Sales and Marketing - two departments always in conflict about demarcating their specific roles and responsibilities. Being an Inbound Marketer and a Specialist in Content Marketing, I can very well understand the root cause of this problem. Many companies do not differentiate between these two functions. Over and above that, many companies have a single team to perform both. Too much of bashing, isn’t it? Let us focus on the topic i.e. how is Inbound Sales different from Inbound Marketing and how these two functions can…

When we launched Kissflow for procurement teams last fall, we faced the same problem every other SEO Analyst faces: how do we grow our organic visitors? The obvious answer was content. We did the obvious things that every single “SEO Best Practices” blog talks about, but we knew it wasn’t enough. Generating quality content consistently and optimizing it for search engines can work wonders for your organic growth and you’ll see how exactly we went about that. Hack 1: Everyone loves a comprehensive article for one…

Every day, thousands of marketers suffer from the negative side effects of unplanned, inbound work requests... Hi , I'm finalizing a presentation for a late-stage prospect and could use your help refining the message and deck design. Can you support? BTW, my meeting is at 9 am tomorrow morning... thank you! - On a more serious note, while comparing ad-hoc work intake to a health epidemic may be a bit hyperbolic, the unfortunate reality is that these unplanned efforts become major contributors to marketing waste,…

Successful companies today have one thing in common — a functional inbound digital marketing model. When 76 percent of marketers use inbound marketing as their primary strategy, having an effective inbound function is the secret sauce for increasing organic traffic and building out your customer base. Here are three well-kept secrets that are sure to give your inbound marketing model an extra edge: Understanding User Intent is the Foundation for Inbound Marketing There are four types of user intent based on subsequent…

Austin-Based Agency TREW Marketing Focuses Specifically on Helping Tech Clients While Using the HubSpot Platform to Grow Leads TREW Marketing is a full-service inbound marketing firm which announced that HubSpot named the company a HubSpot Platinum Agency Partner. TREW Marketing’s success shone in growing leads with inbound marketing. TREW Marketing specifically focuses on marketing to engineers and helping tech clients with website designing, branding, pipeline management and content marketing. TREW Marketing Client,…

Informed By Metrics and User Feedback, the White Paper Details Proven e-commerce Marketing Tactics ContentWriters has released a new white paper for e-commerce businesses that are looking to increase inbound leads and accelerate revenue growth. "E-commerce is an incredibly vibrant space that's flourishing. We've seen a pretty drastic uptick in requests for product descriptions from companies looking to gain an advantage over their competitors," said Francesco Montesanto, Director Marketing, ContentWriters. Also…

Kevin Coll Studied Communications and Business Administration at Fontbonne University and Has More Than 10 Years of Experience in Business and Marketing SmartBug Media — a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced the addition of Kevin Coll as its newest Marketing Strategist. Coll previously served as Director of…

Last year, thousands of in-person trade shows and corporate events drove millions of customer meetings—a key driver of sales pipelines. With many of those in-person events now taking place virtually, attendee engagement at virtual events has become a major challenge for marketers. In particular, enterprises need a mechanism to generate the B2B meetings that are so crucial for advancing prospects through the sales funnel. Jifflenow has just announced a solution to help convert interested prospects to opportunities.…

Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot coexist in a single company as it would be hard to implement them due to their various differences. On the other side, some believe that one does not exclude the other since each can benefit the company in its own way. The simplest mode to get an idea regarding the difference between inbound and account-based marketing is simply by comparing their sales funnels. Two opposite sales funnels. Despite…

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…

Kristen Deyo Previously Served as Senior Digital Marketing Manager at Stantive Technologies Group SmartBug Media — a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations — announced the addition of Kristen Deyo as Marketing Strategist. In this role, Deyo will leverage her strong background in all facets of inbound methodology to help clients…

New Solution Aligns Go-To-Market Efforts to Focus on Prospects With the Highest Likelihood of Becoming Long-Term, High-Value Customers DataFox, the company intelligence provider, announced the launch of Inbound IQ, a solution for strategic marketing teams to bridge the gap between leads and account-based strategies, enabling synchronized sales and marketing engagement. As account-based strategies grow in prominence, B2B sales and marketing teams are tasked with balancing lead-based inbound flow with account-based…

Discovery Data, the market leader with superior data and analytics on firms and people in the financial services and insurance industries, announced that the company has released a new service called Lead Enrichment. Born out of an increasing need to align an organization's marketing efforts with its sales team's ability to capitalize on interest generated, Lead Enrichment offers real-time data updates for all inbound marketing leads to equip sales for more informed sales conversations and help marketing capture more ROI.…

Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 1WorldSync (Content), Walmart (E-commerce), Comscore (Analytics), Jifflenow (Marketing Automation), and Rakuten (Customer Experience). 1WorldSync to Acquire CNET Content Solutions 1WorldSync, the leading provider of product content solutions, announced that it has entered into a definitive agreement to acquire CNET Content Solutions from Red Ventures. The transaction is expected to…

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

Introhive, one of the fastest-growing B2B sales intelligence and data quality companies, has welcomed Bart Molenda onboard as the company’s first Executive Vice President, Marketing. Molenda’s hire marks a significant milestone for the company, signifying the commitment to building brand share in the market today. Founded in 2012 by co-founders Jody Glidden and Stewart Walchli, Introhive has revolutionized the way companies manage their relationships and leverage data to support sales and business development initiatives.…

"To truly embrace and prepare for an AI-centric world, marketers in financial services, manufacturing, and other B2B industries must be prepared to take automation to the next level of intelligence and augment their workforces."  Hi Rashmi, please tell us about your journey into marketing and how you started at Conversica. I’ve been in enterprise software for over 25 years. During that time, I’ve brought to market different AI-powered solutions from content and predictive analytics solutions to now Intelligent Virtual…

Open Road Integrated Media (OR/M) announced the restructuring of its marketing and business operations teams. These changes underscore the company's focus on innovation, efficiency, scalability, and tech and data as the driving forces behind its Marketing-as-a-Service (MaaS) initiatives, which have contributed to a 40% year-over-year increase in revenue in 2020. With a proprietary marketing platform the technology, data, and marketing teams are working to lift sales on more than 30,000 titles it currently markets. OR/M is…

Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced that Retreaver, a data-driven call tracking platform, has built an industry-leading integration with Jornaya's proprietary platform to ensure inbound calls are fully compliant prior to accepting those calls. This integration will allow for higher volumes of call advertising, creating incremental distribution and revenue for all Retreaver publishers and customers. "TCPA…