Captiv8 Launches Captiv8 Collegiate To Educate Student Athletes On The Influencer Marketing Industry To Prepare For NIL Legislature Updates

The University of Arkansas is the first institution to implement this influencer marketing education program within their Flagship Program To help prepare for upcoming major changes to collegiate name, image, and likeness (NIL) regulations, Captiv8, the leading end-to-end influencer marketing solution, announced its latest initiative, Captiv8 Collegiate, which will educate student-athletes on how to effectively manage their personal social-media brands and partnerships. Previously, college athletes have been unable to…

Salem Media Group Announces New Influencer Marketing Venture

Salem Media Group, Inc. announced its sales division, Salem Media Representatives (“SMR”), has formed the Salem Influencer Network, a new entity focused on connecting brands with the fans of leading Christian social media influencers. The Salem Influencer Network is a powerful vehicle to help clients reach the 18-34 young adult generation who are establishing their brand loyalties that will likely continue for decades. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI “For…

Vungle Enters into a Definitive Agreement to Acquire JetFuel, an Influencer Marketing Platform

Vungle, a leading mobile performance marketing platform, announced today it has entered into a definitive agreement to acquire JetFuel , an influencer marketing platform headquartered in San Francisco. JetFuel enables app developers and other advertisers to scale marketing campaigns across a network of over 15,000 fully-verified influencers, with a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views. Marketing Technology News:  Avtex Wins…

Upfluence Announces Integration with WooCommerce, Cementing their Position as the Most Powerful Influencer Marketing Tool in eCommerce

The new integration combines influencer and purchase data to deliver profound customer insights, identifies high-value brand ambassadors with precise sales tracking of promotional codes for superior ROI while integrating influencer and affiliate marketing campaigns. Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced today it now integrates with WooCommerce. Offering influencer discovery in its large…

QYOU Media Inc. To Acquire Chtrbox, A Leading Influencer Marketing Company In India

Accelerates QYOU Media and Q India Growth In The Creator Economy Through Brand Integrations And Social Commerce Shared Values & Complementary Assets Add to Unique and Differentiated Brand Positioning For The Q India Business QYOU Media Inc. is pleased to announce that it has entered into a definitive share purchase agreement to acquire 100% of the issued and outstanding shares of Chatterbox Technologies Private Limited (brand name: Chtrbox), a leading award-winning influencer marketing company based in India.…

TikTok Becomes Second Most Popular Social Media Platform Of Choice For Influencer Marketing As Marketers Focus On ROI, According To Linqia…

Interest in Using TikTok Increases 325% Since 2020, New Platforms Highlight the Need for Influencer ROI for Enterprise Marketers Linqia, the leading influencer marketing company, today released The State of Influencer Marketing 2021 report, its survey of how enterprise brand marketers and agencies use influencer marketing and how they plan to leverage the channel in 2021. TikTok exploded in the last year for consumers and marketers alike. The fifth annual survey found that TikTok became a key platform of choice for…

Meltwater Announces Agreement To Acquire Leading Social Influencer Marketing Company Klear For $17.8 Million In A Combination Of Cash And…

Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into an agreement to acquire Klear, an Israeli SaaS company and a market leader in the fast-growing influencer marketing space. Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its Attention… For the full year 2020, Klear reached revenues of $7.6 million. Excluding earn-out, Meltwater has agreed to purchase Klear for a price of 1.4 times 2020 revenue settled in…

HypeAuditor, The AI-powered Influence Marketing Platform, Reveals the Year’s Biggest Brand Leaders In Annual “State of…

HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, released its second annual “State of Influencer Marketing 2021” report. Revealing 2020’s most influential social media leaders, as well as industry-pioneering best practices. “Unsurprisingly, 2020 was an extraordinary year in every sense, and the digital and social landscape continues to evolve so fast that it can be hard for even the most progressive brands to stay abreast of all changes,” said Alex…

Critical Trends Reshaping Influencer Marketing In The Age Of COVID-19 Identified

Award-winning, integrated marketing and communications agency Cramer-Krasselt (C-K) has released key influencer marketing trends and tactics. In C-K's Guide to Influencer Marketing in the Age of COVID-19, the agency identifies how brands can better employ influencer marketing now, and in the months ahead, as a powerful vehicle to attain reach, drive sales, grow awareness and build brand loyalty. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec New…

Jetfuel Proves Influencer Marketing Outcomes Can Be Measurable While Ranking High on 10 of AppsFlyer’s Leaderboards for Performance…

Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want to see measurable outcomes for their expenses. Jetfuel's high rankings in 10 categories of AppsFlyer's Performance Index XII, which has been ranking the top media sources in mobile advertising since 2015, demonstrate that not only can this kind of marketing be measurable, it can provide…

TCM Accelerates E-commerce Success with Newly Acquired Influencer Marketing Tech

NinjaOutreach acquisition enables TCM-owned online stores to identify, target and engage millions of influencers on Twitter, Instagram, YouTube, TikTok and more Technology Commerce Management (TCM) today revealed the company has acquired NinjaOutreach, whose proprietary technology enables users to filter through millions of social media influencers in order to find the ones that most precisely reach targeted customers. This acquisition expands the rich technology portfolio TCM uses to maximize revenue and profits from its…

MOYI Announces Market Research Collaboration with TopSocial in Effort to Further Expand Influencer Marketing Platform

Tech-driven Marketplace of Influencers Looks Towards Expansion with MOYI Insights Market research and data analysis company MOYI has partnered with India-based TopSocial to conduct ground-breaking market research on the dynamics and impact of the influencer marketplace. With more than 10,000 influencers now using its platform, TopSocial has emerged as an industry leader in India for connecting brands with social media influencers for the benefit of marketing campaigns. Marketing Technology News: AVEVA and OSIsoft Combine…

Blogsvertise.com Relaunches Influencer Marketing Platform To Help Advertisers Reach New Audiences

The website connects advertisers and agencies with social media influencers to improve search engine marketing and increase brand awareness & website traffic. The original influencer marketing platform since 2006, Blogsvertise.com recently relaunched its website and revamped its service offerings to help connect advertisers and agencies with bloggers and social media influencers in order to reach new audiences, improve SEO and SEM, increase brand awareness, and drive more website traffic. This results in additional…

How Kieran O’Brien Is Disrupting The Influencer Marketing Industry With MediaKits.com

Kieran O’Brien is the 21 year old Co-Founder and Chief Executive Officer of MediaKits.com - a software as a service (SAAS) for social media influencers, bloggers and music artists to create electronic press kits, using real-time, application program interface (API) data and Google Analytics. Based in Scottsdale, Arizona, he is also the Founder of a digital marketing company that has helped hundreds of automotive shops around the world maximize revenue and grow their customer base. Marketing Technology News: Infor and…

The Influencer Marketing Factory’s Survey: Gen Z & Millennials Social Commerce Habits

What 350 American Gen Z & Millennials Think About Buying Through Social Media Social commerce is taking over; studies show it is an $89 billion market currently. In basic terms, it is the process of selling products directly on social media. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform. The current platforms that permit social commerce are Instagram, Pinterest and Facebook. Marketing Technology News: How to Start Creating the…

IZEA Awarded Influencer Marketing Contract Expansion From Fortune 10 Customer

IZEA Worldwide, Inc. , the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that the company’s Managed Services bookings for Q1 2021 to date are now 60% greater than Managed Services bookings for all of Q1 2020. The sales momentum builds upon previous announcements throughout the quarter, as IZEA has seen a dramatic uptick in Managed Services contracts that began in Q4 of 2020. IZEA previously reported that its Managed Services bookings increased 48% in…

Mavrck Announces Strategic Partnership With Awin Group to Power Influencer Marketing Success

Mavrck’s leading influencer marketing solution now enables Awin and ShareASale clients to effectively track and attribute influencer engagement with their brands Mavrck  is thrilled to announce a new strategic partnership with Awin, a leading global affiliate network. Across 2020 and into the new year, we saw the acceleration of existing industry trends - like influencer marketing - while new platforms and shopping behavior also present new opportunities for partnerships. In fact, when Awin and ShareASale advertisers were…

RockitBoost Revolutionary Influencer Marketing Platform Takes Flight

An affordable, user-friendly option for influencers, brands, and agencies RockitBoost, announced the launch of their flagship product – a low-cost, easy-to-use influencer marketing platform designed for brands, influencers, and agencies. The innovative solution empowers brands and online sellers to quickly and easily share their product campaigns with influencers of all types, sizes, and niches. Marketing Technology News: Sectigo Launches Secure Partner Program RockitBoost is revolutionary because the…

SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence

Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and…

ANA Launches New Influencer Marketing Advisory Board

The ANA announced the creation of the Influencer Marketing Advisory Board, a leadership community of senior-level marketers dedicated to helping ANA members and the industry at large optimize influencer marketing. The board’s top priority is the establishment of industry-wide standardized measurement definitions to address the variance across platforms and the inconsistent usage and reporting by different partners in the social media ecosystem. The Board also will seek to increase trust and transparency in influencer…