Sales and Marketing - two departments always in conflict about demarcating their specific roles and responsibilities. Being an Inbound Marketer and a Specialist in Content Marketing, I can very well understand the root cause of this problem. Many companies do not differentiate between these two functions. Over and above that, many companies have a single team to perform both. Too much of bashing, isn’t it? Let us focus on the topic i.e. how is Inbound Sales different from Inbound Marketing and how these two functions can…

When we launched Kissflow for procurement teams last fall, we faced the same problem every other SEO Analyst faces: how do we grow our organic visitors? The obvious answer was content. We did the obvious things that every single “SEO Best Practices” blog talks about, but we knew it wasn’t enough. Generating quality content consistently and optimizing it for search engines can work wonders for your organic growth and you’ll see how exactly we went about that. Hack 1: Everyone loves a comprehensive article for one…

Every day, thousands of marketers suffer from the negative side effects of unplanned, inbound work requests... Hi , I'm finalizing a presentation for a late-stage prospect and could use your help refining the message and deck design. Can you support? BTW, my meeting is at 9 am tomorrow morning... thank you! - On a more serious note, while comparing ad-hoc work intake to a health epidemic may be a bit hyperbolic, the unfortunate reality is that these unplanned efforts become major contributors to marketing waste,…

Successful companies today have one thing in common — a functional inbound digital marketing model. When 76 percent of marketers use inbound marketing as their primary strategy, having an effective inbound function is the secret sauce for increasing organic traffic and building out your customer base. Here are three well-kept secrets that are sure to give your inbound marketing model an extra edge: Understanding User Intent is the Foundation for Inbound Marketing There are four types of user intent based on subsequent…

Austin-Based Agency TREW Marketing Focuses Specifically on Helping Tech Clients While Using the HubSpot Platform to Grow Leads TREW Marketing is a full-service inbound marketing firm which announced that HubSpot named the company a HubSpot Platinum Agency Partner. TREW Marketing’s success shone in growing leads with inbound marketing. TREW Marketing specifically focuses on marketing to engineers and helping tech clients with website designing, branding, pipeline management and content marketing. TREW Marketing Client,…

Informed By Metrics and User Feedback, the White Paper Details Proven e-commerce Marketing Tactics ContentWriters has released a new white paper for e-commerce businesses that are looking to increase inbound leads and accelerate revenue growth. "E-commerce is an incredibly vibrant space that's flourishing. We've seen a pretty drastic uptick in requests for product descriptions from companies looking to gain an advantage over their competitors," said Francesco Montesanto, Director Marketing, ContentWriters. Also…

Kevin Coll Studied Communications and Business Administration at Fontbonne University and Has More Than 10 Years of Experience in Business and Marketing SmartBug Media — a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced the addition of Kevin Coll as its newest Marketing Strategist. Coll previously served as Director of…

Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot coexist in a single company as it would be hard to implement them due to their various differences. On the other side, some believe that one does not exclude the other since each can benefit the company in its own way. The simplest mode to get an idea regarding the difference between inbound and account-based marketing is simply by comparing their sales funnels. Two opposite sales funnels. Despite…

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…

Kristen Deyo Previously Served as Senior Digital Marketing Manager at Stantive Technologies Group SmartBug Media — a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations — announced the addition of Kristen Deyo as Marketing Strategist. In this role, Deyo will leverage her strong background in all facets of inbound methodology to help clients…

New Solution Aligns Go-To-Market Efforts to Focus on Prospects With the Highest Likelihood of Becoming Long-Term, High-Value Customers DataFox, the company intelligence provider, announced the launch of Inbound IQ, a solution for strategic marketing teams to bridge the gap between leads and account-based strategies, enabling synchronized sales and marketing engagement. As account-based strategies grow in prominence, B2B sales and marketing teams are tasked with balancing lead-based inbound flow with account-based…

Top-Rated Digital Marketing Agency Positioned for Next Stage of Evolution and Growth SmartBug Media leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced it has added agency veteran Carey Isom to its Board of Directors. Isom will add another layer of strategic guidance to SmartBug's® leadership team as it advances through its next…

Abstrakt Marketing Group, a St. Louis-based B2B lead generation company that offers inbound, outbound, and creative marketing services, has been named a double winner in the 18th Annual American Business Awards, the 41st Annual Telly Awards, and the 26th Annual Communicator Awards. Marketing Technology News: Gap Inc. Taps DEG as Its Global Email Agency of Record Abstrakt Marketing Group is honored to announce they have been recognized with a series of awards from world-wide and nation-wide sources for their engaging…

Performant Capital announced today that it has formed Dealer Holdings, a leading SaaS provider of marketing automation software and services primarily to automobile repair facilities and dealer service centers, through the acquisitions of MyShopManager and uNotifi. The businesses will continue to operate independently under their respective brands but share best practices across all functional areas. Launched in 2015, MyShopManager provides a best-in-class marketing automation SaaS platform primarily for independent…

New Partnership Leverages Prospect And Client Interactions Through Data Synchronization Solution Twenty Over Ten, an industry-leading SaaS company, today announced a new integration with Wealthbox, a modern provider of client relationship management (CRM) solutions for financial advisors. This new integration is a contact sync between Wealthbox and Lead Pilot, where advisors can sync contacts from Wealthbox to Lead Pilot daily to automate their inbound marketing efforts. Marketing Technology News: Modus Create Named a…

Cognism drives European expansion into the German market by acquiring the Mainz based firm. New combined solution helps marketers adapt to the ‘stay at home’ era of marketing. Cognism, the world’s leading all-in-one globally compliant prospecting solution, has acquired email signature marketing platform, Mailtastic, in a seven-figure deal. Cognism will bolster its world-leading GDPR compliant prospecting solution with Mailtastic’s email signature technology, allowing clients to lower customer acquisition costs by using…

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Global organizations, including Ceridian, HubSpot, and Zycus, have turned to video to power marketing campaigns, accelerate sales deals, support customer…

In 2020, Marketing leaders understand the evolving nature of Data Management Platforms. Yet, a majority of these leaders have a tough time executing their strategies. This is largely attributed to three factors - Lack of Time Inadequate tools and processes Talent Attrition Even for Marketing teams who manage to tackle these challenges have to face a serpentine task to justify their increased data and analytics budget. It’s new, but a straightforward priority - it’s ‘Privacy’. To better understand the…

HubSpot is an Inbound Marketing and Sales software that assists organizations with pulling in visitors, convert leads and close clients. You can utilize HubSpot Marketing features to create landing pages, make websites and email sequences, and oversee collaborations with your leads and clients—all while examining the achievement of campaign and recording user behavior. HubSpot has a broad number of tools to track user's behavior and actions in the purchaser's journey. The tools are stacked into "hubs"— you can buy them…

Leading Asia-Pacific marketing technology platform Flaunter has announced its expansion into the US as well as new verticals, adding several trillion dollars to its addressable market. The venture-backed company has already signed several US accounts in response to inbound demand. Marketing Technology News: IAB Names David Cohen President Flaunter is used by brands like West Elm, Nautica, MAC Cosmetics and ASOS to effortlessly scale their PR efforts while accessing powerful data. By automating traditionally manual…