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New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain

Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of mobile in-app,…

Mobfox Introduces Audience Analytics for Better In-App Monetization

The New Offering, Audience Analytics, Includes a Game-Changing Dashboard Enabling App Developers to Acquire Lookalike Users with the Click of a Button Global mobile advertising platform Mobfox has announced the launch of its new Audience Analytics developer offering with actionable insights about publishers’ app users. New features include an in-depth dashboard and optimized lookalike user acquisition capabilities. At the time of this announcement, Gil Klein, Managing Director of Mobfox, said, "Our new offering…

ironSource’s LevelPlay is Industry’s First In-App Bidding Platform Open for all Developers

Leading mobile monetization and marketing company ironSource announced that it’s in-app bidding platform is now automatically open and available for all developers. In addition, the company announced that Facebook Audience Network is now in open beta, allowing any developer using the ironSource mediation platform to access one of the industry’s largest bidders, and utilize this demand source without any pre-approval necessary. “This is a really exciting step towards truly democratizing access to in-app bidding,” said Nimrod…

ironSource Expects 70% of Its Mediation Traffic To Run Through In-App Bidding by End of Year

Company Revamps Management Module and Partners with Facebook Audience Network to Enable Game publishers to maximize their ad monetization and improve operational efficiency through real-time bidding Leading mobile marketing company ironSource today announced impressive growth and developments in its in-app bidding platform, LevelPlay. Facebook Audience Network will now be available in a closed beta on LevelPlay, opening up one of the industry’s largest bidders to the thousands of game publishers using ironSource’s…

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

Conversions for Criteo advertisers increased 90% year-over-year on MoPub inventory Criteo S.A., the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to…

Uken Games Provides Hyper Relevant Experiences for Users, Driving Loyalty and Monetization Using Swrve

Sony Pictures Television Games, Who Wants To Be a Millionaire? and Jeopardy! World Tour leverage Swrve Mobile Marketing Automation Platform for Real-time In-App Engagement Swrve, the world leader in real-time, relevant customer engagement announced that Uken Games, a leading social and mobile gaming studio based in Canada, is using Swrve’s platform to optimize in-app experiences based on user feedback, increase in-app purchases, and deliver hyper-relevant messaging throughout the gaming experience. “The gaming industry…

Key Social Media Monetization Tactics for Mobile-First Gaming Brands

When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. However, that is not the case at all in this growing industry that topped 43.8 billion in 2018. There is a huge audience - and demand - for casual mobile games that span across demographics. For example, 65 percent of women in the 10-65 age range report they play mobile games and 20 percent of female gamers discover new games on social media. Casual gamers aren’t particularly dedicated to specific genres or games; most tend to…

Pocketmath Unlocks the Next Era of Mobile User Monetization with White Label Audience Network Solution

Pocketmath, global ad and audience monetization programmatic technology leader, announced today that its proprietary audience network platform is now available for white labeling for mobile app developers, publishers, and advertisers. The white labeled platform will provide mobile software companies with a customized and proprietary branded platform to monetize, target, and re-target mobile app users with special programs and promotions, sell in-app inventory to external advertisers, and develop promotional partnerships,…

ironSource Launches A/B Testing Tool for Ad Monetization

The Industry-First Tool Empowers Developers to A/B Test Monetization Strategies Directly Through the ironSource Platform Leading mobile monetization and marketing company ironSource announced the launch of its A/B testing tool for ad monetization. ironSource is the first and only mediation platform to enable app developers to instantly and effortlessly test multiple monetization strategies directly through their dashboard, and then make strategic decisions based on true comparative data. Currently, there are two…

PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app advertising to reach this highly-engaged…

PubMatic Doubles Down on Mobile and In-App Video for Publishers, Releasing Key Growth Numbers for 2019

