AI Platform Delivers Solution to Content Marketing's ROI Problem inPowered.ai, the AI platform built to deliver business outcomes with content, introduced today Content Intelligence: a SaaS offering created to solving content marketing's ROI problem. Developed in response to COVID-19, Content Intelligence is able to decipher what content is resonating most with consumers while driving them down the funnel to take action and deliver real ROI -- changing brand perception, increasing actions taken onsite, lead generation and…

inPowered Ushers in the Next Stage in the Evolution of Content Marketing inPowered, the AI platform for content marketing, has announced that Ann Marinovich has joined as Chief Revenue Officer (CRO) to scale the company’s Software as a Service (SaaS) offering. “Our vision has always been to take content programmatic using AI with a software as a service business model to deliver the best results at the most efficient cost. Ann is uniquely qualified to help us achieve this vision” Marinovich previously built…

Global Demand for Content-Based Advertising is on the Rise as Privacy Protection Becomes Paramount inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, has announced its plans to enter the global paid media marketplace to serve client demand for AI-powered content amplification. In doing so, Jon Mayo has been promoted to Chief International and Growth Officer to oversee the…

The Pioneer of the Cost Per Engagement Model for Advertisers, inPowered, Now Offers Sponsored Content on a Cost Per Engagement Basis inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, introduced and made available its one of a kind sponsored content marketplace. Transactions occur on a cost per engagement (CPE) basis, not cost per custom content package, across a network of…

inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement with Content inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement, introduced and made available its artificial intelligence (AI) driven dynamic cost per engagement pricing model (dCPE). Using machine learning, its technology doesn’t optimize for clicks, but rather,…

IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger to the role of Vice President, Member Engagement. He will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs and helping its member companies meet their business objectives. Reporting to Sheryl Goldstein, Senior Vice President, Marketing and Member Investment at IAB, he joins the trade organization from…

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced an enhancement to programmatic audio inventory. Through the company’s strategic integration with Rubicon Project, advertisers and brands can buy and manage domestic and international premium digital audio advertising inventory including TuneIn, TargetSpot and others. Adelphic’s clients can now access audio inventory from over 216 countries, generating billions of audio ad requests. Additionally, there are over…

Global and Regional Partners Awarded for Innovation and Excellence in Connected Planning Anaplan, Inc., a pioneer in Connected Planning, announced this year's Anaplan Partner Award winners, with two new categories that reflect a growing ecosystem. The 2019 Anaplan Partner Award winners, by category, are as follows: Global Partner of the Year Award: Deloitte is recognized for making great strides in helping customers address an array of complex planning issues, including an IFRS 17 General Insurance application that…

Voicify has partnered with Ogilvy, an integrated creative network headquartered in New York, NY and with 131 offices globally. The inspiration for the partnership: bring the agile and robust Voicify platform to Ogilvy's suite of offerings to increase nimbleness and effectiveness through voice and virtual assistant engagement. Ogilvy is a leader in asserting, creating and managing the components of brand presence and engagement. Ogilvy puts their customers at the center of everything they do with a heightened focus on…

Real-time Revenue Driven Solution, LiveYield, Arms Publishers with Powerful Analytics to Drive Increased Profitability Through Ad Revenue Pub Ocean, a technology company that provides digital publishers with products to make them more profitable, launched a new, industry-first real-time revenue analytics platform for publishers, LiveYield. The platform is the first and only solution that arms publishers with the same level of sophisticated revenue-generating intelligence as advertisers. LiveYield collects and…

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth While possessing a vast abundance of ever-multiplying customer data, the world’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage. In…

Akamai Technologies, the intelligent edge platform for securing and delivering digital experiences, announces the company has completed its acquisition of Janrain, the company that pioneered the customer identity access management (CIAM) category. On January 7, Akamai announced an agreement between the two parties for Akamai to acquire Janrain in an all-cash transaction. The combined companies’ technologies and teams are expected to offer critical complementary capability to provide immediate security benefits to CIAM…

The Upgraded Sales Automation Toolkit Is Tightly Integrated with CRMs, Voice Platforms, Social Media and Offers Excellent Support from Cadence, Print and Email Marketing Perspective Mindmatrix has enhanced its channel and sales enablement software’s sales automation toolkit to include tight integration with CRM, voice (Phone calls and diallers), social media platforms and print and email marketing modules. This enhancement makes Mindmatrix’s sales automation functionality more powerful. This is the first major enhancement…

The New System Enables Seamless Creation of Station-Branded Video Using Fully-Licensed Footage from Major Events Futuri Media, a global leader in audience engagement and sales intelligence technology designed to drive audience and revenue growth for broadcasters, announced the launch of POST Video, a major enhancement to POST, its groundbreaking podcasting and on-demand audio platform. Now, every station using POST will have the option to automatically turn on-demand audio into video segments, using fully-licensed…

Brekeke Call Center Suite Now Integrates with Zoho's Cloud-Based Telephony Integration Platform, Zoho Phonebridge Brekeke Software announced the integration of Brekeke Call Center Suite (CCS) with the Zoho PhoneBridge platform. This confirmation makes Zoho's powerful CRM available to call center operators and cloud-based service providers of Brekeke CCS on their favorite CRM system. Zoho CRM is a cloud-based service designed to improve customer relationships. Zoho's powerful CRM and all functionalities are accessible…

Founded by Technology Veteran Scott Mccorkle and Funded by Upfront Ventures, the MetaCX Platform Will Launch in Early 2019 MetaCX, a new High Alpha Studio company, announced it has raised over $14 million in funding to transform how businesses manage their customers and how customers manage their vendors. The funding was led by Upfront Ventures, a leading early-stage venture capital firm based in Los Angeles. @MetaCX Launches With $14M in Funding to Redesign Customer Success MetaCX is led by Co-Founder and CEO Scott…