights, which includes sentiment analysis by agent, in conjunction with silence and overtalk, developed to help organizations meet the increasing demands of the modern contact center. CallFinder’s Insights provides context and…

OneSignal Ramps up Integration Partnerships for Customer Engagement

OneSignal, the market leader in customer engagement messaging, has announced its latest partner integrations with Mixpanel, RevenueCat, Movable Ink, and Radar, industry-leading tools for marketers and developers. OneSignal has shown considerable momentum this year by offering value to developers and data-driven marketers with solutions to capture info, offer valuable insights, and mobilize users through messages. "We are excited to team up with these leading companies to help address crucial customer engagement and…

RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling. Video is a key component of branding exercises, helping…

Stream Raises $15 Million Series A to Accelerate Global Growth Across In-App Messaging

Stream.io, Inc., the creator of enterprise-grade activity feed and chat APIs, announced the close of its $15 million Series A financing today, led by GGV Capital with participation from new investor 01 Advisors, Knight, seed round lead investor Arthur Ventures, and other backers, including Olivier Pomel, CEO of Datadog, and Tom Preston-Werner, co-founder of GitHub. Tiffany Luck from GGV Capital will join the Stream board of directors. Stream plans to invest heavily in scaling its global team across engineering, sales, and…

3dcart Partners With Smartarget to Bring App-Based Customer Engagement to Online Businesses

3dcart, in partnership with Smartarget technology, is providing more tools to their eCommerce websites in order to improve user engagement and increase sales using instant messaging app integration 3dcart, a leading eCommerce platform, announced that they are partnering with Smartarget to help their websites boost their profits by using apps designed to increase user engagement. Merchants with 3dcart stores will now be able to integrate with Smartarget’s technology, which allows them to contact merchants within popular…

WorkN and Sense Partner to Modernize Candidate Engagement and Drive Mobile-First Communication

WorkN, the mobile-first on-demand staffing platform, formalizes a partnership with Sense, the industry-leading engagement platform for staffing. The partnership will streamline mobile communication to candidates and contractors throughout the talent lifecycle - increasing recruiter productivity, driving increased fill-rates, and maximizing talent engagement. Sense and WorkN together amplify the power of mobile-first communication, streamlining reminders and check-ins, and innovating further to drive action leveraging…

Chatmeter Launches Mobile App to Streamline Customer Engagement and Support Real Time Reputation Management

Chatmeter, the leader in local search marketing and reputation management, today announced the launch of its new mobile app. The app brings key features from the Chatmeter LocationHQ reputation management and local SEO platform to mobile devices – providing marketers with the necessary tools to optimize local brand reputation from anywhere. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience For the first time in the digital marketing industry,…

OneSignal brings Enterprise-Grade Privacy & Security Advancements to World’s Most Popular Customer Engagement Platform

OneSignal, Inc., the leading global provider of push notifications and in-app messaging solutions, has announced it is now Privacy Shield Certified and has shipped new security features, including Two-Factor Authentication (2FA), to all its users. With nearly one million users and organizations relying on OneSignal's customer engagement platform, these newest security features illustrate OneSignal's overarching commitment to maintaining the trust and safety of its customers' privacy. "Ensuring our customers' privacy and…

Zendesk Lauded by Frost & Sullivan for Delivering Seamless Omnichannel Digital Customer Engagement across Platforms

Sunshine Conversations data platform introduces effective and consistent conversational interfaces across existing and emerging customer contact channels Based on its recent analysis of the North American omnichannel digital customer engagement market, Frost & Sullivan recognizes San Francisco-based Zendesk with the 2020 North American Competitive Strategy Innovation and Leadership award. One of the earliest providers of customer relationship management (CRM) tools, Zendesk has evolved into a premier provider of…

OneSignal Launches Free Shopify App To Bring Powerful Engagement To eCommerce

OneSignal, Inc., the leading provider of push notifications and in-app messaging solutions, has announced a Shopify App to give online stores a powerful engagement tool to help increase traffic, increase revenue, and improve customer satisfaction. OneSignal is already trusted by more than 600 Shopify merchants, with e-commerce companies seeing a 12%+ revenue lift by adding OneSignal to their online stores. "As the second largest ecommerce site in the world, Shopify has emerged as one of the best ways to sell online, and…

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

AI-powered Channel Engagement Scores help marketers identify channels with high engagement and deliver meaningful messages throughout the customer journey Blueshift, the leading Customer Data Activation Platform, announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations and engage time optimization. The new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the customer lifecycle…

Coveo In-Product Experience Intelligence Delivers Contextual In-App Support

AI-Powered Solution Understands Context, Reduces Friction, Enhances Customer Experience Coveo, the Experience Intelligence Platform Leader for enterprises, announced Coveo In-Product Experience Intelligence, an AI-powered solution that enables “as-a-service” providers to deliver powerful, context-aware help to users right within their web applications. As more businesses embrace recurring revenue models, the pressure is on to provide the best experiences possible from day one. For subscription-based companies, the…

Go With the Flow: Stardust Releases AI-Powered In-App Recommendations

Stardust Users Will Experience More Curated Recommendations to Create a Seamless and Personalized In-App Experience Stardust, the leading social app for fans to follow and discuss their favorite movies and TV shows, announced “Weekly Recs”, a new recommendation flow for their users worldwide. The integration provides a GDPR compliant, streamlined solution to improve customer experiences through a new platform powered by artificial intelligence and machine learning. This creates a customized set of movie and TV…

Global Education Platform Streamlines Digital Customer Experiences, Boosts Student Engagement, and Increases App Rating by 71% With Swrve

Education platform, Wall Street English uses Swrve to deliver hyper relevant, localized, real-time mobile messaging to 90,000 students in 28 countries worldwide Swrve, the world leader in mobile marketing and customer engagement announced today that Wall Street English is increasing in-app engagement and boosting student retention with Swrve. The award-winning education platform uses Swrve to deliver hyper relevant localized mobile messaging to students in 28 countries worldwide. Awarded Best Education Platform of the…

CrowdFlik Announces In-App Video Solution Ready for Beta Testing

CrowdFlik Platform Integrates Seamlessly Within Partner's Branded Mobile Experience CrowdFlik, Inc., the leading innovator in advanced mobile video technology connecting fans-to-brands through event based, fan centric collaborative mobile content experiences announced the launch of the beta version of its in-app enterprise solution for app developers and content platforms. "CrowdFlik is revolutionizing the connection between brands and fans by making video collaboration easy and fun for consumers who want to create and…

Zenly Selects Leanplum for Best-in-Class Customer Engagement

Leanplum's A/B Testing and Data Integration Capabilities Enable Deep Audience Insights Leanplum, the leading multi-channel customer engagement platform, and Zenly, the leading social map for close friends and family, an independent subsidiary of Snap Inc., announced that Zenly selected Leanplum for its robust customer engagement capabilities. The partnership will allow Zenly to benefit from Leanplum's powerful in-app A/B testing tools and its integration with Amplitude's analytics platform to drive segmented and…

Leading eMarketplace Yapo.cl Triples Mobile Engagement With 1:1 Targeting and Triggering With Swrve

Innovative eMarketplace sets a new bar for engagement and retention for millions of buyers and sellers with global leader in customer engagement Swrve, the leader in mobile marketing and customer engagement, announced today that Yapo.cl, has used Swrve to significantly reduce churn, increase long-term engagement, and inspire valuable app user activity across their mobile campaigns. With over 40,000 products for sale on the app and over one million ads, Yapo needed a solution that could help them increase loyalty amongst…