Company Appoints New Chief Technology Officer Amid Growing Headcount PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released key growth figures as well as plans to increase its global headcount by over 20 percent in 2019. In a time of market consolidation and layoffs, PubMatic is experiencing significant growth in key areas - particularly mobile app and video monetization. In 2018, PubMatic’s mobile business growth was driven by in-app video, which increased by more than 200…

In-Game Advertising Matures to Become Viable Alternative to In-App Purchases, Finds deltaDNA Study

Higher Demand for Ad Network Transparency and Campaign Data Sees Developers Remaining Loyal to Those Networks That Deliver After years of uncertain experimentation, Free-to-Play (F2P) game developers are starting to view ads as a genuine alternative to In-App Purchases (IAPs) rather than just an additional revenue bonus. In the last twelve months, the number of games owing at least 40% of total revenues to ads has increased by 15%, while the number of games generating 81 – 100% of their revenue from ads has leapt by a…

SOOMLA Raises $2.6M to Lift the Hood on the Black Box of In-app Advertising

The Financing Will Be Used to Fund SOOMLA's Continued Global Expansion SOOMLA, the leading mobile monetization measurement platform, announced a Series A investment of $2.6 million led by JAL Ventures with additional funds coming from existing investors. The financing will be used to fund SOOMLA's continued global expansion and for further investment in its proprietary technology platform. Tal Shaked, General Partner at JAL Ventures will join SOOMLA's board of directors. "SOOMLA has rapidly developed a leadership…

Mechanics of Publisher Monetization

This year, ATS London saw a panel of industry experts discuss the changes in how publishers are monetizing content through evolving advertising practices. The panel consisted of Karen Eccles, Director of Digital Sales and Innovation at The Telegraph; Damon Reeve, CEO, The Ozone Project; Jason Trout, EMEA MD, Unruly; and Jourdain Casale, VP of Global Intelligence at Index Exchange. Bid Caching: The Elephant in the Room First up was a discussion about bid caching, championed by Index Exchange and a very contentious subject…

New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as the Technology Extends to In-app Environments

Pubmatic Releases Q3 2018 QMI Report, Highlighting Key Trends That Impact Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy…

In-App Advertising Poised for Growth, Driven by Strong Demand by Brands, New Global Research Shows

Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI. "Mobile devices are the consumer's primary means of accessing the Internet, and close to 90% of time on mobile…

Zype Simplifies Complex Workflows for Improved Video Content Management, Distribution and Monetization

VidOps teams can connect with audiences when and where they want to view content — with the sophistication of the world’s most advanced media companies Zype, the leader in video content management and distribution infrastructure, today launched new capabilities that streamline and simplify the delivery, management and monetization of on-demand and live video. New capabilities help customers reach wider audiences, automate and connect workflows, and speed the go-to-market of video content across all online and social media…

AppLovin Agrees to Acquire In-App Header Bidding Solution MAX

MAX Chairman and Mobile Veteran Jim Payne, Who Co-Founded MoPub and Led It Through Its Acquisition by Twitter, Becomes Strategic Advisor at AppLovin AppLovin, a comprehensive mobile gaming platform, announced it has agreed to acquire MAX Inc., a leading in-app header bidding solution, for an undisclosed amount. The acquisition will further accelerate AppLovin’s mission to give game developers a complete platform to grow and scale their businesses. “Their goal of facilitating an unbiased auction helps increase developer…

Agora.io Releases React Native SDK For In-App Voice & Video Calling

Agora.io, a global leader in real-time communication solutions, announced the release of the Agora React Native SDK, an open source developer toolset for adding voice, video, and live broadcasting functionality to mobile apps using the React Native framework. The new SDK enables cross-platform building across iOS and Android platforms, making it easier and quicker to deploy and maintain embedded voice and video communication features within native mobile apps. React Native is an open source project started by Facebook…

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology 

The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology company creating solutions for smarter ad monetization, announced that Facebook Audience Network is partnering with Fyber FairBid, Fyber's new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage the right audiences, in an efficient, and…